REDMI Note 17 系列新品发布会
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会议摘要
Xiaomi has launched the Note 17 series, comprising the Note 17 Pro and the standard edition, highlighting durability features such as a 3-meter drop resistance, water resistance, and a large battery, as well as intelligent functions like AI-powered fraud prevention and senior‑user services. Affordably priced, with Wu Kequn serving as the official ambassador and participating in on-site testing. The press conference also unveiled the “City Heroes Service Station” initiative, showcasing the brand’s corporate social responsibility.
会议速览
As a truly popular smartphone series, the Redmi Note has surpassed 500 million units in global sales. The newly launched Note 17 series comprises two models, emphasizing drop and water resistance along with long battery life. With a youthful, dynamic design, it features a large 6.83-inch flat display and a clean‑lined rear camera module, available in fresh color options such as Sky Blue and Nebula Purple. Overall, its build quality and user experience have been comprehensively upgraded.
The Note series has received a major upgrade, featuring a flagship‑level display with a peak brightness of 3,500 nits, a massive 9,000 mAh battery, 67‑W fast charging, and the Snapdragon 6S processor, delivering an exceptional visual experience, ultra‑long battery life, and smooth performance to meet users’ diverse needs.
The Xiao Jingang has undergone a comprehensive upgrade in key areas, including component protection, motherboard structural stability, and screen durability. It has passed both a 3-meter drop test and a 72-hour immersion‑resistance test, demonstrating exceptional ruggedness and waterproof performance.
It introduces the application of AI in fraud prevention, particularly its ability to detect telephone script scams and AI face-swapping scams, using technological means to alert users to take precautions and reduce financial losses and wasted time.
A new smart system has been introduced, which enhances AI-powered fraud‑prevention capabilities to effectively thwart scams such as unauthorized card swiping. It also offers remote phone virus removal, location tracking, and intelligent assistance features to ensure seniors’ safety, while surpassing同类 products in battery life and quality at a more affordable price, delivering a comprehensively upgraded core experience.
The conversation provided a detailed overview of promotional offers for the high‑memory phone models, including an opening‑sale discount of 200 yuan, as well as a comprehensive comparison of the different variants, emphasizing their superior performance and more competitive pricing. In addition, the launch‑period gift of a Pro‑tier quality service package was highlighted, which includes two years of coverage for screen breakage and water damage, as well as an exclusive five‑year battery upgrade program, providing users with comprehensive after‑sales protection.
The standard version of the realme Note 17 series has been launched, offering three color options and featuring a minimalist design with distinctive curves to enhance grip. Equipped with a 7-inch OLED screen and an 8,000 mAh battery, it starts at RMB 1,299. During the initial sale, special discounts are available, along with a worry-free benefits package and trade-in subsidies. Emphasizing the Note series’ role in accompanying users, we launched the City Heroes Service Station initiative to give back to frontline workers.
At a new-product launch event, a renowned singer was invited to share her personal story with the product while also putting its durability to the test on stage. During the event, not only were the product’s waterproof and drop‑resistant features showcased, but interactive activities such as cracking walnuts also vividly demonstrated its robust performance. In addition, the brand has specially included signature gifts crafted from its products, underscoring its commitment to user experience and its spirit of innovation.
We discussed the mobile phone pricing strategy, emphasizing that despite significant cost pressures in the industry, we will still offer price concessions of RMB 300–500 compared to competitors, while delivering superior specifications. It is particularly worth noting that, for budget-conscious consumers, extending a product’s service life can help reduce long-term costs. In addition, during the initial sales period, customers will receive exclusive discounts and a complimentary service package worth 955 yuan, including two-year coverage for screen‑breakage protection and water‑damage protection, as well as 365‑day replacement‑only service and a five‑year battery upgrade program—designed to provide all‑round protection for your phone’s components and enhance your sense of value.
Discusses the singer's transformation into a public welfare person, and the origin and positive implications of his nickname 'Keqiong Rich. They shared the story behind their name, as well as the profound sense of emotion and responsibility that comes with its fresh interpretation. It emphasizes solidarity and mutual support in the face of adversity, as well as the social value of public-interest initiatives.
It shares stories of ordinary people demonstrating selflessness and courage in the face of adversity—such as flood‑relief efforts and emergency medical assistance—and emphasizes that this spirit of mutual aid is not charity or philanthropy, but rather everyone’s duty. In addition, the story of the “yellow-hair” group is mentioned, illustrating that outward appearance is unrelated to inner kindness and encouraging people to pay attention to and actively contribute to spreading positive energy in society.
