百思买(BBY.US)2026财年第一季度业绩电话会
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会议摘要
Despite a slight revenue decline and flat operating income, Best Buy reported growth in online sales and improvements in customer experience. The company is addressing tariff impacts through various strategies and focusing on enhancing omnichannel experiences, launching new profit streams, and driving operational efficiency. Notable initiatives include the introduction of Best Buy Storefronts for influencers and creators, updates to in-store experiences, and strengthened vendor partnerships.
会议速览

Welcome to Best Buy's first quarter fiscal 2026 earnings conference call, where participants are initially in listen-only mode with instructions for Q&A. The call features updates from the head of investor relations and key executives, including discussions on GAAP and non-GAAP financial measures, forward-looking statements, and potential risks and uncertainties affecting the company's financial condition and performance.

Despite facing dynamic macroeconomic conditions, the company reported a first quarter revenue of $8.8 billion, with an adjusted operating income rate of 3.8% and adjusted earnings per share of $1.15. While experiencing growth in computing, mobile phones, and tablets sales, there were declines in home theater appliances and drones. Online sales grew year-over-year, accounting for nearly 32% of total domestic sales. Customers remained focused on deals and were thoughtful about big-ticket purchases amidst persistent inflation. The company also highlighted improvements in its domestic relationship Net Promoter score, attributing this to a focus on enhancing the customer experience. The dialogue also addressed the impact of the current tariff environment on the industry, business, and consumers, noting recent developments that may have future implications.

The retailer discusses the evolving importance of international trade, particularly highlighting changes in sourcing from China and the impact of tariffs. They outline strategies to mitigate these impacts, including leveraging manufacturing flexibility, negotiating costs, increasing country diversification, adjusting assortments, and adjusting prices. Additionally, they update their annual outlook based on current tariff levels and discuss progress on strategic priorities focusing on omnichannel experience improvements, launching new profit streams, and driving operational efficiency.

Best Buy is launching an AI-powered search experience on its website and app, aiming to improve customer shopping journeys. Additionally, the company is introducing Best Buy Storefronts for influencers, updating in-store experiences, and focusing on vendor partnerships to drive sales and customer engagement. Notably, Best Buy is preparing for the Switch to launch with midnight openings and has seen success in increasing mobile phone sales through enhanced vendor collaborations.

The focus is on boosting profitability via a marketplace launch, offering flexible product assortments and price points. With an aim to onboard at least 500 sellers by mid-year, the initiative includes improved search capabilities and universal return policies, aligning with company policies. Expected to positively impact operating income, the marketplace will also drive profit and unit share over time, presenting new advertising opportunities.

In fiscal 26, significant progress has been made in expanding the retail media network business, including adding new ad slot placements, partnering with major demand platforms, and launching Social Plus with Meta. Efforts also focus on cost reductions and efficiencies through technology, analytics, and process modifications, aiming for future growth and rate expansion.

In 2025, Best Buy anticipates growth in computing and gaming sectors driven by product upgrades and AI advancements. The company is enhancing in-store and digital experiences, expanding its presence in wearable AI products, and launching a marketplace. Increased app adoption and customer engagement further strengthen its position, while investments in specialized staff support its mission to enrich lives through technology.

In the first quarter, the enterprise comparable sales declined as expected, while the adjusted operating income rate saw a slight improvement due to favorable SGNA expense, mainly from an indirect tax settlement and strong expense management. Gross profit rate improved by approximately 10 basis points compared to the previous year, driven by enhancements in the services category, partially offset by pressures in the Best Buy health business. Revenue decreased across both domestic and international segments, with the latter also affected by negative foreign currency impacts. Restructuring charges, primarily associated with Best Buy health, were incurred, and significant shareholder returns were made through dividends and share repurchases.

The dialogue outlines Best Buy's updated financial guidance for the fiscal year 2025, taking into account the impacts of recent tariffs, changes in sourcing exposure, and vendor conversations. The company projects revenue in the range of $40.9 to $41.9 billion, comparable sales fluctuating between a 1% decrease and a 1% increase, and an adjusted operating income rate of around a specified percentage. Key assumptions include a slightly unfavorable gross profit rate compared to the previous year, influenced by sales mix shifts toward lower-margin categories and competitive pricing strategies. The guidance also factors in the benefits from the Best Buy ads and the US marketplace rollout, as well as expenses related to initiatives like advertising, technology, and employee compensation. Additionally, the second quarter is expected to see a slight decline in comparable sales and an operating income rate of approximately a specified percentage, with increased SG&A expenses primarily driving the lower operating income rate.

