缤客 (BKNG.US) 2025年第四季度业绩电话会
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会议摘要
Booking Holdings delivered double-digit growth in 2025, leveraging generative AI to enhance efficiency and customer service, achieving a 36.9% adjusted EBITDA margin. The company's transformation program generated $250 million in savings, reinvested into AI, connected trips, and international expansion. Expectations for 2026 include $400 million in incremental revenue, $300 million in Adjusted EBITDA, and continued margin expansion. A focus on strategic priorities and disciplined resource allocation aims to drive long-term growth and shareholder returns, with a $10.50 per share quarterly cash dividend increase and stock split approved.
会议速览
Booking Holdings reminds participants of the conference call that forward-looking statements are subject to risks and uncertainties, and actual results may differ. The company refers to its Safe Harbor statements, SEC filings, and encourages monitoring its investor relations website for material information.
Booking Holdings showcases resilience and innovation, leveraging AI to enhance travel experiences despite market volatility. The company emphasizes global platform strength, traveler intent understanding, and AI-driven capabilities for future growth.
The dialogue outlines strong financial performance with increased room nights, gross bookings, and revenue. It highlights strategic investments in technology, Asia market expansion, and loyalty programs to enhance traveler and partner value, aiming for 100 basis points above long-term growth targets in 2026.
Focuses on leveraging generative AI to improve traveler and partner experiences, emphasizing strategic deployment, partnerships, and personalized services across travel sectors.
The fourth quarter showcased accelerated room night growth, especially in the US, exceeding guidance due to strategic investments in brands and marketing. Revenue and gross bookings also surpassed projections, driven by higher flight bookings and accommodation ADR, despite slight ADR and length of stay declines. The year ended with strong US growth acceleration and a robust direct channel performance, underpinned by disciplined spending and efficiency gains.
Booking.com's Q4 2025 earnings highlight strong performance, with Genius loyalty program engagement up, alternative accommodations growth, and strategic reinvestments driving revenue and EBITDA expansion. The company anticipates continued growth in 2026, focusing on operational efficiencies, market expansion, and enhancing customer service through AI.
The dialogue outlines expectations for Q1 2026, projecting room night growth of 5-7%, gross bookings increase of 14-16%, and revenue growth of 14-16%. It highlights the impact of FX changes, strategic investments in growth opportunities, and the focus on leveraging generative AI to drive value for travelers, partners, and shareholders. The speaker expresses pride in team execution and dedication, concluding with gratitude for colleagues' efforts and a commitment to innovation and growth.
Discussion focused on strategic marketing investments in Q4, emphasizing long-term value and growth opportunities. Highlights included leveraging performance marketing with attractive Rois, expanding social media presence, and adjusting brand marketing spend timing. Future plans aim for marketing leverage unless significant opportunities arise.
The discussion highlights the development of digital personal travel agents leveraging advanced technologies to improve user engagement, search efficiency, conversion rates, and customer satisfaction, while also enhancing partner opportunities. The initiative focuses on personalization and data utilization to offer superior travel solutions, with encouraging initial metrics despite small sample sizes.
Discusses the significant 10% reduction in customer service costs per booking, resulting in enhanced financial leverage and increased bookings, showcasing team achievements in operational efficiency.
The company highlights the success of its Genius loyalty program, noting increased room nights and direct bookings from higher-level members. Plans include further investments to enhance the program, integrating more verticals and developing agentic tools to attract and retain customers, aiming for stronger loyalty and more frequent direct engagements.
The dialogue discusses the early partnerships with AI model players, emphasizing the complexity and challenges in becoming a merchant of record, including managing payments, currencies, and regulatory compliance across over 200 countries.
The dialogue explores the concept of customer loyalty driven by value proposition against the backdrop of competition from a dominant market player. It emphasizes the success of offering unique value to customers, contrasting it with the top-of-the-funnel approach. The discussion concludes with the belief that providing value will sustain customer loyalty and business success.