Through reflections on musical creation, I discovered that caring for others can alleviate personal anxiety. After my mother’s passing, I resolved to give back to society by engaging in charitable activities, witnessing the beauty of mutual support within our community. I emphasize the importance of understanding and solidarity during challenging times, such as showing empathy and encouragement to delivery‑courier workers.
By sharing the true stories of urban heroes such as mountain‑carrying porters, delivery couriers, postal workers, and rebar binders, the narrative highlights their resilience and courage in the face of life’s challenges. The rugged features of the Xiao Jingang phone were highlighted, aiming to offer enhanced protection to these hardworking individuals as they shoulder life’s burdens together, and demonstrating respect and support for the unsung heroes of the city.
The discussion highlighted the crucial role of urban heroes in disaster relief following heavy rainfall, as well as the urgent need to combat fraud targeting seniors. It emphasized leveraging technological tools to detect scams and ensure safety, while also urging vigilance for one’s own well-being and that of others, so as to jointly build a secure society.
Xiaogangjin phones have launched a new AI-based anti-fraud system, which includes protection against NFC fraud and deepfake video fraud, ensuring users’ financial security. The system upgrade will support more device models and, in collaboration with UnionPay, will enhance security protections. Meanwhile, the phone’s battery delivers outstanding performance, consuming only 2% of charge during a 30-minute livestream, showcasing its remarkable endurance. We recommend educating users about the anti-fraud features, with particular emphasis on advising seniors to guard against scams.
The conversation centered on a product called “Little King Kong,” with a focus on showcasing its waterproof and drop‑resistant capabilities. Through extreme tests such as oil‑stain removal, hand‑soap washing, high‑pressure water‑jet rinsing, walnut cracking, and high‑altitude drops, the product has demonstrated outstanding protective performance and is suitable for use in complex environments.
The discussion covered the process of progressively testing the phone’s drop resistance during a live stream, starting at 1.2 meters, gradually increasing to 1.5 meters, and ultimately reaching 1.9 meters. Throughout the tests, the phone remained fully functional, demonstrating its exceptional durability.
The demonstration showcased the Xiao Jingang phone’s robust durability, featuring high-strength glass and a five-star drop‑resistance certification. A live‑streamed test highlighted its exceptional performance in battery life, water resistance, and impact resilience, culminating in a nail‑scratch test that left the device completely unscathed, earning widespread admiration from the audience.
The discussion highlighted the rugged durability of the Little King Kong smartphone and its performance in a variety of extreme‑environment tests, underscoring its value as a reliable companion for urban adventurers. The event showcased launch-day promotions, a worry-free service package, and urban marketing service stations, all designed to provide rest and support for frontline workers. We call on everyone to recommend it, share your user experience, and together witness the Xiaojingang’s exceptional performance and heartfelt service.
要点回答
Q:Which product series will be the main focus of today’s press conference?
A:Today’s press conference will primarily unveil the new products in the Note series.
Q:What is the cumulative global sales of the note series? What are our goals for the note 17 series released today?
A:Since its launch, the Note series has achieved cumulative global sales exceeding 500 million units. The Note 17 series aims to be the ultimate in-device experience, striving to deliver exceptional user satisfaction across both design and functionality.
Q:How are the performance and camera specs of the Note 17 series?
A:The Note 17 series is powered by the energy-efficient Snapdragon 6S processor and features a 50-megapixel ultra-clear camera, stereo dual speakers, as well as practical features like NFC and infrared. It delivers outstanding imaging performance, with excellent handling of light and shadow as well as color reproduction, and excels at portrait photography with wide apertures—fully meeting the demands of high‑quality everyday shooting.
Q:What are the standout design features of the Note 17 Pro?
A:The Note 17 Pro adopts a brand-new design language, featuring a 6.83-inch flat display with narrow bezels for a flagship‑level visual experience. The back boasts a minimalist corner‑aligned camera module and a large ear‑shaped cutout, while the four‑micro‑curve wrap‑around stand‑style frame delivers both a smooth, clean look and a comfortable grip. Four new color options—such as Sky Blue and Nebula Purple—add a fresh, vibrant touch.
Q:What upgrades does the Note 17 series offer in terms of its display and battery life?
