惠而浦 (WHR.US) 2025年第四季度业绩电话会
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会议摘要
Despite facing tariffs and a weak housing market, Whirlpool Corp. achieved strong results in 2025, particularly in its KitchenAid and Latin America segments. The company anticipates margin improvements and increased free cash flow in 2026, driven by cost reductions, normalized pricing, and successful new product launches. With a focus on debt reduction, shareholder returns, and market growth, Whirlpool remains confident in its strategy to deliver shareholder value and meet its 2026 financial targets.
会议速览
Whirlpool introduces new leadership with a focus on strengthening operations, brand, and supply chain for future growth. The CFO and regional presidents share their experience and commitment to driving long-term shareholder value and enhancing customer relationships. The company highlights its strategic priorities and non-GAAP measures for better financial analysis.
Despite tariffs and a weak housing market, the North American business delivered flat global organic revenues, with significant market share gains in the second half of 2025. The company anticipates cost-saving actions, successful new product launches, and normalized industry promotions to drive margin improvements in 2026. Latin America and KitchenAid SDA businesses showed strong growth, with double-digit growth rates and mid-teen operating margins.
The dialogue highlights Whirlpool's financial resilience in 2025, focusing on cost management, new product launches, and market adaptations. It discusses the company's ability to maintain margins despite industry-wide promotional pressures and tariff costs, along with strategic decisions like the India share sale to reduce debt. Future expectations include margin expansion through pricing adjustments and continued strong performance in direct-to-consumer sales.
The dialogue highlights MBA North America's strategic positioning through new product launches, domestic manufacturing advantages, and the recovery of the U.S. housing market. These factors, combined with tariff benefits and reduced promotional activities, are expected to drive organic growth and margin expansion. A new laundry tower product exemplifies MBA's commitment to innovation and market leadership.
The dialogue highlights the significant growth potential of the MDA business in Latin America, supported by strong market penetration and iconic brands like Press de, Consed, and Wapo. It also previews new premium refrigerator launches in Brazil and underscores the global SDA business's profitability, driven by the iconic KitchenAid brand's craftsmanship and domestic production advantage.
A significant expansion in online sales and exploration of new product categories like espresso blenders and cordless appliances are highlighted. The brand leverages its strong market position to reinvest in growth, maintaining healthy profit margins. An upcoming product innovation, the Artisan plus stand mixer, promises major advancements since 1955.
The dialogue outlines the company's financial guidance for 2026, focusing on a 5% revenue growth, 5.5%-5.8% EBIT margin, and $400-$500 million free cash flow. It details strategic actions for cost optimization, marketing investments, and industry demand expectations, highlighting potential impacts from tariffs and currency fluctuations.
MDA Latin America anticipates a 7% EBIT margin, fueled by new product launches and cost efficiencies. SDA Global is projected to maintain a robust EBIT margin, driven by the momentum of new products.
The dialogue outlines plans to achieve price mix expansion through reduced promotions, new product launches, and premium offerings, aiming for $150 million in cost reductions. It also highlights a focus on improving free cash flow to $400-$500 million and prioritizing capital allocation towards organic growth, debt reduction, and shareholder returns.
Despite facing significant external challenges, including tariff-induced cost hikes, the company's 2025 results remained consistent with the previous year, thanks to a $200 million cost reduction and a record number of new product introductions. Looking ahead to 2026, the company anticipates margin and free cash flow improvements due to normalized industry pricing, ongoing cost-cutting measures, and a robust pipeline of new products. The global SVA business is expected to lead growth, driven by successful new product launches, positioning the company to capitalize on the anticipated housing market recovery.
Discusses the apparent contradiction between flat industry units and increased replacement demand, aiming to clarify the demand outlook in the context of discretionary and builder expectations.
Discusses ongoing replacement demand post-Covid, emphasizing pent-up demand and potential for discretionary home sales to rise based on consumer sentiment and mortgage rates, noting uncertainty in the current global environment.
