Pinterest (PINS.US) 2026年第一季度业绩电话会
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会议摘要
Pinterest leverages AI to enhance user engagement and advertiser performance, boasting 631 million monthly active users. The platform's strategic investments in AI, native A/B testing, and CTV advertising through the acquisition of TV Scientific, alongside improved measurement capabilities, have significantly boosted its monetization and market reach. Despite challenges from large retailers, Pinterest forecasts a return to mid-to-high teens revenue growth, supported by Q1 2026 financials showing 18% year-over-year revenue growth and a 16% reduction in shares outstanding from a $2 billion stock repurchase. The company's focus on accountability and measurement in its go-to-market strategy underscores its commitment to sustainable growth.
会议速览
Pinterest reported Q1 2026 earnings with over $1 billion in revenue, 18% year-over-year growth, and $207 million in adjusted EBITDA. The platform, boasting 631 million monthly active users, leverages AI and a proprietary taste graph to offer a personalized shopping experience, facilitating over 80 billion monthly searches, half of which are commercial. This highlights Pinterest's role as a destination for users and a key partner for advertisers.
Pinterest highlights its focus on AI to enhance user engagement and ad performance, detailing advancements in visual search, AI models, and advertiser tools, aiming to accelerate monetization and user growth through personalized experiences and improved ad effectiveness.
Pinterest is focusing on improving advertiser visibility and attribution by integrating with proprietary and third-party measurement systems. This includes piloting with large advertisers for dynamic bidding based on specific success metrics, expanding to more advertisers, and acquiring TV Scientific for CTV campaign enhancements, aiming to optimize AI bidding systems for better outcomes.
Early integration of Pinterest audience data with CTV campaigns shows significant increases in audience reach and sales. Focus on global sales organization strengthening includes leadership changes, sales accountability, AI tool adoption, and standardized merchant playbooks for scalable market expansion.
Discusses efforts to broaden revenue base by targeting various advertiser segments, improving global sales execution, and enhancing measurement capabilities for better advertiser outcomes and consistent performance.
Pinterest differentiates itself by helping users not only discover ideas but also act on them in the real world. The platform focuses on creating a positive online experience, prioritizing user well-being and safety. This approach is highlighted in a new brand campaign aimed at Gen Z and millennials, emphasizing Pinterest's role in translating online inspiration into offline actions. The company leverages its taste graph and curation to enhance user engagement and growth, all while staying true to its mission of supporting real-world endeavors.
Announced record-breaking Q1 2026 financials with over $1 billion in revenue, 18% YoY growth, and significant stock repurchase. Global Maus reached 631 million, up 11%, with strong regional growth. Revenue gains driven by retail and financial services sectors. Company confident in long-term value, reducing shares outstanding by 16%.
The company navigated challenges from major retailers in Q1, leveraging AI improvements to offset headwinds. Revenue growth excluding these retailers accelerated, with notable progress in diversifying revenue streams. Strength in the US, Canada, Europe, and Rest of World markets was underscored, alongside strategic investments in AI, sales, and marketing. Q1 free cash flow and adjusted EBITDA surpassed guidance, driven by revenue flow-through and a tax reversal. Q2 guidance reflects continued investment in sales, marketing, and R&D, with expectations of mid-single-digit sequential growth in non-GAAP cost of revenue.
The dialogue outlines a stable margin outlook for 2026 with slight headwinds from increased GPU capacity investments. AI initiatives are yielding positive results, user base is expanding, and organizational changes are being implemented for better market penetration. The company remains committed to its long-term goals despite potential non-linear progress.
Discusses Q1 revenue growth drivers including ad platform improvements, large advertiser performance, and TV scientific contribution. Highlights Q2 revenue growth guidance, regional performance, and international market strategy adjustments. Emphasizes long-term growth targets and progress towards achieving mid to high teens revenue growth.
Focuses on enhancing monetization strategies, broadening revenue base, and implementing operational rigor and AI tools for improved market performance. Emphasizes restructuring resources, accountability, and technical selling capabilities to seize growth opportunities in mid-market, enterprise SMB, and international segments.
