京东 (09618.HK,JD.US) 2025年第三季度业绩电话会
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会议摘要
In the third quarter of 2025, JD achieved a year-on-year growth of 15%, with total revenue of 29.9 billion yuan. The core retail business, JD Logistics, and new businesses are performing steadily. The international business has been trialing operations in several European countries through local e-commerce strategies and supply chain advantages. The food delivery business has achieved healthy growth through supply chain innovations such as 'Period Kitchen'. In the field of AI, products such as Intelligent Digital Human and AI Customer Service have been launched to strengthen the AI ecosystem. JD continues to optimize operational efficiency, improve user experience, drive the development of new businesses, and aim for long-term sustainable growth. It is expected that profit margins will continue to increase.
会议速览
The analysts' conference call for JD's financial report for the third quarter of 2025 was held, with the management sharing the performance and discussing future plans. The meeting included speeches from the management, interpretation of financial data, and a question-and-answer session, emphasizing the company's insights into market trends and strategic deployment.
The financial report shows that in the third quarter, JD's total revenue increased by 15% year-on-year, with significant improvements in user base and engagement. The annual active users exceeded 700 million, and the gross profit margin of core retail business continued to expand. New businesses such as food delivery and Jingxi contributed to growth, and overall business ecosystem developed steadily.
In the third quarter, JD.com's retail revenue increased by 11% year-on-year, reaching 251 billion yuan. Among them, revenue from general merchandise category increased by 19%, while revenue from marketing and advertising increased by 24%. Despite the negative impact of the high base on electronic products and appliances category, JD.com continues to enhance user stickiness through optimizing the supply chain, product mix, and service quality. It is expected to continue to maintain a healthy growth momentum in the fourth quarter.
In the third quarter, JD's food delivery business achieved double-digit GMV growth, benefiting from an increase in order volume and the proportion of high-value orders, while operating losses narrowed and synergies with the retail business strengthened. Other new businesses such as JD Xiaomofang and international retail business are also advancing as planned, further expanding market and user base, optimizing user experience, and strengthening collaboration and integration among various businesses within the ecosystem.
The conversation shared the progress of AI technology applications in multiple fields, including the launch of new products like the all-in-one digital human assistant, industry-specific AI applications, and upgrading retail technology infrastructure, such as Joy Streamer, to achieve 24/7 AI customer service and handle a large number of inquiries. These achievements reflect the company's efforts in building a comprehensive AI ecosystem, as well as its firm pace in global expansion strategy, demonstrating the steady growth of core retail business and new businesses, indicating a prospect of sustainable high-quality growth.
The company's performance in the third quarter reported steady growth, with total revenue increasing by 15% year-on-year and core retail business achieving double-digit growth. While revenue from electronics and home appliances slightly slowed down due to a high base, it still performed steadily. Revenue from general merchandise saw significant growth, maintaining double-digit growth for four consecutive quarters, with supermarkets and fashion categories performing particularly well. The company is actively enhancing its supply chain advantage, optimizing user experience, controlling costs, improving efficiency, in order to consolidate its leading market position and drive long-term sustainable growth.
JD's overall performance in the third quarter was stable, with double-digit growth in core retail business and continuous expansion of gross profit margin, reaching 19.3%. Emerging businesses such as logistics, food delivery, and international business faced short-term investment pressures, but demonstrated healthy financial models and growth potential. The company emphasizes long-term strategy and is committed to achieving high-quality sustainable development through optimizing the supply chain, enhancing user experience, and technological innovation.
The management responded to inquiries about the impact of high base effect on JD's retail growth and profit margin changes in the second half of the year, emphasizing that although the government subsidy policy may bring short-term demand fluctuations, it will in the long run promote industry upgrading and high-quality growth. At the same time, they shared JD's strategy, investment pace, and planning for overseas markets, demonstrating the company's determination and layout for international expansion.
The conversation revolves around JD's increase in market share in the home appliances and 3C category markets, the strengthening of their supply chain capabilities, and the expansion of their international business. JD consolidates user mindshare through product innovation, price optimization, and service upgrades, continuously expanding their market share. At the same time, JD actively promotes internationalization strategy, already operating online retail business in several European countries, aiming to build a global efficient retail network and enhance user experience. Overall, JD combines sound financial discipline with healthy sustainable growth to achieve long-term business development.
The dialogue revolves around the long-term investment strategy and loss cycle of JD's takeaway business, emphasizing the enhancement of user experience through optimizing operational efficiency and supply chain innovation (such as the period kitchen model) to achieve sustainable business growth. At the same time, they discussed how to strengthen their competitive advantage in categories such as daily necessities, 3D health, and clothing by enriching product selection, improving quality, and price advantages, in order to enhance the market position of commercial super health and clothing categories.
