BOSS直聘(BZ.US、02076.HK)2025年第一季度业绩电话会
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会议摘要
Country Unli reported strong Q1 2025 financials with a 13% revenue growth to RMB 1.92 billion and a net income surge of 112% to RMB 512 million. The company saw significant user growth, particularly in blue-collar sectors, and made advancements in AI technology applications. Despite the ongoing tariff war, hiring demand showed recovery, particularly in urban service sectors.
会议速览

Welcome to the first quarter 2025 financial results conference call, where the company discusses its financial performance, risks, uncertainties, and non-GAAP financial measures. A replay will be available on the company's website.

The company reported a GA revenue of RMB 1.92 billion, a 13% growth, and a 112% year-over-year income increase to RMB 510 million. Focus on profitability, minimal impact from ongoing tariff war, and steady advancements in AI technology were highlighted.

The company reported an adjusted operating income of $690 million for Q1 2025, with a margin of 36%, up 13% points YoY. Profitability enhancement strategies include cost control and revenue growth, with a notable 10% quarter-on-quarter decrease in share-based compensation expenses as a proportion of revenue.

From January to April 2025, the company added over 15 million verified new users, with the first app's average monthly active users reaching 57.56 million, a 24% increase year-over-year. Despite reduced marketing expenses, user growth remained strong, attributed to the model's network effect and focus on user satisfaction. In March, monthly active users approached 65 million, with the average number of achievements per user increasing both quarter-on-quarter and year-over-year.

Core revenue growth is driven by increasing user base and penetration rate, showing a high correlation between revenue and user growth as of May 26, 2025.

In the first quarter of 2025, blue collar new users and enterprises with fewer than 100 employees significantly contributed to revenue growth, with notable increases from Tier 3 and lower cities.

Despite concerns over the tariff war's impact, hiring demand has shown a recovery trend since Chinese New Year, with a 17% year-over-year increase in new postings and a 22% rise in paid enterprise customers. Blue-collar sectors and manufacturing have demonstrated resilience, maintaining growth in recruitment demand.

As of May 26, 2025, recruitment demand for white-collar roles is recovering in sectors like advertising and internet finance. The market shows significant concern for AI, leading to its enhanced application in products, services, and daily operations. Key focuses include AI for job seekers, recruiters, and management, aiming to expand AI testing scale and penetration.

The company has rolled out AI-driven explanations for search results and an interview practice robot for users, while AI recruiters have significantly increased the number of enterprises receiving placement services.

An AI agent boosts enterprise recruitment efficiency by 25%, improving candidate matching accuracy without aiming to replace human roles; its capabilities are being prudently expanded.

On May 26, 2025, discussions revolve around utilizing a proprietary AI system to reform and summarize weekly reports, aiming to improve management efficiency by studying historical data and providing supplementary insights to human capabilities.

In the first quarter of 2025, the discussion highlights the significance of AI in human resource management for unbiased performance evaluations, contrasting it with human tendencies towards recency bias and selective presentation of employee data. The objective nature of AI in processing past performance data ensures neutrality and fairness, preserving employee privacy and dignity.

A speaker concludes their portion of a call, passing the discussion to the CO for a financial review on May 26, 2025.

The company reported a strong Q1 2025 with 13% YoY revenue growth to RMB 1.9 billion, driven by expanding user base and enterprise hiring demand. Paid enterprise customers grew by 12% YoY to 6.4 million, and adjusted operating margin reached 36%. Net income surged 112% YoY to RMB 512 million. For Q2 2025, revenue is forecasted between RMB 2.05 billion and RMB 2.08 billion, expecting a 7.0% to 8.5% YoY increase.

The discussion highlights the evolving recruitment demand over the past month, noting a continued recovery trend without significant fallbacks compared to March. Industries such as urban service blue color sectors have shown improved year-on-year growth rates, with predictions for a steady trend during the graduation season in June and July.

The company discusses positive feedback from internal AI feature tests for enterprises and job seekers, planning to launch AI monetization features. They also address the strategy to achieve a 3 billion RMB non-GAAP operating profit target amidst the current macro environment, including measures for market expansion and capital allocation.

The AI communication assistant has improved efficiency by 25% and increased achievement rates by 15% during a massive grayscale test, serving over 9 million conversations. Despite cautious AI adoption, the company aims for solid online growth and improved profitability, targeting a 3 billion RMB non-GAAP operating profit for the year. Cost reductions and efficient AI tools have led to improved margins, with plans for further improvements in the second quarter and second half of the year. Shareholder returns are a priority, with ongoing share repurchase programs and consideration of additional measures.