Discussion on continued growth in paid search, marketing investments, and expansion into new areas like generative AI and FinTech, aiming for a self-funded growth strategy with significant EBITDA margin expansion.
The dialogue reassures investors about the company's commitment to alternative accommodation, highlighting its potential for growth with 8.6 million listings in the U.S. and its contribution to top-line growth metrics, despite current challenges. The company emphasizes ongoing investment and optimism for future expansion in this area.
要点回答
Q:What are the forward-looking statements in the speech and what do they indicate?
A:The forward-looking statements in the speech indicate that Booking Holdings expects to face risks, uncertainties, and assumptions that are difficult to predict. These statements are made regarding future performance and indicate that actual results might differ materially from those expressed or forecasted. The company refers to their previous SEC filings and the Earnings press release for a list of factors that could cause these differences.
Q:How does Booking Holdings plan to disclose material information in the future?
A:Booking Holdings plans to disclose material information in the future through the Investor Relations page of its website, which can be found at IR.dot.bookingholingup.com. The company encourages investors to monitor this website, along with other public announcements and SEC filings, for any material information that may be posted.
Q:What were the key achievements highlighted for the fourth quarter and full year 2025?
A:The key achievements highlighted for the fourth quarter and full year 2025 include strong execution despite global market volatility, solid underlying business fundamentals, resilient travel demand, and the company's global platform positioned to serve various traveler needs. Additionally, the company has developed innovative AI-powered capabilities to enhance service to both travelers and partners.
Q:What is Glenn Fogel's perspective on the current time in the travel industry?
A:Glenn Fogel views the current time in the travel industry as an extraordinary period, especially with the advent of generative AI that is accelerating innovation and changing how the company delivers on its mission to make it easier for everyone to experience the world. He emphasizes his optimism about the company's opportunities ahead due to the application of AI and deep understanding of traveler intent.
Q:What financial highlights were presented for the fourth quarter and full year?
A:The financial highlights for the fourth quarter included an 85% to 9% year-over-year increase in revenue, exceeding the high end of expectations, with a 16% growth in both gross bookings and revenue. Adjusted EBITDA reached $2.2 billion, up 19%, and adjusted earnings per share grew 17% year over year. For the full year, strong top-line growth metrics were achieved with over 1.2 billion room nights, an 8% increase year over year, and gross bookings and revenue growth up 12% and 13%, respectively. Adjusted EBITDA grew to over $9.9 billion, a 20% year-over-year increase, with a margin expansion thanks to the company's transformation program.
Q:What are the strategic priorities for 2026 and how will the company continue to grow and create value?
A:For 2026, the company's strategic priorities include consistently delivering greater value for travelers and partners, and enabling it through differentiated technology and savings from the transformation program. The company is strategically investing further to support sustained growth and long-term value creation. The target is to achieve full-year constant currency top-line growth of approximately 100 basis points ahead of the long-term growth algorithm while maintaining bottom-line performance in line with that framework.
Q:How is the connected trip strategy progressing and what impact is it having?
A:The connected trip strategy is making progress with the goal of personalizing, seamlessly, and enhancing the travel experience. Full-year connected trip transactions grew in the high 20% range, representing a double-digit percentage of total transactions. The strategy also includes focusing on new customers and enabling connected trip scale through improvements in payments and customer service. The Genius loyalty program is another initiative that is expanding to include more partners and offering relevant benefits to loyal travelers, which is contributing to the company's goal of improving the overall customer experience.
Q:What opportunities does Booking Holdings see in the Asia region and how is the region performing?
A:Booking Holdings sees structurally strong travel demand in the Asia region supported by rising incomes and increasing cross-border travel. The company's position in Asia is bolstered by the complementary strengths of Agoda and Booking.com, which allows it to serve both local and inbound travelers. Full-year 2025 saw low double-digit room night growth in Asia, and the company continues to invest in product improvements and work with partners to enhance payments and service capabilities. The ambition in Asia is to grow faster than the market over time.
Q:Why do independent partners choose to work with booking.com?
