雷军新年直播
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会议摘要
Xiaomi's car broadcasted live for four hours, detailing the safety design, material strength, and technological innovation of the expected model, such as 2200 MPa ultra-high strength steel and 7 series aerospace aluminum alloy anti-collision beams, addressing public doubts and negative online comments. During the live broadcast, the engineering team dismantled each part of the vehicle, emphasizing safety, comfort, and intelligent design, such as the all-aluminum front hood and zero gravity seats. Xiaomi's car also shared its design concept, market performance, and user feedback, focusing on long front proportions, family-style headlights design, sales network expansion, and racing performance achievements. In terms of air filtration, NVH performance, battery technology, etc., Xiaomi's car demonstrated outstanding performance, such as a six-layer filter design, V6S Plus motor, and C2B battery technology. In response to online rumors, Xiaomi's car took clarification and countermeasures, showing its brand attitude and user orientation.
会议速览
A live broadcast lasting more than four hours detailed the four-step process of dismantling a new car: removing four doors and two lids, interior and exterior decorations, chassis and three electrical systems, front cabin thermal management, etc., until the vehicle body is dismantled. Tools such as torque wrenches were used during the process, and considering the impact of noise, the live broadcast pace was relatively slow. In addition, a lottery event and New Year gifts were announced.
Faced with various doubts on the Internet, we have decided to respond through a live broadcast of car disassembly to showcase the solid materials and design considerations of Xiaomi cars. We emphasize the importance of proactive communication and fair comparisons, welcoming fair discussions and suggestions to promote the common progress of automotive technology.
Xiaomi's car achieved a delivery volume of 500,000 vehicles in just 20 months, far exceeding the initial goal of 300,000 vehicles set at the beginning of the year, ultimately delivering over 410,000 vehicles. Xiaomi SU7 and Xiaomi are expected to achieve sales champions in the sedan and SUV markets respectively, with SU7 surpassing Model 3 to become the first pure electric vehicle model with leading sales. Xiaomi's car has won wide recognition in the market as an emerging force in the field of new energy vehicles, thanks to its fast delivery capability and high-quality service network.
In the past one year and eight months, the number of Xiaomi car stores has rapidly grown from 59 to 477, covering 138 cities, with service centers in 264 locations covering 151 cities, forming a complete sales and service network. The Xiaomi car factory is open to the public, receiving over 130,000 visitors annually by 2025, becoming a model for industrial tourism in Beijing, and featuring a go-kart track for visitors to experience. Xiaomi cars have achieved world-class results at the Nurburgring track in Germany, proving that Chinese car factories can produce world-class vehicles.
Since the launch of the high-level driving training project by Xiaomi, it has overcome many difficulties and successfully completed 484 training sessions by the end of December, covering 10,620 participants. The training content includes theory and practical operation, including correct steering wheel grip, full brake, slalom training, Gymkhana comprehensive training, and simulated slippery road, aiming to improve drivers' skills and safety awareness. The project has invested a large amount of resources, with a per capita cost of over two thousand yuan, and has received wide acclaim.
The dismantling activity is progressing smoothly, with the designer providing a detailed analysis of the expected differences in design between the SUV and the car model with Qi Wei. It is emphasized that the expectations are not simply a higher version, but rather showcasing a sense of strength and robustness through unique design language, while maintaining consistency in family design.
The dialogue delved into the concept and innovation behind Xiaomi's design of front and rear lights, emphasizing the importance of headlights as a vehicle's identifying feature. It also discussed how wind resistance issues were resolved through a combination of three-dimensional design and air duct integration, ultimately achieving an excellent drag coefficient of 0.245 for the SUV model.
The dialogue detailed the design concept and technical features of the taillights and headlights of Xiaomi's cars, including unique taillight design, high brightness low energy consumption LED lights, ADB adaptive high beam lights, and low beam lights with a 180-degree lighting angle. It emphasized that the headlights are not only aesthetically pleasing but also have advantages such as a 400-meter high beam lighting distance, a 100,000-hour lifespan, and relatively affordable maintenance costs compared to luxury brands of the same level, reflecting an excellent combination of technology and user experience.
Discussed why electric cars adopt a long front design, pointing out that the long front not only carries the aesthetic value of industrial design for a century, but also reflects Xiaomi's insistence on design proportions. Through dismantling and showcasing, it explained that the long front not only enhances the overall beauty of the vehicle, but also contains considerations for space utilization and functional layout.
The conversation delved into the professional jargon L113, which refers to the distance from the pedal tread point to the front wheel hub, with a decisive impact on the length of the car and overall proportions. By adhering to a 1:3 head-body ratio design, the vehicle not only has a unique appearance, but also enhances the front trunk space and safety performance. In addition, the application of a full aluminum front hood not only reduces the weight of the car body, but also enhances safety, showcasing the superiority of steel-aluminum hybrid body technology.
The dialogue provides a detailed introduction to the front trunk design, battery pack integration with the frame, emphasizing strength and space optimization. It mentions the efficient disassembly process by the engineering team, as well as the production of 1:8 scale car models with high fidelity to show the production process and custom car paint technology. The cost is high but the goal is to achieve a realistic reproduction effect.
Discussed why to choose a diverse range of car colors, from market research to user demand analysis, emphasized the importance of color in expressing personality, showcased a rich selection of colors from 9 to over 100 options, and specially mentioned the custom color of amethyst crystal, aiming to meet the personalized needs of different users.
The amethyst car paint uses the 4C3B technique, which involves four layers of coating and three rounds of baking, and requires about 50 hours of hand polishing to achieve a mirror-like transparent visual effect. This technique makes the paint thicker, allows for polishing space, enhances light refraction depth, improves three-dimensionality and corrosion resistance, and presents a stunning mirror effect.
Xiaomi Automobile has launched a customization service, initially only able to produce 40 cars per month, with over 100 orders already received. The service includes customized seats, leather goods, etc., currently showcasing two colors and planning an exhibition tour in Chengdu. Xiaomi hopes to bring the customization service of million-dollar luxury cars to owners of two to three hundred thousand cars, emphasizing the challenge of complex craftsmanship and efficient guarantees.
Discussed how to stand out from internal designers' preferences and ultimately selected emerald green as the product color through a scientific decision-making process in color selection. Emphasized the differences between designer aesthetics and popular aesthetics, as well as ensuring that color selection aligns with the popular aesthetic through multiple rounds of research to understand user preferences.
The dialogue detailed the design of the Xiaomi car's zero-gravity seat, including its 12-layer structure, ventilation and heating features, four-point massage function, and the comfort design optimized for the Chinese body type. It emphasized the roles of the three layers of different sponges, the built-in speakers in the headrest to improve sound quality, the fan structure of the ventilated seat, and the design of the waist support air belt, showcasing the comfort and support of the seat during long drives.