A:The Note 17 series debuts an industry‑leading 9,000mAh battery, is equipped with the most powerful display ever, features the same 3,500‑nit peak brightness and low‑brightness eye‑protection mode as flagship models, and has earned a five‑star quality certification across multiple dimensions. Meanwhile, it delivers outstanding battery life, easily lasting more than two and a half days under everyday use, and supports 67W wired fast charging as well as 22.5W flash charging.
Q:What makes the Little King Kong series stand out in terms of durability and anti-fraud protection?
A:The Little King Kong series has been significantly enhanced for durability, earning dual five-star Golden Standard certifications from multiple authoritative testing bodies for its overall drop‑and‑shock resistance. It boasts a 3-meter drop‑resistance rating and an exceptionally rare IP68 waterproof rating in its class. In addition, an AI-based anti-fraud feature has been added, which can effectively detect new types of scams such as phone-script fraud, AI face-swapping scams, and contactless card skimming, thereby safeguarding users’ financial security.
Q:What is the market positioning of the Note 17 Pro? What is the Note 17 Pro’s pricing strategy?
A:The Note 17 Pro not only offers enhanced physical security but also features a higher level of intelligence, effectively safeguarding users’ personal safety and property. Under the current cost pressures, most products in the 1,000–1,500 yuan price range are either being upgraded to the 2,000 yuan+ segment or seeing significant cuts in specifications. Meanwhile, the Note 17 Pro delivers a comprehensive upgrade across key aspects—design, build quality, display, battery life, and overall reliability. Compared with the competitor’s 90 Pro Max, while the screen and core performance are on par, we significantly outperform in battery endurance and quality, offering superior battery specifications, a higher IP rating for water resistance, and a more robust service package. The Note 17 Pro is exceptionally well-priced and offers great value, with a starting price of just 1,599 yuan—100 yuan less than comparable models from other brands. At the same time, we’re offering two mainstream memory configurations—8 GB +256GB and 8GB +512 GB—and are providing a 200‑yuan discount during the initial sales period, bringing the 8GB +256GB version down to just 1,699 yuan. This price is highly competitive within its segment, undercutting other products on the market by 400 to 500 yuan while delivering superior overall performance.
Q:What are the features of the Note 17 standard edition?
A:The Redmi Note 17 Standard Edition is Redmi’s first 7-inch ultra‑large‑screen phone, offering a spacious display that makes reading effortless and delivers an excellent video‑watching experience. It features a high-quality OLED display and supports Xiaomi’s Qingcheng eye‑protection technology, ensuring comfortable viewing even during extended use. In terms of battery life, the standard model packs an 8,000 mAh high‑capacity battery, delivering up to 2.3 days of extended endurance, along with bypass charging and 22.5W wired reverse‑charging. Its battery specifications and续航 performance both outpace those of its competitors in the same segment. In addition, the standard edition is equipped with a Snapdragon 4 Gen 4 processor, Corning Gorilla Glass Victus+, a 50-megapixel ultra-clear camera, and full‑featured NFC, and it supports IP65 dust and splash resistance.
Q:For the Note series, what makes its market positioning and emotional connection with users unique?
A:The Note series has consistently met users’ high expectations for budget smartphones and, after 12 years of development, now boasts 500 million users. It’s more than just a phone—it’s the first job for many, the very first handset they bought for their parents after earning their own money, and a trusted companion that has stood by a whole generation throughout their lives. For the Note series, staying true to our original vision is paramount: we are committed to delivering the strongest performance‑to‑price ratio and the best value for money at every price point, ensuring that even the sub‑$100 segment brims with surprises and exceptional worth.
Q:What are the discounts for each version during the initial sales period?
A:During the initial sales period, the 256GB and 512GB Pro models are discounted by RMB 200, while the standard model gets a RMB 100 discount. In addition, we’re offering a quality‑service package worth 955 yuan, including screen‑break protection, water‑quality assurance, and back‑cover coverage, along with a two‑year warranty, a 365‑day exchange‑only‑no‑repair policy, and five years of battery upgrade services.
Q:What makes the Xiaojingang’s pricing and services particularly special?
A:The Little King Kong is very reasonably priced, and a comprehensive suite of warranty services is included with your purchase, specifically covering repairs for all accidental damage within two years, as well as a five-year battery upgrade service—both offered at no additional cost.
Q:How did Brother Keqiong’s nickname “Keqiong” come about?
