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BOSS直聘 (BZ.US、02076.HK) 2025年第四季度业绩电话会
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会议摘要
Kajun Limited reported Q4 2025 revenue of RMB 2.08 billion, a 14% YoY increase, and full-year revenue of RMB 8.27 billion, up 12.4%. The company highlighted AI progress, including a close-loop service model and placement services, and approved a shareholder return policy, allocating at least 50% of adjusted net income for dividends and share repurchases. Kajun anticipates growth in user base and revenue, focusing on AI, overseas markets, and lower-tier markets.
会议速览
Kajun Limited Q4 & FY 2025 Earnings Call Highlights
The earnings call covers Kajun Limited's Q4 and FY 2025 financial results, spring recruitment season growth, AI progress updates, and commitment to shareholder returns. Forward-looking statements caution against reliance due to risks and uncertainties. A webcast replay is available on the company's website.
2025 Q4 Revenue Growth and Industry Trends in Recruitment
The company's Q4 2025 revenue reached RMB 2.08 billion, a 14% year-over-year increase, with operating profit up 37%. Despite the low hiring season, demand recovered steadily, especially in manufacturing, electronics, and semiconductors, with the Internet tech sector showing QoQ growth.
Record Revenue and User Growth in 2025 Drives Platform's Strong Double-Sided Network Effect
In 2025, the company achieved RMB 8.27 billion in revenue, a 12.4% increase, with net income of RMB 2.7 billion. Adjusted operating profit soared 45.7% to RMB 3.38 billion, reflecting a 40.8% margin. The platform added nearly 46 million new users, serving over 260 million job seekers and 36 million enterprises, with MAU exceeding 60.7 million, a 14.5% rise. Over 2.27 billion mutual consents were facilitated, a 22.4% increase, showcasing robust network effects.
2025 Market Expansion: Blue Sector, SMEs, and Revenue Growth
In 2025, the company advanced in the blue sector and small-medium enterprises, achieving higher growth in whole color users and revenue. White color recruitment recovered, aided by technology, while semiconductors showed improved structural growth.
Expanding Market Penetration: SMEs Drive Revenue Growth in Lower Tier Cities
Revenue contribution from third and lower tier cities reached 25% in Q4, doubling from 40 years ago, highlighting successful market penetration. In 2020, over 50% of revenue came from enterprises with fewer than 100 employees for the first time. By 2025, paid enterprise customers numbered 6.83 million, a 11.6% YoY increase, with stable ARPU driven by SME growth.
Spring Recruitment Season Shows Robust Momentum with Increased Job Postings and Active Users
The spring recruitment season in China has shown strong growth in both supply and demand, with daily newly verified users and job postings exceeding last year's levels. Manufacturing, electronics, and AI sectors particularly saw accelerated growth. The CQD ratio remained healthy, indicating a balanced market. Early signs suggest continued year-on-year growth in technology fields.
AI-Driven Recruitment: Expanding Opportunities for Enterprise Services and Job Seekers
AI advancements enhance close-loop services for enterprises, broadening online recruitment's impact beyond initial scope, aiming to engage more job seekers effectively.
AI-Driven Evolution in Online Recruitment: Enhancing Efficiency and Profitability
The online recruitment industry is transitioning to a closed-loop model, leveraging AI to enhance matching efficiency, reduce management costs, and increase profitability. Tools like AI quick hiring and AI-assisted interviews are being developed to meet the needs of enterprises and job seekers, demonstrating high resilience and commercial potential.
AI-Driven Hiring Efficiency & Shareholder Value Enhancement
Company enhances hiring efficiency through AI agents, boosts shareholder returns with dividends and share repurchase plans, and leads in small model intelligence research.
Strong Financial Performance with Accelerated Revenue Growth and Improved Profitability
The company reported robust financial results for Q4 and FY25, with revenue growth accelerating to 14% and profitability improving significantly. Total revenues reached nearly RMB 2.1 billion in Q4, up 12.4% YoY to RMB 8.3 billion for the year. Paid enterprise customers grew by 12% YoY to 6.8 million. Operating costs and expenses decreased by 7% YoY, while adjusted income from operations surged by 30-57% to RMB 900 million in Q4. The adjusted operating margin hit a quarterly high of 43.3%, and the annual margin improved by 9 percentage points to 14.8%. Gross margin increased by 2 percentage points to 85.1%, driven by decreased employee-related expenses and rental costs. Sales and marketing expenses fell by 9% YoY to RMB 389 million in Q4, and R&D expenses decreased by 8% YoY to RMB 406 million. GA expenses decreased by 7% YoY to RMB 256 million in Q4, while income tax expenses rose by 81% to RMB 165 million due to higher income and top-up tax provisions. Net income reached RMB 682 million in Q4 and RMB 2.7 billion for FY25, with adjusted net income increasing by 25% YoY to RMB 906 million in Q4 and 33% YoY to RMB 3.6 billion for the year. Adjusted net margin reached a historical high of 43.6%, reflecting strong operational leverage and financial discipline.
