2025雷军年度演讲
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会议摘要
On the occasion of Xiaomi's 15th anniversary, it announced an investment of 100 billion in core technology research and development, transforming into a hardcore technology company. It successfully developed a 3 nanometer chip, launched high-performance electric cars, and set records on the Nürburgring track. The Xiaomi 17 series phones were released, including the standard version, Pro version, and Pro Max version. The Pro version has been favored by African teachers, featuring narrow border screens and all-weather back screen display. The autumn new product launch introduced high-end home appliances and customized car services, with products such as washing machines, routers, and speakers being fully upgraded. Xiaomi's cars offer a CLTC range of 784 kilometers, with support for personalized customization and a starting price of 250,000. The conference emphasized technological innovation and a strategy of high-end, showcasing Xiaomi's comprehensive layout in home appliances, network devices, audio systems, and the automotive field, committed to providing a high-quality living experience.
会议速览
Xiaomi 15 Years: Reflection in Adversity and Rebirth in Breaking through the Deadlock.On the occasion of Xiaomi's 15th anniversary, looking back at the internal struggles and struggles of the 10th anniversary five years ago, facing the pressure from industry giants and doubts from the outside world, Xiaomi decided to face the problems head-on, find a breakthrough, and finally achieve major breakthroughs in the automotive and chip fields, showing a new look.
Review and Technological Transition: Reshaping Xiaomi's Innovation PathThrough in-depth review, the company has clarified its strategy of transforming from the internet to hardcore technology, planning to invest 100 billion RMB in research and development over the next five years. During this period, the company actively introduced top external talents and internally trained young executives, reshaped the core management team, promoted the development of core technologies such as chips, and opened a new chapter of technological innovation for Xiaomi.
The twist and turns of Xiaomi's self-developed SOC chip and strategic reflection.Xiaomi started its self-developed SOC chip project in 2014, and after three years, launched its first product in 2017. However, due to a mistake in market positioning, it was forced to shut down in 2018. Upon review, it was found that the mobile SOC chip industry needs to enter from the high-end in order to survive, while Xiaomi's initial entry from the mid to low-end was a strategic mistake. This experience emphasizes the importance of correct market positioning and strategic choices.
The Road of Self-developed Chips: Xiaomi's Courage and ChallengesThe conversation revolved around the necessity and challenges of developing self-developed chips, emphasizing the importance of self-developed chips in the mobile phone business, as well as the courage to make decisions in the face of huge risks. Despite initial failures and coordination difficulties, the project was restarted in 2021 through the team's perseverance and external communication, demonstrating Xiaomi's determination and action in the field of technology.
Facing challenges, Xiaomi is firmly investing in chip research and development, reshaping the company's future.Under the influence of the economic situation and geopolitics, Xiaomi's business encountered major challenges, resulting in a decline in revenue. There were doubts raised within the team, but through discussions at the executive meeting, it was unanimously decided to continue investing in chip research and development, even in the face of immense pressure and uncertainty. The founder firmly believes that the investment is worthwhile, as even in failure, it can cultivate the research and development team and improve the company's quality. Faced with industry upheaval, Xiaomi persists in independently developing its own system-on-a-chip, demonstrating its steadfast determination.
Revival of Chinese chip project: 3 nanometer process chip successfully launched, market feedback excellent.In the face of market rumors, the team held a meeting to stabilize morale, successfully developed a 3-nanometer process chip and lit it up. After being launched into the market, it received excellent reviews, demonstrating the strength and determination of Chinese chip projects to regain new life after experiencing setbacks.
Xiaomi's car-making: The automotive industry miracle from scratch.Xiaomi's rapid rise in the field of car manufacturing comes from the collective efforts of a group of engineers who are passionate about cars. Using Xiaomi as a platform, they have successfully launched high-performance car models in a short period of time, shocking the global automotive industry. The success of Xiaomi's cars not only reflects Xiaomi's serious commitment to the automotive industry, but also showcases its outstanding ability in technological innovation and team building.
Xiaomi car engineers' dream journey: Building the world's strongest pure electric performance car.In September 2021, Xiaomi Motors set the goal of creating the world's most powerful pure electric performance car. Faced with the lack of high-performance electric motors, the team decided to independently research and develop, successfully launching the Xiaomi V8S super motor. Although the project was once canceled due to lack of resources, it was restarted with the passion and breakthroughs of the engineers. Faced with many difficulties, the team ultimately decided to restart the Ultra project, pursuing the dream of surpassing Porsche on the Nürburgring track, demonstrating the dream-chasing spirit and innovative courage of Xiaomi Motors engineers.