The dialogue elaborated on Xiaomi's unique design concept for its cars, emphasizing equality between the driver and passenger seats, especially with the driver's seat equipped with zero gravity seats to enhance the driver's comfort. It also discussed the comfort of the rear seats, including a 135-degree wide angle electric adjustment, as well as the chassis design, particularly the physical protection measures for the battery pack, showcasing Xiaomi's efforts in user experience and technological innovation.
The dialogue detailed the multi-layer protective design of the electric vehicle battery pack, including front impact beams, battery pack impact beams, front cross members, as well as four layers of protection on the bottom and three layers on the sides, ensuring the safety of the battery pack. In addition, the dialogue also explained the double wishbone front suspension system, including subframes, control arms, spring dampers, electromagnetic valve controlled damping, redundant steering mechanisms, and automatic systems, showcasing the vehicle's safety and handling performance.
The conversation revolves around the success factors of Xiaomi's car manufacturing, emphasizing the importance of talent gathering for car manufacturing and mentioning a team of automotive experts with 20 years of experience. Subsequently, the conversation turns to dismantling vehicle components, providing detailed introductions to components such as seats, battery packs, and charging modules, showcasing the internal structure of the vehicle and technical details.
The dialogue detailed the crucial role of seats in safety design, especially the application of high-strength steel materials, including the use of 980 MPa steel for the seat frame and 500 MPa steel plates to prevent sharp objects from piercing through, ensuring passenger safety. In addition, the sun protection function of Xiaomi 17 was also mentioned, but the focus was on showcasing the safety structure and material selection of the seats.
The dialogue detailed the technical applications of Xiaomi cars in sun protection and heat insulation, including the safety protection of PVB laminated glass, sound insulation, noise reduction, and sun protection effects, as well as the efficient isolation of infrared rays by the front windshield's triple-layer silver plating and the double-layer silver plating process of the sunroof. In addition, it also mentioned the intelligent experience of the dimming sunroof, which is particularly suitable for female users. Finally, the unique features of the car filter design were discussed.
Introduces the three-layer high-efficiency filtering system used by Xiaomi cars, including coarse filter, fine filter, and air conditioning filter, especially emphasizing the core H13 filter's 99.95% filtration efficiency for 0.3 micron particles, exceeding N95 masks. It is recommended to replace the filter every year or after driving 20,000 kilometers. The car interior uses environmentally friendly materials, meeting safety standards for infants and young children, and has been awarded a five-star health car certification. It is particularly suitable for families, especially those with children, providing a healthier and safer car interior environment.
The discussion revolves around the NVH performance of the expected Xiaomi model, focusing on its quietness, especially the quiet package design of the max version, achieving a quietness effect of 50.8 decibels. The control strategies for wind noise, road noise, and component noise are elaborated, including the use of body design, sealing, and soundproofing materials, demonstrating Xiaomi's expected outstanding performance in quietness.
The dialogue detailed the application of over 120 soundproofing materials in the standard version of the car, including flame-retardant soundproof cotton, PUR material carpet, and inner side soundproof cotton of door panels, as well as the important role of these materials in reducing noise and improving the quietness of the car interior. Engineers carefully design each material, even the smallest sound-absorbing cotton undergoes strict testing to ensure the excellent soundproofing effect of the entire vehicle, thereby enhancing the high-end feel of the car.
The conversation centered around the dismantling process of the vehicle's engine compartment and chassis system, detailing the layout and design features of components such as the air conditioning box, blower fan, and sound insulation cotton inside the engine compartment, as well as the dismantling situation of the front axle, rear axle, and braking system in the chassis system. Special emphasis was placed on the safe placement of the small battery to ensure safety in case of collision. During the process, the staff displayed newly removed parts and explained the internal-external separation design of the blower fan to reduce noise impact.
This presentation provided a detailed explanation of Xiaomi's automatic suspension system, including the working principle of the fixed calipers, the selection of brake pad materials, the heat dissipation performance of the brake discs, and the redundant design of the ESP system and DPB. It emphasized the importance of keeping ESP activated on public roads, recommended using the wet and slippery mode in rainy or snowy weather, and suggested participating in advanced driving training to improve driving skills and safety.
The conversation delved deep into the design and tuning of the electric vehicle chassis system, including the structure of the subframe, double wishbone and five-link suspension, the standard configuration of CDC shock absorbers, and the impact of tire selection on handling performance. It particularly emphasized the comprehensive consideration of springs, shock absorbers, bushings, and tires in the tuning process, aiming to achieve a balanced acceleration performance, braking performance, handling stability, noise, and range experience.
Discussed the technical improvements of the V6S Plus motor, including the use of segmented magnetic steel to reduce eddy current losses, optimizing power modules to improve efficiency, redesigning the oil circuit to reduce energy consumption, and improving motor performance, such as increasing the speed to 22000 rpm, increasing power by 13 kilowatts, and increasing wheel-side torque by 850 Nm. These improvements have increased the motor efficiency by 1.5%, controlled low temperature efficiency degradation within 1%, significantly enhancing the vehicle's endurance and power performance.
The dialogue introduces the outstanding performance of Xiaomi electric cars in the 24-hour endurance challenge, completing nearly 4000 kilometers at an average speed of 210 kilometers per hour, demonstrating its quality and endurance capabilities under high power output. In addition, it also reveals the research and development background of Xiaomi Car's 2054 horsepower prophecy project, emphasizing technological progress and mass production plans, aiming to create a high-performance dream car and showcase China's innovative strength.
The dialogue showcased Xiaomi's excellent performance in winter testing, including ranking first in five categories such as range, energy consumption, and charging efficiency, emphasizing its competitiveness with Tesla. At the same time, it provided safety advice for winter driving, such as tire changing and using wet mode, as well as the latest developments in the HAD enhanced version of assisted driving.
The introduction of the Xiaomi HAD Enhanced Edition 1.11.0 version released at the Guangzhou Auto Show last year was highlighted, focusing on three major advancements achieved through the introduction of reinforcement learning and world modeling: improving the comfort of acceleration and braking, optimizing lateral and overtaking decision-making, and enhancing active safety capabilities, including emergency steering assistance function. In addition, media feedback on the new features was mentioned, encouraging test drives, and reiterating the importance of safe driving.
The dialogue detailed the application of C2B technology in battery pack design, emphasizing its advantages in safety and integration efficiency. The battery pack integrates 2000MPa and 1500MPa cross beams, improving structural strength and collision protection. At the same time, the battery pack adopts a design that directly arranges the battery cells inside the pack, increasing battery utilization efficiency to 80%, supporting a CLTC range of 835 kilometers. In addition, the battery pack has undergone over 1050 rigorous tests, far exceeding the requirements of the new national standards, ensuring the safety and reliability of the battery.
This detailed introduction explains the design concept of the seven airbags in an electric car, including the unique structure of the passenger airbag, the V-shaped design of the side curtain airbags, and their protective principles. It emphasizes the importance of the airbags' sealing and pressure-holding time. In addition, it discusses the emergency unlocking function of the door handles in extreme situations, ensuring that passengers can safely evacuate after a vehicle collision.
