巨星传奇(6683.HK)2025年中期业绩交流会
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会议摘要
Dr. Qian Zhongshan, executive director of the Superstar Legend Group, and Mr. Lai Guohui, Chief Financial Officer, introduced the company's mid-term performance in 2025, including the high ratings of the third season of "Journey to the West", record sales of Modern Sicilian Coffee, international awards for star products, and sponsorship of the Mo Dong Coffee concert. In terms of finance, revenue and gross profit have significantly increased, and the IP new retail and creative businesses are being adjusted and upgraded. In the future, the company will improve its brand and market share through IP licensing, self-branded product development, channel cooperation, and linkage with celebrity venues. Management also discussed topics such as combining IP assets with RWA, vending machine businesses, and balancing the development of new consumption with IP businesses.
会议速览

The superstar legend 2025 first half performance sharing meeting reviewed the important milestones of the company, including the high ratings of the third season of "Journey to the West", the breaking of sales records by Modern Sicilian Lemon Coffee flavor, and the international invention exhibition silver award won by Nutrition Master drinks. The meeting also shared the company's record high stock trading volume and financial highlights of the second round of distribution after listing, and looked forward to future planning. Finally, a question and answer session was held to answer investors' questions.

In the first half of 2025, the financial performance showed a 33% growth in revenue, a 16.3% growth in gross profit, and an 8.5% growth in net profit after deductions. IP new retail revenue saw a significant increase of 91.5%, with new products such as Sicily Coffee and Intelligent Polyphenols performing well in trial sales. IP revenue decreased by 8.2% due to strategic adjustments, with a 24.53% decrease in gross profit. This was mainly due to adjustments in artist live-streaming arrangements, but IP strategic expansion is still ongoing.

The dialogue elaborated on the market strategy of Juxingquanqi, focusing on enhancing the value of IPs to promote a healthy lifestyle. This strategy includes the application of IPs in new retail, the expansion of the health product line, and the implementation of a national health plan, demonstrating unlimited possibilities in combining emotional value transmission with the concept of a healthy lifestyle.

The expansion plan of the original IP family was shared, including authorization income, product development, self-owned product reserves, and channel expansion, such as the opening of robot stores and Black Label stores. At the same time, it emphasized deep cooperation with venues, artists, e-commerce platforms, and AI technology, such as the development of celebrity robot dogs, digital human live broadcasts, AI concerts, and theme parks, demonstrating a comprehensive layout of IP empowering innovation and market implementation.

In the Q&A session, the management was asked whether they are considering combining IP assets with RWA, as well as possible exploration forms. The management stated that web 3.0, IP, and AI are tracks with long-term development potential. The company is actively learning and researching in related directions, and cautiously considering cooperation with multiple institutions. However, they are currently still in the learning phase and will announce specific plans to investors in the future.

Discussed Zhou's robot store channel expansion plan, including strategies for self-operated, joint-operated, and cooperation with large companies. It is expected to add 200 self-operated and 500-1000 joint-operated machines within the year, and convert 20,000 existing machines to the Zhou brand within the next three years. At the same time, the investment cycle and expected ROI were quantified, emphasizing the priority of business in channel strategy.

Discussed the current development status and future planning of new consumer and IP businesses. The growth of new consumer business is due to the expansion of product categories and cooperation channels, while the growth of IP business is slower. However, it is expected to significantly improve in the second half of the year through self-developed product development, collaboration with superstars, and channel expansion. In the future, the focus will be on developing original IP and related products, deepening cooperation with e-commerce platforms and technology companies to enhance IP monetization capabilities.

Discussed the recent market attention on the sponsorship of G-Dragon's Taipei concert, revealing plans to deepen comprehensive cooperation with more artists in the short term, including linking with top venues, focusing on IP product cooperation, expanding cultural and tourism-related concert packages, specific details of the cooperation will be announced later.

The conversation focuses on the self-developed products of Huayan Media and the progress of celebrity IP collaboration, emphasizing that data accumulated through IP authorization will drive the large-scale development and nationwide display of beverages. At the same time, it mentions deep collaboration with AI robots, top venues, and super IPs, aiming to expand celebrity collaborations and concert merchandise development. Plans to deepen collaboration with celebrity-related activities through specific channels will be announced later.