A:The nickname “Ke Qiong” originated when, during his time in Northwest China, netizens mistakenly pronounced “Ke Qiong” as “Qiong,” and over time this mispronunciation became the nickname. However, Brother Keqiong himself felt deeply honored by this, and he hopes that everyone will work together to overcome difficulties—sharing both the hardships and the blessings.
Q:What is your view on the claim that “Teacher Wu Keqiong has made a comeback through her charitable work”?
A:Wu Keqiong is not particularly fond of being labeled a “public-interest comeback star”; he believes that helping others is a duty everyone should fulfill. He believes that whether one is a soldier, a firefighter, or an ordinary citizen, lending a helping hand in times of others’ distress is a natural response, not something done out of deliberate effort.
Q:What message or values would you like to convey through your philanthropic efforts?
A:Wu Keqiong hopes to convey a spirit of kindness and mutual support through her charitable work, encouraging everyone to pay attention to and help those in need, thereby alleviating their own anxiety and filling society with more positive energy.
Q:Do you believe you engage in philanthropy because you were previously misunderstood by online users?
A:Wu Keqiong stated that he does not engage in philanthropy as a deliberate attempt to reshape his public image, but rather views such acts as small gestures that everyone should undertake. He emphasized the spontaneous acts of assistance that many people around him have shown when others are in need, arguing that these are the truly great gestures.
Q:After your mother’s passing, what significant impact did it have on your dedication to public service?
A:After her mother passed away, Wu Keqiong began to reflect on her life’s aspirations and resolved to share the love she had received by helping others—especially children in need. She hopes that through her efforts, people will come to appreciate the beauty of the world and the compassion that binds us all.
Q:What contributions has the Redmi brand made to helping users solve real‑world problems?
A:The Redmi brand is committed to delivering high‑value products. For example, its protective cases designed for outdoor workers and delivery riders ensure that smartphones remain fully functional even in harsh conditions, easing their daily burdens and, in turn, helping to improve their quality of life.
Q:What is it like for delivery drivers to make deliveries in inclement weather?
A:Even on rainy days, delivery drivers still zip along and wear their helmets, but their phones may not be well protected, leaving them soaked to the bone. Even so, they continue working to make ends meet, and we should all show more understanding and consideration by giving delivery drivers a small tip during inclement weather as a token of appreciation.
Q:What kind of reaction will a food delivery driver have when they receive a small red envelope?
A:Delivery drivers are delighted to receive small tips and often share their joy in the group chat; sometimes, a simple “thank you” can brighten their entire day. What they need most is affirmation and care.
Q:Do you have any more stories to share about your interactions with delivery drivers?
A:I have a story about the porters of Laojun Mountain. Their lives are extremely hard; they carry heavy loads up the mountain every day, and their phones often break from drops and bumps. Yet they can’t bring themselves to replace them, preferring instead to save their money for their daughter. It would be great if they had a rugged phone like the Little King Kong to help them handle tough jobs.
Q:Are the drop‑resistance and durability of the Little King Kong phone well‑suited to delivery riders and other such workers? Why are delivery drivers and couriers always in such a hurry, and why do their phones suffer so many bumps and scrapes?
A:Yes, the Xiao Jingang smartphone has undergone laboratory testing and demonstrates a certain level of drop‑resistance and durability. It can provide protection even when dropped from heights onto surfaces like marble or granite. Should a delivery rider accidentally fall, this phone may effectively prevent damage to their device. Delivery couriers and快递员 work at a fast pace; striving to become the “order‑kings,” they keep pushing their speed, which has led to more frequent instances of their phones being bumped or dropped. If they could have a shatterproof phone, they’d be able to handle whatever comes up at work with greater peace of mind.
Q:Are there any other similar stories you’d like to share?
A:There’s also a rebar worker named Xiao Liu, who toils under the scorching heat; life is far from easy for him. By gifting them Xiaojingang phones and standing by their side through tough times, we demonstrated our care and support for them.
Q:What is your understanding of urban heroes?
A:Urban heroes are those who, in their everyday jobs, make quiet contributions, persevere with unwavering resolve, and strive to build better lives. Like the heroes of the movies, they confront adversity head-on, rise to every challenge, and serve as the backbone of the city. At the same time, the program also highlighted the heroes who have been providing disaster relief in Guangxi and underscored the importance of addressing fraud targeting seniors, expressing the hope that technological solutions can help them better safeguard themselves against scams.
Q:How do scammers exploit deepfake video technology?
