Peloton Interactive, Inc.(PTON.US)2025财年第三季度业绩电话会
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会议摘要
Peloton reports favorable financial outcomes and strategic initiatives for FY 2025, including increased subscription revenue, AI integration, international expansion plans, and management changes, while addressing cost reductions and improving member engagement and profitability.
会议速览

Peloton holds its third quarter fiscal year 2025 earnings call, with CEO Peter Stern and CFO Liz Coddington discussing business updates and financial results.

Peloton's CEO discusses the company's performance, strategic plans, and objectives for improving member outcomes, expanding member base, creating lifelong members, and operating with business excellence.

Peloton aims to meet members everywhere by increasing its presence in retail stores, gyms, hotels, and events globally, leveraging its Precor brand and testing new gym models. It also emphasizes international growth and AI-powered subtitles for programming translation.

The company focuses on lifelong member retention through improved experiences, piloting dedicated repair vans, integrating AI in call centers, and fostering community connections. Leadership changes aim to boost efficiency, cost reduction, and global presence, with notable progress in cost restructuring and profitability improvement.

In the third quarter of 2025, the company exceeded guidance with 2.88 million paid connected fitness subscriptions, improved LTV to CAC ratio, and total revenue of $4 million, driven by disciplined sales and marketing strategies.

The company has seen a significant decrease in advertising and marketing costs, alongside a lower decrease in connected fitness products revenue. Their marketing campaign has led to an increase in men's subscriptions and higher subscription att rates from tread sales, improving the LTV to CAC ratio. Total gross profit increased due to a revenue mix shift towards the subscription segment and favorable connected fitness products. Operating expenses decreased, reflecting progress in rightsizing the cost structure, with a focus on achieving substantial annualized run rate cost savings by the end of fiscal 2025.

In Q3, the company reported $33 million in impairment and restructuring expenses, with $31 million being non-cash charges. Adjusted EBITDA reached $89 million, exceeding guidance and showing a $84 million year-over-year improvement. Free cash flow was $95 million, marking the fifth consecutive quarter of positive adjusted EBITDA and free cash flow. Net debt decreased to $585 million, reflecting successful deleveraging efforts. The company's strong financial performance is attributed to higher growth margins and cost discipline, positioning it well for future growth in the connected fitness category.

Peloton raises the midpoint of its FY25 guidance for key metrics including subscriptions, total revenue, and adjusted EBITDA, while maintaining total gross margin guidance. The company anticipates higher net churn in the upcoming seasons and plans to limit media spend, impacting paid app subscriptions. Despite facing tariffs on aluminum content and products sourced from China, Peloton expects to generate significant free cash flow, aiding in reducing net debt and deleveraging its balance sheet.

AI is being utilized to augment member support, facilitate multilingual communication, streamline creative processes, and personalize fitness plans, significantly enhancing member experience and engagement.

Peloton is currently focused on growing in the UK, Canada, Germany, Austria, and Australia before expanding further internationally. The company aims to optimize customer acquisition efficiency and achieve profitability. Adjacent markets speaking the same languages are considered for opportunistic expansion starting next year, with AI translation unlocking content for new languages.

The company has significantly reduced operating costs and improved unit economics, aiming to innovate on hardware, expand retail presence, target new audiences, and increase member lifetime value to return to revenue growth.

The company announces key management changes aimed at enhancing innovation pace, supply chain agility, product quality, and cost efficiency to attract more customers and achieve top-line growth.

Despite macroeconomic fears and potential consumer slowdown, Peloton's business remains resilient, largely due to its subscription model and loyal member base. The company acknowledges possible impacts on high-ticket fitness equipment sales but highlights affordable options for price-sensitive customers. Historical data suggests the fitness industry, including Peloton, maintains resilience during economic downturns, indicating consumers prioritize personal wellness.

The company is focusing on balancing super-serving consumers with maintaining cost discipline and considering pricing strategies, including potential subscription price increases, to drive growth while ensuring value for products.

