挚达科技 (02650.HK) 2026智通财经夏季路演大会
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会议摘要
Jiang Yunxiao, secretary of the board of directors of Zhida Technology, demonstrated to investors the company's leading position in the field of electric vehicle home smart charging and green energy technology, especially its outstanding performance in the Chinese market. With diversified channels, brand influence and technological innovation, the company has built a solid competitive advantage. Zhida Technology is accelerating its global expansion, focusing on overseas high-margin markets, strengthening its retail business, promoting product innovation, optimizing its cost structure, and aiming to achieve profitability. At the same time, the company uses AI technology to improve operational efficiency, and is expected to achieve most of its profit targets next year, demonstrating its strong strength and future potential as an industry leader.
会议速览
The company takes charging as the entrance to promote electric vehicles and green energy into the family, and is committed to becoming a global leader in smart charging and green energy technology for electric vehicles. In the past three years, the company ranked first in the world in the sales of electric vehicle charging piles in the household market, with a market share of 13.6 percent in China and 9 percent in the global market. In the future, it will develop towards digitalization, product upgrading and international business. It has established overseas factories in Thailand, covering 23 countries, and has strong anti-risk ability in channel operation.
Since its establishment in 2010, Zhida Technology has focused on the three-in-one home charging solution for electric vehicles, covering smart hardware, electric vehicle charging robots and home energy management. Connect devices through a digital platform to provide C- side diversified services, such as charging, home energy management and microgrid power trading. The company emphasizes the strategy of going out to sea, and the high gross profit and short recycling cycle in overseas markets have led to its rapid development. After the launch in 2022, continuous innovation, the latest generation of charging robots has been put on the market.
This paper introduces the charging pile, charging robot, energy management solution and service network coverage of household electric vehicles, emphasizes the advantages of cooperation with automobile enterprises, and realizes the ecological integration of charging pile purchase and green behavior incentive through Alipay platform.
As the first company in China to provide charging services for Tesla, the company has a leading position in the field of electric vehicle home charging with seven competitive advantages. These include: the largest solution provider, a full-process integrated business model, a strong brand and product portfolio, strong manufacturing capabilities, a multi-channel distribution model, and close cooperation with vehicle manufacturers. Despite price pressures and declining gross margins, companies continue to expand their market and deepen cooperation to maintain their pioneering position in the industry.
The extensive coverage of enterprises in retail channels, including the advantages of platforms such as Taobao and Jingdong, the deep cooperation with energy enterprises, the influence of shareholder background in the power field, the diversified digital energy management services with emphasis on technology empowerment, and the construction of home smart energy management platform are discussed. Finally, the professional background and industry experience of the management team are introduced, highlighting the deep accumulation and leadership of the team in the automotive industry.
The company aims to enhance market competitiveness and profitability through four strategies: accelerating global expansion, strengthening retail sales, innovative product development and optimizing cost structure. High gross margins and fast cash flow in overseas markets have become key growth points. At the same time, continuous R & D investment ensures technological leadership to cope with the fierce competition in the Chinese market. The future goal is to account for 40%-50% of overseas revenue and maintain a profitable model.
Discussed the cost reduction target of home charging robot, and the development trend of Robo-Taxi operating scenarios, stressed the huge potential of the home market, and mentioned the cooperation with head manufacturers and unmanned logistics vehicle exploration, the future plan will be disclosed through the announcement.
The dialogue analyzed in detail the competition pattern of the charging pile market at home and abroad. The domestic market is dominated by three major enterprises, and the international market is dominated by foreign-funded enterprises such as ABB. However, due to cost control problems, some enterprises have withdrawn from the Chinese market. The Middle East market has become a key development area due to its high profits.
This paper discusses the adjustment of BYD's market share and the current situation of overseas high profit margin, and points out that the gross profit margin in Southeast Asia, the Middle East and Latin America is significantly higher than that in China. Mention the application of AI technology to reduce customer service and programming staff, is expected to significantly reduce operating costs, the goal of next year to achieve overall profitability.
要点回答
Q:What is the mission and vision of Zhida Technology? How does Zhida Technology perform in the electric vehicle charging pile market?