New record set after multiple setbacks in Xiaomi's car challenge in Nuobei.During the process of vying for the testing rights at the Nurburgring race track, the project team encountered difficulties such as long periods of no response and bad weather. However, through relentless efforts, Xiaomi's automotive team ultimately set a world record at the Nurburgring race track, showcasing the team's perseverance and passion.
Xiaomi electric car sets a new record in New York and leads a new image for the Chinese automobile industry.By breaking records at the Nurburgring track in Germany, Xiaomi electric cars are changing the global automotive industry's perception of Chinese cars. Facing technological challenges, Xiaomi has successfully solved issues such as battery endurance and heat dissipation, achieving performance breakthroughs. The Suqi series electric cars have outstanding sales, becoming the champion of car sales over 200,000 units and topping the list of resale value. A new model is expected to be released in June.
Xiaomi's anticipated project: the road of a determined and spirited sports SUV.Faced with immense pressure in the automotive industry, Xiaomi's upcoming car project has chosen a different path by deciding to develop a sporty SUV designed for drivers, instead of following the mainstream trend of large spacious SUVs for long-distance travel. Despite the risks involved in this decision, the team's relentless efforts have ultimately proven that the interior space of this SUV is sufficient to meet the needs of families, attracting a large number of orders and demonstrating Xiaomi's determination and capability in innovation and market insight.
Xiaomi SUV standard version endurance upgrade: innovative decision from 620 kilometers to 835 kilometers.In response to the users' anxiety about long-distance travel mileage, the Xiaomi SUV team has decided to adjust the original long-endurance Pro version to a standard version, increasing the endurance mileage from 620 kilometers to 835 kilometers, and keeping the pricing unchanged. This decision not only enhances the product's competitiveness, but also reflects Xiaomi's deep understanding of user needs and rapid response capabilities. Through this innovation, Xiaomi SUV not only solves user pain points, but also demonstrates its competitiveness and innovative spirit in the new energy vehicle market.
Long-established transformation of live streaming e-commerce: from the founder of Vancl to the top 3 men's wear on DouyinThe story tells of Chen Nian, an entrepreneur who once carried a huge amount of debt due to the failure of his company, Vancl. After completely paying off the debt, he chose to seclude himself to focus on writing. Inspired by a Xiaomi press conference, he decided to lead his company in transforming into live-streaming e-commerce. Starting from Hangzhou, with only a team of three or four people, he successfully brought Vancl into the top three positions for men's clothing on Douyin, demonstrating the resilience and transformation courage of an entrepreneur.
Xiaomi Autumn New Product Launch: Xiaomi 17 stunning transformation, performance and texture fully upgraded.At the Xiaomi autumn new product launch conference, the Xiaomi 17 appeared as the annual flagship product, equipped with the latest processor, with both performance and power consumption reaching the peak of flagship phones. In terms of design, the Xiaomi 17 has upgraded texture, adopting a 2D pure flat narrow bezel, a metal mid-frame reverse package design, a 6.3-inch screen that is thin and round, and a super large R-angle design. In addition, it also supports IP68 level waterproof and dustproof, with 4 colors to choose from, including new colors like Snow Mountain Pink and Ice Blue. In terms of performance, it adopts a 3-nanometer process technology, with a CPU clock speed reaching 4.6GHz, a 50% increase in GPU independent cache, and a three-fold improvement in heat dissipation capacity of the cooling system.
Xiaomi 17: Innovation in performance, screen, and battery life surpassing iPhone 17.The Xiaomi 17 surpasses the iPhone 17 in terms of performance, screen, and battery life in all aspects. It uses the high-efficiency luminous material M10 to achieve a 6.3-inch 120Hz adaptive high refresh rate screen, with a peak brightness of 3500 nits, making it clear and easy to read outdoors while also saving energy. It is equipped with a 7000mAh super large battery, supporting 100W wired and 50W wireless fast charging, with battery life far exceeding that of the iPhone 17, making it the king of small-sized battery life.
Xiaomi 17 and Pro series launched: Imaging technology upgraded, fully benchmarking iPhone.The dialogue introduced the release of the Xiaomi 17 and its Pro series, emphasizing the significant upgrades in imaging technology, including three 50-megapixel Leica professional lenses, the Light Hunter 950 main camera, and the G Plus P combination lens, achieving a Pro-level configuration. At the same time, compared to the previous generation Xiaomi 15 and the iPhone 17, the Xiaomi 17 has made substantial improvements in performance, heat dissipation, camera, etc., with a pricing strategy of adding value without increasing the price, demonstrating Xiaomi's competitiveness in the high-end smartphone market.
Xiaomi 17 Pro Series: Ingenious Back Screen and Image Innovation Leading the Technology TrendThe Xiaomi 17 Pro series has launched the innovative back screen, which supports functions such as selfie, gaming, notifications, etc., enhancing the fun of the phone. Four new colors have been added, including deep night green and cold smoke purple. The small-sized Pro model is equipped with a Leica triple camera, achieving full-focus range image creation, periscopic five-fold telephoto and macro shooting, showcasing innovative imaging technology.