The dialogue detailed the unique design of Xiaomi's car door lock system, including the internal and external mechanical pull cable mechanism and the backup power supply equipped for the door lock, ensuring that in the event of extreme collision, even if the main battery fails, the door can still be safely opened through the mechanical pull cable and backup power supply, significantly improving safety.
Discussed the safety protection strategies of car doors in side impacts, focusing on the use of anti-collision beams made of 2200 megapascal ultra-high-strength steel to minimize deformation and protect occupants, emphasizing the importance of material strength and design strategy.
The dialogue detailed the front safety design of a pure electric vehicle, with a focus on the safety protection of the passenger compartment. The design strategy includes: the use of seven-series aviation aluminum alloy anti-collision beams as the first line of defense, a cross-shaped energy absorption box for effective energy absorption, hot-formed stamped steel longitudinal beams to further absorb energy through bending deformation, and 1500 megapascal hot-formed steel cross beams to ensure the dispersion of force, avoiding direct impact on the passenger compartment. The overall design ensures effective absorption and dispersion of collision energy through multiple layers of protection, maximizing passenger safety.
The dialogue detailed the safety strategy of a car in a small offset collision test, guiding the vehicle to side slip through the body wedge guiding structure to reduce direct force on the A-pillar. At the same time, using wheel swerve technology to avoid damage to the cabin, it reflects the design intelligence of achieving a lot with a little and emphasizes the importance of energy dissipation and absorption.
The conversation revolves around the innovative design of Xiaomi cars, focusing on the structural advantages of the 20-in-1 integrated die-cast triangular beam and the international awards it has received, as well as the role of the 2200 megapascal embedded anti-roll bar in improving vehicle safety. It also mentions the continuous investment in materials science, including research on the progress of 2400 megapascal ultra-high strength steel.
Discussed the application of large die-casting technology in the rear structure of automobiles, emphasizing its advantages in safety and lightweighting. By flexibly designing the reinforcement ribs, the rear crash performance at 90 km/h was achieved, far exceeding national standards. In addition, the double-layer energy-absorbing zone design of the rear bumper ensures repairability in the event of a medium-speed collision, reducing replacement costs.
The conversation delved into the core technology and manufacturing processes of Xiaomi's cars, including intelligent speed limit systems, core components such as compressors and four-in-one integrated modules, as well as the material selection of high-strength steel and aluminum alloy. It emphasized the importance of Xiaomi's self-developed technology, such as the significant reduction in volume and weight of the four-in-one module, while also introducing the intricate balance of materials and processes in vehicle design, showcasing Xiaomi's deep experience in architecture design and model management in the automotive department.
In the dialogue, the PR Manager and the Automotive Market Manager of Xiaomi Group jointly responded to the doubts on the internet, especially regarding the malicious labels and attacks on the "Green Belt War God". They emphasized their firm support for car owners' rights, taking legal action against online black forces, and called for objective evaluation from netizens to collectively safeguard the rights and interests of Xiaomi and car owners.
The dialogue discussed the necessity for Xiaomi to close some platform comment sections to prevent water army attacks, while also clarifying misunderstandings about Xiaomi's car's battery life, emphasizing the difference between actual test data and out-of-context quotes on the internet, and calling on netizens to view and support the brand rationally.
In response to the out-of-context quotes and rumors on the internet, expressing dissatisfaction with this phenomenon, emphasizing the trouble this behavior causes to individuals and businesses, and proposing that Xiaomi will strengthen its legal team to combat malicious commentators, while calling on the industry and external stakeholders to jointly uphold a healthy environment for development.
The conversation mainly revolves around clarifying the misconception that Xiaomi Company is not related to the food millet, emphasizing that Xiaomi has no intention to restrict farmers from selling food millet, and sharing the value of transparency in product explanations. At the same time, reflecting on the industry controversy brought by 'small-word marketing', promising to improve by presenting product information in a clearer way to avoid misunderstandings.
Xiaomi Auto announced that the New Year's live broadcast will introduce the rights and benefits of purchasing a car, including three-year interest-free and five-year low-interest loan plans, booking a test drive to receive an alloy car model, earning points rewards by recommending friends to make a purchase, and the vehicle purchase tax subsidy policy. In addition, it will review the business achievements of 2025 and discuss the plans for 2026.
Looking back on Xiaomi's 15th anniversary, it highlighted the innovative breakthroughs in high-end smartphone series, cars, and chips, as well as the global recognition of AI large models. Looking ahead, Xiaomi promises to increase investment in technology research and development, promote comprehensive AI empowerment, and strive to create the ultimate experience in the entire ecosystem of people, cars, and homes.
Shared the plan for fitness, learning forklifts, and delivery goals for Xiaomi cars in 2026, emphasizing the importance of perseverance and challenge, and wishing the audience a Happy New Year.
要点回答
Q:What progress and parts should be paid attention to during the process of dismantling a car?
A:The dismantling work is in progress, and we will dismantle the vehicle in four steps: first step is to remove the doors, second step is to remove the interior and exterior decorations, third step is to dismantle the chassis and the three electrical systems, fourth step is to dismantle the front cabin thermal management and other components until it is completely dismantled into a bare body. At each stage, we will take everyone to see and take this opportunity to address any questions about the product.
Q:Why are we conducting this live dismantling of the car today, and what is the reason for choosing to dismantle the Xiaomi 7 this time?
A:Xiaomi's car has been very popular since its release, attracting attention and research from everyone in various ways. We want to respond to some questions online through live teardowns and showcase the solid design and materials used in Xiaomi's cars. At the same time, this is also a public validation of Xiaomi's car manufacturing technology.
Q:How do you plan to deal with the various issues regarding Xiaomi cars online?
A:In the past, we responded less because we believed that good products speak for themselves. However, recently some Xiaomi fans suggested that we should proactively respond promptly. We will respond to questions in stages and batches, starting with addressing various doubts about the expected product during today's teardown event.
Q:How is the current situation of the Xiaomi car factory?
A:Xiaomi's car factory began production in March 2024, with deliveries starting in April. By the end of November 2025, they had already delivered 500,000 vehicles, creating a miracle in the industry in less than 20 months. Moreover, the total deliveries for the entire year of 2025 exceeded 410,000 vehicles, far exceeding the originally set goal of 300,000 and later raised to 350,000 vehicles.
Q:What are the highlights of Xiaomi's performance on the track?
A:Xiaomi's prototype car ranked third on the global lap time list at the Nürburgring track in Germany, and the production version also broke the lap record for production cars at the Nürburgring. These achievements prove that Chinese car manufacturers have the ability to produce world-class vehicles.
Q:How is the sales and service network development of Xiaomi cars?
A:Since the release of Xiaomi cars, the number of sales outlets has rapidly increased from the initial 59 to 477 nationwide, covering 138 cities; there are also 264 service outlets covering 151 cities, forming a well-established sales and service network.
