商米科技-W (06810.HK) 2026智通财经夏季路演大会
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会议摘要
With AI programming tools and payment gateways as the core, the company expands its global B2B business, especially in high net worth countries, aiming to achieve store intelligence through AI and explore emerging markets such as RWA. Merchant Technology, as a provider of mobile payment and new retail IOT solutions, has integrated intelligent terminals and software ecology since 2013, serving more than 200 countries around the world, cooperating with giants such as Meituan and Alipay to build an open developer ecology, promoting the digital upgrading of payment, take-out and retail industries, and is expected to lead the linkage between B- end and C- end intelligence bodies to reshape the business ecology.
会议速览
As the world's leading provider of Internet of Things solutions in the field of mobile payment and new retail, since its establishment in 2013, the company has focused on the innovation and integration of smart terminals and software ecological platforms to accelerate the intelligent digital transformation of global enterprises. The company has been listed. Its products cover mobile, tablet, desktop, payment and other scenarios. It has more than 500 registered patents. It has built the world's first and largest enterprise intelligent application market. It has nearly 25 million monthly active devices and serves more than 100 industries. It is committed to promoting the ecological construction of global developers and promoting the intelligent upgrading of business scenarios through AI innovation and low-code platforms, at the same time, it focuses on ESG investment and global data protection regulatory compliance, aiming to create a more convenient and better life experience for human beings.
Introduced a company called Shang Mi, which focuses on the commercial equipment sector and has rapidly grown into an industry giant thanks to Xiaomi's investment. From the launch of the world's first terminal device for take-out scenes in 2016 to the development of face payment equipment in cooperation with Ant Group, Shang Mi Technology has achieved a leap from 0.1 billion to 1 billion and expanded its business worldwide.
This paper introduces the process of building an Apple-style ecosystem in the commercial field from scratch, and focuses on the innovative mode of realizing the collaboration between intelligent devices and cloud background through AI, Internet of Things technology and cloud platform, promoting the personalized management of B- side assets, and the application prospect in the field of overseas digital currency trading.
The potential value of AI agents in business management, especially in the catering industry, is discussed. Traditional management links are long and information is easily filtered, while AI Agent can collect information directly from front-end users to improve decision-making efficiency. The practice of virtual store manager business shows that AI can provide different insights from real store managers, which is expected to solve the talent selection problem, optimize management costs and achieve more accurate market response. At present, related technologies have been applied in many industries, showing a broad space for development.
This paper expounds a unique business logic, which drives hardware through software, and then feeds back software from hardware to build a global developer ecology, covering multiple industries and countries, especially in the aspects of payment gateway, tax compliance and takeaway platform integration, providing customized solutions for enterprises and helping the digital transformation of global brands.
Discussed the company's prominent position in the world's top ten platforms as an exclusive supplier in the takeaway field, and how to support a large number of applications through custom devices, creating a new industry model different from traditional financial services, enabling merchants to meet diversified needs through a single terminal.
With advanced digital solutions and supply chain capabilities, enterprises have achieved significant growth in overseas markets, especially in Europe, while strengthening their own manufacturing to increase gross margins, relying on massive developer and shareholder resources to work together to create a core competitive advantage.
This paper discusses the realization of intelligent decision-making in the whole process of stores through the AI of Agent, the construction of BC-linked digital network, the solution of the limitation of centralized platform, the exploration of RWA market potential, and the prospect of the new path of enterprise boundary expansion and globalization in the AI era.
This paper discusses the goal set at the beginning of the business, that is, to become Apple in the commercial field. Through remote OTA upgrade and software-defined hardware, it has developed more than 10,000 remotely configurable functions, formed a solution with thousands of people and thousands of faces, and built insurmountable industry barriers.
The company's R & D investment in AI areas and its impact on business growth are discussed, emphasizing the relationship with partners such as Lakala, and the differences in service models with competitors such as Newland. Companies make money by offering public cloud services and equipment sales, while competitors take a one-time delivery of back-office software. At the same time, the dialogue discussed the feasibility of Android open source and the realization of the company's product functions, as well as the company's business expansion and market positioning changes in the past ten years.
