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网龙 (00777.HK) 2026智通财经夏季路演大会
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会议摘要
Since its establishment, after 27 years, NetDragon has gradually expanded from a pioneer in online game development to the field of education and technology. It is now fully embracing AI technology and is committed to becoming the world's leading AIGC creative organization. Through the application of AI in the fields of games, education and cultural creation, the company has significantly improved the efficiency of content production, while maintaining strong shareholder returns, and seeking additional income through continuous dividends and strategic investments, such as AI and cultural creation enterprises. In the future, NetDragon will focus on AIGC, deepen the AI of games and education business, improve efficiency and production capacity, actively expand overseas markets, and promote significant growth in SaaS revenue in the education technology business.
会议速览
Net Dragon 27 years of development: from the pioneer of online games to the AI comprehensive transformation
This paper introduces a company that has experienced multi-stage development such as online game development, mobile Internet, education technology and so on since its establishment in 1999, and fully embraces the strategic transformation of AI by 2025, including the deployment of AI production center and the AI promotion of investment projects.
The world's leading AIGC organization vision: innovative layout in the fields of games, education and cultural creation.
The company is committed to becoming the world's leading AIGC creative organization, AI a market center through self-research, and innovating in the fields of games, education and cultural creation. In terms of games, the layout of lightweight AI native game research and development, the field of education, the construction of digital education content ecology, the creation of the track, and the volcano engine cooperation, expand animation, short drama and other pan-cultural areas.
AI Enabling Game Industry: Evergreen IP Innovation and New Game R & D Transformation
Discussed the use of AI technology to the magic domain, conquest, soul blade and other evergreen IP content innovation and play upgrades, as well as AI application in game research and development, such as reducing research and development costs, improve efficiency, to achieve rapid iteration. At the same time, it introduces the in-depth application of AI in the game business in 2025, including reducing research and development costs, improving operating profit margins, creating AI native games, and AI revival of classic IP, and looks forward to the target of AI accounting for 50% of game research and development in 2026.
AI Upgrading of Overseas Education Technology Business and Significant Growth of SARS Revenue
Overseas education and technology subsidiaries, represented by Prometheus, lead the global K12 classroom interactive display market and realize interactive teaching between hardware and software. SARS revenue has increased significantly in 25 years and budget has increased several times in 26 years. Through mergers and acquisitions, they have integrated North American AI education applications, such as morning man AI voice assistants, to improve the production efficiency of AIGC education content and reduce costs.
Commercialization Strategy of AI Education Platform: From Domestic Market to Global Expansion
This paper discusses the commercialization path of AI education platform, including domestic national project cooperation, overseas vocational education platform deployment and cooperation with the world bank and other institutions, aiming to promote AI education globally, and explore innovative business models combined with cultural and creative fields.
Investment and Ecological Expansion of Cultural and Creative Industries Driven by Calculation Power and AIGC Technology
Through the advantages of computing power and AIGC technology, combined with investment in cultural and creative fields, such as animation IP and artist entrepreneurship projects, to expand the capability boundary of network enterprises, tap excellent investment opportunities, and create new value for network investors, involving AIGC comic drama, AIVR network performance and other fields, continue to deepen the cooperation with core industries such as volcanoes, and promote the development of AIGC creative enterprises in C- grade 2.0.
Investment Strategy and Business Growth: Transformation from Hangzhou Shuaiku to AI Solutions
Invested in Hangzhou Shuaiku, holding 46%, achieved rapid growth in the field of short video live broadcast, contributing net profit to the portfolio. Rock, the leading brand of AIVR glasses, is expected to IPO in Hong Kong in the third quarter of 2023. Chuangqisi transformed into a AI service provider and cooperated with Chinese science and technology to promote the internationalization of AI technology. In addition, the digital human AI interaction system research and development to obtain the national meta-universe typical case certification, AI production center is expected to expand to education, games and other fields, the continuous shareholder return policy.
The Company's High Dividend Policy and Future Shareholder Return Outlook
The company announced its dividend strategy since listing, including regular and special dividends, with a total return of HK $20 per share. Future plans to maintain high shareholder returns, with a target 26-year return of not less than HK $0.6 billion, including a regular dividend of $1 per share and a buyback plan of about 70 million. Emphasizing the strong profit margin and cash flow of the main business, it is expected that the AI strategy will improve the operating profit margin, and the overseas subsidiary is expected to achieve a break-even in 26 years. The company is rated MSCI A in the ESG sector and is in the first tier of the technology sector.
The company's strategy focuses on AIGC, game education two-track parallel, flexible capital operation.
The company clearly strategically positioned as an AIGC creative organization, with equal emphasis on games and education, using AI technology to improve efficiency and production capacity, capital operation including dividends and investment, not occupying the energy of the core team, focusing on content production optimization, maintaining stable cash flow growth, and seeking additional investment income flexible distribution to shareholders.
要点回答
Q:What is the development process of NetDragon Company? What is the vision and future development direction of NetDragon Company?