The conversation revolved around the activities and sales situation of the flash store of the superstar legend company using Jay Chou's IP, emphasizing the scale of activities and brand linkage during the Shanghai concert. Management stated that they will strengthen IP content development through international cooperation and mentioned the market fluctuations affecting investment business losses, promising to carefully assess risks. At the same time, the company plans to expand the influence of the IP through art exhibitions, expecting to enhance brand value.
要点回答
Q:What are the main operational achievements and financial data of Superstar Legend in the first half of 2025 as presented by Dr. Qian Zhongshan, Executive Director and Chief Executive Officer, at the 2025 performance sharing meeting?
A:In the first half of 2025, Superstar Legend achieved significant business results. After the launch of "Jay's World Tour Season 3" hosted by Jay Chou, the ratings remained at the top of the CSM71 city-level provincial TV variety show time slot for 12 consecutive episodes. In May, Modern Sicilian Lemon Coffee Flavor products broke the single-day sales record on the Douyin platform. In June, Love Eating Enviable People's Nut Protein Powder won the Silver Award at the 50th Geneva International Invention Exhibition, and the Nutritional Doctor Nourishing Polyphenol Drink trial sales exceeded 10 million in the same month. In addition, in July, Mado Coffee supported G-Dragon's 2025 World Tour concert in Taipei and completed the second round of share placement after listing, with a net amount of approximately 324 million Hong Kong dollars. At the same time, Superstar Legend's stock trading volume reached a record high, with the highest daily trading volume reaching 11.484 billion Hong Kong dollars, and the proportion of Hong Kong stock market trading also increased.
Q:What are the prospects and plans for the future of superstar legends?
A:Superstar Legends look to the future and will continue to promote the concept of happy and healthy living, aiming to become a company that creates a sense of happiness. Its vision is to satisfy the huge demand in the Chinese market for IP products and healthy lifestyle choices by conveying emotional value through IP and products. With the growing purchasing power of single individuals and those over 60 years old, the company plans to further explore the combination of IP and new retail, utilizing stable income growth from celebrity IP creation and operation, and further exploring the unlimited potential of IP. They will create more self-owned brands, such as Magic Motion Motors, to achieve long-term stable development.
Q:How does Dr. Qian Zhongshan summarize the financial performance of superstar legend in mid-2025?
A:In the mid-2025, the performance income of the superstar legend was 350 million, with a gross profit of 150 million, and a net profit after deducting expenses of 27.62 million. This is the result of the net profit plus the fair value loss of non-operating stock investments. Compared to the first half of last year, the revenue grew from 866 million to 354 million, an increase of 33%; the gross profit increased from 134 million in the first half of last year to 155 million, an increase of 16.3%; the net profit after deducting expenses increased from 25.5 million in the first half of last year to 27.6 million, an increase of 8.5%. Among them, the IP new retail revenue showed significant growth, from 111 million to 210 million, an increase of 91.5%, and the gross profit also increased from 60 million to 100 million, an increase of 67% to 65.8%.
Q:What expansions have been made by Superstar Legend in terms of product categories and sales channels?
A:In the past period, the legendary superstar continuously expanded product categories and sales channels, strengthening marketing and promotional activities. New products such as Magic Torso Sicilian Coffee and Nutritional Doctor Concentrated Polyphenol Drinks achieved sales revenues of 28.65 million and 13.11 million respectively in the two months after their launch. At the same time, the company expanded its market through sponsoring celebrity concerts, robot nutritionists, and marketing experts. Despite a decline in IP revenue, the company is undergoing a comprehensive IP strategic upgrade, including adjustments to the scheduling of artist sports live broadcasts and developments in expanding IP creation, self-operated products, and sales channels.
Q:Apart from grinding beans, what other brands or products have we launched?
A:We have launched "Love Eating Freshly Ground People", focusing on reducing processing, reinforcing ingredients lists, and products with a balanced nutritionist, encouraging everyone to make more efforts in supplementing nutrition. In addition, there are also brands focused on skincare - Dr. Moses, and the healthy exercise brand VV Cycle, aiming to share the concept of low-carbon diet, reduced processing, balanced nutrition, and exercise health for families.
Q:What results did Coach Liu achieve in the weight loss competition at Kunshan Hospital?
A:Coach Liu only took one month to co-organize the "White Angel Slimming Competition" with medical staff at Kunshan Hospital, during which a total of 967 kilograms were lost, almost reaching 1000 kilograms. This reflects the successful practice of promoting our national health plan, while also demonstrating the effects of low-carbon diet and centralized management.