Discusses the impact of the Middle East conflict on retail sales, noting small and mid-size accounts' acceleration, large retailers' continued margin pressures, and regional impacts. Highlights product improvements and strategic shifts driving growth outside large retail segments, with early conflict effects integrated into Q2 guidance.
During a Q&A session, technical difficulties arose with an attendee's unmuted line, prompting a seamless transition to another participant's query. The incident highlighted the importance of technical preparedness and adaptability in facilitating smooth communication in professional settings.
Pinterest discusses its progress in diversifying the advertiser base, highlighting early success with SMB and mid-market segments through Performance Plus. The company is focused on scaling operations, enhancing product capabilities, and rolling out performance improvements to capture more of the market. Challenges remain in fully realizing the potential in these segments, but Pinterest remains optimistic about future growth.
The dialogue explores how Pinterest, with its focus on visual search and shopping, differentiates itself in the competitive landscape dominated by AI chatbots. It highlights Pinterest's success in user engagement and commercial search, contrasting with the more generalized approach of text-based platforms. The conversation also touches on strategic partnerships and the importance of maintaining advertiser relationships, while forecasting cautious optimism for next year's expenses amidst ongoing investments.
Pinterest discusses its engagement strategies, leveraging AI for personalization, and growth in Gen Z users. The company emphasizes its unique curation behavior and AI training advantages, aiming for long-term EBITDA margin targets. Seasonal patterns in user growth are acknowledged, with overall positive trends in engagement and user expansion.
Discusses reorganization of sales force towards regional and segment-specific focus, emphasizing technical selling and measurement capabilities. Highlights the launch of Pinterest Assistant in beta, aiming to enhance shopping assistance through AI.
The dialogue discusses Pinterest's strategic approach to AI, emphasizing the use of proprietary models tailored for visual understanding and core use cases, which deliver better results at lower costs. The focus is on enhancing the Pinterest Assistant to deepen user-advertiser relationships, leveraging unique data for improved outcomes and cost efficiency. Examples include advancements in visual understanding and TV scientific algorithms, showcasing the company's commitment to innovation and commercial success.
A discussion on the evolving regulatory environment emphasizing online safety for young users highlights the proactive measures taken by social media companies. By making accounts private by default for users under 16, supporting phone-free schools, and utilizing AI for positivity, these companies have not only met but exceeded regulatory expectations, earning trust and fostering a healthier social media environment. This approach has led to positive business outcomes, with younger demographics growing significantly, demonstrating a genuine consumer demand for safer online spaces.
Discussion centered on attribution modeling benefits, sales strategy adjustments, and innovative approaches like TV scientific, aiming for sustained mid to high teens revenue growth.
要点回答
Q:What were the financial results for Pinterest's first quarter ended March 31, 2026?
A:For the first quarter ended March 31, 2026, Pinterest reported more than $1 billion in revenue, an 18% year over year growth, and an adjusted EBITDA of more than $207 million.
Q:What is the unique value proposition of Pinterest compared to text-based search engines?
A:Pinterest offers a unique value proposition by providing a visual search and discovery experience where users can find what they want and take action in the real world, powered by a large image corpus and a proprietary data set that solves problems that text-based general-purpose search engines were never built to address.
Q:How is AI driving user growth and engagement on Pinterest?
A:AI is driving user growth and engagement by improving personalization and curation within visual search and discovery, leading to more relevant and personalized experiences for users. This results in higher relevance, deeper engagement, increased retention, and users returning with higher intent. AI investments have led to a 10 straight quarters of double-digit user growth.
Q:What is Penre and how has it impacted Pinterest's search and advertising performance?
A:Penre is Pinterest's proprietary generative retrieval system trained on user activity and the taste graph, allowing for personalized results across all surfaces. It has improved search fulfillment by approximately 180 basis points and reduced CPA and CPC for advertisers, especially on search surfaces where over 72% of impressions occur.
Q:What has been the impact of the new search ranking model update on user experience?