The discussion focuses on improving marketing strategies amidst significant brand changes and CMO turnover, along with inquiries regarding the company's free cash flow projections.

The discussion outlines a comprehensive approach to marketing focusing on elevating the customer lifecycle, optimizing marketing expenditures, and utilizing strategies like media mix models and hold-out tests to drive cost-effective subscriber acquisition and retention.

As of May 09, 2025, the company has delivered $210 million in free cash flow, exceeding the initial guidance of $200 million for the fiscal year. Expectations are now set to close the year with around $250 million in free cash flow, marking a significant year-over-year improvement. While no guidance for fiscal 26 is provided, it's noted that the company will continue to generate meaningful positive free cash flow, albeit with a smaller working capital tailwind compared to fiscal 25.

The company outlines a three-part strategy focusing on improving member outcomes, expanding market presence, and creating lifelong members to drive long-term revenue growth.

The company has significantly improved its financial health, achieving sustained free cash flow, reducing leverage ratios, and decreasing net debt by 35% year over year. With a strong cash position and upcoming convertible note maturity, the focus remains on deleveraging the balance sheet, exploring strategic growth initiatives, considering inorganic growth opportunities, and potentially returning capital to shareholders once loan covenant restrictions are lifted.

The discussion highlights improvements in the company's business health, noting rising Nps scores and positive signs from long-standing, loyal members. It clarifies the distinction between total member decline and subscription numbers, attributing some of the difference to the impact of the app and secondary market activation fees, which have added to revenue and improved cohort churn. Additionally, it mentions the inclusion of content licensing revenue in subscription revenue figures.