Q:How is the situation of the factory being open to the public?
A:The Xiaomi car factory was completed and opened to the public in 2024, becoming a model industrial tourism site in Beijing in 2024. In 2025, it received over 130,000 visitors who could make free reservations through the Xiaomi car APP and experience the go-kart track.
Q:During the first release of Xiaomi expected in May, you proposed to complete the goal of training the first batch of 10,000 advanced drivers. How are the results now?
A:Finally, after Mr. Lei proposed this goal in May, we overcame many pressures such as lack of mature experience to draw upon, a large coverage volume, and the need to focus on safety issues. Ultimately, we held 484 training sessions in nine cities consecutively, successfully training 10,620 people, with an average investment cost of over two thousand RMB per person.
Q:What content does advanced driving training include? How effective is advanced driving training?
A:The training includes four projects: first is a theoretical course, explaining the basic driving theory knowledge, such as the correct grip on the steering wheel; second is three practical courses, which are acceleration followed by full braking training, slalom training, and the Kanana comprehensive training, to test and improve the students' mastery of the skills learned earlier; In addition, we have also added a braking training project on slippery roads, allowing students to understand the working principle of vehicle ESP and its stability control function. The training effect is very good, many car owners who have participated in it have given positive feedback and greatly improved their driving skills. I myself only learned this type of course after making a car, and benefited a lot from it. Therefore, we highly recommend more Xiaomi car owner friends to take the opportunity to participate in such advanced driving training courses, which can help everyone learn safe driving experience and improve driving skills.
Q:How did you achieve the design of the expected car model?
A:Although it shares the same design language as the Schuqi, the Yuxi is not simply a raised version. In the early stages of design, we considered bringing elements from the Schuqi over, but because the SUV has a larger volume, we need to emphasize a sense of power and strength. Therefore, we made many adjustments in the design, such as sharper and more rigid lines, more three-dimensional curves, and special tuning of the side lines to ensure that the Yuxi has a unique SUV design style.
Q:Is it expensive to repair the headlights designed by you?
A:In fact, our headlights use LED technology, which has features of high brightness, low energy consumption, fast response, and long lifespan. The lighting distance of the high beam can reach up to 400 meters, far exceeding the usual range of 200-350 meters for other vehicles. In addition, the ADB adaptive high beam, which is standard across the board, can automatically avoid the line of sight of oncoming vehicles and vehicles in front to ensure driving safety.
Q:How much does it cost to repair the headlight?
A:Although our car lights have higher configuration and individual components are more expensive, compared to the maintenance cost of luxury brands of the same level, ours is about 6000 yuan. Overall, we strive to provide heartwarming, cost-effective products and services, so the maintenance cost is relatively affordable.
Q:What are the advantages of these headlights?
A:The headlights have four main advantages: first, the low beam can achieve a lighting width of 180 degrees, providing a wider safe field of vision; second, the high beam has an ultra-long lighting distance of 400 meters; third, LED headlights have a lifespan of over 100,000 hours; fourth, all models come standard with ADB adaptive high beams, which can automatically adjust the high beam lighting angle according to the traffic conditions ahead, avoiding interference with the vision of oncoming drivers.
Q:Why did Xiaomi choose a long hood design for its car, instead of opting for a short hood design commonly used in electric cars to save space?
A:We adhere to the century-old aesthetic standard in car design - the long hood proportion, by pursuing a head-to-body ratio of 1:3 with the L113 (distance from the core of the front wheel to the base of the A-pillar), complemented by a compact rear design, making the overall side profile of the vehicle extremely attractive. At the same time, the long hood also ensures sufficient space utilization, such as providing a larger front trunk space, and due to a longer safety distance, the front hood can be designed higher and larger, further enhancing the practicality and safety of the vehicle. For example, the all-aluminum front hood is not only lightweight and high-strength, but also conducive to the layout of the battery pack and the integration of thermal management components.
Q:Why choose black, white, and grey as the main color tones during the early stages of car production?
A:Because when buying a car, 4S dealerships and modification shops usually recommend black, white, and gray, as they are easy to maintain and reliable. However, after further research into customer demands, it was found that everyone has different preferences for colors, so the decision was made to offer more color options to meet individualized customer needs.
Q:What is the proportion of white vehicles in Xiaomi Technology Park?
A:White makes up 70%.
Q:How is the production capacity for customized amethyst colors?
A:The production capacity for customizing amethyst color is limited, with a maximum of 40 units per month in the initial stage. Due to the enthusiastic response from users, the number of orders has exceeded over a hundred units, and delivery will begin in January.
Q:What are the characteristics of the color of amethyst?
A:The biggest feature of amethyst is its ultimate mirror effect, which is achieved through nearly 50 hours of grinding and polishing process, very unique and eye-catching.
Q:What is the difference between the color of amethyst and the spray painting and polishing of regular car paint?
A:Ordinary car paint is applied by automatic spraying robots, which have high uniformity but are prone to graininess (orange peel texture). On the other hand, the amethyst paint requires 50 hours of manual deep polishing and buffing, using a special 4C3B process, which involves four coats and three baking cycles, to achieve a mirror-like transparency and excellent corrosion resistance.
Q:Why did Xiaomi choose more colors and ensure efficient protection in the manufacturing process?
A:Xiaomi has a scientific color decision-making process that involves extensive user research, combining the preferences of designers and the general public to choose the final color scheme. At the same time, in order to ensure high efficiency and quality, careful sample selection and market insights were conducted.
Q:What are the three key layers in the structure of seat comfort?
A:The most crucial three-layer structure for the comfort of the seat includes the top layer of fabric and composite sponge, with the fabric made of simulated leather, providing a soft and delicate touch. The second layer is black comfort foam, which plays a decisive role in the comfort of the entire seat, with a maximum thickness of 25mm, one of the thickest on the market, providing more even support and better seating comfort. The third layer is the bottom of the body foam layer, using high-density sponge with a density of 75 kilograms per cubic meter, which can provide better support and cushioning effects for the seat, allowing users to sit for long periods of time without feeling tired while driving.
Q:How is the optimization of the backrest achieved, and why are two zero gravity chairs needed?
A:The optimization of the backrest is achieved through specific ergonomic design, making the seat back more closely conform to the contour of the human back, especially focusing on the differences in the position of the coccyx and lumbar concave points between Chinese and European and American users. The connection point between the seat cushion and backrest is moved forward, and the lumbar support is correspondingly lowered to achieve a more perfect fit and more evenly distributed pressure on the waist. Concerning zero gravity seats, Xiaomi Cars has designed dual zero gravity seats for the driver and front passenger, aiming to achieve equal importance for both occupants and considering that users can easily recline with one touch during charging or resting, enjoying a comfortable resting position.
Q:What are the characteristics of the rear seats?