Xiaomi 17 Pro innovates backlight shooting technology to achieve professional-level dynamic range.The Xiaomi 17 Pro uses a G+P beam hybrid lens and a Light Hunter 950L sensor, combined with lateral overflow integral capacitor technology, significantly improving backlit shooting effects, with a dynamic range of up to 16.5 stops, comparable to professional film cameras, achieving single-frame high dynamic range images, becoming the king of backlit shooting.
Xiaomi 17 Pro: Excellent imaging and battery life technology under a slim design.Introduced the innovative technology of powerful imaging capabilities and long battery life achieved by Xiaomi 17 Pro under the slim design, including the use of three-layer stacked board technology and separate design to improve motherboard integration, the first-time use of the unique butterfly battery technology to increase battery capacity, as well as support for UWB technology for car key function. Priced at 4999 yuan, it offers high cost performance.
Xiaomi 17 Pro Max: Super Pixel Screen and Large Bottom Periscope Telephoto Imaging Technology ExplainedThe large screen design and slim features of the Xiaomi 17 Pro Max are introduced, emphasizing the latest generation of screens using super pixel technology. This technology integrates RGB tri-color points within a single pixel, achieving a clearer and more power-efficient display effect. In addition, upgrades to the imaging system are mentioned, including a large sensor telephoto lens and super-reflective prism technology, significantly improving the telephoto shooting effect, especially in low-light conditions.
Xiaomi 17 Pro Max: 7500mAh large battery and global roaming capability set a new flagship standard.Xiaomi 17 Pro Max is equipped with a 7500mAh special-shaped stacked battery, supports 100W wired charging and 50W wireless charging, uses a 6.9-inch ultra-clear straight screen and Dragon Crystal Glass 3.0, and is equipped with a super-focused large bottom periscope telephoto lens. It has strong global roaming capabilities, with a starting price of 5999 yuan for 512G, and outstanding cost performance.
Xiaomi 17 series pre-sale starts, attracting users with technology innovation and comprehensive benefits.The presale of the Xiaomi 17 series products will start on September 27th, offering benefits such as a two-year screen insurance and a 365-day replacement guarantee. Emphasizing investment in technological innovation and iPhone compatibility design, it aims to attract users to place orders and experience it early.
Xiaomi OS3 received praise upon its release, and its interconnected ecosystem is helping dual-users. We sincerely invite Apple users to experience it.After the release of Xiaomi OS 3, it received good reviews from Mi fans, the software department's work was recognized, and users were invited to provide feedback and encouragement. Xiaomi and Apple's ecosystems are interconnected, supporting dual-handed users to view notifications, reply to messages, and transfer files across devices. They are calling on Apple users to try Xiaomi phones and experience a different charm.
Xiaomi Mi Pad 8 Pro: Thin, Light and High Performance, Nano Soft Light Screen and Surging OS3 Lead to New ExperiencesThe Xiaomi Mi Pad 8 Pro, with its 11.2-inch 3.2K high-definition nano soft light screen, Snapdragon 8 Ultimate processor, and 9200mAh large battery, provides an excellent office and entertainment experience. It is equipped with the powerful OS3 system, supports multi-window operation and PCG browser, and comes with an advanced stylus pen. The standard version also has decent performance, starting at 2199 yuan, with high cost performance.
Analysis of three new home appliances: high-definition partition TV, high-end French refrigerator, and three-zone washing machine.Three household appliances were introduced, including a high-end TV with 2880 backlight partitions and a peak brightness of 5200 nits, a high-end French refrigerator using micro-fresh technology, and a three-zone washing machine with super electrolysis care technology. These products have excellent performance in terms of picture quality, preservation, and washing capacity, with prices set at 8499 yuan, 6399 yuan, and not specifically mentioned, respectively, and additional services such as Xiaomi Video membership annual card and health care certification are provided.
Xiaomi's new product launch event: Washing-drying set, high-end router and professional sound system make their debut.The press conference introduced three new products, including the three-zone washing machine priced at 3999 yuan and the dual drum washing and drying machine priced at 4399 yuan, emphasizing their practicality and experiential value. This was followed by the showcase of Xiaomi's high-end router, equipped with features such as 10 gigabit wireless and wired connections, external 8TB solid state drive support, and compatibility with 300 IoT devices, priced at 1699 yuan. Finally, Xiaomi introduced its most high-end speaker to date, featuring a three-way speaker configuration, support for wireless stereo sound and intelligent spatial audio calibration, priced at 1999 yuan. In addition, a stylish and portable Bluetooth speaker with a 10-hour battery life was also launched, priced at 299 yuan.
