亚朵 (ATAT.US) 2025年第三季度业绩电话会
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会议摘要
The lifestyle holding company reported significant growth in hotel RevPAR and retail GMV, achieving 75.5% year-over-year increase in GMV. With a strategic focus on quality, the company aims for 2000 premier hotels by year-end and enhanced shareholder returns through dividends and share repurchases. Retail success was driven by Double 11 sales and new product launches, while plans for 'Aur Light' expansion highlight a commitment to sustainable growth and shareholder value.
会议速览
The earnings call for Lifestyle Holdings' Q3 2025 was opened with a welcome from the IR manager, emphasizing forward-looking statements and non-GAAP financial measures. The CEO expressed gratitude to participants, setting the stage for the earnings discussion.
The dialogue highlights a significant shift in consumer behavior towards value and rational decision-making, driving innovation and experiential offerings in travel and retail. It underscores the importance of adapting to evolving trends and leveraging technology to enhance customer experiences, ensuring robust growth despite regional market variations.
The third quarter of 2025 saw RevPAR for the hotel business reach 97.8% of the same period in 2024, driven by near-full recovery in occupancy and strong ADR performance, with mature hotels showing resilience and nearing pre-pandemic metrics.
Driven by power and product excellence, Aur's hotel network expanded significantly, with a record 152 new hotels opened in Q1. By Q3, a 27.1% YoY increase was achieved, solidifying the foundation for meeting the strategic target of Script Premier hotels by year-end.
Amid rapid expansion, the company maintains a steady pipeline of 764 under development projects, emphasizing quality through rigorous criteria and strict standards, driving healthy, sustainable growth.
The Aur 3.6 series, with 19 hotels opened, has gained acclaim for its meticulous design, premium service, and efficient comfort, offering a refined choice for guests. Seamlessly integrating functional amenities and humane ambience, it represents a new standard in hotel hospitality.
A Tour Series 4 has achieved strong market recognition, focusing on emotional and functional value. By leveraging synergies with Series 3, it caters to diverse customer needs, solidifying its competitive edge in the upper mid-scale market, particularly in core business districts.
The dialogue highlights the strong performance of hotel operations with RevPar surpassing RMB 900 in Q3. It also discusses the successful soft opening of the third SAKRA hotel in Guangzhou, which has garnered positive market feedback and is attracting a diverse clientele, showcasing significant growth potential.
Zhe Hotel integrates scientific wellness into its upscale offerings, emphasizing Eastern heritage and modern aesthetics. Mid-scale brand Tour Light showcases strong performance with Aura Lite 3.3, enhancing operational efficiency and brand recognition in higher-tier cities, solidifying competitive advantage.
Aur Planet's retail business showed robust growth with a 75.5% year-over-year increase in GMV, driven by online channels. The company strengthened its brand image during Double 11, leading in major third-party platforms. Innovations, including collaborative R&D and new category developments, consolidate competitive advantages and expand market reach.
The Deep Sleep Pillow series, including the Pillow Pro 3.0, achieved over 8 million units sold, exceeding RMB 100 million GMV in 25 days. The Deep Sleep Thermal Regulating Comforter series, with Pro 2.0, surpassed 2 million units. These successes led to the creation of the Aure Planet Deep Sleep standard, focusing on dynamic pressure stabilization and temperature management, enhancing supply chain capabilities and setting new industry benchmarks for sleep quality.
A company, dedicated to its founding aspirations, emphasizes listening to users, refining products, and strengthening foundational capabilities in product development, supply chain, and quality control. It aims to collaborate with industry partners to lead the Chinese sleep industry into a phase of higher quality development.
Highlights robust membership growth exceeding 30% YoY, emphasizes core CRS channel stability, and outlines future strategies to deepen emotional connections through lifestyle experiences and compelling benefits.
The dialogue emphasizes enhancing user experiences, fostering employee growth, and strengthening foundational capabilities through digital solutions and operations management, aiming for sustainable, high-quality growth.
The company's third-quarter 2025 net revenues surged 38.4% year-over-year and 6.5% quarter-over-quarter, reaching RMB 2,000.628 million, fueled by mini hotels' expansion and retail business growth, despite lease hotels' revenue decline and retail seasonality impact.
Discussed Q3 2025 financials, including increased hotel opening costs, retail expenses, and adjusted net income. Addressed Q&A on revenue trends since October and RevPAR outlook for Q4.
The dialogue highlights the company's operational resilience, demonstrating year-over-year Revpar growth through refined revenue management strategies. Despite market divergence and uncertainties, core cities show strong demand, with expectations of reduced year-over-year decline pressure in the fourth quarter. The focus remains on understanding user needs, enhancing hotel products, and securing long-term advantages in a volatile market.