A:The rear seats have a very large backrest angle of up to 135 degrees, one degree more than the Maybach, and the electric adjustment function is also one of its highlights. This design not only provides a comfortable seating experience, but is also rare in China, truly reflecting the importance placed on the comfort of rear passengers.
Q:How does the chassis protection design ensure the safety of the battery pack?
A:The protective design of the chassis includes three layers of protection at the front: the first layer is the front impact beam; the second layer is the battery pack impact beam; the third layer is the front cross beam of the battery pack, ensuring safety in the event of front impact. In addition, the bottom of the chassis adopts a four-layer structure design, from the inside to the outside, namely a polyurea material bulletproof coating layer, a composite fiber material layer, a 780 megapascal ultra-high strength steel layer, and a composite fiber layer, effectively protecting the battery pack in the event of a bottom impact. There is also a three-layer protective structure on the side, including the threshold beam, the battery pack side frame beam, and a beam structure composed of hot-formed steel and ultra-high strength steel, jointly ensuring the safety of the battery pack in the event of a side impact.
Q:Qiang, can you briefly introduce the back seat you just talked about? What does the frame of the back seat look like?
A:This is the rear seat, its design pays great attention to comfort, such as the large-angle reclining backrest and the sleep headrest, which can provide good support and make it easy for people to fall asleep lying down. The framework underneath the seat is a key part, located above the battery pack, it supports the entire seat structure through several boards.
Q:What are the B-pillar and C-pillar like?
A:B pillar is located on the side of the vehicle, while C pillar is the external part of the B pillar; the camera is mounted on the C pillar.
Q:What other parts inside the car are worth paying attention to?
A:The wireless charging module, I platform, and speaker grille inside the car are all important components. In addition, the vehicle's exterior includes structures such as the front windshield, wipers, and rear door.
Q:What is a vehicle's boost module?
A:The booster module plays an important role during the charging process, such as increasing the voltage from 400 volts to 800 volts, ensuring effective connection with the charging station.
Q:What are some highlights about the safety aspects of the seats?
A:The seats are made of high-strength steel for key load paths, such as the backrest side plate, seat frame, and guide rail, all using 980 MPa steel to ensure safety and energy absorption in the event of a collision.
Q:What safety measures are there for the rear seats?
A:The back seats are equipped with a whole circle of high-strength steel plate as protection, as well as an additional layer of 500 megapascals steel plate to prevent sharp objects from piercing in the event of a collision, ensuring passenger safety.
Q:How can cars achieve sun protection and heat insulation?
A:The car uses double-layer laminated glass (PVB film) for all door windows for sun protection and heat insulation. This film has three major advantages: safety protection, sound insulation, noise reduction, and efficient sun protection, effectively blocking ultraviolet rays and reducing the temperature inside the car.
Q:How is the thermal insulation effect achieved by the canopy and front windshield?
A:The canopy uses double-layer silver-coated glass, while the windscreen uses triple-layer silver-coated glass. These special processes can significantly improve the isolation rate of infrared rays, thereby achieving outstanding insulation effects.
Q:What are the special features of Xiaomi's expected car filter design?
A:The expected filter design of Xiaomi has three layers of filtering functions, including coarse filtering, fine filtering, and air conditioning filters, to ensure the quality of the air in the car through multi-layer filtering. The core filter is integrated with the framework to reduce dust entering the air conditioning system, and the entire filter design is accumulated from Xiaomi's experience in air purifiers, with excellent air quality management.
Q:How effective is the filter ability of Hapal filters?
A:Hapal filter has a filtration efficiency of 99.95% for particles with a diameter of 0.3 microns, which is higher than N95 masks (which have a filtration efficiency of 95% for 0.3 micron particles).
Q:How often do you need to replace this filter cartridge and how effective is it in maintenance?
A:Replacing the filter is similar to replacing the common air conditioner filter, and it is recommended to replace it every year or when driving 20,000 kilometers. Car owners can check the remaining usage percentage of the filter through the vehicle settings service in order to replace it in a timely manner.
Q:What are the advantages of this filter for people who are prone to allergies?
A:Hepa filter can effectively filter particles in the air, which is of great help to people who are prone to allergies, especially during the changing seasons in spring and autumn can maintain the air quality in the car and ensure travel safety.
Q:Does the interior decoration material in the car meet the standards for infants and young children to come into contact with?
A:The interior decoration of the car uses a large amount of environmentally friendly processes and materials, meeting the direct contact level for infants and toddlers under three years old, strictly controlling the content of harmful substances, ensuring parents can use it with peace of mind.
Q:In which aspects did Xiaomi expect to receive a five-star health car rating?
A:Xiaomi is expected to receive a five-star health car rating, including five stars for fresh air (due to efficient air purification), five stars for health protection (including control of toxic gas emissions and interior material craftsmanship), and five stars for green travel (low energy consumption and long battery life).
Q:How is Xiaomi expected to perform in terms of quietness?
A:Xiaomi is expected to have excellent quietness, especially in the Xiaomi Expectation Max version. By using double-layer laminated glass, optimizing the body structure, and other means, the actual mute effect performs the best among vehicles in the same price range.
Q:Which noise sources does the quiet technology mainly focus on improving?
A:Silent technology mainly targets wind noise, road noise, and tire noise, by optimizing the vehicle body design to reduce wind noise, strengthening sealing to prevent noise transmission to the interior of the car, and using sound insulation materials and damping plates to absorb and isolate noise.
Q:What are the specific applications of car interior sound insulation materials?
A:The car's soundproofing materials include sound-absorbing cotton on the back of the front hood, soundproofing materials inside and outside the firewall, noise reduction design for the hub, foam material on the bottom of the carpet, sound-absorbing cotton on the inside of the door panel, and sound-absorbing cotton around the B-pillar air outlet, etc. It comprehensively isolates noise transmission, improving the quietness inside the car.
Q:In automotive materials, how do the density and porosity of materials affect sound insulation?
A:Materials with higher quality and density usually have better sound insulation effects, while fluffy materials perform better in this aspect. For example, large areas of sound-absorbing cotton materials are used in the inner side of car trunks, back door trim panels, and storage bins to improve sound insulation performance.
Q:Why is the material of the rear wheel hub thicker than the front wheel hub?
A:Because the rear wheels are closer to the rear passengers, the sound transmission distance is shorter, so the material used for the rear wheel hub will be thicker to reduce noise transmission.
Q:Where is the smallest sound-absorbing cotton in the whole vehicle located?
A:The smallest piece of sound-absorbing cotton on the entire vehicle is located outside the west fork of the vehicle at the rear corners, and it is installed through a shutter-like structure. When the air conditioning is working in recirculation mode, this location is prone to transmitting noise into the interior of the car, so plastic covers are added externally with a layer of new cotton inside to prevent noise from passing through.
Q:What role do these sound-absorbing materials play in the overall quietness of the vehicle?