A:The mission of Zida Technology is to take charging as the entrance, promote electric vehicles and green energy into the family, and promote the sustainable development of mankind. The company's vision is to become a global leader in electric vehicle home smart charging and green energy technology. In the past three years, Zhida Technology's electric vehicle charging pile sales ranked first in the global home market, and also occupied the first place in the Chinese market, and its service coverage in China was the first in the country. At present, its products account for 9% of the global market and 13.6 of the Chinese market, and have successfully entered 23 overseas countries, especially in Southeast Asia, the Middle East and Latin America.
Q:How does Zhida Technology build its business model?
A:Zhida Technology adopts the three-in-one electric vehicle home charging solution model, with the product portfolio as the root, including the existing intelligent charging hardware products and the future launch of electric vehicle charging robots and home energy management intelligent solutions. As a node connecting all sold devices, the digital platform uses data through the Internet of Things, and the front end provides diversified services for C- end customers, such as charging services, home energy management services and microgrid power trading services.
Q:What are the highlights of Zhida Technology in terms of technology and services?
A:Zhida Technology has developed energy management solutions that integrate photovoltaic modules, energy storage, charging and AI intelligence technologies to effectively manage household energy. In addition, the company has also developed its own brand of charging piles to support operation through APP and Alipay applets, and has carried out strategic cooperation with Ant Group. Users can also obtain ant energy and tree planting sponsorship for charging behavior in Ant Forest. The company's digital platform not only manages upstream installers, but also meets the needs of users and has a pioneering position.
Q:What is the important strategy of Zhida Technology?
A:The key strategy of Zhida Technology is to go to sea strategy, through the rapid growth of overseas markets, to obtain higher gross profit and faster cash recovery cycle. At present, the company's products have been sold to more than 360 cities around the world, and it has established cooperative relations with many well-known car companies at home and abroad, such as BYD, Dongfeng, GAC, SAIC, etc.
Q:What are the main competitive advantages of your company?
A:Our company has seven competitive advantages. First of all, we are the largest provider of home charging solutions for electric vehicles. Our products have been certified by various countries and have the highest market share in China. Secondly, we adopt an integrated business model to provide solutions for the whole process from products to services, which can meet the needs of retail and OEM customers. Third, we have a strong brand and a wide range of product portfolio. As the first batch of enterprises to make charging piles in China, we still survive after cruel competition. The close cooperation with vehicle manufacturers has enabled us to gain a good reputation in the retail market. Fourth, we have strong manufacturing capabilities. The factory has been established in cooperation with listed companies such as Zhongding, and has expanded to Anqing, Anhui, Thailand, and Saudi Arabia to serve different regional markets. Fifth, we adopt a multi-channel distribution model to achieve efficient realization, especially in the cooperation with automobile manufacturers, although the price pressure from the vehicle factory is greater, but still our basic plate. At the same time, we have a wide range of e-commerce platforms on the retail side, which has a significant advantage over our competitors. Sixth, we have many cooperation opportunities with many energy companies, and our shareholders have a strong background and can participate in more project cooperation. Finally, we provide technology-enabled diversified digital energy management services, platform integration, can control front-end users and back-end suppliers, and support the future development of V2H and other home smart energy management platforms.
Q:How is the company's management team?
A:The founder, Mr. Huang Zhiming, graduated from Tongji University majoring in automobile. He has rich research background and practical experience in the automobile industry. He once participated in the preparation of Shanghai Volkswagen powertrain, and later became the head of the largest engine factory in Asia. In 2010, he founded Zhida technology, and is a leader with deep attainments in the industry. Mr. Cao Guangyu, CEO, is a postdoctoral fellow at Harbin Institute of Technology. He has participated in the creation of China's largest time-sharing platform EV card and has rich experience in operation, management and research and development. Ms. Luo Tao formerly worked at IBM and is currently a senior manager in charge of digital projects.
Q:What is the company's development strategy in the future?
A:The future of the company's development strategy is divided into four main points. First, we will accelerate our global expansion, improve our market leading position by continuously entering overseas markets, improve our domestic gross margin and achieve sustainable growth. Secondly, we will strengthen retail sales and attract young customers through innovative products and marketing activities, such as the launch of cultural IT projects such as joint charging piles. Third, we will continue to innovate product development, improve profitability, and strive to develop a new generation of charging robots and high-power charging piles, and maintain technological leadership to ensure that we remain competitive in the market in the next 5 to 10 years. Finally, we will further deepen our cooperation with domestic and foreign energy companies and take advantage of our shareholder background to expand more projects.