A:Since its establishment in 1999, NetDragon has gone through four stages of development. In the first stage (1999-07), as the pioneer and leader of China's independent development of online games, it successfully launched a number of self-developed national online games, such as Phantom Ranger, Conquest and Magic Domain, and accumulated a large number of users and successfully listed on the Hong Kong Stock Exchange. In the second stage (10 to 13 years), we seized the opportunity of wireless Internet business development, founded 91 wireless, the first mobile Internet application distribution platform in China, and then sold it to Baidu for rich cash returns. At the same time, we laid out the education business, such as the establishment of Chinese language education and the acquisition of overseas education and technology brand Prometheus. The third stage (16 to 25 years) realizes the two-wheel drive of games and education, becomes the exclusive technical partner of the intelligent education platform of primary and secondary schools of the Ministry of Education, splits the overseas education technology business into an independent AI listed company to AI slowly, and makes a number of strategic investments, especially in the fields of AI and cultural creation. The fourth phase (25 years to the present) is to fully embrace the AI strategy, deploy AI production centers, reshape traditional business processes and organizational structures, and promote the transformation of its projects and investment enterprises to the AI. NetDragon's vision is to become the world's leading AIGC creative organization, using its self-developed AI market center to become a global innovation leader in the fields of games, education and creative digital cultural content. In the field of games, it is committed to the long-term development of flagship IP and plans to lay out the research and development of more than 20 lightweight AI native games. In the field of education, we have made breakthroughs in product innovation and content production through the self-research AI production center, built a digital education content ecology with game-based learning as the core, and optimized overseas education and technology business in combination with AI and SaaS solutions. In Wen Chuang Track, we reached strategic cooperation with Volcano Engine under Byte Jumping, expand cooperation in animation, short dramas, live broadcasts and other pan-creative fields, and there will be more creative investment projects combined with AIGC in the future.
Q:What is the current situation and strategy of NetDragon in the game business?
A:NetDragon has three evergreen flagship IPs, namely, Magic Domain, Conquest and Soul Blade, which occupy a place in the MMORPG, real-time strategy and MOBA segments respectively, especially in the field of electronic competition. The magic domain and conquest have maintained steady growth in the domestic and foreign markets, while the blade of the soul has made remarkable achievements in e-sports events by virtue of its strong competitiveness and moderate difficulty in operation. In 2025, the company's in-depth application of AI technology, research and development expenses decreased by 33% year-on-year, operating profit margin increased by 4 percentage points, AI in the game research and development of the workload accounted for 25%. In the future, it is planned to increase this proportion to 50%, reduce the size of R & D team by AI agent model, improve work efficiency, and realize fast delivery and fast development of lightweight games.
Q:How does the development of AI life games compare with the development of traditional games, and how is the current progress?
A:In the past, the team was large, the communication cost between different functions was high, and the iteration cycle was long. Now through the self-built AI creative center, production center and operation center, a fully agent-driven game R & D and production closed loop is realized, and one to three core creators can quickly iterate and polish products in units of days or even hours. The overall game AIGC strategy is dedicated to using AI to enable content production, increasing gameplay such as smart NPCs, and improving efficiency and profitability through operational model innovation.
Q:At the new game level, what are the company's transformations and plans?
A:This year, the company has made a comprehensive transformation. The research and development of traditional games has been upgraded to a AI native game research and development mode with 1 to 3 core creators as the core. It is expected that at least 10 AI games will be explored this year, covering light content but high commercial efficiency racetracks such as Sanxiao synthesis and rock light. At the same time, the company will try to combine games with other casual games and plan to use AI technologies to revive and AI historical classic IP.
Q:What about the overseas business?
A:The overseas business has been spun off. The global K12 classroom interactive display leader represented by Prometheus provides hardware and software interactive teaching and collaboration solutions, and has achieved significant market share and won honors in the global developed country market. The company also helped overseas education and technology subsidiaries to achieve AI upgrades. The proportion of SARS revenue has increased significantly in 25 years. It is expected to double in 26 years. The installation penetration rate of new generation products will continue to increase. In addition, the company acquired a number of AI applications in the leading educational technology sector of the North American market to expand the SARS matrix.
Q:What is the progress and commercialization strategy of educational AIGC?
A:The company has fully applied the AI production center to greatly improve the production efficiency of educational AI content and reduce production costs. For example, a 45-minute AI interactive class takes only a few tens of minutes to produce, with a marginal cost of several hundred yuan. In the domestic and overseas markets, through national-level AI projects such as the National Wisdom Education Platform to accumulate experience and technical advantages, commercialize AI textbooks, courseware, and interactive educational games, services include Thailand, Africa and other places, and actively expand business Model and seek cooperation support from the World Bank.
Q:What is the layout in the creative field?
A:In the field of cultural creation, the company mainly has its own development team and has achieved remarkable results in games and education. At the same time, it signed a framework agreement on AI ecology and joint innovation with Volcano Engine. With the help of computing power and model support, it took the lead in accessing Class C 2.0 among AIGC creative enterprises. It invested in excellent enterprises such as Shuaiku Network and Animation IP. It plans to expand to AIGC comic drama, AIVR network performance, AIGC animation and short drama and other fields to tap more investment opportunities and empower network enterprise groups through computing power and AIGC technology, create new value points for investors.
