A：July is the key node of the intensive introduction of policies and market response, the central to local stable property market policy continued to increase, market confidence gradually repaired. In terms of policy direction, the Central Committee of the Chinese People's Political Consultative Conference emphasized the need to stabilize the real estate market, and macro policies will be effective, making full use of existing policy tools to cope with short-term economic pressure, and taking real estate as an important focus for expanding domestic demand. Therefore, the overall policy tone is to increase the monetary, fiscal and consumer policy optimization on the basis of stabilizing the property market. Recently, there are two key policies: one is that the Central Committee of the Chinese People's Political Consultative Conference clearly mentioned the need to stabilize the real estate market and incorporate it into the effective security barrier; the other is that in the 15th Five-Year Consumption Policy, housing consumption is listed as an important part of commodity consumption. The first item, real estate is an important focus of expanding domestic demand. The two policies show that stabilizing the real estate market and promoting its role in expanding domestic demand are the focus of the current policy.

A：At the local level, about 106 real estate policies were introduced in July, compared with 124 and 104 in June and May, maintaining a relatively high frequency. Since the second quarter, more than 100 policies have been issued every month, showing that local governments have actively made efforts to stabilize the real estate market, especially in the increase of provident fund loan quota and the expansion of the scope of application.

A：The optimization of provident fund loan policy mainly focuses on increasing the loan amount and expanding the scope of application, such as Chengdu, Shenyang, Dalian and other places. Among them, Dalian has also introduced two sets of housing discount policy, giving a certain percentage of interest subsidies. Although Beijing has some optimization measures, there is still room for further optimization. It is expected that more cities will follow up such optimization measures in the future.

A：As of the end of July, 28 provinces and cities across the country have publicly used central reserve land, with a total amount of more than 800 billion yuan, and the actual issuance is about 400 billion yuan, accounting for about 50%. First-and second-tier cities accounted for 36%, more concentrated in third-tier cities. The progress of land acquisition may also accelerate in the second half of the year.

A：Second-hand housing market prices are still falling, but the decline has narrowed significantly. Since November last year, the number of second-hand housing listings in many cities has stabilized, and the price decline has shown a narrowing trend. Specifically, in July, the price of second-hand housing in Baicheng fell by 0.44 month-on-month, but the price of second-hand housing in Shanghai continued to rise month-on-month, while the new housing side was driven by high-priced or improved prices.

A：The supply scale of the real estate market in July showed a shrinking state, and the volume of new housing launches was not high, but the prices of the launched properties were relatively high, resulting in a month-on-month increase in overall new housing prices, which was larger than in June. The second-hand housing market performed relatively well, with stable transaction volume and year-on-year growth. In July, about 125000 units were sold, a year-on-year increase of 9%.

A：The second-hand housing market is more active than the new housing market. Although the second-hand housing transaction volume declined month-on-month, it maintained a year-on-year growth, and from the perspective of weekly transactions, the transaction volume continued to be stable and showed a growth trend. The new home market was less active, with cumulative sales down 10% from January to July, a smaller decline compared to second-hand housing.

A：The real estate market in first-tier cities performed more robustly than in second-and third-tier cities. From land acquisition to sales, first-tier cities are more resilient, real estate companies tend to acquire land in core cities, and the good sales performance of first-tier cities also attracts real estate companies to invest, so the real estate market in first-tier cities performs better.

A：The new housing market in Beijing and Shanghai remained stable, and the second-hand housing market in Shanghai maintained a high degree of activity; Shenzhen's new housing market was affected by supply, with a monthly growth of 50% in July, but a cumulative decline of 12%, while the second-hand housing market remained stable; Guangzhou's new housing market achieved year-on-year growth in July due to the entry of high-quality real estate.

A：The land market continued its shrinking trend, with both transaction area and transfer fees falling year-on-year in July, but high-quality land transactions in first-tier cities such as Shanghai and Beijing made the decline smaller than in second-and third-tier cities. From January to July, the transaction area of residential land in 300 cities nationwide decreased by 23% year-on-year, and the transfer fee decreased by 28%, mainly due to the marginal improvement brought about by the entry of high-quality land into the market, but the overall trend was still downward.