Strong Cash Position, Dividends, and Share Repurchases Highlight Financial Health and Growth Strategy
The company reported robust cash flows, declaring a dividend and repurchasing shares. A new policy commits to allocating at least 50% of adjusted net income for shareholder returns over the next three years. Revenues are forecasted to grow, with strong demand expected to accelerate in upcoming quarters.
AI's Impact on Recruitment Market and Competitive Edge
Discusses AI's role in enhancing labor efficiency, potential impact on recruitment demand, and challenges to competitive business models.
AI's Role in Addressing China's Labor Force Decline
The dialogue discusses the projected decline in China's labor force by 9% to 20% over the next two decades, highlighting the potential of AI to mitigate this issue. It contrasts China's labor market with the US, noting a higher proportion of blue-collar workers in China.
China's Enterprise Landscape and Its Impact on SaaS Success
A discussion reveals that China's enterprise scene, dominated by small and micro-sized companies, influences the success of SaaS businesses. With 40 million active enterprises hiring 420 million urban employees, the average hiring per company is low, affecting SaaS adoption. This highlights the challenge SaaS companies face in penetrating the Chinese market due to the unique hiring practices and scale of businesses.
AI Talent Demand Surges: A Shift to Lower Tier Cities and Diverse Roles
AI-related job postings increased by 72%, with a notable trend of companies in lower tier cities expanding roles and embracing AI talent, reflecting a broader adoption of AI skills across various industries and regions.
AI's Role in Enhancing White Collar Job Growth and Bilateral Network Effects
Discusses the increase in white collar jobs, particularly in tech and communications, highlighting AI's role in strengthening these trends and enhancing bilateral network effects, ensuring market resilience and individual user benefits.
AI's Impact on Online Recruitment Industry
Discussion highlights AI's role in transforming online recruitment, enabling result-based business models, and its potential global influence, emphasizing current observations over predictions.
AI Product Development & Recruitment Trends Post Chinese New Year
Discusses plans for AI Porter's testing, product launch, and monetization, AI product expectations for the year, rationale behind non-being application focus, and recruitment demand trends post Chinese New Year compared to previous years.
AI-Driven Growth in Online Recruitment: A Tail-Light Strategy for Advancement
A company leverages AI to enhance its online recruitment services, aiming for exponential revenue growth. By maintaining a dedicated science team, it follows a 'tail-light' strategy to stay abreast of AI advancements, ensuring the effective use of proprietary models and open-source platforms for superior customer solutions and experiences.
Small-Scale Model Development: Cost-Effective Solutions for Industrial Applications and Talent-Driven Innovation
A company, despite not being wealthy, emphasizes the development of smaller, cost-effective models for industrial applications. They highlight the importance of talent over resources, showcasing young, talented scientists' contributions. The company sees strong demand for improvements in enterprise data, with positive cash growth expected to accelerate throughout the year, impacted by the timing of Chinese New Year affecting quarterly revenue.
UBS Analysts Discuss User Growth, Margin Trends, and Overseas Business Expansion
UBS analysts inquire about user growth targets for 2026, margin trends considering investments in AI and marketing, and updates on overseas business, particularly in Hong Kong. The company aims to add 40 million verified users, anticipates margin improvement despite investments, and plans for continued domestic growth and potential overseas expansion.
Offer Today Leads in Hong Kong with High User Engagement for Work Opportunities
Offer Today dominates Hong Kong's job search market, with one in 50 workers using the platform daily, securing new opportunities through its services.
Emphasizing Localization: Product and Team Adaptation for Hong Kong Market
Discussion highlights the importance of localizing a native app for the Hong Kong market, focusing on product and team adaptation, particularly integrating local young talent into leadership roles.
International Cooperation Update and Q&A Session
Discussion covered strategies for enhanced local partnerships in international markets, clarifications on regional distinctions, and closing remarks with an invitation for further inquiries.
要点回答
Q:What are the financial results for the fourth quarter and full year of 2025?
A:In the fourth quarter of 2025, the company generated total revenue of RMB 2.08 billion, up 14% year-on-year, excluding share-based compensation and expenses adjustments. Operating profit reached RMB 900 million, up 37%. For the full year, the company generated total revenue of RMB 8.27 billion, a year-on-year increase of 12.4%, with a net income of RMB 2.7 billion. Excluding other income and expenses like investment gains and share compensation, the adjusted operating profit was RMB 3.38 billion, up 45.7% year-on-year, and the adjusted operating profit margin was 40.8%.