Xiaomi's Car Expectations: A Comprehensive Analysis of Battery Life, Space, Smart Driving, and Luxury Performance.Looking back on the sales and delivery situation of Xiaomi's car in the past three months, emphasizing its outstanding performance in battery life, space, intelligent driving, and luxury performance, including actual battery life test results, home user satisfaction, upgraded intelligent cabin functions, and outstanding achievements on the racetrack, demonstrating its unique charm and market competitiveness as a high-performance SUV.
Luxury car customization service: Five stunning car paints leading the unique aesthetic trend.The dialogue introduces luxury car customization services, launching five unique car paints for the first time: amethyst, racing red, twilight rose, matte gold powder, and tender yellow. These car paints use advanced technology and expensive materials, aiming to meet the personalized needs of high aesthetics pursuers. The customization service plans to design 100 colors within three years, partnering with top car manufacturers globally to ensure that each car has a unique color, showcasing the owner's distinctive taste.
Xiaomi Automotive launches high-end customized services, creating a luxurious and personalized interior experience.Xiaomi Motors has launched two high-end custom interior options, including Gentian Blue and Aurora Black interiors, using luxurious materials and craftsmanship such as the Agata A seats and European white wax wood trim, offering personalized customization services. In addition, Xiaomi Motors also offers custom wheels, caliper colors, and a handmade experience area, allowing users to create unique leather goods themselves. Despite the high cost of customization services, Xiaomi Motors is committed to bringing the top luxury car experience to more users, who can enjoy this service by making appointments and paying deposits through the app.
Xiaomi 17 Series Launch Event: Innovative Design and Feature AnalysisThis conversation detailed the Xiaomi 17 series of phones, especially the unique design and innovative features of the Pro Max version, including back screen interaction, all-day display, gaming mode, etc., showcasing Xiaomi's exploration and achievements in the high-end market. At the same time, it discussed the integration advantages of the Xiaomi ecosystem, as well as the dual-use experience with Apple devices, emphasizing Xiaomi's continuous efforts in user experience and technological innovation.
Xiaomi 17 Series Launch Event: Detailed Explanation of the Features and Benefits of the Three Flagship PhonesThe press conference introduced three models of the Xiaomi 17 series phones, including the standard version, Pro version, and Pro Max version, emphasizing their unique performance advantages such as battery life, imaging system, and screen protection. At the same time, it mentioned the benefits of the first sale and pre-sale information, encouraging users to visit Xiaomi's store for experience and participate in the lottery.
要点回答
Q：On the occasion of Xiaomi's 15th anniversary, in which areas has Xiaomi made significant breakthroughs, leading to a new understanding of Xiaomi by the outside world? Five years ago, during Xiaomi's 10th anniversary, what challenges and confusions did the company face?
A：On Xiaomi's 15th anniversary, Xiaomi made two consecutive major breakthroughs in the automotive and chip fields, which made many people take notice of Xiaomi. On Xiaomi's 10th anniversary, despite the company's significant achievements, annual revenue exceeded 200 billion and entered the Fortune Global 500, facing strong competitors such as Apple, Samsung, and Huawei, as well as the exhaustion and confusion of the internal team after ten years of hard work, I felt anxious. At the same time, the market is full of various doubts, criticisms, and even attacks on Xiaomi. Many people believe that Xiaomi can only rely on assembly and marketing and is difficult to achieve long-term development.
Q：How did Xiaomi decide to undergo a self-transformation at that time?
A：After deep reflection, I have decided to face all issues head on and find a breakthrough through reviewing past scenarios. Drawing on the techniques of reviewing in the game of Go, we have engaged in in-depth discussions involving seven to eight people for a period of half a year, holding forty to fifty review meetings. Through this review, we have solidified our future development path - continuously investing in core technology research, transitioning from an internet company to a hardcore technology company, and planning to invest 100 billion RMB in core technology research and development in the next five years.
Q：What changes have occurred in the Xiaomi executive team during this transformation?
A：In the senior management team, there are nine new faces, who are top talents introduced with the strategic adjustment, including Lu Weibin, Zeng Xuezong, Wang Xiaoyan, and others. At the same time, we also value internal development and have promoted a group of early Xiaomi employees to become the new generation of leaders, gradually entering the core team.
Q：What is the development history of Xiaomi's chip business?
A：Xiaomi began developing its own SOC chips in 2014. Initially, they achieved some success, but later, due to strategic misjudgments and management difficulties, they stopped the development of high-power chips in 2018 and shifted their focus to smaller chips. Looking back at the past five years, we realized that developing high-end smartphone SOC chips is key to success. Therefore, in early 2021, Xiaomi restarted their chip development journey. Despite facing huge challenges and internal doubts, they committed resources and manpower to successfully develop advanced 3-nanometer process chips. The market recognized and praised Xiaomi's products equipped with these chips.