The changes in the takeaway and catering industry before and after the mobile Internet are discussed, including the evolution of the queuing system, the way takeaway takes orders, and the changes in user behavior that may be brought about by large model technology. Pointing out the particularity of overseas markets, it is believed that the promotion of large model technology overseas may be more rapid, changing the status of traditional takeaway platforms such as Meituan.
This paper introduces the application innovation of POS machine in different scenarios overseas, including as a gambling tool in Argentina, as an ATM machine in Africa to issue relief funds, and as a mobile phone recharge service in many countries, showing the convenience and wide applicability of the combination of cloud technology and end equipment.
Discusses the potential of AI programming tools in the market and how to provide merchants with more convenient payment solutions through cooperation with payment companies. Special emphasis was placed on the fragmentation but huge value of overseas markets and the difference in willingness to pay between China and overseas markets.
要点回答
Q:Do you know anything about our company?
A:According to the situation of raising hands on the spot, many investors know something about our company, but our company's PR publicity may not be in place. In fact, our services permeate almost all aspects of daily life, such as takeout, payment, cashier and other scenes. Everyone will use our services when eating and shopping.
Q:In which areas has Summe achieved global leadership?
A:As the world's leading provider of mobile payment O2O and new retail solutions, Summe has emerged in smart terminals and software ecosystem platforms, especially in the B2B field. Summe is the only unicorn technology company that has received strategic investment from the three major Internet groups.
Q:How can Summe use blockchain technology and data asset management to drive business innovation?
A:Summe manages data through blockchain technology, transforming IT information into valuable driving data and trusted data assets, thereby promoting innovation and sharing across the value chain. In addition, Summe also released the 2024 ESG report and continued to invest in ESG-related fields, committed to the integration of hardware, software and data technology to create a "Xiaomi" in the commercial field to achieve a smarter and better life experience.
Q:In the B- end market, why is it different to use mobile phones as assets for cloud background personalization definition and operation?
A:In the B- side market, when mobile phones are used as assets, their users are diverse, including shop assistants, store managers, corporate IT departments and agents. In order to meet the needs of different roles and personalized services, such as agents need to do after-sales, this device needs a set of cloud background for customized definition and operation, which is the biggest difference from C- terminal mobile phones as consumer goods.
Q:What are the specific aspects of your company's innovation in the field of IOT plus cloud?
A:Our company's innovation in the field of IOT plus cloud is mainly reflected in three aspects: first, we put forward a three-dimensional architecture, including hardware equipment, software platform and data VI application based on data development; Secondly, we introduced AI technologies, such as the application of agent large model in business intelligence. Finally, we began to try to use LV Alipay in some overseas countries, and through IOT and remote issuance of keys, digital currencies such as USDT can be quickly traded.
Q:For smart body applications in the B- side market, how does it change the existing way of business management?
A:The application of the intelligent body as an interactive mode in the B- side can significantly improve the current food and beverage industry management link length, information deviation and other issues. By building an intelligent body, front-end user information can be directly transmitted to the store manager or even the boss, forming a more efficient decision-making link, thereby reducing management costs and improving decision-making accuracy. We are developing a virtual store manager business, whose conclusions are often different and more valuable than real store managers, helping to optimize store operations from different angles.
Q:How is your company doing in terms of hardware shipments and number of active devices?
A:At present, we have become the world's largest company in LT shipping terminals, with more than 60,000 partners. The application market includes more than 33000 applications covering more than 100 sub-industries. There are 6 million active devices per month, and this number continues to grow.
Q:What is your company's core strategy for global expansion?
A:Our core strategy is to continuously expand horizontally in different industries and countries by attracting more developers and partners and using our own operating system. Define BLT solutions from the demand side, including hardware, software and operating systems, to serve more merchants and obtain feedback, and then develop various BLT terminals based on feedback to form a strong market leader position.
Q:Does your company have any special initiatives to address different global national conditions and market needs?
A:During the development process, we noticed that some countries have a small population and it is expensive to develop Android applications based on scratch. Therefore, based on commodities that have covered a large number of scenarios, we have developed a AI programming tool, which can develop applications for long tail scenarios on the basis of 3 meters of AI programming, and provide standard modules for developers to integrate complete applications, including functions such as payment gateway, tax compliance and third-party platform access.