The dialogue discusses the substantial product refresh and associated elevated flooring costs, highlighting their absence in future financial periods as a benefit, along with increased demand from successful product introductions, driving improvement in North America's financial outlook.
The dialogue discusses the company's strategies to address margin challenges, emphasizing debt paydown, cash management, and inventory reduction. It highlights the importance of price mix optimization, new product launches, and expanding existing initiatives to navigate macroeconomic issues and improve profitability.
The dialogue discusses the company's strategic decisions regarding promotional pricing, noting a significant recovery in post-Black Friday pricing and a shift towards a more normalized promotional environment. It also outlines expectations for sales growth driven by price and mix, with a focus on new and premium products, anticipating a 5% growth rate in North America, supported by aggressive cost actions and a strong manufacturing footprint.
The dialogue discusses the projected 6% margin for North America, noting that Q1 will be impacted by inventory reduction and full cost tariffs, leading to a gradual improvement starting Q2.
Discussed the company's capital allocation strategy, emphasizing the fulfillment of debt paydown guidance through potential asset sales and minority stakes, excluding further India sales, ensuring alignment with free cash flow projections.
The dialogue discusses the observation of competitors' promotional cadence and price adjustments using a sophisticated price scraping tool. It highlights the improvement in promotional activities towards the end of Q4 and into Q1, attributing it to both price changes and reduction in promotions, while acknowledging the unknowns regarding competitors' internal decisions and consumer pricing strategies.
Discusses unexpected depth of promotions impacting Q4, with sellout data indicating inventory normalization. Anticipates potential catch-up in discretionary demand, influenced by consumer sentiment, though not included in guidance. Highlights the importance of consumer confidence for unlocking pent-up discretionary demand.
Discusses positive price mix effects observed during Black Friday, anticipating further gains as the year progresses. Highlights the significant role of new product launches in driving volume growth, with continued product introductions expected to maintain this trend.
The dialogue discusses assumptions about industry pricing, emphasizing the impact of a less promotional environment and competitor actions. It highlights cautious optimism about recent trends but stresses the unpredictability of extrapolating short-term gains to annual forecasts. The conversation underscores the complexity of pricing strategies in a competitive market, balancing internal goals with external influences.
Discusses how hedging strategies, particularly for base metals and resins, contribute to maintaining a stable RMI guide despite market volatility, highlighting the role of hedging corridors and multi-year agreements.
Discusses new cost-saving measures for 2026, focusing on automation, strategic sourcing, and vertical integration. Highlights the carryover impact from 2025 actions, emphasizing the significant role of vertical integration and strategic sourcing in achieving cost savings. Notes the complexity and infrequency of strategic sourcing initiatives due to their detailed nature.
The dialogue highlights the company's strategy to balance growth momentum with maintaining a 16% EBIT margin. While achieving 10% sales growth in Q3 and Q4, the company reinvests excess margins into further acceleration, focusing on creating high value through growth.
Discussion on the company's market share recovery through new product introductions, maintaining share during promotions, and the high percentage of replacement demand in North America, with expectations for a shift towards normalized repair and remodel demand in the future.
The discussion highlighted stable replacement volume expectations, noting a shift towards more intensive usage, with a current replacement percentage over 60%. The outlook anticipates discretionary demand recovery, reducing replacement's market share, and expressed confidence in upcoming performance catalysts for 2026.
要点回答
Q:What are the new roles and experiences of the new executive team members?
A:New executive team members bring over 75 years of experience to their roles within Whirlpool Corporation. They include Mark as the chairman and CEO, Roxanne Warner as CFO, Juan Carlos Fuente as the executive president of North America and Global Strategic Sourcing, and Ludovic Buisine as the executive president of KitchenAid Small Appliances in Latin America.
Q:How did the company perform in terms of cost takeout and revenue in 2025?
A:Despite the challenges, the company delivered significant cost takeout actions of $200 million and managed global organic revenues to be flat to the prior year. They were unable to see industry pricing adjustments to offset the incremental cost of tariffs, which impacted their results.