Q:How is the current development status of the IP family?
A:Our IP family is expanding, including classmates from the Zhou family, Coach Liu's family, AI digital people, and collaborations with multiple celebrities. At the same time, we have achieved significant results in authorized business. As of June 2025, the cumulative authorized income reached 50.98 million, with over 200 cooperating merchants, over 700 developed products, and terminal consumer GM exceeding ten billion.
Q:What progress has been made in the development and sales channels of self-operated products?
A:We are actively stocking up on our own brand products, with the brand led by Qiaoqiao set to make a full debut in September. In addition, both self-operated and cooperative channels, such as Zhou's robot store, are also expanding, currently cooperating in various scenarios nationwide, including subway stations, airports, scenic spots, and malls. In the fourth quarter, Zhou's flagship store will open its first store in Guangzhou.
Q:What are the plans for cross-border cooperation and event marketing?
A:We plan to collaborate deeply with domestic top venues, especially in the field of concerts, to launch new business opportunities. In terms of event marketing, a more comprehensive expansion will start from September, such as creating a diversified integration of culture, tourism, and commerce scenes, hosting large-scale weekly activities, collaborating with the Shanghai International Tourism Festival, and co-creating IPs with over a hundred artists to launch cross-border co-branded products.
Q:What are the new advancements in the application of AI technology?
A:We have reached a deep cooperation with the company Language and Number Technology, empowering courseware through IP to create a new ecosystem for intelligent robots. The first product, a storytelling robot dog that accompanies women emotionally, will be launched in the short term and will make its debut at a travel festival. In addition, in the field of AI digital humans, digital versions of popular figures such as Jay Chou, Coach Liu, and Feifei will also collaborate with domestic e-commerce platforms to expand opportunities for live streaming and product sales.
Q:Are there any considerations to combine IP assets with RWA, and what specific exploration forms are being looked into?
A:Due to the management not directly answering the question, a specific answer cannot be provided here.
Q:We will also collaborate with the Shanghai Museum in the future. What will this collaboration entail? Additionally, can you reveal some specific details and outcomes of the collaboration with Jay Chou's concert that your company had?
A:Our cooperation with the Shanghai Museum marks the first time in history that a national museum has introduced a celebrity IP. Taking the recently concluded Egypt exhibition as an example, the IT exhibition broke a world record, generating a revenue of 780 million RMB in just three months, with half coming from ticket sales and the other half from merchandise sales, totaling 1200 different SKUs. This provides us with valuable insights and experience for our future deep collaborations with top venues and artists. Regarding our cooperation with Jay Chou, we have sponsored his concert in Taipei, which represents a one-way brand exposure. Moving forward, we will engage in more comprehensive collaborations with a variety of major artists, as well as deepen our partnerships with top domestic venues, including the upcoming announcement of collaborations with artists related to these venues. Our focus lies in the cooperation regarding IP merchandise, while the venues have their own arrangements in place, although the core is not the development of non-IP merchandise. Venues look forward to collaborating with legendary superstars to explore more possibilities in the fields of cultural tourism and concert accompaniments. Therefore, we can expect our all-encompassing collaborations with different artists to expand into various domains.
Q:In terms of the company's self-operated product strategy, how is the progress of the self-developed products currently? Do you have any specific product concepts or plans for the second half of the year?
A:In the past few years, we have accumulated a large amount of proprietary IP through IP licensing model and this year we have found even greater development opportunities for our self-developed products. Currently, we are planning a large-scale development of beverage products, and will showcase them nationwide through the Shanghai Tourism Festival and cooperation with the Shanghai Museum in September. In addition, we are also working closely with AI robot companies such as Yushu to develop products related to celebrity IPs, such as celebrity styling products. Specific details will be announced in the short term. In terms of concerts and events, we will utilize AI devices such as robot for more innovative applications, cooperate with venues to develop more themed merchandise, not only limited to our own IP, but also including all performance-related IPs of artists collaborating with the venues.

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