Discussed the consecutive double-digit growth in product categories at JD.com for four quarters, emphasizing the growth potential of supermarket categories and the enhancement of JD Supermarket's competitiveness. At the same time, shared the synergies between the takeaway business and core retail, including user growth, increased activity, and conversion rate of new users. Finally, introduced the latest investments and progress in AI strategy at JD.com, as well as the positive impact of AI on new businesses and finances.
The dialogue discussed the strengthening of cross-category shopping behavior of takeout users in various categories, which not only attracts new users, but also increases the shopping frequency of existing users, injecting growth momentum into the various categories. At the same time, the takeout business has promoted the rapid development of instant delivery services, with a dedicated team established internally to monitor this progress. In the future, plans are to accelerate the synergy between takeout and core retail businesses in cross-category shopping and marketing, unearth more collaborative value, promote user growth, income increase, and efficiency optimization.
JD has built a complete AI capability system covering infrastructure, models, platforms, scenarios, and products, and plans to continue investing in the next three years with the goal of forming a trillion-scale AI ecosystem. At the JDD Conference, JD demonstrated its AI product line, including models, digital people, intelligent bodies, etc. Its differentiated advantages lie in the wide application in fields such as retail and logistics, providing AI tools for businesses to improve efficiency, launching intelligent search and recommendation functions to optimize shopping experience, and the large-scale application of logistics robots globally, aiming to reduce logistics costs, optimize user experience, and help partners improve efficiency.
The rapid development of the platform ecosystem was discussed, including the significant increase in the number of merchants and the positive impact of user feedback. It is expected that in the future, there will be a deeper focus on attracting merchants to industrial belts, optimizing platform infrastructure, improving merchant operational efficiency, and strengthening 3P user mindset, to achieve a win-win situation for the platform, merchants, and users. The platform ecosystem is seen as a key driver for long-term revenue and profit growth.
In the third quarter, JD's retail profit continued to grow steadily, mainly benefiting from the growth of commission and advertising revenue brought by the healthy development of the platform ecosystem, as well as the strengthening of self-operated supply chain capabilities and business cost reduction. The retail gross profit margin has steadily increased for 14 consecutive quarters. Category structure adjustment, especially the operational efficiency and profitability improvement of daily necessities and electronic products, has further driven profit growth. New business investments focus on supply chain capabilities, expanding service scope through layouts such as delivery services and international business, with the expectation that synergy with existing business will enhance overall efficiency and profits in the future. The long-term goal is to achieve a high single-digit profit margin.
要点回答
Q:What were the overall financial results for the third quarter?
A:The overall financial results for the third quarter include total revenues up fifteen percent year on year, a non-GAAP operating profit of five point eight billion RMB, and a core retail business margin that continued to expand year on year. The food delivery business also sustained healthy expansion with a narrowing loss.
Q:What was the performance of the core retail business and new initiatives?
A:The core retail business remained strong with solid revenue growth and profit expansion. New initiatives created deeper synergies, drove healthier financial models, and strengthened the business ecosystem.
Q:How did the user base and engagement grow for JD?
A:The user base and engagement for JD grew significantly, with quarterly active customer numbers up over forty percent year on year, leading to an annual active customer count exceeding seven hundred million in October. The number of JD Plus members also recorded healthy growth, and user shopping frequency increased by over forty percent year on year.
Q:What were the highlights of the core retail business in the third quarter?
A:The core retail business highlights include retail revenues increasing by eleven percent year on year, a solid expansion in the profit margin, and continued scale benefits and operating efficiency gains. The electronics and home appliances category faced a high base effect, but general merchandise and marketplace and marketing revenues accelerated growth.
Q:How did the general merchandise category perform in the third quarter?
A:The general merchandise category performed well with nineteen percent year-on-year revenue growth in the third quarter, an acceleration from the previous quarter, and revenues from supermarket, fashion, and health categories maintaining double-digit growth. The strong momentum is expected to continue into the fourth quarter.
Q:What is the status of the marketplace and marketing revenues?
A:Marketplace and marketing revenues at the group level grew twenty-four percent year on year in the third quarter, on a double-digit growth trajectory for four consecutive quarters. The acceleration in ad revenues was mainly due to the core retail business, supported by the improved ecosystem and enhanced AI-powered tools.
Q:How is the new business segment performing, specifically Jd Food Delivery?