Q：In the Xiaomi car project, is the technical challenge the most difficult part?
A：The technical challenges are not the most difficult part; the hardest part is how to stand up again, restart the project, and face one's own inner fears after experiencing failure and setbacks.
Q：Why was the Xiaomi car project renamed Xuanjian in the initial stage?
A：At the start of the project, it was originally planned to continue using the name "China", but team members strongly disagreed, so the name "Xuanjian" was chosen, symbolizing the solemn commitment and serious attitude towards the Xiaomi chip-making project.
Q：How did Xiaomi's cars achieved significant accomplishments in the automotive industry, such as the performance of the Shuqiao prototype car at the Nuobei race track? What difficulties did Xiaomi's cars encounter when challenging Liu Bei at the Nuobei race track?
A：The Shu Qi Ao Chuang prototype car ranks third on the official circle speed list at the Nurburgring, which indicates that Xiaomi, a mobile phone company, has made a fierce and eye-catching performance as a newcomer in the automotive industry. The main difficulties include the initial official misunderstanding of why a Chinese mobile phone company would challenge the Nurburgring track and the tight schedule, with two consecutive days of exclusive track time scheduled during the rainy season, resulting in the first test run failing to achieve the desired results.
Q：What are the touching stories behind the new record created by Xiaomi car at the Nürburgring race track?
A：The story behind contains the engineers' passion and persistence for cars, even in the face of many setbacks. Eventually, they earned respect through their strength, such as the ultra prototype car setting a world record in just four laps.
Q：What is Xiaomi's internal response and decision to create the world's strongest pure electric performance car?
A：At the first all-staff meeting of Xiaomi Auto in September 2021, the company announced an ambitious plan - to build the world's most powerful pure electric performance car and set out exaggerated goals.
Q：How does Xiaomi Automotive respond to the challenge of not having suitable high-performance electric motors?
A：Xiaomi Car has decided to build its own team for independent research and development. They have successfully developed the Xiaomi V8S super motor and manufactured it in their own factory. Even if the outsourcing factory offers a higher price, they insist on completing it independently.
Q：Why was the Aokou project canceled, and why was it restarted later?
A：Due to insufficient resources and capabilities in the early stages, after the 2022 Spring Festival, the Ocho project was reluctantly cancelled to ensure the success of Project Seven. However, three months later, due to the team's efforts and the initial breakthroughs achieved, as well as reduced pressure, it was decided to restart the Ultra project.
Q：Why has the anticipated model been able to achieve tremendous success, including becoming the best-selling sedan above 200,000 and ranking first in terms of resale value?
A：The reason for the success of the expected car model lies in its unique product positioning – designing a good-looking and good-driving sports SUV for drivers, meeting market demands and feedback from users, thereby gaining market recognition.
Q：What challenges did the team encounter when developing a sports SUV?
A：The team spent a lot of time on designing and promoting the scheme, ultimately proving that the internal space was sufficient to meet the needs of family users. We were determined to do our best in every detail from the beginning, striving for perfection.
Q：How do you improve the standard version of the battery life?
A：We have increased the original planned standard version's range from 620 kilometers to 835 kilometers, directly renamed it as the Long Range Pro version, and kept the pricing unchanged. In fact, we have added 215 kilometers of range on the standard version.
Q：What are the advantages of the standard version compared to competitors?
A：Compared to the CLTC with a range of 620 kilometers, the standard version of the Model Y and other competitors have obvious advantages, not only strong competitiveness but also high cost performance. However, the purchasing cost has increased.
Q：Who are the target users for this design?
A：The target audience is those who cannot tolerate mediocrity, always at the forefront of the times, carrying responsibility on their shoulders and still have distant dreams in their hearts, including busy parents and people who love life.
Q：What is the story of the anticipated car owner Chen Nian?
A：After watching the long-awaited press conference, Chen Nian was deeply moved and decided to buy himself an anticipated car to rediscover himself, reflecting the huge emotional impact that anticipation has on users.
Q：How did Xiaomi transition from a smartphone company to the field of smart manufacturing?
A：Xiaomi has created a new ecological landscape in the fields of mobile phones and consumer electronics through solid efforts, reshaping the backbone and soul of Xiaomi, and successfully transforming from high-end phone business to the automotive field.
Q：What are the highlights of the appearance design and performance of Xiaomi 17?