The company discusses successes in content, features, and holistic wellness solutions, highlights growth areas, and previews upcoming offerings including kettlebell strength workouts, exclusive DJ classes, and new series for cycling and mobility.
要点回答
Q:Who are the key executives of Peloton mentioned in the conference call?
A:The key executives mentioned in the conference call are Peloton's Chief Executive Officer and President Peter Stern and Chief Financial Officer Liz Coddington.
Q:What are the core objectives of Peloton as discussed by the CEO?
A:The core objectives of Peloton, as discussed by the CEO, are to improve member outcomes by enhancing equipment, software, and instruction; meet members where they shop and work out; create members for life by deepening connections; and operate with business excellence to optimize pricing, promotions, and reduce costs.
Q:What progress has Peloton made in the area of member outcomes?
A:Peloton has made progress in member outcomes by delivering better cardio experiences, developing a holistic wellness ecosystem, and becoming a more personal coach to its members.
Q:What is Peloton's approach to creating a holistic wellness ecosystem?
A:Peloton's approach to creating a holistic wellness ecosystem includes extending beyond cardio to offer a more comprehensive range of wellness classes and content, which is backed by science and is personalized to members' goals.
Q:What personal coaching tools has Peloton introduced to its members?
A:Peloton has introduced personalized plans tailored to a member's goals, which have been well received and show benefits in terms of increased workout frequency and variety. Peloton plans to iterate on these plans to make them more comprehensive and data-driven.
Q:How is Peloton meeting members where they are, as part of its strategy?
A:Peloton is meeting members where they are by expanding its presence in commercial gyms through a pilot program with Precor, opening branded facilities, and increasing its retail and online presence, including collaborations with third-party retailers like Amazon for incremental sales.
Q:What actions are being taken to grow Peloton's international markets?
A:To grow its international markets, Peloton is focusing on translating its programming cost-effectively and launching AI-powered subtitles. The company is translating roughly one new class per day, and it has grown paid connected fitness subscriptions year over year.
Q:What were the results of the repair service improvements?
A:The results of the repair service improvements included an increase in first visit repair resolution, a decrease in service and repair cycle times, an improved member satisfaction score, and the introduction of AI into call centers for more efficient interactions.
Q:What new features were launched to enhance member engagement?
A:New features launched to enhance member engagement included Team Feed, enabling members to encourage and support each other, and community teams which have generated nearly 5000 teams as of Q3.
Q:What changes were made to the leadership team?
A:Changes to the leadership team included the recruitment of Charles Kroll to be COO and the designation of Dion Camp Sanders as the chief commercial officer.
Q:What progress has been made in cost reduction?
A:The company has tracked ahead of its $100 million cost restructuring plan, which has led to a meaningful improvement in profitability and a swift pace in deleveraging the balance sheet.
Q:How did the third quarter results compare to guidance and year-ago results?
A:The third quarter results exceeded guidance on key metrics, with an increase in paid connected fitness subscriptions, a decrease in churn, and improvements across revenue, LTV to CAC ratio, and profitability measures.
Q:What were the churn rates and growth additions in the third quarter?
A:In the third quarter, average net monthly churn was 1.2%, and net additions were positive with a net decrease of 573000 paid app subscriptions, inclusive of Strength plus subscriptions.
Q:What were the advertising and marketing expenses in the third quarter?
A:Advertising and marketing expenses decreased 46% year over year, and the connected fitness products revenue decreased by a comparatively lower rate of 27% year over year, indicating successful marketing strategies.
Q:How did total revenue and its components perform in the third quarter?
A:Total revenue was $440 million, with connected fitness products revenue decreasing 27% and subscription revenue decreasing 4%, reflecting the revenue mix shift towards the subscription segment.
Q:How did the gross profit and gross margin perform in the third quarter?
A:Gross profit was $318 million, an increase of 8 million or 3% year over year, with a gross margin of 51%, an increase of 788 basis points year over year, due to revenue mix shift and positive growth margin contributions.
Q:What were the key components of total operating expenses in the third quarter?
A:Total operating expenses, including restructuring and impairment expenses, were $351 million, a decrease of $105 million or 23% year over year, driven by cost savings efforts and efficiencies in various expense categories.
Q:What charges were recognized in Q3 related to restructuring?
A:Q3 recognized $33 million of impairment and restructuring expenses, of which $31 million was non-cash, primarily due to asset write downs related to plans to right-size portions of the corporate office.
Q:What were the financial results for the third quarter in terms of Adjusted EBITDA and free cash flow?
A:In the third quarter, Adjusted EBITDA was $89 million, which was 4 million above the high end of the guidance range and an $84 million improvement year over year. Free cash flow for the third quarter was $95 million, a decrease of Ed Million from the previous quarter but an increase of Ed million year over year. For the fiscal year to date, free cash flow was $21100 million, and the company had ended the quarter with $914 million in unrestricted cash and cash equivalents, an increase of 85 million from the previous quarter.