A:Jd Food Delivery continued to make healthy progress with GMV achieving double-digit quarter-on-quarter growth, and sequential reduction in operating loss. It generated strong synergies with the retail business, and the cohort cumulative cross-selling rate showed an upward trend.
Q:What are the latest updates on AI developments?
A:AI developments include the launch of new AI products like Teta Ta, an all-purpose digital human assistant, and industry-specific applications across four sectors. Upgrades were also made to retail technology infrastructure, such as Joy Streamer and AI customer service handling over four billion inquiries.
Q:What is the expected impact of the slowdown in individual electronics and home appliances sales growth on JD's retail profitability?
A:The deceleration in the revenue growth of electronics and home appliances is due to a high base effect created by the trading program. Despite the revenue increase being five percent lower than the previous quarter, the company is confident in maintaining its leading market position by leveraging its supply chain advantages and focusing on user experience, cost reduction, and efficiency improvement.
Q:How has the general merchandise category performed in terms of revenue growth?
A:The general merchandise category has shown a revenue growth of 19 percent year-over-year and has maintained double-digit growth for four consecutive quarters, with an acceleration noted in the third quarter. Growth was driven by supermarkets and fashion categories, supported by efforts to enhance operational capacity and user experience, which resulted in capturing the potential in the service sector.
Q:What are the key factors driving the robust growth of marketplace and marketing revenues?
A:Marketplace and marketing revenues have grown by 24 percent year-over-year and have been increasing sequentially every quarter for seven consecutive quarters. The robust growth is primarily attributed to improved user engagement and better advertising tools provided, leading to an expanding number of merchants and users on the platform.
Q:How is the performance and growth of JD's logistics and new business segments?
A:JD logistics reported a 35 percent year-over-year revenue growth in the third quarter, with significant contributions from food delivery business revenues. The segment saw non-GAAP operating income grow 28 percent to RMB 14.8 billion and operating margin increase to 5.9 percent, maintaining a strong momentum. Meanwhile, new business generated RMB 15.6 billion in revenues, with food delivery seeing a sequential reduction in investment and improved financial model. The other new business, including 3ix and international business, increased investments and are considered important pillars for long-term strategy.
Q:What is the company's outlook on the food delivery business and its profitability?
A:The company has scaled the food delivery business with a healthier financial model, including expanded revenue streams, disciplined spending, and increased operating efficiency. While there is a sequential reduction in investment, the business remains a critical part of the company's long-term strategy.
Q:What is the impact of the decline in cash flow and cash holdings in the latest quarter?
A:Cash flow from operations decreased to RMB 13 billion from RMB 34 billion in the same period last year, primarily due to cash outflows associated with the trading program and a decline in operating income. As of the end of the third quarter, the company's cash and cash equivalents, restricted cash, and short-term investments totaled RMB 211 billion.
Q:What is the company's strategic direction and growth outlook for the rest of the year?
A:The company is encouraged by the solid progress in core retail and new business segments. Retail has established metrics with multiple growth drivers and a clear path toward long-term margin targets. The food delivery business is growing with a healthier financial model, and other new businesses such as lower-tier market and international business are making solid strides. All businesses are on track, generating synergies and contributing to high-quality long-term development.
Q:What is Jingdong's market share in the home appliances and 3C categories? What are their future plans?
A:By the end of the third quarter, JD.com has established more than 20 large shopping centers and over 100 flagship stores for home appliances nationwide. JD will continue to provide users with the most cost-effective products to ensure user experience. Whether it is in the current growth period or in the future normalization stage, the team will continuously strengthen supply chain capabilities, enhance co-building partnerships with brands, promote industry upgrades through custom package sales, and thus increase industry profit margins and improve long-term profitability for JD itself.
Q:How is the progress of JD in advancing its international business?
A:Currently, JD's European online retail business Joy by has entered the trial operation stage in countries such as the UK, France, Germany, and the Netherlands, marking an important step in JD's internationalization strategy. JD will continue to improve user experience, continuously invest in and develop key areas and capabilities, including enriching product supply, cooperating with more global high-quality brands, enhancing logistics warehousing and distribution efficiency and stability, and optimizing platform functionality and shopping experience.
Q:How is JD controlling specific investments and costs in the food delivery business?