A:The update to the prior of search ranking model has extended user context windows within search 30 fold, using up to 16,000 user actions over a two-year period to inform search results. This has led to improvements in search fulfillment by approximately 70 basis points and saved by approximately 390 basis points.
Q:How is Pinterest's AI image generation model, Canvas, supporting the platform's image quality and aesthetics?
A:Canvas is an in-house AI image generation model trained exclusively on Pinterest data that supports high visual quality and aesthetics at a lower cost compared to third-party models. It is used to build experiences that meet user and advertiser expectations while enabling dynamic editing of backgrounds and lifestyle images, with plans to expand support for real-time, high-fidelity image editing.
Q:How are AI capabilities contributing to better advertiser performance?
A:AI capabilities are contributing to better advertiser performance through the performance ad suite, which is focused on driving adoption of Pinterest Performance Plus campaigns. These campaigns include automated features for bidding, budgeting, targeting, and creative to reduce costs per action (CPA) and costs per click (CPC) for advertisers.
Q:What are the future plans for integrating with advertisers' measurement systems?
A:In the future, Pinterest plans to expand pilots with large, sophisticated advertisers to enable their proprietary in-house measurement systems to dynamically respond to specific definitions of a successful outcome. This is to ensure the platform can capture the value generated for advertisers and connect it to their measurement tools and bidding systems.
Q:What was the purpose of acquiring TVScientific and how is it enhancing the performance of CTV campaigns?
A:The acquisition of TVScientific was aimed at extending Pinterest's consumer intent signal and audiences beyond owned and operated properties to power high-performing CTV campaigns. Early results from integrating Pinterest audiences and signals with TVScientific's buying platform have been encouraging, showing significant increases in audience reach and sales for a leading home furnishings omnichannel retailer.
Q:How does the company plan to accelerate the monetization of its platform?
A:The company plans to integrate TV scientific capabilities directly into Pinterest performance and turn Pinterest into a full funnel search, social, and CTV performance solution. Additionally, it is making key changes in leadership, improving accountability across the sales force, and adopting internal AI tooling to drive more performance and revenue.
Q:What changes are being made to the sales force and incentive structures?
A:The company is sharpening its coverage model to position sellers closer to clients with higher engagement expectations, evolving sales incentive structures to drive accountability, and integrating internal advertiser conversion signal quality into performance measurement. It is also rolling out a globally consistent merchant playbook and aligning the sales incentive structures to performance and measurement solutions.
Q:What are the three broader themes of the company's ongoing Go to market work?
A:The three broader themes of the company's ongoing Go to market work are broadening the revenue base, increasing the consistency of global go to market execution, and strengthening the measurement foundation.
Q:What is unique about the products and services offered by Pinterest?
A:Pinterest is unique in helping people not just discover ideas but also act on those ideas in the real world. It assists users in transforming inspiration into actionable steps, such as planning a child's birthday party or organizing a garage.
Q:How is Pinterest approaching online safety and the well-being of its users?
A:Pinterest is creating a more positive platform, focusing on time well spent rather than just time spent. It has made accounts for users under 16 private, supported efforts like 'Phone Free Schools' and app store age verification, and applied AI to prioritize positivity.
Q:What is the purpose of the new brand campaign launched by Pinterest?
A:The purpose of the new brand campaign launched by Pinterest is to communicate its differentiation in the market, targeting Gen Z and millennial audiences across various channels. The campaign reinforces the message that the best thing users can find online is a reason to live their lives offline.
Q:What financial results and guidance was provided for the first quarter and the second quarter?
A:The first quarter financial results include over $1 billion in revenue, growing 18% year over year, with a strong focus on monetizing the platform's engagement. The company repurchased roughly $2 billion of stock and has a remaining share repurchase program amount of $2 billion. For the second quarter, revenue is expected to grow 14% to 16% year over year, adjusted EBITDA is expected to be in the range of $256 million to $276 million, and non GAAP cost of revenue is expected to grow by mid single digits percent compared to Q1.
Q:What are the expected headwinds in 2026 related to cost of revenue?