Q:What is the robust growth momentum observed in both supply and demand during the spring recruitment season?
A:During the spring recruitment season, the hiring demand from enterprises showed a steady recovery trend, even after adjusting for seasonality. Since the beginning of the year, the supply and demand ratio has remained within a healthy range. The momentum was further supported by the robust performance across various sectors such as manufacturing, electronics, communications, semiconductors, urban service, automotive, and consumer retail. The Internet technology industry also experienced a year-over-year growth rate in the fourth quarter compared to the third quarter.
Q:How did the platform's user growth and engagement metrics perform in 2025?
A:In 2025, the company acquired nearly 46 million new users, with the platform serving a cumulative total of over 260 million job seekers and 36 million enterprise users. The average monthly active users (MAU) for the post-stripping app reached over 60.7 million, representing a year-over-year increase of 14.5%. The platform facilitated over 2.27 billion instances of mutual consent exchanges of resume or contact information, growing 22.4% year-on-year, and the average number of mutual consents per job seeker rose by 7% year-on-year, indicating a strong double-sided network effect.
Q:What was the company's performance in penetrating the blue-collar sector, lower-tier cities, and small and medium-sized enterprises (SMEs)?
A:The company made significant strides in penetrating the blue-collar sector, lower-tier cities, and small and medium-sized enterprises in 2025. The growth rate of blue-collar users led overall user base and contributed to an increase in revenue. Meanwhile, white-collar recruitment demand also recovered steadily, particularly in Internet technology, communications, and semiconductors, recording higher growth rates compared to 2024. The revenue contribution from third-tier and lower-tier cities approached 25% in the fourth quarter, double compared to four years ago, highlighting the effectiveness of the company's user penetration strategy in lower-tier markets. Revenue from enterprises with fewer than 100 employees exceeded 50% for the first time, emphasizing the substantial contribution of SMEs to the platform's growth.
Q:How is the monetization strategy performing, particularly in terms of the number of paid enterprise customers and ARPU?
A:The monetization strategy continued to perform well, with the number of paid enterprise customers reaching 6.83 million in the 12 months ended December 31, 2025, a year-over-year increase of 11.6% and a quarterly increase of 1.3%. The revenue from active users grew due to the increased revenue contribution from SMEs, while the average revenue per paying user (ARPU) remained broadly stable.
Q:What are the trends in supply and demand during the spring recruitment season?
A:During the spring recruitment season, the company observed a robust momentum in both supply and demand. Adjusted for the Chinese New Year holiday, the average daily newly verified users, including job seekers and employers, exceeded the same period last year, with a record-high average active users after the spring. The average daily job postings in the 15 days after the screen back grew by a double-digit percentage year over year, and the ratio of job seekers to enterprise users (CQD ratio) remained within a healthy and reasonable range.
Q:How is the company's AI progress impacting service delivery for enterprise users?
A:The company's progress in AI has expanded opportunities for delivering closed-loop services for enterprise users. The goal is to empower job seekers to take on white-collar positions, enhancing the value provided by online recruitment beyond mere information dissemination. With AI, the company aims to assist in completing the last mile of work, focusing on increasing the profitability and opportunity of establishing labor contracts between enterprise users and job seekers, thus evolving the online recruitment industry towards a closed-loop model.
Q:What are the positive results of the AI quick hiring tool and its scaling potential?
A:The AI quick hiring tool has achieved positive results and is now being scaled up for broader trials. It is designed for high-end users with demanding recruitment requirements and shows high resilience, with strong commercial potential.
Q:How has the AI-assisted interview feature contributed to the platform?
A:The AI-assisted interview feature has been fully rolled out to users within the platform's interview rooms, significantly increasing usage and reusability of the company's proprietary interview rooms while enabling the collection of high value interview data.
Q:What improvements have been made by adopting AI agents in the company's business model?
A:The company has adopted a proactive approach in applying AI agents to assist enterprise users, significantly improving delivery efficiency in scenarios like hiring for manufacturing workers and large streamers, and has made the business model based on successful hires or interviews viable on a large scale.
Q:What achievements have the scientists at the company made in terms of developing AI models?
A:The scientists at the company have made industrial leading explorations into the intelligence and capability ceiling of small models, including opening source a 3D model with 3 billion parameters and models from the TW 3 series ranging from 4 billion to 32 billion parameters, with multiple evaluation tasks demonstrating competitive rankings.
Q:What is the company's plan for shareholder returns?
A:The company's plan for shareholder returns includes allocating no less than 50% of the prior year adjusted net income for dividends and share repurchase over a three-year period starting from 2026, and increasing the share repurchase program up limit from $215 million to $400 million.
Q:How did the company's revenues and profitability perform in the fourth quarter and full year of 2025?