A：From July to the cumulative transfer fee ranking, Shanghai, Hangzhou and Beijing occupy the top three cities, and the willingness of real estate companies to acquire land is concentrated in first-tier and some hot second-tier cities, such as Guangzhou, Shenzhen and Chengdu. At the same time, the participation of real estate enterprises in land acquisition is more focused, and the proportion of transfer fees in Top 20 and Top 10 cities has increased significantly, reflecting the more centralized land acquisition of real estate enterprises.

A：Among the top 5 plots of residential land transfer fee in July, a group plot in Yangpu District of Shanghai is more prominent. The plot consists of three plots, including two residential plots and one commercial plot. The overall transfer fee reached 16.12 billion yuan, setting a total price record for this year, and the premium rate was as high as 36%. The other is the Mediterranean plot in Haida, Chaoyang District, Beijing, with a land price exceeding 80000 and a premium rate of 26%.

A：There are three main reasons why these plots can be photographed at high positions: first, they are located in high-quality plates in Shanghai, Hangzhou, Beijing and other cities, and they are further screened in the core high-quality plates; second, the supporting facilities around the plots are complete and there are no Hard injuries, such as medical care, transportation, etc.; finally, some plots have good landscape resources. For example, the Yangpu District plot is very close to the Huangpu River, which is conducive to building luxury housing projects, in order to achieve high premium and strong product power.

A：From the policy side, the Politburo meeting put forward the tone of expanding consumption and real estate market stability, is expected to focus on the goal of stabilizing the market throughout the year, the policy focus is to speed up the implementation of the policies that have been introduced to maintain market confidence. From the perspective of market trends, the new and second-hand housing markets will pay attention together. The new housing market is currently in the restoration stage. The high-quality plots in some hot cities have supported the transaction heat, but the large supply in most cities and consumers' concerns about prices and supporting facilities The sensitivity of the country has led to the continued repair of the overall new housing market, and the new housing market in the national property market will show further differentiation.

A：From January to July 2026, the sales of mainstream real estate companies generally showed a downward trend, but the rate of decline narrowed for five consecutive months. The total sales of 100 real estate companies exceeded 1.8 trillion, and the year-on-year decline was narrower than the previous few months. Sales of typical real estate companies such as China Overseas Land and China Resources Land increased year-on-year, mainly due to precise investment layout and product iteration upgrades. In the sales camp of real estate enterprises, the head real estate enterprises stick to the market share, the number of waist real estate enterprises shrinks, and the industry enters the stage of deep reshuffle. At the same time, hot-selling projects rely on scarce resources in core areas, precise product positioning and systematic marketing strategies to achieve hot sales.

A：By creating products with unique characteristics and precise positioning, enterprises can meet the needs of users and stand out in the fierce market competition. For example, the product lines launched by head companies have captured their target customers well, such as the pine cone product line launched by Yuexiu Tianyue Yunxi, which has successfully attracted young groups.

A：From January to July, the total amount of land acquired by key real estate companies fell by 27.6 year-on-year, but the decline narrowed to 6.1 percentage points for five consecutive months. Among them, Poly Development, China Resources Land, Yuexiu Real Estate and other central state-owned enterprises have a better land acquisition situation, occupying the top three. The enthusiasm of private enterprises to acquire land has increased, especially in Hangzhou, Shanghai and other southern cities. On the whole, the central state-owned enterprises are the main force of land acquisition enterprises, while the enthusiasm of private enterprises to acquire land has increased, and the scale of land acquisition has also increased.

A：The land acquisition area is mainly concentrated in the core sectors of popular cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, etc., especially the Yangtze River Delta urban agglomeration shows a higher degree of land acquisition activity, and its land acquisition amount ranks first among the four major urban agglomerations. This benefits from the continuous economic development of the region and the supply of high-quality land.

A：In the nature of land-taking enterprises, central state-owned enterprises are still the main force, such as Poly Development, China Resources Land and other large central state-owned enterprises to take the amount of land in the forefront. At the same time, the enthusiasm of private enterprises to acquire land has increased, especially in specific regions such as Hangzhou and other places. Some private enterprises have shown their strength in regional advantages.