A:Independent partners choose to work with booking.com not just for the demand they deliver, but also for the broader set of technological capabilities provided by booking.com, such as global brand and performance marketing expertise, guided and driven insights, and integrated technology solutions across payments, advertising, and multilingual 24/7 customer service.
Q:What does booking.com offer to partners besides technology?
A:Besides technology, booking.com offers local expertise and works with dedicated partner services teams around the world, including the ability to process over 100 payment methods and over 50 currencies to support local payments.
Q:How has booking.com incorporated generative AI into its business?
A:Since inception, booking.com has been an early adopter of technology, deploying AI at scale for over a decade. They have been rolling out generative AI capabilities across their brands to enhance the full traveler journey, including natural language search, smart filters, support from interactive AI agents, and have extended these capabilities into other verticals and added voice functionality.
Q:What were the performance and guidance highlights for the fourth quarter and full year of 2025?
A:The performance highlights for the fourth quarter and full year of 2025 include steady improvement with room night growth accelerating each quarter, exceeding expectations in the fourth quarter. The revenue growth was higher than the guidance due to stronger performance across various aspects such as bookings, revenue, and expenses. The company achieved year-over-year growth, with increased gross bookings, revenue, and adjusted EBITDA. The adjusted EPS grew by 17% year over year. The full year results showed growth in all regions with the US and rest of Asia recording significant growth. The mobile app mix of room nights increased, and the company saw a strong direct channel B2C mix.
Q:What was the change in revenue as a percentage of gross bookings from 2024 to 2025?
A:Revenue as a percentage of gross bookings was 14.5% in 2025, up slightly from 14.4% in the prior year, primarily due to a benefit from higher payment revenues.
Q:What was the ending cash and investments balance and the free cash flow generated in the fourth quarter of 2025?
A:The ending cash and investments balance in the fourth quarter of 2025 was $1.7 billion, there was $1.4 billion in free cash flow generated in the quarter, and the company returned a total of $8.2 billion to shareholders in 2025.
Q:What is the company's plan for returning capital to shareholders and its approach to maintaining an attractive capital structure?
A:The company plans to continue returning capital to shareholders and maintaining an attractive capital structure, supported by a foundation of investment-grade credit ratings and focusing on growth leverage through the cycle. It has also announced a quarterly cash dividend increase to $10.50 per share and a stock split to take effect on April 6.
Q:What are the company's expectations for in-year savings and operational efficiencies in 2026?
A:The company expects the aggregate transformation costs to be less than $500 million in 2026 and aims to deliver in-year savings of $50 to $55 million in 2026. It also plans to drive additional efficiencies in ongoing operations, targeting approximately $400 million in incremental revenue, resulting in a net impact of about $300 million to Adjusted EBITDA for the year.
Q:What are the expected constant currency adjusted EPS growth rates for 2025 and 2026?
A:The expected constant currency adjusted EPS growth trajectory is in line with the company's long-term growth ambition of Ed, and the guidance for Xi assumes recent FX rates for the remainder of the year.
Q:What are the expected growth rates for first quarter revenue and adjusted EBITDA?
A:First quarter revenue growth is expected to be between 14 and 16%, and first quarter adjusted EBITDA growth is expected to be between Ed and Ed, with a high end of the range at 20%.
Q:How will foreign exchange changes impact the company's financial results for the first quarter?
A:Changes in foreign exchange are expected to positively impact the company's reported growth rates by about 2 percentage points for gross bookings and revenue, and by about 8 percentage points for adjusted EBITDA in the first quarter.
Q:What is the expected constant currency accommodation ad for the upcoming year?
A:Constant currency accommodation ad is expected to be about in line with the prior year's figures.
Q:What is the company's strategy for marketing and how does it intend to use AI to enhance its offerings?
A:The company aims to continue being tactical and taking advantage of opportunities that arise. They are investing in growth opportunities, particularly focusing on leveraging the potential of generative AI-enabled capabilities to enhance their offerings. The vision is to unlock increasing value for travelers and partners, drive durable growth, and attractive returns for shareholders.