A:Every carefully designed sound-absorbing cotton significantly enhances the quietness of the entire vehicle. Although not conspicuous, their existence is crucial for enhancing the high-end feel of the vehicle. Engineers have put a lot of effort into these unseen areas, ensuring exceptional quietness of the entire vehicle.
Q:Are these sound-absorbing materials an important embodiment of the high-end feeling of vehicles?
A:Yes, although these sound-absorbing materials may not be conspicuous, they are indeed an important factor in reflecting the high-end feel of the vehicle. Consumers usually cannot tell from the appearance, but in fact, these details greatly enhance the driving experience.
Q:What are the key components and layout characteristics of the cabin section?
A:The cabin mainly includes core components such as the air conditioning unit and its external soundproof cotton, compressor, water circuit integration module, and heat exchanger. Among them, the position of the blower is designed to be external, effectively reducing noise. In addition, it also introduces the safe position of the small battery arranged between the tower package rear side and the firewall, as well as the soundproof cotton covering inside the air conditioning unit.
Q:What are the functions of automatic calipers and ESP systems?
A:Automatic calipers are a high-end brake system that can generate greater braking force and have excellent durability; while the ESP system (Vehicle Dynamic Control System) stabilizes the vehicle by adjusting the pressure of the four wheels when it is about to lose control, with four layers of redundant design to ensure safety. When driving on wet or icy roads, it is recommended to activate the wet mode to enhance the level of ESP intervention and ensure driving safety.
Q:How does advanced driving training help improve driving skills and road safety?
A:It is strongly recommended that if you want to drive well, you should participate in various advanced driving training programs, including driving skills for complex road conditions such as wet and slippery road surfaces. By mastering these skills, not only can you truly improve your driving skills, but also significantly enhance road safety.
Q:What is the role of the subframe in the chassis system?
A:The subframe is a large black frame structure, whose main function is to support the suspension system, including various hinge points, lateral stabilizer bars, and steering components. It is fixed behind the body to effectively increase the torsional rigidity of the body, improving overall handling stability.
Q:What are the characteristics of the aluminum alloy double wishbone structure in the chassis system?
A:The aluminum alloy double wishbone structure is designed with upper and lower arms made of aluminum alloy material, adopting lightweight design to reduce unsprung mass. Meanwhile, the full range comes standard with CDC variable damping shock absorbers, further enhancing driving feel.
Q:How do the height components of the chassis system and the adjustability of the shock absorbers affect vehicle performance?
A:The height of components such as sleeves, springs, and stabilizer bars in the chassis system is adjustable, allowing for optimization through changes in dimensions and materials. The internal penalty system and CDC of the shock absorbers can be adjusted through software, and the steering feel can also be controlled through software. All of these factors have a significant impact on the vehicle's driving performance.
Q:Why is the rear suspension assembled with five-link suspension?
A:The reason for using a five-link suspension in the rear suspension is because it can achieve a more ideal wheel movement angle in limited space compared to double wishbone suspension. Compared to double wishbone suspension, the five-link suspension has a wider adjustment range, making it more suitable for placement on the rear axle to achieve better handling performance.
Q:What are the main aspects in which advanced driving quality is reflected?
A:The high-quality driving feel is mainly reflected in the comprehensive tuning of chassis, suspension, springs, shock absorbers, linings and other components, as well as the excellent handling stability, acceleration performance, braking performance, noise control, and endurance performance brought by the choice of tires (such as optional 20-inch or 21-inch 275 wide tires).
Q:What improvements does the V6s plus motor have compared to the previous V6S motor?
A:The V6s plus motor has improved efficiency and reduced energy losses by using segmented magnetic steel and improved power module design. It specially strengthens the silicon steel strength and heat dissipation system at high speeds, ensuring the stability and reliability of the motor at high speeds, thereby improving overall performance and range.
Q:What improvements have you made in silicon carbide power modules?
A:We have replaced the original binding wire with copper-potassium, which can increase the overcurrent capability, reduce parasitic inductance, and ultimately improve efficiency, while also increasing the current carrying capacity.
Q:Is there any optimization in the oil circuit design?
A:We have optimized the design of the oil circuit, including the design of the mudguard and some strategic adjustments. Through these measures, the CLTC's endurance has increased by 1.5%.
Q:What improvements does the new motor have in terms of range compared to the old motor?
A:The energy conversion efficiency of the new motor has been improved by 1.5%. For example, the CLTC with a range of 800 kilometers, after using the new motor, can increase the range by more than ten kilometers, equivalent to adding two degrees of electricity.
Q:Has the motor been upgraded for enhanced performance?
A:Yes, by optimizing the topology structure of silicon steel sheets, the strength of the magnetic steel and silicon steel sheets has been improved, the speed has been increased by 1000 rpm, the power module has also been enhanced, and algorithm optimization has increased the power of V6s plus by 13 kilowatts, with a wheel torque increase of 850 Newton-meters.
Q:Regarding the upgrades in performance and efficiency, what improvements does V6s plus have compared to the previous V6S?
A:Through a series of optimizations, the V6s Plus has achieved a 1.5% increase in efficiency and a power increase of 13 kilowatts. The maximum speed has been raised from 21000 to 22000 rpm, and a lot of work has been done to reduce noise and improve energy efficiency.
Q:What are the reasons for the expected strong battery life performance?
A:In addition to the large battery capacity, the operating efficiency of the VUS Plus has been improved by 1.5% compared to the previous generation. The application of technologies such as silicon carbide has further increased energy conversion efficiency, along with optimization of energy from various angles, resulting in reduced power consumption. This in turn demonstrates excellent battery life performance, including outstanding performance in low-temperature conditions.
Q:How did the results of the 24-hour pure electric endurance challenge turn out?
A:Within 24 hours, the vehicle completed nearly 4000 kilometers of travel, with an average speed of 210 kilometers per hour, demonstrating excellent performance and quality.
Q:How to respond to the controversy surrounding active chassis technology and 2054 horsepower?
A:This technology truly exists, our Alpha model already has a dual motor system, capable of reaching 850 horsepower. Building on this foundation, further research and development has achieved a quad motor configuration, with a total horsepower of 2054, this is based on technological exploration and advancement, not encouraging speeding.
Q:How does Xiaomi Auto consider the impact of winter driving and vehicle performance?
A:During winter driving, special attention should be paid to changes in tire pressure. Tire pressure decreases in low temperatures, so it is recommended to replace winter tires when the long-term average temperature is below minus seven degrees to ensure safety and reliability. In addition, all models have been optimized for electronic control and handling stability in low-traction road conditions, providing a wet and slippery mode to enhance driving stability.
Q:What improvements have been made to the acceleration and braking experience of the new vehicles when in assisted driving mode?
A:The acceleration and braking experience of the new vehicles in assisted driving mode is more gentle and humanized, able to handle cut-ins more smoothly, reduce unnecessary nods, and accelerate more smoothly when following other vehicles, improving the driver's sense of safety while driving.
Q:What upgrades are there in terms of active safety capabilities?