A：The appearance design of Xiaomi 17 has achieved a significant upgrade in texture, with elements such as 2D flat narrow bezels, lightweight design, and high-strength aerospace aluminum frame, bringing a high-end flagship-like grip feel and visual experience. At the same time, Xiaomi 17 is equipped with Qualcomm's latest top processor – the fifth-generation Snapdragon 8 Extreme Edition, with performance and energy consumption reaching the pinnacle level of flagship phones. It is equipped with a 120Hz adaptive high-refresh screen, with high peak brightness, low power consumption, excellent heat dissipation ability, and a major breakthrough in screen lighting technology. It has achieved domestic manufacturers' domestication and international leading level in OLED red-light emitting main materials.
Q：What are the core components of OLED, and why should the development of domestic screens start from the bottom emitting materials?
A：Luminous materials are the core of OLED, directly determining the performance of the entire display screen. In order to lead globally, China's domestically produced screens must start from the basic luminous materials for research and breakthroughs.
Q：How does the Xiaomi 17 perform in terms of battery life?
A：The battery life performance of Xiaomi 17 is extremely outstanding, with a large battery capacity of 7000mAh, almost double that of iPhone 17, and supports 100W wired fast charging and 50W wireless fast charging. Its battery uses the latest generation technology, with a silicon content of up to 16%, achieving ultra-high energy density, super strong low-temperature endurance, and a five-year ultra-long lifespan.
Q：What are the characteristics of the imaging system of Xiaomi 17?
A：The Xiaomi 17 is equipped with three professional lenses from Leica, including a Leica main camera, Leica ultra-wide angle lens, and a 2.6x Leica floating telephoto lens. The main camera uses the light and shadow hunter 950 sensor, with a large 1/3 inch sensor, optical capabilities reaching G+P level. The lens group contains a piece of glass lens and undergoes multiple layers of coating, greatly improving the cleanliness of the image quality.
Q：In which areas has Xiaomi 17 made significant progress?
A：The Xiaomi 17 has made significant progress in five areas, including outstanding performance (equipped with the latest high-end Qualcomm processor), extremely small size and excellent screen display, industry-leading battery life, Leica professional imaging system, and a pricing strategy of adding quantity without increasing price. In addition, the Xiaomi 17 Pro series also adds a creative back screen feature, providing rich personalized displays and practical scenario applications, making the mobile phone experience more interesting and exciting.
Q：How does the Xiaomi 17 Pro series achieve innovation in backlit capture?
A：The Xiaomi 17 Pro series utilizes a G+P beamforming hybrid lens design, with each lens coated one by one to achieve pure image quality; equipped with the top-of-the-line sensor Light Hunter 950L and noh c technology, allowing the phone to capture highlights and dark details in backlit environments, with a dynamic range of 16.5EV, surpassing traditional mobile phone cameras and some professional cameras, becoming a true "backlight king".
Q：What improvements does the Xiaomi 17 Pro have in the car key function?
A：The Xiaomi 17 Pro uses UWB ultra-wideband technology as a car key. When the user is about two to three meters away from the car, the vehicle will sense it and turn on the welcome lights and unlock the doors, which is safer than a Bluetooth car key. In addition, on a rainy day when your hands are not free, the front trunk can be automatically opened, and the car will be automatically locked when the user leaves the car, thanks to UWB's precise judgment of direction and distance.
Q：What is the price of the Xiaomi 17 Pro? What are the features of the Xiaomi 17 Pro Max?
A：The starting price of the Xiaomi 17 Pro is 4999 yuan, which is 500 yuan more expensive than the standard version, but 4000 yuan cheaper compared to the iPhone 17 Pro, making it cost-effective. The Xiaomi 17 Pro Max features a 6.9-inch super large straight screen, with a thickness of 8 mm and a weight of 219 grams, making it lighter and thinner compared to similar products with the same screen size. It is equipped with the latest generation of screen technology - super pixels, which are more energy-saving compared to traditional 2K screens and even more energy-efficient than 1.5K screens. It also comes with the third generation of Xiaomi Dragon Crystal Glass, which improves the anti-drop performance by 20 times. In terms of imaging, it features three professional lenses including a 500L large bottom depth of field long focus sensor with a size of 2/1 inch, support for hardware level HDR, and super convergence prism technology, increasing the amount of light by 30% compared to the previous generation.
Q：How is the battery life of Xiaomi 17 Pro Max?
A：The Xiaomi 17 Pro Max is equipped with a 7500mAh asymmetric stacked battery, making it the flagship phone with the largest battery capacity in Xiaomi history. It supports 100W wired charging and 50W wireless charging, as well as PPS universal protocol, achieving compatibility with fast charging from other brands.
Q：What is the overall summary of the Xiaomi 17 series products?
A：The Xiaomi 17 series has added a 6.9-inch OLED straight screen and super pixel technology, with clarity comparable to 2K and lower power consumption, using Dragon Crystal Glass 3.0 material. In addition, it also features a super-focus large base periscope telephoto lens, a 7500mAh-shaped stacked battery, and powerful global roaming capabilities.