The dialogue discusses significant shifts in China sourcing, with a reduction from 55% to 30-35% due to mitigation efforts including vendor and manufacturing flexibility, country diversification, cost negotiations, assortment adjustments, and price adjustments. It also addresses the impact of tariffs on product costs and the strategies employed to minimize cost increases for customers, highlighting the complexities of global supply chains and tariff situations.

The company experienced a slower start to the quarter in February, with demand potentially pulled forward due to events like Easter. Preorders for the Switch at the end of April contributed to perceived spending in consumer electronics, though actual sales will be recognized in Q2. Market share fluctuates quarter-to-quarter based on competitive actions and strategic pricing decisions.

Despite experiencing a quieter Q1 with fewer launches and initiatives, the company anticipates regaining market share later in the year due to planned investments and launches. While noting some share loss in Q1, confidence is expressed in regaining share in computing and gaming sectors. Despite concerns over potential changes in consumer behavior due to tariffs and inflation, consumers are observed to remain resilient, making budgetary trade-offs but still spending on higher price points for necessary or innovative technologies. The company highlights the balance between consumers seeking value and their willingness to invest in areas like computing and tablets.

The company discusses how increased advertising initiatives can impact revenue and gross margin, depending on contract nature. They also address the effects of tariffs, detailing mitigation efforts and their impact on product costs and price elasticity.

Despite positive sentiments toward computing and mobile categories, the company adjusts its comp guidance due to varying category performances and updated tariff impacts. Gross margin benefits from the rollout of the US marketplace and the ads business are expected to take shape in the back half of the year, offsetting existing pressures.

The company is on track for a mid-year marketplace launch, expecting it to be accretive despite cannibalization. Upcoming innovations include gaming products like the Switch, advancements in computing with AI benefits, upgrades in TVs with LED and anti-glare screens, developments in VR and AR, and innovations in the handheld and computing gaming spaces.

The company discusses the challenges of tougher comparisons in the computing business due to improvements seen last year, emphasizing opportunities from the discontinuation of Windows 10 support and the need for Mac upgrades. They highlight the strong potential in computing, gaming, mobile phones, and gaming sectors, driven by strategic vendor collaborations and store experience enhancements. Despite the competitive pricing environment, particularly around key sales periods like Memorial Day, the company observes consistent consumer demand, especially in notebooks and tablets, anticipating further growth fueled by advancements in AI use cases.

The discussion focuses on Best Buy's approach to balancing sales and gross margin rates amidst fluctuating tariffs and a sluggish consumer backdrop. The company emphasizes maintaining consumer demand and optimizing pricing and promotions with vendor partners. Additionally, Best Buy highlights ongoing efforts to improve operational efficiencies through innovations in customer care, procurement, supply chain operations, and the adoption of leading technologies, aiming to sustain margin improvements regardless of sales performance.

The dialogue discusses the complexity and fluidity of pricing strategies in response to tariff rate increases, emphasizing the challenge of providing a specific price hike percentage. It highlights the company's commitment to competitive pricing and the ongoing efforts to mitigate cost increases through various strategies.