A:In terms of active safety capabilities, in addition to the existing AEB (automatic emergency braking) function, a new AES (emergency steering assist) function has been added. When AEB is unable to effectively reduce the severity of a collision and the environment allows, AES will quickly assist the vehicle in changing lanes to avoid risk, enhancing overall safety.
Q:What are the improvements in the lateral driving experience of the new vehicles? What technologies and algorithms have the new vehicles used to achieve progress in the driving experience?
A:The new vehicles have also been enhanced in terms of lateral driving experience, especially in lane change and detour judgment, showing decisive performance. When taking a detour on small roads, it can plan the route in advance, making the whole process smoother and safer, with a significant improvement in safety. The new vehicles introduce reinforced learning algorithms and world models, bringing significant progress in three aspects: longitudinal experience, lateral experience, and safety. The longitudinal experience is more human-like and comfortable, the lateral experience such as detours and lane changes is smoother, and in terms of safety, AES capabilities have been added, ensuring effective operation under different lighting conditions through rigorous testing.
Q:What are the design features and advantages of the battery pack?
A:The battery pack is the most expensive component of the car. By integrating it with the crossbeam using C2B technology, a high-strength floor structure is formed, effectively improving structural strength and reducing vehicle height, making it easier to achieve larger battery capacity and lighter designs. In addition, the interior of the battery pack adopts a highly efficient integrated design, with battery cells laid directly inside the pack, increasing the volume utilization rate to over 80%. It meets the requirements of the new national standard and even surpasses the standard in safety testing conditions, with outstanding impact resistance and integration efficiency.
Q:What is the purpose of extending the region of the CD column?
A:This area is extended to protect the second-row passengers, and in the event of a collision, the head will tilt forward. Without frontal airbag protection, the body tends to tilt forward, but the extended part can effectively prevent passengers from hitting the side door panel or glass.
Q:How effective are side airbags in protecting the occupants?
A:The protective effect of the side airbag is very good. It not only has an advanced design shape, but also uses integrated weaving technology, which improves sealing. It can quickly reach its pressure holding capacity after a collision. For example, our car's pressure holding capacity exceeds 50% of the working pressure within 6 seconds after a collision, and is expected to maintain pressure higher than 50% for over 60 seconds.
Q:What is the relationship between pressurization time and safety?
A:The longer the pressure holding time, the better the safety, because there may be a secondary collision after the initial impact, such as rear-end collision or side impact. Prolonged pressure holding can provide continuous protection for vehicle occupants. In addition, it can also provide more lasting protection in situations such as vehicle rollovers.
Q:What is the function of the safety airbag in a collision?
A:In a collision, the airbags will deploy in different positions, such as the front additional irregularly shaped airbags which can catch the impact in the A-pillar direction, and the rear V-shaped airbags can protect the heads of second-row passengers well, especially in small offset collisions.
Q:Has the car's safety design specifically catered to female car owners for special protection?
A:Yes, we have conducted a comprehensive protective design for female car owners, ensuring that full testing has been carried out for all seats and collision scenarios to meet requirements beyond national standards.
Q:Can the door handle be opened normally in extreme collision and no power situations?
A:The door handle has a mechanical cable structure, even if extreme collisions cause the main battery and auxiliary battery to fail, there is a backup power system to supply power to the door lock, ensuring that the door can be manually opened from the inside and outside, enhancing safety.
Q:What are the redundant designs of the door lock system?
A:The door lock system has a dual redundant design: first, both inside and outside are equipped with mechanical pull cords; second, there is a dedicated backup power supply, which ensures the normal operation of the door lock even if the main battery and small battery fail, thus improving the overall safety of the vehicle.
Q:What are the characteristics of the design of the new nuclear energy core, and how does it absorb energy during the collision process?
A:The new energy nucleus adopts a cross-shaped structure, which can increase the efficiency of energy absorption through contraction. During the collision process, the new energy core absorbs energy through its own deformation and length changes, for example, its effective length can reach 280 millimeters, and it can effectively collapse and absorb energy after deformation.
Q:How are the energy core and longitudinal beam connected, and how to reduce maintenance costs in collisions?
A:The new energy core is connected to the longitudinal beam by three bolts. In the event of a deformation during a medium-low speed collision, the new energy core can be quickly removed without the need to repair other parts of the vehicle body, greatly reducing repair costs.
Q:What is the design and working principle of the main beam section?
A:The longitudinal beam section is made of hot-formed stamped steel plates, which cannot collapse, but absorb energy through bending deformation. The rear end of the longitudinal beam forms a complete support, preventing direct impact on the passenger compartment, while using the 1500 megapascal hot-formed steel of the crossbeam to disperse and transmit force to the lower part of the A-pillar, ensuring effective support of the vehicle structure.
Q:What is the role of a firewall?
A:The firewall is located between the passenger compartment and the front compartment. Its triangular cross-sectional structure can effectively decompose and transfer the force when the force is transmitted to the A-pillar through the longitudinal beam, preventing the vehicle body from deforming too much.
Q:What are the specific layers of protection in a frontal collision?
A:In a head-on collision, there are seven aluminum crash beams as the first line of defense, providing solid protection with their thickness and length; followed by a crumple zone (energy absorption box) design, which absorbs energy through deformation; and lastly, a rigid and non-deformable area, namely the reinforcement on both sides of the front bumper beam and firewall, collectively handling head-on collisions.
Q:What strategy did we adopt for small offset collision scenes?
A:In small offset collision scenarios, we use the strategy of borrowing force to avoid force, allowing the vehicle to generate lateral slip to avoid the A-pillar from receiving a huge impact. Specific measures include using wedge-shaped guide structures to guide the vehicle's sliding, as well as using subframes, specific inclined surfaces, and other structures to disperse and transmit lateral impact forces. Ultimately, this allows the vehicle to stay away from the obstacle area and safely escape.
Q:How to handle the relationship between the wheels and the body in a side collision to ensure safety?
A:In a side collision, the wheels will deviate and fly out due to the sliding of the vehicle body, avoiding direct impact on the A-pillar or other passenger cabin components. The wheel position is designed with additional reinforcement structures to ensure sufficient stiffness to prevent damage caused by impact, and to move away from the interior space through a rotating motion.
Q:Why is there a heat expansion tube in column A, and what is special about its design?
A:Inside column A, there is a hot expansion tube. The entire column A and column B form a complete whole through the hot expansion tube. The area of column B is thinnest when viewed from the side, and it is connected to the top cover's upper crossbeam, which requires additional reinforcement. We use CBS structural adhesive to fully connect the inner and outer walls and the hot expansion tube into one whole, in order to enhance the overall rigidity of the vehicle, especially in specific conditions such as rear-ending a truck, to better protect the safety of the occupants.
Q:In the continuous rollover testing of vehicles, which parts of the design played a critical role?
A:In the continuous rollover test of the vehicle, the hot expansion tube in the AB pillar played a key role in supporting the top compressive performance, ensuring the safety of the occupants.