A：Jinmao Yiman Lake Project is located in the North Longhu area, with a scarce location near the lake, backed by the Central Plains Science and Technology City, top-level surrounding supporting facilities and rich educational resources. With the superior geographical location and high-quality products, the project has achieved rapid sales. By emphasizing the unique advantages of reaching the lake at 200 meters, the "owning the lake" is transformed into "enjoying the lake" and the living experience is enhanced. The project has made remarkable achievements in the development of Beilong Lake, and the rapid development of the surrounding industry-city integration area has further enhanced the value of the project.

A：Starting from 2024, the product line, design line and story line have achieved two-line linkage. In the design stage of spectrum series products, we invited nine masters to build together. Among them, the architectural design was led by Jiang Jun, formerly known as "Officer Maide". Six of the top ten luxury houses he was responsible for designing in 2024 were designed by his team. The 9-meter team in Hangzhou was invited to the architectural planning. Zhengzhou's team is responsible for the supporting design of the indoor clubhouse and overhead floor. The hardcover part of the room invited WSE Hu Jinchun, a master of intangible cultural heritage. In addition, in order to integrate into the local culture of Henan, we also invited five masters to participate in the design, such as Changyang master of paper cutting, expert of weaving art, jade carving artist, and experts in the field of technology such as big 7.

A：The design of the main gate is very artistic and ceremonial. It adopts a 9-meter-high gate with a shape similar to the crown of ancient emperors, implying that it is noble in the middle and peaceful in the middle. On both sides of the gate are selected trees that span the four provinces of mountains and rivers and have been searched for more than 3,000 kilometers. The homing path is the three-entry homing hall, the first entry is the Chen Anzhi hall, and the second entry is the four-water homing hall, with 18 columns, presenting a symmetrical layout of the middle axis, symbolizing the harmony of the home and the peace of the country and the people. The central axis is equipped with a mirror water system and a century-old shape of Luo Han Pine, creating a unique sense of homecoming ceremony.

A：The landscape design of the park is inspired by the Amman Hotel and is committed to creating a non-sense garden that provides a promising, tourist, residential and feasible viewing experience. Among them, the canyon courtyard landscape on the central axis is the first such design in Beilong Lake, with a 7-meter-high waterfall landscape. The characteristic landscape of the four seasons includes the hidden pool, the water absorption space, the waterfall landscape under the single-line bridge, the viewing platform of the winter sitting valley, etc., realizing the interaction between man and nature. At the same time, the park also has a double-layer double-first-floor non-street garden-style club, providing a wealth of leisure and entertainment facilities.

A：The technology house we built integrates six life elements (temperature, humidity, air, sunlight, water, sound) into one, and realizes high-quality life through the twelve green gold technology systems. For example, the intelligent temperature control system makes the house suitable for winter and summer without additional air conditioning or floor heating. Intelligent humidification and dehumidification ensure comfortable indoor humidity, and the water purification system provides filtered drinking water. And adopt sound insulation and noise reduction technology to ensure a quiet and comfortable living environment; The 24-hour full replacement fresh air system circulates 12 to 15 times per hour to ensure air quality; The room intelligence adopts Huawei Hongmeng system to control household equipment with one key; for the first time, the surprise kitchen created in cooperation with Fang Tai is optimized in combination with Chinese family cooking habits.

A：Main Huxing has 143 and 8450.00g kinds. The 143 apartment type is four rooms, two halls and two bathrooms, with two bedrooms facing south and two bedrooms facing north. It is equipped with Chinese and western kitchens and housekeeping laundry. The living room is 6.1 meters wide and the usable area is as high as 167 square meters. The 169 apartment type is a four-leaf clover layout, with four bedrooms distributed in four corners. The north-south is transparent, the south-facing living room is spacious, and the donation area is rich. The usable area is equivalent to the 222 square meter interior area on the market. In addition, there are 199 apartments with four bedrooms and four bedrooms facing south, with flexible functional layout, suitable for families with nanny or independent study needs.