The enterprise remains committed to enabling care at home, recognizing the viability of active aging and home health businesses. Challenges include slower adoption of hospital-at-home solutions due to administrative and budgetary issues, and financial struggles faced by healthcare providers. Despite these, there's a clear future in leveraging technology for personal healthcare, a strategy the company will continue to pursue.
要点回答
Q:What was the impact of the first quarter on Best Buy's financial performance?
A:Best Buy executed well in the first quarter and delivered better-than-expected profitability with revenue slightly below last year, adjusted operating income rate flat year-over-year at 3.8%, and adjusted earnings per share of $1.15.
Q:Which product categories experienced growth in sales, and which saw declines?
A:Best Buy drove comparable sales growth in computing, mobile phones, and tablets, but there were declines in home theater appliances and drones, resulting in a domestic comparable sales decline of 0.7%.
Q:What is the change in the percentage of product costs from China compared to the previous statement?
A:The percentage of product costs from China has decreased to approximately 30% to 35%, compared to the previously shared metric of 55% in March, due to vendors using production capabilities in multiple countries and flexing sourcing options.
Q:What are the current scenarios regarding tariffs and product categories?
A:Tariff scenarios vary across product categories: computers, mobile phones, networking, and monitors are subject to a 20% Section 232 semiconductor investigation tariff; major and small appliances, gaming consoles, furniture, and accessories face a 20% fentanyl tariff plus a 10% baseline tariff; and consumer electronics from other countries are in the single digits in tariffs.
Q:What mitigation strategies are in place for tariffs, and what has been done by Best Buy and its vendors?
A:Best Buy is employing various strategies including leveraging manufacturing flexibility, negotiating costs, increasing country diversification, adjusting assortments, and price adjustments. These efforts have been organized into five main themes to mitigate the impacts of tariffs on customers and the business.
Q:How does Best Buy manage inventory levels and what is their stance on future tariffs?
A:Best Buy continues with a strategy of targeting approximately 60 days of forward supply. They feel good about inventory levels overall and for back to school. They are lowering their full-year comparable sales range and expect an adjusted operating income rate consistent with last year due to current tariff levels, and they will continue to scenario plan and adjust with agility.
Q:What are the updated full-year outlook expectations from Best Buy?
A:Best Buy is updating their annual outlook with their best view, projecting a full-year comparable sales range of down 1% to up 1%, and an expected adjusted operating income rate of approximately 4.2%, based on current tariff levels, no material change in consumer behavior, and maintaining a consistent level of tariffs for the rest of the year.
Q:What progress is being made on strategic priorities, particularly in digital experiences?
A:Best Buy is on track to launch an improved search experience across their digital platforms with AI-powered prompts, is excited about the new Best Buy Storefronts for influencers and creators, and is planning shopping experience updates in stores, including vendor paths in home theater and the launch of the Switch video game console.
Q:How is the partnership with Verizon and AT&T contributing to sales and future product launches?
A:The partnership with Verizon and AT&T, which increased their investments in store labor and integrated technology systems in hundreds of stores, has led to increased phone sales and activations, as well as the first mobile phones comp sales growth in three years. This partnership also provides a better position for future product launches.
Q:What is the second strategic priority for fiscal 26 and its significance?
A:The second strategic priority for fiscal 26 is focused on incremental profitability strength. It is important because it provides ultimate flexibility in product assortments, price points, vendors, and SKUs, allowing the company to offer customers a broad and relevant experience and to increase卖家和广告商的 reach and brand building opportunities.
Q:What is the significance of the marketplace launch for Best Buy's operating income rate?
A:The marketplace launch is expected to have a positive impact on Best Buy's operating income rate for fiscal 26, despite startup costs, investments, and estimated cannibalization of first-party product revenue. Over time, it is expected to drive profit dollars and unit share, and also provide opportunities for the Best Buy ads business through new advertisers and increased traffic.
Q:What is the strategic priority for Best Buy ads business in fiscal 26?
A:The strategic priority for Best Buy's ads business in fiscal 26 is to leverage qualified traffic and continue to grow the retail media network business. The company has made progress by expanding ad slot placements, adding new vendor advertisers, going live with the Trade Desk, and launching the Social Plus capability in collaboration with Meta.
Q:How is Best Buy planning to enhance cost efficiency?
A:Best Buy is planning to enhance cost efficiency by continuing to execute well on cost reductions and driving efficiencies. They aim to offset pressures in the business and fund investment capacity for new and existing initiatives. Efficiencies are being achieved through technology and analytics, ongoing vendor partnerships, and modifications to existing processes or customer offerings.
Q:What is the impact of recent procurement operations and technology upgrades?