Q:What are the expected improvements in 2026 and why are they optimistic?
A:The company expects to sustain the strong trajectory of its KitchenAid SDA business and the Latin America business in 2026. They anticipate improvements due to cost takeout actions, successful new product launches, normalized industry promotional intensity, and potential recovery in housing starts. They are also optimistic due to already announced and implemented promotional pricing changes.
Q:What was the outcome of the India Share sale transaction?
A:The India Share sale transaction resulted in a reduction of the company's majority stake from 50% to a minority stake of 40%. The proceeds from this transaction were utilized to pay down debt, aligning with the company's capital allocation priorities.
Q:What was the performance of the MDA North America segment in 2025?
A:The MDA North America segment's net sales, excluding currency, were largely flat year over year. They experienced continued strong share gains throughout the fourth quarter due to new product launches, but intense promotional activity impacted margins. The segment's EBIT margin was 2.8% in the fourth quarter and approximately 5% for the full year.
Q:What is expected for the MDA North America segment in the upcoming years?
A:It is expected that the MDA North America segment will return to a less promotional environment based on recent industry data points, such as a shortening of the post-Black Friday promotional period and a decrease in the depth of promotional pricing for the MLK holiday. The segment has already announced and implemented promotional pricing changes that are expected to contribute to margin expansion in 2026.
Q:How did the MBA Latin America business perform and what factors affected its results?
A:The MBA Latin America business saw net sales, excluding currency, decline approximately 2% year over year due to volume decline in the fourth quarter. Economic instability in Argentina and an aggressive promotional environment in Brazil negatively impacted revenue and margins. However, these were offset by a favorable operational tax benefit related to a legal ruling, resulting in a full year EBIT margin of 6.2%.
Q:What were the net sales and EBIT margin for the MDA Asia business on a full year basis, excluding India transaction and currency impacts?
A:The net sales for the MDA Asia business increased approximately script year over year. The segment delivered a full year EBIT margin of approximately 5% with a 120 basis points expansion year over year.
Q:What are the key structural drivers for value creation in the MBA North America business?
A:The key structural drivers for value creation in the MBA North America business are a strong influx of new products, the unique position as a domestic manufacturer in the tariff environment, and the state of the US housing market.
Q:How is the MDA North America business positioned to benefit from the US housing market recovery?
A:The MDA North America business is well-positioned to benefit from the multi-year housing recovery due to the historical data indicating a recovery following previous sales troughs, existing home sales being highly correlated with discretionary demand in home appliances, long undersupply of new homes, and the medium age of existing homes. The business has also made a strong competitive advantage in the builder segment.
Q:Why is the MDA Latin America business considered uniquely positioned to grow?
A:The MDA Latin America business is considered uniquely positioned to grow because it has low market penetration with an industry's compound annual growth rate projections of approximately 4 to 5%, a sustained track record of value creation, number one market share position in the region, a strong historical presence, leading brands, and an exceptionally strong infrastructure.
Q:What are the new products being launched in the Brazilian market that could drive growth?
A:The new products being launched in the Brazilian market that could drive growth are a new lineup of refrigerators, which are part of the premium home appliance brand in Brazil, targeting two critical categories in the market: top mount and bottom mount refrigerators.
Q:How is the SDA global business positioned for continued profitable growth?
A:The SDA global business is positioned for continued profitable growth due to the iconic KitchenAid brand, its high-quality craftsmanship and performance, strong trade relationships, accelerated online presence, successful launches in adjacent categories, and the reinvestment of growth proceeds into further growth acceleration while maintaining highly accretive margins.
Q:What new products are being introduced by SDA global that could impact the EBIT margin?
A:The new products introduced by SDA global that could impact the EBIT margin include the compact grain and rice cooker and the Artisan plus stand mixer. The compact grain and rice cooker features precise cooking technology, and the Artisan plus stand mixer is considered to be a significant advancement since 1955.
Q:What is the expected revenue growth and EBIT margin for 2026?