Q:What progress has Peloton made towards deleveraging and improving profitability?
A:Peloton has made progress toward deleveraging with a reduction of net debt three ly million or Lyn over year to 585 million as of Q3. The trailing 12 month adjusted EBITDA of $334 million reflects an improvement of 4 $35 million year over year. The company's third quarter performance showed a continuation of meaningful profitability improvement driven by higher growth margins and cost discipline, leading to positive adjusted EBITDA and free cash flow for the fifth consecutive quarter.
Q:What is the updated financial outlook for the remainder of the fiscal year?
A:The financial outlook for the remainder of the fiscal year includes updated guidance for key metrics such as ending paid connected fitness subscriptions, total revenue, and adjusted EBITDA, with a maintained total gross margin guidance. The full year FY 25 guidance range for ending paid connected fitness subscriptions is 2.77 to 2.79 million, and for paid app subscriptions, it is 540000 to $550000. The total revenue outlook for full year FY 25 is $2.455 billion to $2.47 billion, and the total growth margin and adjusted EBITDA outlook remain unchanged at Ed and are raised to 330 million to $350 million, respectively.
Q:What impact are tariffs expected to have on Peloton's financials, and what is the company's view on free cash flow?
A:Peloton expects its full year FY 25 free cash flow to be in the vicinity of $2 million, which incorporates a roughly equated free cash flow headwind in Qi from the impact of tariffs. The company's view on free cash flow is that it will continue reducing net debt and deleveraging the balance sheet despite the challenges posed by tariffs.
Q:How is Peloton incorporating AI to enhance member support and content translation?
A:Peloton is incorporating AI to enhance member support by providing an intelligent agent to assist support agents, which improves their efficiency and allows them to focus on delivering a human touch to members. In terms of content translation, AI is enabling the production of classes in languages beyond those naturally spoken by the instructors, thus reaching a broader audience. Additionally, Peloton has launched personalized plans powered by AI, which aids members with creating workout programs.
Q:What are the plans for Peloton's expansion into new markets?
A:Peloton's current focus for expansion is on growing within the 15 countries where they are already present, such as the UK, Canada, Germany, Austria, and Australia, where their penetration rates are lower than in the U.S. They are concentrating on the right mix of first-party versus partner-led growth and improving customer acquisition efficiency. Once they achieve meaningful scale and profitability, they plan to expand further internationally. They also see opportunities in adjacent markets to their current ones, especially for languages that are already spoken in those regions, and intend to explore these starting next year.
Q:What are the key initiatives and their progress at Peloton?
A:The key initiatives at Peloton include reducing operating costs, improving unit economics, acquiring new members more cost effectively, and increasing real cash flow. Progress includes a 14% reduction in operating costs year over year, unit economics up over 100 basis points year over year, and a target zone LTV to CAC ratio. Peloton also set objectives for the remainder of the fiscal year, such as winning market share in Tread and increasing the percentage of new members acquired through Tread sales.
Q:What are the challenges and opportunities for Peloton to achieve growth?
A:The challenges to achieving growth at Peloton include innovating on hardware, meeting members in more retail locations cost effectively, increasing the number of real-life events, and increasing the lifetime value of existing members. Opportunities include these areas of focus, as well as continuing to up-level the quality of member support and creating reasons for members to stay loyal.
Q:How is Peloton addressing management changes and focusing on improving its business?
A:Peloton is addressing management changes by hiring Charles Kralle as COO to improve the pace of innovation, supply chain agility, product quality, and cost of connected fitness equipment. The company is also focusing on technological debt and is in the process of searching for a CIO. Management changes are aimed at delivering on the company's growth and cost reduction goals.
Q:What is the overall impact of the consumer slowdown and macro fears on Peloton's business?
A:Peloton has seen some softness in sales, but they have since bounced back and feel good about the future. The business is considered resilient due to its subscription nature with high retention and a loyal member base. The company is aware that macroeconomic uncertainty could impact demand for connected fitness hardware sales but has strategies in place such as lower-priced entry options and financing to accommodate price-sensitive customers.
Q:How does Peloton plan to manage through macroeconomic uncertainty in the connected fitness hardware sales?
A:To manage through macroeconomic uncertainty, Peloton is leaning into lower-priced entry options such as 0% financing, Peloton certified refurbished bikes, and bike plus rental options. They also have a secondary market for customers to sell their hardware. These strategies are designed to make their products more accessible to price-sensitive customers.
Q:What is the resilience of Peloton's subscription business during economic uncertainty?