A:The impact of recent procurement operations and technology upgrades includes the deployment of full source-to-pay technology capability which increases transparency and optimizes costs within the supply chain. The replacement of the prior rule-based shipping process with a data-driven sourcing solution has helped in efficient fulfillment and cost savings. Additionally, new conversational AI technology and upgraded IVR systems have led to better customer experience and cost savings.
Q:What are the expectations for growth in specific product categories?
A:Growth in specific product categories is expected to be driven by computing, including tablets, due to customer needs to replace and upgrade products. The end of Windows 10 product support in October and ongoing innovation with AI features in mobile phones are expected to further drive this growth. The in-store experience improvements with carriers, the new launch and updated store experience for gaming, and the expansion of the in-store experience for Ray-Ban and Meta glasses are also expected to contribute to growth.
Q:What is the performance overview for the first quarter compared to the previous outlook?
A:The performance overview for the first quarter showed enterprise comparable sales declined as expected, while the adjusted operating income rate was approximately 10 basis points better than expected. The gross profit rate improved, but adjusted diluted earnings per share decreased slightly. Revenue was down, but the decrease was less than anticipated, and the results were consistent with the previously shared outlook.
Q:What financial impacts from tariffs is Best Buy's updated guidance accounting for?
A:Best Buy's updated guidance includes the financial impacts of tariffs at current levels for the rest of the year, considering changes in tariff rates, sourcing exposure, and ongoing conversations with vendors. The guidance also takes into account revenue category trends and consumer behavior trends.
Q:What is the range of revenue forecast for Best Buy's fiscal year, and what are the expected adjusted operating income and effective income tax rates?
A:Best Buy's updated enterprise guidance for fiscal year revenue is in the range of $40.6 billion to $41.9 billion, with an expected comparable sales of down 1% to up 1%. The adjusted operating income rate is expected to be approximately 11%, and the adjusted effective income tax rate is unchanged from prior guidance at approximately 39.9%.
Q:What are the key assumptions behind the updated guidance?
A:Key assumptions include a slightly unfavorable gross profit rate due to a higher sales mix from lower-margin categories like computing, remaining competitive pricing, and benefits from the Best Buy add-ons and the US marketplace rollout. Additionally, the profit share on the credit card arrangement is expected to have a neutral impact, and there's an expectation of no material change in consumer behavior.
Q:How is Best Buy's adjusted SG&A (Selling, General, and Administrative Expenses) expected to vary in comparison to the fiscal year?
A:Best Buy expects adjusted SG&A to be slightly lower than in fiscal year, with benefits from ongoing efficiencies, effectiveness work streams, and the health tax settlement received in the first quarter. However, there are increases in support for Best Buy at home and marketplace initiatives, including advertising technology and employee compensation expenses.
Q:What is the anticipated impact of the second quarter on Best Buy's financials, specifically on sales and operating income?
A:For the second quarter, Best Buy anticipates slightly down comparable sales and an adjusted operating income rate approximately flat with last year, which is planned to be very similar to last year's second quarter. The store payroll expense and credit card processing fees are expected to increase, with minimal impacts from a rate perspective. The high end of the guidance includes incentive compensation that is approximately flat to last year, while the low end reflects plans to further reduce expenses including incentive compensation.
Q:What mitigative strategies has Best Buy implemented in response to the changing tariff landscape?
A:Best Buy has implemented several strategies to mitigate the impacts of tariffs, including leveraging manufacturing flexibility with new manufacturing locations, increasing country diversification, negotiating costs with vendors, and adjusting product assortments. Additionally, Best Buy has adjusted prices as a last resort but emphasizes that cost increases do not always translate into customer price increases.
Q:How did Best Buy's approach to tax settlements differ from the prior year, and what was the impact on the company's financials?
A:Best Buy's domestic S&A tax settlement this year was about $13 million lower than last year. The company attributes this to their actions in the current year, which implies a tax settlement of at least $130 million, possibly higher. The difference is significant enough to influence the company's financial results for the year.
Q:What is the expected impact of fewer launches and initiatives in Q1 on the company's market share?
A:The company experienced a slight share loss in Q1 due to fewer launches and initiatives, but plans are in place for the rest of the year with new launches and investments expected to lead to market share gains in computing and gaming.
Q:What is the company's perspective on consumer behavior in response to tariffs?
A:The consumer is remaining resilient but is making tradeoffs in their spending and budget decisions due to higher prices across many areas of their lives. While tariffs may be an additional factor, there has been a great deal of inflation, so this isn't just a conversation about tariffs.
Q:How is the company responding to consumer behavior in light of inflation and tariffs?