The dialogue discusses the conservative view on AI's current impact on the human resources industry, emphasizing ongoing investments in AI technology and its potential to enhance service offerings. Additionally, it highlights the significant contributions of the blue collar sector to revenue and the focus on simplifying services for lower-tier city users, indicating a strategic investment in improving efficiency and reliability through AI applications.
要点回答
Q:What are the main topics Mr. Peng Zhao would like to report on?
A:Mr. Peng Zhao would like to report on the company's focus on driving profitability with encouraging results, the ongoing impact of the tariff war on the company's business, and the company's solid progress on the AI front.
Q:How did the company perform financially in the first quarter?
A:In the first quarter, the company achieved a GA revenue of RMB 19.2 billion at a 13% growth, and overnight income reached 510 million, reflecting a 112% year-over-year growth.
Q:What is the purpose of the company's strategy to focus on high-impact priorities?
A:The purpose of the company's strategy to focus on high-impact priorities is to enhance operational certainty and to ensure profitability.
Q:What is the adjusted operating income for the first quarter and what does it signify?
A:The adjusted operating income for the first quarter was 690 million, and the adjusted operating margin was 66.36%, up 13% points year-over-year compared to the same period last year, indicating the company's capability to implement strategic goals and exceptional operational leverage.
Q:How has the company managed share-based compensation expense and marketing efficiency?
A:The company has managed share-based compensation expense by reducing it by 10% quarter-on-quarter as a proportion of revenue. Furthermore, marketing efficiency has been improved, adding over 15 million verified new users and increasing the average monthly active users post Chinese New Year.
Q:What is the correlation between revenue growth and user growth?
A:The core revenue growth drivers are still the growth of users and the increase in the penetration rate, and revenue growth and user growth have shown a highly correlated structural change.
Q:What are the specific impacts of the tariff war on the company's business?
A:The company observed a recovery trend in hiring demand from enterprises since Chinese New Year with average new postings growing 19-23% year-over-year. The total paid enterprise customers in the 12 months ended March 31 increased by 20-22% year-over-year. Manufacturing requirements have maintained year-over-year growth in April, and recruitment demand for white-collar workers has also shown stabilization and recovery.
Q:What are the company's initiatives in applying AI technology?
A:The company is applying AI technology in products and services to deepen its use and expand the scale and penetration rate of AI testing. Initiatives include AI-powered search results explanations and an AI-powered interview robot to help users practice interview skills. AI technology has supported close-loop services, and an AI agent has been developed to interact with users, guide enterprise users, convey personalized recruitment demand, and proactively search for suitable candidates. These AI initiatives have shown significant results in improving matching accuracy and user efficiency.
Q:What is the company's cautious approach to expanding the robot's role?
A:The company is extremely cautious about the robot's role, choosing to focus on enhancing recruitment bus capabilities without limits. Deployment of the robot is being managed with care, and its use is being monitored closely.
Q:How is AI being used to improve report creation and management?
A:The company's proprietary AI system helps create a concise summary of weekly reports, which can be further modified by humans and sent to superiors for review. AI also studies historical reports and those from related departments to identify any discrepancies or lack of closure in projects, prompting reminders to improve report quality.
Q:What are the limitations of human-based performance evaluations?
A:Human-based performance evaluations can be limited as they may downplay past contributions and focus more on recent performance, which can be influenced by human biases such as favoritism or negative judgments based on personal characteristics.
Q:How does AI differ from human assessments in performance management?
A:AI differs from human assessments as it is objective and neutral, focusing on actual performance data without biases or character assessments. AI does not evaluate employees negatively based on personal characteristics or biases.
Q:What are the company's positive financial results and expectations for the future?
A:The company had a solid start to the year, with revenues reaching RMB 1.9 billion, a 13% year-on-year growth. Expenses decreased, and the adjusted operating margin reached 36%, showcasing disciplined cost control and high operating leverage. Net income grew significantly, and the company expects a year-over-year revenue increase of 7.0% to 8.5% for the second quarter. The strong cash position and robust cash generation provide financial flexibility for growth initiatives and shareholder returns.
Q:What is the current state of job market trends in terms of revenue and job posting contributions?
A:The job market, in terms of revenue and job posting contributions, is described as quite diversified with low export-related contributions. New job postings and active job postings have shown a good growth rate in April and May, with no significant decline compared to March.
Q:How has the growth rate in specific industries been affected by recent events?
A:Growth rates in specific industries initially slowed down in April but have recovered by mid-May. The sectors in question are not clearly identified in the provided text, but their growth trends are said to have improved year over year, especially in the urban service sector.
Q:What is the overall market situation regarding supply and demand?
A:The overall market has seen a continuing improvement in the supply and demand relationship in the current year, with better growth trends after May compared to the same period last year, particularly following Labor Day and the Spring Festival.
Q:What is the company's plan for AI monetization features and the non-GAAP operating profit target for this year?
A:The company has been internally testing AI features for both enterprises and job seekers. The feedback on these AI features has been positive, but the company is approaching the adoption of monetization features cautiously, indicating a gradual and slow adoption. As for the non-GAAP operating profit target, the company aims to achieve 3 billion RMB and is confident in meeting this target, despite external uncertainties.
Q:What is the company's leverage for achieving the 3 billion RMB non-GAAP operating profit target?
A:The company's leverage for achieving the 3 billion RMB non-GAAP operating profit target includes reducing costs, improving overall efficiency, and continuing cost control measures such as lower marketing fees and stable headcount in sales, R&D, and administrative functions. The internal AI tools are contributing to platform operations and job verification, which helps in improving the bottom margin.
Q:What is the company's strategy regarding shareholder returns?
A:The company has more than two billion US dollars in cash and equivalents and considers shareholder returns a priority. It has an ongoing share repurchase program and is assessing other means to increase shareholder returns.
Q:How does the company plan to leverage AI to expand service offerings?
A:The company is confident in the application of AI for online recruitment platforms, particularly for large-scale cost reductions and enhanced service certainty. They are focusing on simplifying and clarifying their service and products. In the blue-collar sector, they are investing in AI to improve efficiency and the reliability of results.
Q:What are the key performance indicators (KPIs) for the Blue Collar recruiting business, and how is the progress in new businesses like placement services?
A:The key performance indicators for the Blue Collar recruiting business include new user contribution and revenue contribution. The business has experienced significant growth, with new user contribution over 45% and revenue contribution over 39%. The revenue contribution from third-year users in those cities is also an important aspect of the company's daily operations.

Kanzhun Ltd.
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