A:The expected revenue growth for 2026 is approximately 5% on a like-for-like basis, with an EBIT margin of approximately 5.5% to 5.8%. The free cash flow is expected to deliver $400 to $500 million, and the full-year ongoing earnings per share is expected to be approximately $7, with an adjusted effective tax rate of approximately 25%.
Q:What factors are expected to impact the 2026 EBIT margin guidance?
A:The factors expected to impact the 2026 EBIT margin guidance include a positive price mix impact from recent and future new product launches and benefit from previously announced pricing actions in a reduced promotional environment. Interest rates are expected to ease, but there is no mature catalyst for new home sales. Tariffs will result in a negative impact of about 125 basis points, concentrated in the first half of 2026, and investments in marketing technology will negatively impact margin by approximately 50 basis points. Currency and transaction impacts are expected to have minimal impact to EBIT margin this year.
Q:What are the expected EBIT margins for the company and SDA Global?
A:The company expects a solid EBIT margin of approximately 7%, driven by new product launches and continued cost reduction. SDA Global is expected to have a strong EBIT margin of approximately script and, driven by sustained momentum from new products.
Q:What actions are being taken to deliver price mix expansion?
A:To deliver price mix expansion, the company is observing industry dynamics, such as less promotional activity and meaningful pricing moves after Black Friday. They are confident in previously announced pricing actions and expect the new products launched in 2025 to gain significant market share with over 30% incremental floor on a like-for-like basis. The company is also focused on expanding its mass premium and premium product offering and on the kitchen aid MDA launch in late 2025 to elevate and position their brands for growth.
Q:What are the actions being taken to support the cost position and deliver over $150 million in cost reduction?
A:To support the cost position, the company is accelerating vertical integration and automation in their factories, optimizing their manufacturing and logistics footprint, and launching a strategic sourcing initiative for the best landed cost for components. These actions are expected to bring cost savings, improve supply chain resilience, and optimize the manufacturing and logistics footprint.
Q:What are the drivers of the company's free cash flow guidance?
A:The company's free cash flow guidance is driven by an expectation of cash earnings of approximately $800 million, with a planned investment of approximately $400 million in capital expenditures for product innovation, digital transformation, and cost efficiency. Additionally, they expect approximately $100 million in working capital improvements and $50 million in restructuring cash outlays. The overall expectation is to deliver free cash flow of $400 to $500 million, or approximately 3% of net sales.
Q:What are the capital allocation priorities for 2026?
A:The capital allocation priorities for 2026 are consistent with those shared in 2025. The priorities include funding organic growth, reducing debt levels, and returning cash to shareholders through a healthy dividend. Specifically, the company plans to invest approximately $400 million in capital expenditures, pay down at least $400 million in debt, and continue evaluating dividend funding in alignment with progress toward long-term goals.
Q:What was the impact of tariffs on the company's results and how is the company offsetting their impact?
A:The substantial cost increase of tariffs led to a challenge for the company's 2025 results. However, they maintained their track record of cost reduction by delivering substantial cost cuts of $200 million to offset the impact of tariffs. The company's strategy included introducing a record number of new products, particularly through flooring expansion and share gains in the second half of 2025.
Q:What is the outlook for new product introductions, discretionary demand, and replacement demand in 2026?
A:The outlook for 2026 includes a strong pipeline of new product introductions, expected normalization of industry pricing, and structural cost takeout actions yielding results. This is anticipated to lead to strengthened margins and free cash flow. The company expects the SDA global business to continue to show sustained momentum from new products, resulting in significant year-over-year growth. There is also potential upside from pent-up demand, with the possibility of an uptick in remodeling activities or existing home sales, depending on the mortgage rate environment. New home sales are expected to build a multi-year tail of demand, while remodeling and discretionary spending could accelerate, driven by consumer equity and sentiment. The timing of these factors is uncertain due to the global environment.
Q:How does the company assess the current state of pent-up demand and its potential to impact the business?