A:The company is observing consumers making tradeoffs and seeking value, with sales events driving their willingness to spend on higher price points for compelling new technology. The company is adapting its strategies in response to these behaviors.
Q:What is the breakdown of the impact of the AD initiative on revenue versus gross margin?
A:The impact of the AD initiative on revenue and gross margin depends on the nature of the contract and arrangement made. Enlarged ad sales may show up in revenue, in addition to margin if the entity is not endemic. Currently, most ad sales are in the margin category, but over time, more is expected to show up in revenue as well.
Q:What is the updated estimate of price elasticity in light of the new, blended rate of tariffs?
A:The company believes that due to their mitigation efforts, the increased product costs are lower than the tariffs. They have updated their assumptions based on ongoing mitigation efforts and have taken into account that the last fewest are based off cost increases that are not necessarily at the level of the effective tariff rate they are flowing through.
Q:How has the company factored in the updated view of potential tariff impacts in their guidance?
A:The company has factored in updated assumptions about potential tariff impacts into their guidance based on all the previously given commentary. They have considered both high and low impacts and layered these onto their existing guidance for the year.
Q:What is the expected timeline for gross margin benefits from the rollout of the U.S. marketplace, and what is the magnitude of these benefits?
A:The company does not have specific sizing on benefits from the Best Buy as a Service initiative or the marketplace but believes that gross margin rate help should be noticeable in the back half of the year from both items, with marketplace contributing to an OI help throughout the year. The impact is expected to offset pressures that exist as the year progresses.
Q:Is the company still on track for a mid-year launch for the marketplace, and will cannibalization have a negative impact on comparable sales?
A:The company is still on pace for a mid-year launch and believes that, despite cannibalization, the investments will be accretive at both the gross profit and operating income levels. The team is considering lessons learned from Canada and is trying to account for these factors.
Q:What other product or innovation launches is the company excited about in the upcoming months?
A:The company is excited about several areas, including the Switch and the gaming category. The Switch sold out very quickly, and there's excitement around midnight openings. However, the company is also looking forward to other innovations in various other categories.
Q:What are the growth categories that the speaker is excited about and why?
A:The speaker is excited about growth in computing, particularly Windows 10 upgrades and Mac customers moving to newer technology, as well as the benefits associated with Windows Script and Mac refreshes. Additionally, there is excitement around technology in LED anti-Ger screens and Augmented Reality (AR) space due to its growing category and interest from customers.
Q:What are the upcoming innovations in the handheld gaming space?
A:The speaker indicates that there will be innovations in the handheld gaming space, with new offerings expected to launch towards the back half of the year.
Q:What are the challenges and opportunities in the computing space as mentioned in the speech?
A:Challenges in the computing space include tougher year-over-year comparisons due to improving trends last year and potential impacts from tariffs. Opportunities include the discontinuation of Windows 10 support, the need for Mac upgrades to leverage new AI technology, the potential for growth in computing gaming desktops, and mobile phone upgrades. Positive comparisons are expected with mobile phones, and improvements in gaming and store experiences are anticipated to contribute to a growing comp situation.
Q:Can you describe the efficiency improvements at Best Buy and how they will hold up with changing sales conditions?
A:Efficiency improvements at Best Buy include optimizing pricing and promotions, revolutionizing customer care operations with data and conversational AI, enhancing procurement operations for better visibility on goods not for sale, and improving supply chain operations with strategies like a rules-based shipping process and large product transformations. The company is constantly looking for ways to offset expenses and maintain cost efficiency, especially in the face of a fluid retail environment.
Q:How does Best Buy approach pricing and cost increases in a fluid retail environment?
A:Best Buy approaches pricing by balancing cost increases with maintaining competitiveness. They use data to offset costs through measures like conversational AI in customer care and updates to their IVR systems. They also improve supply chain efficiencies and have strategies to manage product flow and storage. The company navigates fluid conditions by constantly adjusting strategies to ensure competitiveness and to manage through challenges.
Q:How is Best Buy's Health Business contributing to the enterprise and what are the current challenges?
A:Best Buy's Health Business is focused on enabling care at home for everyone, with viable business models around active aging and in-home health services. However, developing discrete in-home health solutions has been more complex than anticipated due to the slow adoption of hospital at home solutions and inconsistency in government budgeting. The company is working to optimize this part of the health care business, but the remaining segments are considered viable with a growing trend of health care being managed more personally.

Best Buy Co., Inc.
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