A:The company's revenues reached nearly 2.1 billion during the fourth quarter of 2025 with a year-over-year growth rate accelerating to 14%, and grew by 12.4% to RMB 8.3 billion for the full year. The number of paid enterprise customers expanded to 6.8 million, showing a 12% year-over-year growth and a 1.3% increase compared to the 2021 December month.
Q:What are the company's revenue growth and profitability metrics for the fourth quarter and full year of 2025?
A:Revenue growth continued to accelerate in the fourth quarter with a year-over-year growth rate of 14%, and ARPU for each segment showed an increasing trend. The cost of revenues decreased, and gross margin increased to 85.1%, marking the second year of increasing sales and marketing expenses decreased, and R&D expenses also showed a decrease.
Q:What are the trends in the company's operating costs and expenses for the fourth quarter and full year?
A:The company's total operating costs and expenses decreased by 7% year-over-year to RMB 1.4 billion in the fourth quarter and by 7% to RMB 5.8 billion for the full year. Total share-based compensation expenses decreased, and adjusted income from operations grew. The adjusted operating margin reached a quarterly historical high of 43.3% in the fourth quarter and improved by 9 percentage points to 14.8% for the full year.
Q:How did the company's income tax expenses and net income perform in the third quarter and full year of 2025?
A:Income tax expenses were RMB 165 million in the third quarter, up 81% year-over-year, driven by higher income before income tax expenses and a top-up tax of RMB 38 million related to the OECD pillar to global minimum tax rules. The net income reached RMB 682 million in the quarter and RMB 2.7 billion in 2025.
Q:What were the adjusted net income and margin results for the fourth quarter and full year of 2025?
A:The adjusted net income increased by 25% year-over-year to RMB 906 million in the fourth quarter and by 33% year-over-year to RMB 3.6 billion for the full year. Adjusted net margin expanded in 2025 and reached a historical high of 43.6%.
Q:What are the company's expectations for total revenues in the first quarter of 2026?
A:For the first quarter of 2026, the company expects total revenues to be between RMB 2.050 billion and RMB 2.085 billion, representing a year-over-year increase of 6.6% to 8.4%.
Q:How does the company view the impact of AI on the recruitment market in China and the competitive advantage of European businesses?
A:The company believes that while AI poses a challenge to labor, it also provides a good supplement to human labor efficiency. The overall decrease in the labor force in China over the next 20 years is seen as a severe challenge, but the application of AI in daily work is expected to help address this. The AI discussions in the U.S. and China differ in terms of labor force composition and the size of enterprises. In China, the large number of small and medium-sized enterprises (SMEs) and the demand for AI-related talent suggest that AI is creating new job opportunities rather than merely reducing demand for human labor. Furthermore, the company recognizes the challenges AI poses to the recruitment market and is committed to adapting to these changes.
Q:What are the expectations for AI monetization and new product launches in the near future?
A:The company expects to see significant growth in the closed-loop placement service, aiming for a revenue increase of double or triple the previous year's numbers. Additionally, AI is being used to empower all aspects of operations, technology, and products to enhance solutions and user experience.
Q:What is the rationale behind the smaller scale of model and the continued development of proprietary AI models?
A:The smaller scale of model has a low training and reasoning cost and requires more intelligent ideas, which aligns with the company's approach to industrial applications. Moreover, the company maintains a smaller, younger, and more talented scientific team to develop its own AI models, a strategy that is important given the rapid advancements in AI. This allows the company to keep an eye on the most advanced leading companies without being locked into specific tools or platforms.
Q:How does the company view its performance in the recruitment market following the recent holidays?
A:The company has observed very strong improvement in recruitment demand, with both new and active enterprise data showing significant year-over-year growth and a stable C ratio. The later Chinese New Year led to weaker year-over-year data for the fourth quarter, particularly on a gap basis, due to 20 fewer days for revenue recognition after the holiday compared to the previous year. However, if one looks at the Luna Park environment, cash growth is positive and is expected to accelerate further throughout the year compared to 2025.
Q:What are the user growth targets for 2026 and how should one think about the margin trend and future room for margin expansion?
A:The company is aiming for at least 40 million newly verified users for the year. Investments include AI computing power, server purchases, and potentially renting some computing power. Despite investments in new initiatives such as postal placement and AI overseas, the company expects the overall adjusted operating profit and operating margin to slightly increase compared to the previous year. However, the company has yet to decide on World Cup investments and will communicate any impact in a timely manner.
Q:Can you provide an update on the company's overseas business, specifically Hong Kong, and its plans for further development?
A:The company has made significant progress in Hong Kong, becoming number one in terms of really active users on the platform. The native app has gained recognition, and the company is focusing on localization, including product localization and hiring more native Hong Kong young talent to join the team. Internationally, the company is actively looking for opportunities to cooperate with local institutions, although specific reports have not been made yet.
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