A:Peloton's subscription business is highly resilient with strong retention. The All Access membership price of $44 a month is lower than many monthly gym memberships and individual classes at some boutique fitness studios. Historical GDP data analysis showed that the fitness industry continued to grow during the 2008-2009 economic decline, suggesting that fitness is less likely to be a sector consumers scale back on during tough times due to its value to personal fitness and wellness.
Q:What are the strategies being implemented to improve unit economics and return to growth?
A:The strategies to improve unit economics and return to growth include super serving the member while ensuring product value is optimized, adjusting equipment pricing in North America and internationally, and considering the impact of tariffs. The company has also increased subscription prices in the past, but there are no current plans to make changes; however, they will comment when necessary.
Q:How is the marketing strategy being reevaluated and what tools are being used to optimize marketing spend?
A:The marketing strategy is being reevaluated by taking a holistic look at all aspects of marketing from awareness to customer life cycle, with an emphasis on subscriber acquisition and retention. The team is using sophisticated measurement methods and tools like media mix models and holdout tests to allocate marketing dollars efficiently and to ensure cost-effective member acquisition.
Q:What was the fiscal 25 free cash flow performance and the company's guidance for the full year?
A:Fiscal 25 year-to-date free cash flow was $210 million, outperforming the previous guidance and the company's expectation of a minimum of $200 million for the full year. As a result, the company now expects to generate roughly $250 million in free cash flow for fiscal 25, representing a significant improvement from the prior year and two years ago.
Q:What factors influenced the company's free cash flow performance in fiscal 25 and what is expected for fiscal 26?
A:The company's free cash flow performance in fiscal 25 was positively influenced by optimizing inventory levels, resulting in a networking capital tailwind. For fiscal 26, while the company expects a modest tailwind, it will not be as significant as in fiscal 2025. Nevertheless, the company anticipates generating meaningful, positive free cash flow in fiscal 26.
Q:How is the company planning to return to positive top line trends and what are the key components of this strategy?
A:The company's strategy to return to positive top line trends includes three main components: 1) Improving member outcomes to increase average revenue per member, 2) Meeting members in more places by expanding into retail, gyms, commercial, international, and online, to drive membership growth, and 3) Creating 'members for life' by increasing longevity and reducing churn to enhance customer lifetime value. The company aims to increase the top line by multiplying average revenue per member, number of members, and years per member.
Q:What are the improvements in the company's financial position mentioned?
A:The company's balance sheet health has been improved through a $1.35 billion refinancing, resulting in a year-over-year increase of over $435 million in adjusted EBITDA and generation of over $230 million in free cash flow over the past 12 months. The net debt decreased by 312 million or 35% year over year as of Q3, and the company ended the quarter with 914 million in unrestricted cash and cash equivalents.
Q:What are the company's plans regarding the upcoming convertible notes maturity?
A:The company is aware of the approximately $200 million in convertible notes due in February but is confident in its ample cash reserves to cover this obligation. Early payment is not currently planned as the notes are 0% coupon. As the balance sheet continues to strengthen, the company may have more optionality regarding capital allocation.
Q:What is the company's top priority and how will it impact capital allocation and cost of capital?
A:The company's top priority is to continue deleveraging to increase optionality in capital allocation and reduce the cost of capital over time. This includes paying down debt, investing in strategic initiatives to grow the business, and potentially pursuing inorganic growth opportunities in the future. Eventually, restrictions from loan covenants permitting, the company may offer capital return alternatives through dividends and share buybacks.
Q:What factors could be influencing the churn and the potential to increase prices?
A:The company does not see the total numbers declining at the same rate as the churn of subscriptions. There is consistency in the churn percentage, which has been strong, and the company benefits from the tenure effect due to loyal members. Positive signs include rising Net Promoter Scores (NPS) by double digits over last year, indicating the value delivered to members. The impact of app store members on overall membership and potential churn is also significant, as each subscriber within the app only has one member.
Q:Can you quantify the used equipment activation fee and its impact on revenue and churn?
A:The used equipment activation fee is charged when a subscriber joins through the secondary market and purchases hardware from someone else instead of through Peloton or third-party retail partners. The fee adds revenue to the business, providing positive results for the company with slightly improved cohort churn among secondary subscribers due to their investment in the fee.
Q:What are the other revenue streams within the company's subscription revenue?
A:In addition to subscriber revenue, the company's subscription revenue includes content licensing revenue, such as partnerships with brands like Lululemon and music licensing. This diversifies the revenue streams beyond just the subscription fees.