A:Scammers use deepfake technology to impersonate familiar faces—such as pretending to be a child reaching out to their parents or elders—and, under the pretext of an urgent need for money, swindle them out of their funds. Because many elderly people are not familiar with using smartphones, they tend to believe such claims and quickly transfer money.
Q:In the area of AI-driven fraud prevention, what work have you done?
A:Our software team is committed to enhancing AI-based fraud prevention technology and will continue to optimize it. At the same time, we encourage everyone to familiarize themselves with these features, share this knowledge with elderly family members, and prioritize relevant security features when choosing a smartphone for them.
Q:How long does this phone’s battery last?
A:After a 30-minute live‑stream demonstration, the battery level dropped from 5% to just 3%, demonstrating strong battery life. While initial power consumption was relatively high, the battery performed steadily throughout subsequent use.
Q:How is a phone’s water resistance tested?
A:We rigorously tested the phone’s water resistance through a series of stringent evaluations, including high-pressure water-jet rinsing, oil‑contamination tests, and performance in common kitchen scenarios. The results demonstrate that the device maintains full functionality across a wide range of challenging environments.
Q:How does the phone perform in high-intensity scenarios?
A:We conducted drop tests from heights ranging from 1.2 to 2 meters, and the phone passed each test without damage. Even at the higher drop heights, the screen showed no scratches or other signs of damage, demonstrating its exceptional drop resistance and durability.
Q:Does it offer users free screen-breakage protection?
A:Yes, we offer a free screen protector during the initial sales period for new users, helping them save on costs in case of accidents and better safeguarding their financial interests.
Q:What challenges has the Little King Kong passed today? How did the Little King Kong earn its stamp of approval in the drop test, proving it had successfully met the challenge?
A:The Xiao Jingang successfully passed three rigorous tests: an endurance test (streaming for 30 minutes on ultra-low battery), a water-resistance test (withstanding the force of a 1,500-bar high-pressure car washer), and a drop test (falling from heights of 1.2 to 1.9 meters without sustaining any damage). After passing the drop test, we affixed a stamp to the product in our signature no-nonsense style as official proof. To ensure safety, we opted to perform hammering directly on the Small King Kong and invited participants to try it themselves, demonstrating that the product is completely problem-free.
Q:In what specific ways does the Little King Kong demonstrate its durability?
A:The durability of King Kong is reflected in its ability to pass drop tests, waterproof tests and withstand the impact of high-pressure car washers. It is equipped with high-quality materials such as Corning GGVR glass to ensure that it can maintain good condition in various harsh environments.
Q:What are the product features of Xiao Jingang? Is Xiao Jingang suitable for demanding, high‑impact activities in everyday life?
A:The Little King Kong boasts exceptional durability, having undergone a rigorous series of extreme‑environment tests that demonstrate its ability to withstand severe stress and impact. At the same time, it also has a certain aesthetic design, such as sky blue and nebula purple and other colors can be selected. Although Xiao Kong showed strong durability in the test, we do not recommend using it to replace professional tools for hard-core activities, such as smashing walnuts.
Q:How does Teacher Wu feel about today’s test results?
A:Teacher Wu stated that the Xiao Jingang is indeed extremely robust, having undergone multiple tests that confirmed its outstanding durability and quality, leaving him thoroughly impressed.
Q:Can users purchase the Xiaomi Redmi phone directly?
A:Yes, users can place an order directly to purchase the Xiao Jingang phone, including special launch‑day discounts and all available models. They can also opt for a version that comes with the Worry‑Free Service Package.
Q:Which versions of the Little King Kong phone are participating in the initial sales promotion?
A:Both the Pro and standard versions of the Xiao Jingang are currently on their first-sale promotion: the Pro version is available in 256GB and 512GB models, with a special discount of 200 yuan; the standard version offers a 100-yuan discount. The promotion runs until July 31.
Q:What’s Teacher Wu Kequn’s favorite color for the Little Golden Monkey?
A:Teacher Wu’s favorite is the sky-blue shade of the Xiaojingang; she feels it both complements her outfits and captures the essence of summer.
Q:What is the City Heroes event?
A:The “City Heroes” initiative is a nationwide service program. Starting tomorrow, nearly 10,000 Xiaomi Home stores will offer free mineral water, cooling patches, phone charging, screen‑film application, and other services to frontline workers, allowing them to take a break and feel cared for during their downtime.

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