The dialogue emphasizes a strategic focus on premier hotel quality and core location expansion, maintaining a steady pace of new signings, confident in achieving annual opening targets, and prioritizing operational excellence and user experience through refined management and proactive replacements.
The dialogue highlights the company's strategic approach to retail competition by emphasizing quality over scale and innovative product development. The speaker discusses the launch of a unique sleep standard, Aur Planet Deep Sleep Standard, and the strengthening of brand presence, leading to an adjustment in the full-year retail revenue guidance to a 65% growth. The focus remains on long-term capability building and user-centric strategies, showcasing the company's commitment to sustainable growth in the competitive retail landscape.
Management announced the second dividend distribution totaling approximately $50 million, bringing the year's cumulative dividends to $108 million, surpassing the 50% net income commitment. The share repurchase program, initiated in September, will continue as per the established quarterly plan.
The dialogue emphasizes the company's dedication to a shareholder return program, featuring dividends and stock repurchases, aiming for a sustainable payout ratio based on prior year's net income, while aligning with business and capital strategies to foster long-term value.
Management and media acknowledged the strong Q3 operations for To Light, prompting a discussion on future strategies. Plans for accelerating store expansion and further steps in the company’s growth were highlighted.
The dialogue highlights Tour Light's third-quarter RevPAR surpassing last year's levels, emphasizing notable achievements in brand building, operational efficiency, and user experience. It discusses the optimization of the Lite 3.3 model, aiming for a better balance between service and efficiency, with plans to strengthen operational systems and brand differentiation. The brand is optimistic about reaching 1000 hotels, focusing on solidifying its operational foundation and systematic capabilities in the mid-scale market.
要点回答
Q:What are the key trends in consumer behavior that the company is observing?
A:Consumers are prioritizing value and making more rational purchasing decisions, with a shift towards innovative experiences emerging from new scenarios and business models. The travel and leisure demand remains robust, but there are rapidly shifting hotspots and an uneven recovery across regions. In the retail market, consumption is increasingly centered around experiential offerings and quality of life upgrades.
Q:How did the company's hotel business perform in the third quarter?
A:In the third quarter, the company's Revpar was RMB 371.3, representing 97.8% of the level in the same period of 2024. Specifically, OCC nearly recovered to the prior year level at 99.9% and ADR reached 98.1% of its level in the same period of 2024.
Q:What is the status of the company's hotel network expansion?
A:The company's hotel network expanded successfully with the launch of various high-quality projects. In the first quarter, they opened 152 new hotels, which is a record high for a single quarter. By the end of the third quarter, the number of rooms represented a 27.1% year-over-year increase, and they have full confidence in achieving their strategic target of script Premier hotels by year-end.
Q:What are the details regarding the company's hotel brand 'A Tour'?
A:'A Tour' hotel brand's portfolio includes A Tour 3.6 and A Tour 4.0. A Tour 3.6 is a new benchmark for the tour series, with 19 hotels opened to date, gaining market recognition for its meticulous attention to detail and scenario design. A Tour 4.0 places greater emphasis on fostering deep resonance with guests and delivering a healing experience that promotes holistic well-being.
Q:What is the performance of the upper mid-scale segment of the company's hotel business?
A:The upper mid-scale segment of the company's hotel business saw robust performance in the third quarter, with Revpar exceeding RMB 900. The company's third hotel under the script operating hotels model demonstrated strong market appeal with its unique design style and accommodation experience.
Q:How is the retail business performing?
A:The company's retail business sustained strong growth in the third quarter, with GMV reaching RMB 994 million, representing a 75.5% year-over-year increase. Online channels contributed over 90% of total GMV, and during the Double 11 shopping festival, the company further strengthened its deep sleep brand image and ranked among the top brands in the betting category on major third-party platforms.
Q:What are the key innovations and market positions highlighted for A to Planet?
A:A to Planet has highlighted its commitment to breakthrough innovations through collaborative R&D with academic institutions and market expansion. It has introduced new categories like deep sleep fitted sheet and loungewear, refining the sleep ecosystem. Core category leadership is demonstrated through the market lead in major third-party platforms, strong sales performance of the Deep Sleep Memory Foam Pillow Pro 3.0, and the expansion of the product portfolio with travel and children's versions of the Deep Sleep Pillow.
Q:What has been the performance of the Deep Sleep Thermal Regulating Comforter series?
A:The Deep Sleep Thermal Regulating Comforter series has achieved a significant cumulative sales volume of over 2 million units since its launch, indicating strong market performance. These products are designed to dynamically adjust the sleep micro environment for more stable rest.
Q:What new standard has A to Planet established for its products?
A:A to Planet has established the 'A to Planet Deep Sleep standard', which covers dynamic pressure stabilization factors for pillows and dynamic temperature management for comforters. This standard will serve as criteria for product iteration, ensuring high quality and consistency, and it has driven the company to enhance supply chain capabilities and competitive advantages.