Q:What factors led to the marketing spend deleverage in the December quarter?
A:The marketing spend deleverage in the December quarter was due to the company taking advantage of opportunities with attractive return on investment (ROI) in performance marketing and leaning into greater social media investments. The investments in social media marketing grew by 13%, and there was also higher B marketing spend in the fourth quarter related to events like the UEFA European Soccer Championship. These factors helped accelerate room growth to 9% in the fourth quarter.
Q:How does the company plan to deliver on personalizing travel experiences for consumers?
A:The company intends to create a personal travel agent digitally using technology to personalize experiences and provide better solutions for travelers and partners. They aim to utilize all available data to come up with better solutions and are building for this purpose in various ways across the business. Connected trip growth is mentioned as an area of focus, and there is a strategy to incorporate agentic capabilities throughout the system, although specific areas and rollout times are not disclosed.
Q:What specific metrics are being used to assess the impact of the agentic tools implemented in the current product?
A:The specific metrics being used to assess the impact of the agentic tools include more engagement from traveler customers, faster search speeds, better conversion rates, lower cancellation rates, and positive customer satisfaction.
Q:How are customer service costs performing and what impact is it having on the company's financial results?
A:Customer service costs are down, and bookings are up approximately 10%, resulting in a 10% decline in customer service cost per booking. This has a positive impact on the SN O and sales and other line items, providing leverage and contributing to the company's financial results.
Q:What signals are being received as the Genius program continues to scale, and what are the plans for further investment in this area?
A:The signals received as the Genius program scales include the value produced by level 2 and 3 members who are returning, and the program is expanding beyond accommodations to other verticals. The company is working hard to make the program more attractive and is planning to make it even more appealing for customers to book directly with them.
Q:What is the current contribution of Genius levels 2 and 3 customers to the company's overall room nights?
A:The overall room nights for Genius levels 2 and 3 customers have increased year over year and currently stand at a high 50% level, which is highly correlated with travelers who book directly with the company.
Q:How will the company continue to attract customers to book directly?
A:The company plans to build a lot of 'agentic' tools at the top of the funnel to make it attractive for customers to come directly to their platform. These tools will allow customers to trust the company's commitment to fixing any issues that arise, and they will be able to connect with other parts of the company's services.
Q:Can an update be provided on the plans of the early AI/ML business partners, their strategies for selling traffic, and their views on being a merchant of record?
A:Early AI/ML business partners have been working with the company in various ways, but it is very early to share substantial information or to discuss their future plans or strategies in detail. The company does not have visibility into the strategies shared by these partners. However, the topic of being a merchant of record is complex and requires handling various challenges such as supplier relationships, property management, and payment complexities. It is noted that the large language model players may not necessarily undertake these responsibilities.
Q:How does the speaker view the role of Google in the advertising market?
A:The speaker views Google as a top-of-the-funnel player in the advertising market, where they have successfully competed with a large entity for a long time, and acknowledges the profitability for both companies involved in the advertising auction system.
Q:What areas is the company focusing on for reinvestment and where is the investment expected to show up?
A:The company is focusing on reinvestment in areas such as advertising in social media, loyalty programs, connected trips, generative AI, new verticals like attractions, expanding the OpenTable dining network, and Fintech localization. These investments are expected to impact expenses, offset by revenues, resulting in a net impact on EBITDA line of about $300 million.
Q:What is the expected impact on EBITDA margins after reinvestment?
A:After reinvestment, the company expects to maintain or improve EBITDA margins, grow the top line faster than their overall algorithm, and achieve an additional $250 million in savings from their transformation program, which is largely self-funded. Consequently, EBITDA margins are expected to grow by approximately 100 basis points.
Q:What is the future growth outlook for the alternative accommodation business?
A:While the company is not providing specific guidance for future numbers, they believe alternative accommodation is an important area for the future and intend to continue investing in it. They have seen healthy growth in the supply of alternative accommodations and expect this to contribute to faster top-line growth metrics for the remainder of the year.

Booking Holdings, Inc.
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