Q:Is there any controversy regarding the application of 2200 megapascal super strong steel?
A:Yes, the controversy surrounding the 2200 MPa ultra-high strength steel mainly revolves around its actual strength and application scenarios. However, in reality, this steel is an advanced material developed through joint research and development by our team, academician Wang Guodong's team, and Yucaitang and Northeastern University. It has very high strength and has already been used in some models of Xiaomi cars.
Q:What are the advantages of die casting technology in terms of automobile safety?
A:The die-casting process can flexibly design reinforcement ribs, just like the human body's skeleton, providing reinforcement at key points such as the subframe mounting point, shock absorber mounting point, and the longitudinal beam position that bears rear impacts, which helps to improve rear collision performance. For example, it can withstand impacts at a speed of 90 kilometers per hour in a rear-end collision situation of 70%, ensuring the safety of the passenger cabin and battery pack.
Q:What are the repair costs for the rear large die-cast parts after the accident?
A:The rear large die-casting part adopts a replaceable design, where the energy-absorbing area can be replaced easily, and the maintenance cost is not as high as imagined. At the same time, maintainability was considered from the beginning of the design to ensure that in the event of a severe collision, the high-strength large die-casting part can effectively protect the safety of the car owner.
Q:What are the important components and their characteristics inside the car?
A:The car interior includes the central control IP assembly, panoramic glass roof, four-in-one integrated module (including multiple integrated function modules), liquid cooling interface, and orange high-voltage wiring harness and other core components. The four-in-one integrated module is self-developed by Xiaomi, with significantly reduced volume and weight, integrating multiple key functions. The orange wiring harness represents the high-voltage wiring harness, made of high-strength steel and aluminum alloy materials to achieve light weight, cost optimization, and improved repairability.
Q:There have been a large amount of curses and insults in the delivery video of Xiaomi cars, what is your opinion on this?
A:I am very shocked and unacceptable about this. Even if you have big objections to Xiaomi, there should not be thousands of normal people maliciously insulting and attacking their lives under the videos of car owners sharing happy moments. This is not only disrespectful to Xiaomi, but also illegal behavior.
Q:What actions has the Yantai police taken in response to the phenomenon of paid online commentators?
A:Recently, the Yantai police cracked down on a gang specializing in spreading negative information about new energy vehicles. This gang not only targeted Xiaomi, but also indiscriminately attacked other new energy brands. In just four months, they arrested 12 people, shut down over 8,000 manipulated accounts, and seized millions of dollars in funds. This case reveals the alarming extent of the black army's operations.
Q:What measures has Xiaomi taken to crack down on the black army?
A:Xiaomi strongly opposes the behavior of the black water army and is determined to report complaints and even take legal action to combat it. We encourage netizens to help report similar situations, especially when discovering videos that promote unethical behavior. You can directly report or as a Xiaomi car owner being attacked in the community, we will help safeguard your rights.
Q:Why did Xiaomi close the comments section on some platforms for their product launch events?
A:Disabling comments is to prevent malicious attacks from the "black navy", these attacks can affect the normal user's experience of watching the conference. Xiaomi is not afraid of genuine user feedback, and will listen and correct mistakes, but when facing attacks from navy-style users, we have to take measures to protect the user experience.
Q:Why is the claim of "only charging once every 1000 kilometers" being questioned out of context?
A:This is a typical case of taking things out of context. In fact, the statement is describing the specific conditions of the endurance test results for the Xiaomi 17a ultra model, rather than exaggeration or false advertising. Due to the lack of context and misunderstanding, some netizens misunderstood it as exaggerated or false advertising. Xiaomi urges everyone to pay attention to the complete information and make an objective evaluation.
Q:Is it true that Xiaomi has 7,000 legal team members?
A:This is a rumor, Xiaomi does not have 7,000 legal team members. Xiaomi firmly supports cracking down on black PR activities that smear companies and car owners, and will continue to actively participate in the national campaign initiated by regulatory authorities to clean up the internet, and resolutely rectify such phenomena.
Q:How do you respond to the online claim that Xiaomi does not allow farmers to sell millet?
A:This statement is a misunderstanding that has been misled and distorted. Xiaomi company is completely different from millet as a food, with absolutely no motive or ability to prevent farmers from selling millet. Xiaomi emphasizes the importance of product transparency and the explanation of real details, while also reminding everyone to differentiate between imitation learning and malicious blackening attacks.
Q:Regarding the issue of small font marketing, why is small font used on promotional materials?
A:Adding fine print for annotations and comments on promotional materials is a common industry practice, mainly for legal compliance in accordance with advertising laws. However, this practice may overlook the feelings of others and give the impression of deliberately exaggerating.
Q:Why was the statement about backlight performance in the Xiaomi 17 Pro series release written in small font?
A:Because according to the regulations of the Advertising Law, directly stating content like "King of Backlight" is not compliant, so using small fonts for design is to ensure compliance. However, we are aware that this expression may cause misunderstanding, so we will improve the way it is expressed by using larger fonts to clearly display relevant parameters to avoid being mistaken for false advertising.
Q:Why is there controversy over Xiaomi's claim of super high steel strength, and how does Xiaomi respond to it?
A:Xiaomi acknowledges that a strength of 2200 megapascals is currently the highest production level in the industry, but accepts criticism and has decided to start using large fonts to display relevant information in the notes from November, allowing users to better understand.
Q:What is Xiaomi's current stance on the use of small fonts?
A:Xiaomi admits that the use of small print is an industry bad habit and has decided to correct this practice starting today. The use of small print required for compliance will no longer be seen as false or excessive marketing, but will instead be improved to ensure clear and truthful representation.
Q:What sales policies did Xiaomi Motors launch on January 1, 2023?
A:Xiaomi car has launched a three-year zero-interest car purchasing program, with a down payment starting at 74,900 yuan and monthly payments of less than 5000 yuan; a limited-time five-year low-interest loan plan; an APP reservation for test drives will receive a 1:6 scale alloy car model; current car owners can invite friends to complete a purchase and receive 8000 points; orders locked in by the end of November will enjoy a vehicle purchase tax subsidy; national and local subsidy policies are combined to provide discounted car purchases.
Q:What are the key points of Xiaomi's 2025 business review and 2026 outlook?
A:In 2025, the 15th anniversary of Xiaomi's founding was a year of important harvest, with significant achievements in the smartphone business, automotive business, chip releases, and major breakthroughs in AI technology. In 2026, the focus will be on three points: continuing to build on technology, investing at least 200 billion yuan in research and development over the next five years; increasing investment in deep AI big models; and continuing to build a full ecosystem experience for people, cars, and homes. In addition, CEO Lei also shared the completion status of his personal goals and looked ahead to the new year with a focus on the development of Xiaomi cars, setting a delivery target of 550,000 vehicles and hoping to exceed the target by the end of the year.

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