Q：What is the price and sales information of the Xiaomi 17 Pro Max?
A：The Xiaomi 17 Pro Max starts at 512GB and is priced at 5999 yuan, which is 700 yuan more expensive than the same memory version of the Xiaomi 17 Pro, but it offers very good value for the price. This model will officially go on sale at 10 am on September 27th, and Xiaomi's official store will also start selling it at 10 am the day after tomorrow, offering benefits such as two years of screen insurance and a one-year replacement policy during the initial sale period.
Q：What are the main features of the Xiaomi Mi Pad 8 Pro?
A：The Mi Pad 8 Pro is the most powerful tablet in Xiaomi's history, equipped with the powerful OS3 and comes with new productivity accessories. It is especially suitable for light office use, with better configuration than the iPad Air, and is significantly ahead in terms of features and specifications.
Q：How is the pricing and early sales benefits of the Xiaomi Mi Pad 8 Pro and standard version?
A：The Xiaomi Pad 8 Pro is priced at 2799 yuan, while the standard version is priced at 2199 yuan, and there are discounts during the initial sales period, where buyers can receive a free official double-sided protective case worth 129 yuan. If students purchase the standard version, they can also receive an additional Focus touch screen protective case worth 599 yuan for free. In addition, the Xiaomi Pad 8 series all support fast charging, with the 8 Pro version equipped with a 45-watt charger.
Q：What are the high-end new products of Xiaomi in the field of home appliances?
A：Xiaomi has launched 5 new ecological products, including a high-end 85-inch mini LED TV with VVLED screen, 2880 backlight partitions, 5200 nits peak brightness, and independent image quality enhancement chip. It also features low reflective screen technology and narrow bezel design, with a starting price of 8499 yuan, and offers first-sale period discounts and a free Xiaomi video membership card. In addition, there is a French refrigerator and a three-zone washing machine, which use micro-fresh technology to achieve long-term preservation of food and convenient laundry experience. There are also high-end routers and speaker products, with the speakers providing outstanding sound quality and an artistic auditory enjoyment through careful design and high-end acoustic configuration.
Q：How is the market response to Xiaomi's car?
A：Since the launch of Xiaomi's car, the number of pre-orders has exceeded 240,000 units, setting an industry record. Within two months of delivery, over 40,000 vehicles have been delivered. Although the delivery volume did not meet the expected target, the Xiaomi car team is continuing to work hard to improve performance.
Q：What are the highlights of Xiaomi's car in terms of design and configuration?
A：The Mi car has excellent rear space design, with spacious and comfortable rear seats that support electric adjustment. It also comes with a tablet for watching cartoons, and can interact with Xiao Ai through voice commands. In terms of sun protection, the car roof skylight glass adopts a two-layer sun protection design, the front windshield is treated with three layers of silver plating, the four doors windows also have sun protection and heat insulation treatment, and even the rear corner windows are equipped with intelligent film, eliminating the need for additional film. In addition, the entire series comes standard with the latest 700T computing chip, laser radar, and end-to-end driver assistance functions, which are rare in the industry.
Q：What are the special features of Xiaomi's smart cockpit?
A：After the OTA update in September, Xiaomi's smart cockpit added many highly praised features. For example, immersive karaoke without the need for a microphone, allowing users to sing with friends in the car while enjoying full-screen lyrics and a five-screen linkage atmosphere; added in-car imaging function, allowing users to take photos or videos with the camera on the car, making it easy to capture scenic views or group photos; it also supports super tasks, allowing users to complete multiple complex operations with a single command, providing various practical scenarios.
Q：How is the performance of Xiaomi cars?
A：The Xiaomi car is not an ordinary commuter car, but a luxurious high-performance SUV with powerful performance and excellent driving feel. In the Zhejiang race test, it achieved a time of 1 minute 43.384 seconds using original factory PSEV tires without using racing semi-hot melt tires, ranking fifth in the overall SUV rankings, and is the fastest SUV under 1 million yuan.
Q：What are the features of Xiaomi's custom car service?
A：Xiaomi Motors has launched a custom service, offering 5 stunning car paint colors, including amethyst, racing red, twilight rose, matte golden powder, and tender yellow, each using expensive paint and advanced technology, such as double-layer clear coat polishing technology, to strive for a crystal-like three-dimensional and layered feeling. At the same time, two interior designs have also been designed, such as gentian blue and aurora black fluorescent yellow dual-color interior, all using top materials and luxury-grade craftsmanship to meet the personalized needs of different consumers. The Xiaomi custom service center has opened at the Xiaomi Motors factory store in Beijing, allowing users to see and touch the custom projects firsthand and participate in the customization process on-site. Although the cost of custom services is high, Xiaomi hopes to make the experience of top luxury cars accessible to more people through its technology equality plan.