Q:How is A to Planet responding to the market competition and user needs?
A:A to Planet is focusing on its founding aspirations, listening to users' genuine needs, and refining product details. The company is strengthening foundational capabilities in product development, supply chain management, and quality control. It is also committed to elevating industry standards and providing a natural deep sleep experience to users.
Q:What are the updates regarding A to Planet's membership business and development?
A:A to Planet's membership base has grown robustly, with the number of registered individual members exceeding 108 million, showing a year-over-year growth of over 30%. The core CRS channel remained stable, accounting for 62.4% of total room nights sold in the third quarter. The company is continuously enhancing the membership benefit system and creating multi-scenario end-to-end service experiences.
Q:What are the financial highlights presented by Mr. Wu Jianfeng for the third quarter?
A:Mr. Wu Jianfeng presented that the company's net revenues for the third quarter grew year-over-year and quarter-over-quarter. The revenue from mini-size hotels increased by 38.4% year over year and 6.5% quarter over quarter. The revenue from retail business rose 76.4% year over year and declined 12.3% quarter over quarter. The hotel opening costs increased by 23.5% year over year and 21.1% quarter over quarter, while the gross margin of all hotel businesses expanded. The retail cost grew by 36.3% year over year and decreased by 11.2% quarter over quarter.
Q:What is the company's dividend policy and the declared cash dividend for the second quarter?
A:The company's dividend policy was adopted in August 2024, and a second cash dividend for the second quarter totaling approximately US dollar 143 million was declared as part of a comprehensive shareholder return initiative.
Q:Can you describe the recent revenue management trends and provide an outlook for RevPar in the fourth quarter and potentially next year?
A:RevPar has shown a year-over-year improvement trend since the beginning of this year, following the implementation of a refined strategy of revenue management. During the National Day holiday, leisure travel demand was robust, but the market exhibited structural divergence. After the holiday, the market transitioned to a business-dominated environment, which is expected to ease the pressure from the year-over-year decline in RevPar in the fourth quarter. Looking ahead, the market will continue to show divergence with challenges and uncertainties remaining, but the company will focus on user needs and strengthening foundational capabilities to secure long-term advantages.
Q:What is the company's strategy for hotel expansion and new hotel signings?
A:The company's strategy for hotel expansion focuses on high-quality growth by maintaining a strategic focus on premier hotels in core locations, strictly controlling quality, and launching new hotel products that meet market needs. Brand strength and competitive advantages have been solidified through the successful launch of many high-quality projects. The company does not pursue scale-driven growth but aims to achieve sustainable value by advancing scale growth on the foundation of quality.
Q:How many hotels did the company open in the third quarter, and what are the full year hotel opening and closure targets?
A:The company opened 152 hotels in the third quarter and has full confidence in achieving the full year guidance of 500 new openings, with a strategic target of 2,000 premier hotels by the end of the year. The company also maintains a proactive replacement rate to ensure the quality of its hotel network, closing 28 hotels in the third quarter with approximately 40 expected to close for the year.
Q:What is the company's perspective on competition in the retail business and whether adjustments to the full year retail revenue guidance are considered?
A:The company believes that the real competition is not with peers but with the continuous evolution of itself. The development strategy includes building distinctive products and supply chain systems, as evidenced by the launch of the Aurora Planet Deep Sleep Standard. Given the evolving competitive landscape, the company did not simply follow the existing industry path but instead created a forward-looking standard focusing on sensory science and human sleep rhythms. While the company actively addresses the changing competitive environment, it has not yet made any adjustments to the full year retail revenue guidance.
Q:What is the company's strategy for the retail and hotel businesses?
A:The company's strategy for both retail and hotel businesses is to prioritize quality over scale and to focus on systematic development of long-term capabilities.
Q:What is the updated outlook for full-year retail revenue growth?
A:The company has raised its full-year retail revenue growth outlook to 65% on a year-to-year basis.
Q:How much was the second dividend distribution this year and what percentage of last year's net income does it represent?
A:The second dividend distribution this year amounts to approximately 50 million US dollars, representing about 29 percent of last year's net income.
Q:What is the company's commitment regarding dividend distribution?
A:The company is committed to a payout ratio based on the previous fiscal year's GAAP net income, with the implementation pace to be dynamically arranged in line with business development and capital planning.
Q:What plans exist for the tour light brand and its store expansion?
A:The company plans to systematically build a dedicated operational system for tour light, strengthening its differentiated positioning across brand concepts to service delivery. This is to distinguish it from the main tour hotel brand and highlight its unique value in the mid-scale market. The company aims to steadily advance toward a long-term development goal of reaching 1,000 tour light hotels.