Q:What is the company's investment in Hangzhou Shuaiku and its current progress?
A:The company invested in Hangzhou Shuaiku in June 2003 and currently holds 46% of the shares. Shuaiku has achieved rapid growth from the end of 2003 to 24 and 25 years, becoming a first-mover and leading enterprise in the field of short video live broadcast, and has been strongly supported by the tremolo platform. At double eleven last year, Shake Sound Mall also invited Shuai Cool's performance team to perform live, driving the rapid growth of the total live stream and contributing tens of millions of net profits to the company's network alliance.
Q:What is the company's investment plan and expectation for the AI glasses business of Hangzhou enterprise rock?
A:The company led the investment of rock (rock)20 million US dollars at the end of 2003. At present, the shipment volume of the company's new generation products is growing rapidly. It is expected that the IPO may be in Hong Kong in the third and fourth quarters of this year, which may bring investment income to the company.
Q:What are the characteristics of Chuangsi (Chuangqi Si) as a third-party mobile application developer in Hong Kong and the company's plans for its future?
A:Innovations is a third-party mobile application development enterprise in Hong Kong. It occupies an absolute monopoly position in Hong Kong's large B- end and G-end customer markets, and many well-known commercial APPs are developed by it. The company is promoting the transformation of innovative thinking to an international AI solution service provider, introducing Chinese science and technology as a large model partner, and plans to deepen strategic cooperation after the listing of Chinese science and technology. Innovative thinking has been transformed into the exclusive technical partner of large models and AI products of Chinese science and technology in Hong Kong and Macao markets and future overseas markets, and released three overseas AI products in August last year.
Q:In addition to these investment projects, what are the growth points and new attempts of the company in other business aspects? What are the past and future strategies of the company in terms of shareholder returns?
A:The company has made progress in the research and development of the digital human AI interaction system, which has recently been rated as a typical case of the national meta-universe, and is expected to be able to invest in some cultural and creative enterprises and other fields such as education, games, enterprise services, etc. In addition, the AI production line used in the company has been closely integrated with the AI agent, and it is expected that the product will be introduced to the external market at the right time. Since its listing in 2007, the company has continued to pay dividends, with regular semi-annual dividends without interruption and special dividends arranged for specific periods. For example, special dividends were paid after the sale of 91 to Baidu and when the overseas education business was spun off. In the future, the Company is committed to increasing its dividend payout ratio and shareholder return to ensure stable shareholder returns. As of the end of August 25, the cumulative shareholder return has reached HK $0.6 billion, and the shareholder return is not expected to be less than HK $0.6 billion in 26 years, while considering share repurchase and additional income sharing.
Q:Why are companies able to promise higher shareholder returns?
A:The strong profit margin and cash flow of the main business, the operating profit of more than 0.9 billion yuan in the game and application services business in 25 years, and the total net cash and liquidity investment of about 2 billion billion yuan, all ensure that high shareholder returns can be maintained in the future.
Q:What is the current situation and outlook for overseas subsidiaries and gaming business?
A:Overseas subsidiaries are currently experiencing industry challenges, but the first quarter showed a pick-up trend compared to the fourth quarter, and are expected to reach break-even in 26 years, mainly due to market recovery, continued cost optimization and the use of AI services to enhance the attractiveness of SaaS services. In the gaming business, we will continue to drive our AI strategy to ensure that infrastructure IP continues to grow over the long term, with new games planning to grow at scale through native approaches.
Q:Is the company's current focus in the field of games or education? In the context of AI technology development, how does the company view the changes in the competitive landscape and its own competitive advantages?
A:The company's strategic positioning is AIGC creative organization, games and education in the production side has a high commonality, especially with the help of AI technology, resources and skills can be reused. The company will use AI technology to improve the efficiency and productivity of its games and education business around AIGC. Although AI technology makes production capacity more decentralized, the success of product commercialization still depends on the integration capacity of mature large or medium-scale factories. With its long-term accumulation in the commercialization and scale of digital cultural content, the company has a clear advantage over small teams.
Q:Will the investments and dividends made by the company affect the focus of the core team?
A:Corporate dividends and strategic investments do not take up too much energy from the core team because they are essentially a matter of arranging the capital structure of the enterprise. The company has an annual cash flow of about 1 billion yuan, 0.5 billion of which will be distributed to shareholders. The rest will be used for projects such as cutting-edge investment, IP linkage, short video and live broadcast technology promotion. At the same time, it will also share AI capabilities with network enterprises to enhance the competitiveness of the whole group.
Q:What is the company's R & D investment in the next few years?
A:In the past few years (22, 23, 24), the company's R & D investment was roughly about 1.2 billion, but in 25 years, R & D investment has declined. The Company's cash flow, net of R & D investment, will pay dividends and invest the remaining funds in projects, stocks, funds and wealth management to maintain a steady growth in net cash and investments and hope to achieve additional investment income.
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