Q：What are your thoughts on the appearance design and new back screen gameplay of the Xiaomi 17 series phones?
A：The Xiaomi 17 series phones have made significant innovations in their exterior design, especially with the design of the back screen. When not lit, it is a part of the phone, but when lit, it has functionality and brings new ways to use it. The overall appearance of the phone is more rounded and comfortable to hold, and the pro max model has been released with a larger screen size, narrower bezels, and a stronger sense of immersion in the field of view.
Q：What are the highlights of Xiaomi's high-end customized services for cars?
A：The high-end customization service of Xiaomi cars is particularly good. It offers unique color combinations and a premium technology experience, making previously expensive high-end financial services more accessible to the public and allowing more people to enjoy the unique experience brought by this high-end technology.
Q：What colors are available for the Xiaomi 17 series phones? How is the performance of the Xiaomi 17 series phones?
A：The Xiaomi 17 Pro Max comes in four colors to choose from: green, purple (smoked purple), black, and white. The Xiaomi 17 standard edition, in addition to black and white, also offers two special colors: ice blue and snow mountain pink, with ice blue and snow mountain pink being highly recommended. The Xiaomi 17 series smartphones have excellent performance, especially in gaming, handling complex media operations, and capturing photos and videos, showing stable heat control and outstanding performance. The dual-screen design gives the phone unique advantages in displaying information, interactive experiences, such as all-weather display function, personalized screen solutions, and practical features like waking up the Super Xiaoai through the back screen.
Q：In which aspects are the Xiaomi 17 Pro and iPhone 11 Pro different?
A：The biggest difference between Xiaomi 17 Pro and iPhone 11 Pro is the dual-screen function on the back. The back screen of Xiaomi 17 Pro can display information all day long, with interactive and content display functions, rather than just being a simple decorative design. In addition, the dual-screen design of Xiaomi 17 Pro is more in line with user usage scenarios, such as quickly switching to ultra-wide-angle mode when taking selfies, and being able to see the subject being photographed directly on the back screen during the shooting process, making it easier for users to compose and adjust in real time.
Q：What gaming features and characteristics does this phone have?
A：This phone can transform into a handheld game console, it has classic games such as Angry Birds 2, Snake, and supports online updates to ensure players can experience the latest versions of games at any time. It is equipped with a 400 DPI high-resolution screen, with consistent resolution on the front and back screens, covered with dragon crystal glass, with a brightness of up to 3500 nits in sunlight, suitable for playing smoothly on airplanes or other scenes.
Q：What are the unique features of the back screen design of this phone?
A：The back screen design is very creative, using a 400DPI high-resolution screen. The front and back screens have the same resolution, both protected by dragon crystal glass, with excellent brightness in sunlight. In addition, the back screen also uses a square small screen design, increasing the interactive area, making the gaming experience even more exciting.
Q：How was the idea of this small screen on the XiaoMi C22 generated?
A：This idea of a small screen comes from the idea proposed by our designer born in the 1990s, aiming to break the homogeneity of mobile phone design and explore different design elements through innovation.
Q：What are your expectations for the advertising film and vehicle control module of the Xiaomi 17 series phone?
A：The green car control module mentioned in the advertisement and poster has been confirmed to be launched soon, providing car owners with a convenient human-vehicle interaction experience.
Q：How do you normally use Xiaomi 17 Pro with other devices (such as an iPhone)?
A：After getting the Xiaomi 17 Pro, I unexpectedly started using it as my main device, because its ecosystem gradually became closely linked to my personal life, with functions such as car control, WeChat, and phone card all concentrated on one phone. At the same time, the phone supports seamless connectivity between multiple devices, for example, allowing apps on the Xiaomi phone to switch seamlessly to an iPad or Mac, and supporting Face ID unlocking, greatly enhancing convenience.
Q：Which products are included in the Xiaomi 17 series phones and what are their respective advantages?
A：The Xiaomi 17 series includes three models: the standard version, the pro version, and the pro max version. The standard version focuses on a lightweight and slim design with ultra-long battery life; the pro version is equipped with a high-quality main camera, telephoto lens, and uwb function, with optimized battery space utilization; the pro max upgrades further from the pro version, featuring a larger screen, longer battery life, and stronger telephoto capability, offering great value for money.
Q：What are the exclusive privileges of purchasing the Xiaomi 17 series smartphones?
A：Users who purchase the Xiaomi 17 series phone can get a two-year screen insurance service, with the Pro series also offering horizontal screen backup, all supporting a policy of only replacement no repair for 365 days. In addition, during the initial sales period (from 10:00 on September 27 to October 8), users can enjoy related discounts and benefits when purchasing any version of the Xiaomi 17 series phone.