A:In 2026, modest headwinds from cost of revenue as a percentage of revenue are expected due to investments in areas such as additional GPU capacity and the inclusion of TV scientific. Adjusted EBITDA margins for the full year are expected to be around 29%, including a 100 basis point drag from TV scientific.
Q:What are the drivers of upside in Adjusted EBITDA for the core business?
A:The drivers of upside in Adjusted EBITDA include continued revenue growth and better performance from the largest retail advertisers, with AI-driven platform improvements offsetting headwinds later in the quarter. Linking AI bidding systems directly to advertisers' measurement sources of truth is an initiative that is showing strong early results and is planned to be scaled to additional large advertisers.
Q:What was the contribution of TV scientific in Q1, and how is the outlook for Q2?
A:The contribution of TV scientific in Q1 was broadly in line with updated guidance given in mid-to-late February. For Q2, despite changes in FX, revenue growth guidance is roughly consistent with Q1 on a constant currency basis. In the core market of Youpin, double-digit growth is expected to be repeated in Q2.
Q:What factors are expected to moderate international growth, and what changes are being made?
A:Factors expected to moderate international growth include deliberate leadership and structural changes to the international go-to-market organization, such as the appointment of a new head of international, and the lapping of more difficult comparisons in rest of world and Europe due to the ramping of resellers and elevated cross-border flows last year. The organization's realignment is aimed at improving performance visibility and operational rigor, and it is part of the strategy to fully capture the long-term international opportunity.
Q:What is Lee's focus area, and what changes are being made to support performance and operational rigor?
A:Lee's focus area is on addressing the scale and complexity of the business to broaden the revenue base across performance, mid-market, small business, and international segments. Changes being made to support performance and operational rigor include bringing more accountability and consistency, AI tool adoption, leadership changes, resource restructuring, and improving measurement and technical selling capabilities.
Q:How is the conflict in the Middle East impacting the company's revenue, and how is it reflected in guidance?
A:The conflict in the Middle East is having a small dollar-based impact on revenue, isolated to certain verticals affected by higher oil prices, and is primarily seen in the rest of world and to a lesser extent in Europe. This impact has been factored into the Q2 guidance range.
Q:What is the current status of Pinterest Performance Plus and what does the company expect from it in the coming years?
A:Pinterest Performance Plus, launched approximately a year ago, is a product designed to serve smaller advertisers. The company expects this to be a multiyear cycle similar to larger platforms with AI-driven automation. Early adoption has led to 30% of lower funnel revenue running through Performance Plus campaigns, and while there is room to grow adoption and improve performance, significant development is still needed.
Q:What opportunities does Pinterest see in the mid-market enterprise and international segments?
A:Pinterest sees mid-market enterprise and international as early opportunities. The company made a good start in both areas last year and is now focused on building teams, processes, and go-to-market motions to serve a broader set of advertisers at scale, which is different from the level of operational rigor required for smaller groups of large retailers.
Q:How does Pinterest's approach to visual search and discovery differentiate it from general-purpose AI chatbots?
A:Pinterest's approach to visual search and discovery is specialized and offers a unique user experience, particularly for consumer search. The platform has carved out a specialized use case for visual search and shopping, providing relevant, personalized recommendations before users know what they are looking for, connecting these to real products for action. This focus on visual discovery and shopping is distinct from general-purpose AI chatbots like ChatGPT and is supported by user data showing a significant skew towards commercial intent on Pinterest compared to 2% for ChatGPT.
Q:What is Pinterest's strategy for the future, particularly in terms of expenses and margin targets?
A:While it's too early to talk about specific 2027 margins, Pinterest reiterates its long-term targets of 30% to 34% adjusted EBITDA margin. The company aims to achieve these targets in the medium term, and progress has been made towards these goals, aiming for 29% this year, excluding the impact of certain events. The focus remains on achieving these targets, and further clarity will be provided later in the year.
Q:What are the core levers for continuing to deepen user engagement on Pinterest and what is the potential for further growth?