A:In the third quarter, JD's food delivery business saw a double-digit growth in GMV compared to the previous quarter, with a healthier order structure and a continuous increase in the proportion of meal orders. Despite facing intense competition, JD's food delivery also saw an increase in average order value compared to the second quarter. Additionally, while expanding its scale, JD's overall investment narrowed in the third quarter, thanks to the gradual improvement in operational efficiency. This year, JD implemented a commission-free policy for merchants, leading to relatively less revenue, but the business team is continuously improving overall efficiency and user experience through enhancing operational efficiency, enriching product supply, increasing the number of quality catering merchants, optimizing subsidy efficiency, and refining operation and strategy.
Q:What are JD's strategies and plans for improving user experience in the food delivery business? How will they strengthen their competitive advantages in daily necessities and 3C categories?
A:In terms of the takeaway business, JD.com regards it as an equally important long-term strategy as retail, committed to promoting healthy business development and maintaining sustainable growth. Over the past few months, JD.com has continuously optimized internal operational efficiency and improved service levels. Facing fierce market competition, JD.com remains rational, with the overall business currently in the first stage of strategic layout. JD.com's goal is to establish a good user mindshare and market share in the quality takeaway field, providing high-quality services to maintain existing high-quality users and actively attract new users. At the same time, JD.com excels in the supply chain and will continue to deepen supply chain reforms, such as addressing food safety anxiety at the source through innovative "during kitchen" models, providing differentiated experiences and services.
Q:What is the small kitchen model and its goals?
A:During the small kitchen model, a new model was implemented using supply chain innovation to solve the pain points of food safety, aiming to ensure that consumers can eat safely while helping quality restaurants make money. Since its launch, it has been well received by consumers, with orders quickly increasing, and has also driven up the orders of other quality restaurants within a 3-kilometer radius.
Q:How to evaluate the market performance and future planning of the Seven Fresh Kitchen model?
A:The Seven Fresh Kitchen model was launched in July. By solving food safety issues through supply chain innovation, it has been well received by consumers. The order volume has rapidly increased, driving growth in orders for surrounding restaurants. Plans are in place to open more stores in the Beijing area before the end of the year.
Q:What is the growth situation and future strategy of Suning's product categories?
A:Suning's product categories achieved double-digit growth for four consecutive quarters, with subcategories including both supermarkets and fashion showing significant growth potential. Future strategies will focus on strengthening user awareness and penetration, enhancing Suning supermarket brand through marketing activities, increasing cross-category penetration and conversion, optimizing the supply chain to reduce costs and improve operational efficiency, collaborating with brands to achieve fine-tuned operations, and creating competitive product categories.
Q:What are the synergies between the takeaway business and core retail in terms of coordinated effects?
A:The synergy between the takeaway business and core retail has shown significant effects on user growth and activity. JD APP's overall DAU maintains high-speed growth, with user numbers and shopping frequencies increasing by over 40% year-on-year. The high repurchase rate of takeaway users has driven the activity and shopping frequency of primary users, as well as attracting new users. The annual active user base has exceeded 700 million, demonstrating continuously expanding user base and enhanced user stickiness. At the same time, the company is accelerating the deployment and optimization of user conversion strategies, using precise product selection based on user preferences to improve the conversion rate of new users.
Q:What progress has been made in the development of the JD platform ecosystem? What are the expectations for the next few quarters? What is your view on profitability and profit margins in the coming years?
A:Our platform's ecosystem has made very good progress in development, with all indicators showing rapid growth. In the third quarter, the number of active merchants on JD.com increased by over 200% year-on-year. We have introduced more high-quality top merchants and industry merchants, providing consumers with a rich supply of goods. Our delivery service has also brought us a large number of quality catering merchants, with positive feedback from users. In the third quarter, the number of 3P users grew rapidly year-on-year, with a growth rate exceeding 50%, faster than the overall user growth rate. In terms of financial results, commission and advertising revenue continued to grow rapidly, with the growth rate accelerating to 24% in the third quarter, the fastest since the second quarter of 2022.
Q:What are the reasons for the steady growth of JD Retail's profit in the third quarter? How to further increase the profit margin of core retail business? What are the profit and profit margin expectations for the next few years?
A:In the third quarter, JD.com's retail profits continued to grow steadily, mainly benefiting from the healthy development of its platform ecosystem, which led to rapid growth in commission and advertising revenue, driving profit margins higher. At the same time, by continuously strengthening its self-operated supply chain capabilities and leveraging the scale effects of core business, JD.com has been able to reduce costs, increase efficiency, and maintain a healthy profit performance. In particular, the retail gross margin has steadily increased for 14 consecutive quarters. Additionally, changes in product category structure will also affect profit margin trends, with most categories and brands experiencing continuous improvements in operating efficiency and profit margins.

JD.com, Inc.
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