A:The assessment of pent-up demand is tied closely to the housing market, which is undersupplied and expected to lead to a multi-year tail of demand. There is potential for an uptick in the discretionary side, such as remodeling and home sales, driven by consumer equity and sentiment. The timing and extent of these factors are uncertain, but there is a belief that the pent-up demand could be unleashed faster than new home sales, contributing to increased demand in the coming years.
Q:What is the benefit expected from the reduction in flooring costs in 2026?
A:The reduction in flooring costs in 2026 is expected to bring benefits as the company benefits from the absence of introduction costs, the full benefit of higher flooring costs, and tailwinds from strong demand for new products. The exact impact is not quantified, but it is noted that the reduction in costs and the sell-through of products will contribute to an improvement in North America.
Q:What are the perspectives of Roxanne and Juan Carlos on their new roles and the approach to their jobs over the next couple of years?
A:Roxanne and Juan Carlos have stepped into expanded roles and are focusing on debt paydown, an imperative cash and working capital management, delivering on cost savings and better mix initiatives. For the upcoming years, they plan to continue with these strategies, emphasizing the importance of pricing and benefits from new product launches.
Q:What is the number one priority for the team mentioned in the speech?
A:The number one priority for the team is debt paydown, which they intend to focus on continuously. They aim to achieve this goal while also concentrating on driving inventory down and continuing to deliver on cost takeout initiatives.
Q:What are the details of the price and mix drivers expected to contribute to sales growth in North America?
A:In North America, the sales growth is anticipated to be 5%, with a volume outlook of flat. The price and mix are expected to contribute to this growth with 1.75 percentage points attributed to price and mix, which includes a healthy mix due to new product premium offerings and normalization in pricing.
Q:What impact did the promotional activities have on market share and prices in North America?
A:In the fourth quarter, the company experienced intense promotional periods, during which they consciously chose not to increase market share but to maintain their prices despite the cost. Post-Black Friday, prices recovered immediately, differing from previous years when sales were not sustained. The industry is showing signs of reflecting the full cost of tariffs in prices, which is beneficial for President's Day and indicates a normalization of the promotional environment.
Q:How is the company planning to manage production and inventories in Q1 to impact financial performance?
A:In Q1, the company plans to curtail production and control inventories to address the issue of excess inventory that is currently a burden on their financial numbers. This approach to inventory management and the expected shift in pricing favor are anticipated to mitigate the impact of Q1 on overall financial performance, which is projected to be below the 6% margin guidance.
Q:What are the new initiatives that the company is pursuing to achieve cost savings?
A:The company is pursuing vertical integration, automation, and strategic sourcing initiatives as new avenues to achieve cost savings. Vertical integration involves integrating some components in their Mexico factories and expanding that practice in North America, which is expected to lead to significant savings and supply chain stability.
Q:What is the process of strategic sourcing and why is it not done every year?
A:The strategic sourcing process involves taking apart every single component, weighing it, and conducting a global assessment to determine what the cost should be for replacement components. This process is elaborate and complex, which is why it is not done annually.
Q:How does the company balance sales growth with its 16% EBIT margin goal?
A:The company aims to balance sales growth and its 16% EBIT margin by focusing on delivering growth, which is seen as creating the highest value. They reinvest the margins created in excess of the 15-16% range into further acceleration of the business.
Q:What were the share gains in the third quarter and how did the promotion period impact those gains?
A:In the third quarter, the company experienced healthy share gains from new product introductions, which offset the losses from the first half of the year. However, during the promotion period in the fourth quarter, the overall promotional activity was a larger portion of the quarter, impacting share gains. The company decided to hold its ground during the promotion period, resulting in continued gains with new products but not picking up a lot more share.
Q:Is the company expecting any moderation in replacement demand in 2026, and how does it relate to housing turnover?
A:The company does not expect any moderation in the absolute number of replacement volumes, which have been stable for an extended period. The percentage of replacement demand relative to total sales is expected to stay above 60% for the foreseeable future, driven by the current level of discretionary demand. If housing turnover improves, it could lead to a decrease in the percentage of replacement sales.

Whirlpool Corp.
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