A:The core levers for continued user engagement include leveraging AI for better personalization and relevance, ongoing improvements to the platform, and unique curation behavior that differentiates Pinterest. The platform has experienced double-digit user growth, high user activity, and a significant skew towards commercial searches. User engagement is expected to continue growing as Pinterest becomes an AI-powered shopping assistant with a primarily visual interface. The company anticipates further growth across generations and continues to prioritize safety and positivity, which resonates particularly with Gen Z. The unique curation behavior on Pinterest provides a signal that can be used to train AI, enabling a highly personalized user experience.
Q:What changes have been made to the sales reorganization strategy and how does it now cater to different types of advertisers?
A:The sales reorganization strategy has shifted focus to a more detailed approach, catering to different types of advertisers including large enterprises, mid-market advertisers, and Small and Medium Businesses (SMB). Previously, the company had a regional focus and primarily served large CPG and retailers. With the build-up of user engagement, the company realized the need to have specific efforts and different sales and go-to-market approaches for each segment of advertisers.
Q:How has the monetization been affected by the increase in clicks to advertisers over the last three years?
A:Although the number of clicks sent to advertisers has increased more than 5x over the past three years, the monetization has not increased at the same rate, indicating there is significant untapped potential for increasing revenue and driving shopping activity.
Q:What is the status of the Pinterest Assistant and how is it being integrated into the core user experience?
A:Pinterest Assistant was launched in beta in Q4 of the previous year, and the company is being intentional and taking time to get product-market fit right, incorporating important learning into the core user experience, avoiding false starts similar to other companies in the space.
Q:What advancements have been made in the underlying model powering the Pinterest system?
A:The company has materially advanced the capability of the underlying model powering the Pinterest system over the past few months, due to advancements in the open source model and their ability to post-train the model with unique proprietary data, integrating it into a suite of in-house models. This has enhanced the personalization of shopping assistance and is growing the company's excitement about solving more of the shopping journey while connecting users to advertisers.
Q:What is the company's approach to building AI models and how does it differ from relying on large proprietary third-party models?
A:The company's approach involves building compact, fit-for-purpose models trained on proprietary data for unique and core use cases like visual understanding. This approach produces better results at lower costs compared to using large, generic models. They also use suitable open source models and train them with private proprietary data to leverage the unique feedback loop from their platform, offering advantages in security, latency, performance, and cost.
Q:How is the company using its unique data and AI advancements to benefit both users and brands?
A:The company is using its unique data and AI advancements to provide better outcomes and a more positive experience for users. An example of this is the partnership with TV science, where the integration of Pinterest data with their algorithm led to a 27% increase in outcomes and a 65% increase in purchases. The company aims to continue leveraging AI to offer a healthier social media experience and to enable brands to gain customers, not just transactions.
Q:What is the company's stance on online safety for younger demographics and the impact of proposed regulations?
A:The company supports the push for online safety for young people and believes that prioritizing safety and well-being leads to better business outcomes. They have implemented features such as making accounts private by default for users under 16, supported phone-free schools and apps for age verification, and applied AI to prioritize positivity. The company welcomes regulatory discussions and has actively participated, receiving recognition for their proactive stance. They are hopeful for continued advancement in this dialogue for the sake of young people.
Q:What factors are contributing to the revenue growth in the first quarter and what does the company anticipate for the second quarter?
A:In the first quarter, revenue growth was driven by improved attribution modeling and alignment with how advertisers see value in outcomes. The company is excited about the deployment of AI and measurement integrations with partners, which are expected to capture more of the value created. For the second quarter, the company is not providing guidance but is optimistic about the progress against plans and aims to consistently meet mid to high teens revenue growth targets.
Q:What is the potential impact of the company's TV scientific initiative and how does it relate to commercial opportunities?
A:The TV scientific initiative represents a move towards leveraging the company's unique audience beyond the app and into connected TV (CTV). This initiative has shown promising results, with a 27% increase in outcomes and a 65% increase in purchases when the Pinterest audience was added to TV scientific algorithms. The company sees more potential in CTV and is excited about the prospect of using their audience for broader advertising opportunities.

Pinterest, Inc.
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