Q:Why are payment companies complex and difficult to access in the US market?
A:There are about a hundred payment companies in the U.S. market, and each payment access is very complex. For example, when Honey Snow Ice City and Nai Nai Snow opened stores in the United States, they found that integrating the payment system of each store was extremely costly. Therefore, we have developed a payment gateway to support payment methods such as Alipay in local scenarios in the United States, and to help restaurants, milk tea and other stores solve the payment integration problem in the process of globalization.
Q:How to integrate with the tax system in overseas scenarios?
A:In Russia, for example, every local POS machine needs to be connected to the tax system, and each cash register data will be transmitted to the tax bureau and automatically deducted. We integrated the tax module into the equipment to form a tax terminal. The standardized design makes it easy for Chinese enterprises to establish a tax accounting system when setting up shop in Russia.
Q:What is the role of third-party platforms in overseas markets and what is the company's competitive advantage in the takeaway space?
A:Third-party platforms are simply tools for integrating various takeaway platforms. In overseas markets, unlike China, which has monopolies such as Meituan and Hungry Noodles, there are multiple takeaway platforms competing. By integrating our API, merchants can support all distribution networks and delivery platforms. The company is the exclusive supplier of choice among the world's top 10 takeaway platforms, providing solutions integrated into PC and in-store cash register systems for these platforms without the need for additional mobile devices.
Q:What are the company's main customers and partners?
A:Our customers include well-known brands, and our partners include developers in various fields such as food delivery, retail, catering and life services. Commodity companies do not just do POS machines, but provide devices that support a large number of applications, such as mobile phones, which can download applications to achieve specific functions.
Q:How does the company evaluate its position in the industry and its growth prospects?
A:Over the past decade, the company has innovated to break new ground in markets that originally served the financial and payments industries, creating a device model that can support a large number of applications. At present, the company's growth mainly depends on overseas markets, because China is at the forefront of the digital process, and the company's overseas solutions are advanced and competitive. In addition, the company's global supply chain capabilities, vast developer resources and partnerships with leading companies will help it grow further in the global market.
Q:What are the company's future vision and key points?
A:In the future, the company will start from the perspective of the whole process of store operation, and use the existing technology to open up the store operation data and realize intelligent decision-making. The biggest point of view is that after the arrival of the meta-universe (agent) era, the value of the decentralized platform will be highlighted, and merchants will reach users at low cost through personal agents, forming a new digital interactive network of BC linkage. The company is working in this direction, focusing on agent in TOB field, and expects to cooperate with C- side and A- side platforms to build a corresponding relationship between the digital capability of merchants and personal agents.
Q:In agent, will there be incompatibility between different countries?
A:There will be no acclimatization, because the agent will define and adapt to the transaction process habits of different countries.
Q:What markets are your VLT solutions currently targeting and what is your outlook for the future?
A:At present, the VLT solution on the Android side is mainly limited to the hardware level, but with the expansion of enterprise boundaries brought about by AI technology, the target market can be expanded to 0.2 billion or even 3004 trillion.
Q:Is there a plan to provide financial services to stores through business data?
A:We are exploring whether we can collect and analyze store operating data, convert it into assets, provide loan services to stores, and use it as a basis for valuation when the store is transferred.
Q:What are your company's goals in the business world?
A:The company's initial goal was to become the Apple of the business world, drawing on Tesla's way of defining cars through remote OTA upgrades, and we're following that model to grow the company.
Q:How are functions such as the placement location of commercial APP defined?
A:At the commercial end, the store owner or back-office IT department defines detailed functions such as APP location and deletion permission, and realizes a solution of thousands of people and thousands of faces through remote configuration, forming a set of core barriers that are difficult to copy.
Q:Why is it so difficult for new players to enter the market?
A:Because customers are used to our convenient remote definition and software definition of hardware, new players need to build similar platforms from scratch, the cost of silence is high, and our cloud platform only supports self-owned devices, and third-party devices are not compatible.
Q:How has the company's business grown over the past three years?
A:The business growth in the past three years has not been particularly fast. It is currently in a period of AI change. A large amount of research and development is concentrated in the AI field. Last year, the net profit reached more than 0.2 billion.
Q:What is the relationship between the company and Lakala?
A:Lacarra is a payment company that uses our equipment for payment business. We provide cloud platform support for Lakala and earn the difference when purchasing equipment, while giving away all free software.
Q:What do you think about whether Android developers can develop systems like MIUI?
A:In theory, Android developers can develop an application layer similar to MIUI based on the Android open source system, but due to the disproportionate input-output ratio and technical complexity, the actual operation is very difficult.
Q:In the past ten years, what are the significant differences and advantages of your company compared with seven or eight years ago?
A:Our company focused on the no function machine business in the era of function machines seven or eight years ago. Now the development of mobile Internet has changed the scene. For example, the 3-meter order equipment in cooperation with Delicious Standard was only used after the emergence of mobile Internet. In the past, the delivery order was notified to the merchant through the call center telephone, but now it is closed through the automatic transmission of information at both ends-the mobile phone end and the equipment end.
Q:For B- side customers, how has the way information is disseminated changed?
A:In the past, the information of B- end customers was often communicated through platforms such as Meituan, but in the future, information may be received more through our equipment (H). When the user behavior changes, such as no longer relying solely on the US group to place orders, but accurately placing orders through APP, the value of the services we provide will become more prominent.
Q:Is there a challenge to the overseas environment for a platform model similar to that of Meituan?
A:Yes, overseas environments can be challenging. As there may be no big giant platform similar to Meituan in overseas regions, finding stores and obtaining information become problems, and the establishment of user evaluation and trust is not as convenient as that in China. In addition, the demand and usage habits of different countries and regions for services such as payment and takeout are also quite different.
Q:How is your equipment used in Argentina?
A:In Argentina, our equipment is used in the gaming industry to sell Mark Six lottery tickets through an APP, which enables offline sales and payment functions.
Q:How can this equipment be used in Africa?
A:In less developed countries in Africa, these devices are used as ATM machines to help local people receive government relief funds through fingerprint identification, which greatly facilitates local residents to obtain cash.
Q:Can you share an interesting case about the use of POS terminals in the African region?
A:The local grocery store uses POS terminals equipped with SIM cards to provide customers with mobile phone recharge services. This method simplifies the transaction process, improves service efficiency, and is easy to deploy and expand.
Q:In developed countries such as the United States, the development of O2O field?
A:In the United States, the development of O2O field is relatively backward in China, especially in the aspects of ordering, evaluating merchants and finding stores. Due to historical reasons, the promotion of this field is slow and the service cost is high. However, through the cloud and the end, the service can be placed in the cloud, which can significantly improve the convenience.
Q:What is the role and potential of agents in the US market?
A:In the highly fragmented market environment in the United States, agents play an important role in the C- end market. They can use social platforms (such as Facebook) to obtain decentralized information, and by integrating B- side product information, they can achieve a similar function to the United States, that is, to easily find business information. At present, this market has not been fully developed and has great potential.
Q:What is the impact of AI programming tools on the future development of technology companies?
A:AI programming tools will transform companies such as Xiaomi from pure hardware companies to software and hardware service providers. AI will undertake more personalized function construction, and developers will focus more on general functions, such as the development of payment capabilities. Through cooperation with payment companies, payment functions can be embedded in commodity platforms to help merchants access payment services at a lower cost, adapt to differences in payment standards in different regions, and achieve global business expansion.
Q:What are the roles and challenges of payment services in overseas markets?
A:Payment services in overseas markets are facing the problem of fragmentation, and the payment standards in each region are different, which brings challenges to payment companies, but also means greater market value. For example, businesses such as Honey Snow Ice City need to adapt to local payment standards when operating in different states. By cooperating with the commodity platform, the whole process of financial services can be integrated, making it easier for merchants to access and realize payment functions.
Q:What is the difference in the willingness to pay in overseas markets compared to China?
A:Merchants in overseas markets have a relatively high willingness to pay, which makes the commodity platform have a certain advantage when expanding overseas. For example, the gross profit of alcohol products sold overseas may be higher than that in the domestic market, and the marketing costs are relatively low. Agents use the agent model to promote development instead of directly, thereby reducing development costs.

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