Q:What is the application scenario of automatic charging robot in the future?
A:The idea of the future is that the vehicle can automatically park at the gate of the parking lot, the owner can go upstairs, and the vehicle will automatically park in the parking space and the automatic charging robot will complete the charging task. Such a business model already exists downstairs in Shanghai Center.
Q:How does the company respond to the fierce competition in the Chinese market and optimize the cost structure and profit margin?
A:Through management optimization, the company reduced its cost structure and improved its profit margin. Last year, its revenue reached RMB 0.717 billion, up 20.7 per cent year-on-year, and its net loss decreased by 30.5 per cent. At the same time, the contribution of overseas sales gradually increased.
Q:How is the development of the company's overseas business?
A:Since the implementation of the strategy in 2023, overseas revenue has been rising, reaching 0.122 billion last year, accounting for about 17 to 18 per cent of total revenue, and is expected to account for 40 to 50 per cent of total revenue in the future.
Q:What is the overall gross profit performance of the company and why does it insist on R & D investment?
A:Overall gross profit was flat but slightly lower due to intense competition in the Chinese auto market. The company insists on investing in research and development to capture higher unit prices, gross profit and faster cash week transfer periods, and the volume of orders is growing rapidly.
Q:Why focus on the development of home charging robot market?
A:The home market is the largest in the field of passenger cars. By reducing costs and improving cost performance, automatic charging robots can compete with manual charging piles, especially considering the acceptance and convenience of home users.
Q:How does the company view and lay out the robot taxi operation scenario?
A:As more and more cities are experimenting and operating robot taxi, the demand for this field is increasing. The company believes that future regulations allow, equipped with automated robot taxi fleet will greatly promote the demand for unmanned charging.
Q:What is the company's exploration and cooperation plan in the field of unmanned logistics vehicles?
A:The company has made preliminary explorations on unmanned logistics vehicles and discussed with companies that provide unmanned logistics solutions. It is expected to make application breakthroughs in this highly commercialized field in the future, and relevant information will be announced in due course.
Q:In the field of domestic household charging piles, what is the competitive landscape of vehicle manufacturers? In terms of retail channels, which are the top three companies in the domestic charging pile market?
A:Domestic household charging pile field, the competitive landscape is relatively clear, the top three are the first (not clearly identified the company name), HKUST intelligent and emerging charging. Among them, HKUST Intelligence, as a listed company, mainly does power equipment. In addition, these three basically constitute the main competitive forces in the domestic market, and the state of competition is very fierce. On the retail channel, the top three domestic charging pile market include Bull Electric and Punod in Nanjing, Jiangsu. However, it should be noted that due to its fragile business model and weak anti-risk ability, the current situation is general. Other well-known charging pile listed companies compete with us more in the DC charging pile market, such as Daotong Technology, Green Energy Hui Charge, etc., they mainly focus on high-power charging piles or manufacturers in the operation of the use of scenarios.
Q:In the international competition pattern, what are our main overseas competitors?
A:In the international market, our biggest competitor is ABB from Switzerland. They have extensive coverage in the Middle East, Europe and other places. They have become our biggest competitor in China through the company of joint new energy. However, they were later acquired by APP and sold their China business to a listed company in Dongguan in 2021. In addition, there are competitors such as ChargePoint and Spanish companies Worldbox in the European, Middle East and American markets, but these companies are not as good as Chinese companies in terms of operating cost control. For example, the sale of ABB's business in China is because they cannot effectively control operating costs.
Q:What is the company's market share in BYD? And what is the overseas and domestic profit margin situation, and the development trend this year and next year?
A:Our market share in BYD is about 30%. BYD may adjust its share internally, and its highest revenue share can reach 60% to 70%. Gross profit in overseas markets has obvious regional characteristics, such as an average of more than 25% in Southeast Asia, a wide range in the Middle East, ranging from 30% to 60%, and about 30% in Latin America, which is much higher than the domestic range of 10 to 15%. We hope to continue to increase the proportion of overseas revenue in the future. For profitability, we expect to achieve most of the profitability this year, mainly through operating cost contraction and the application of AI technology to reduce customer service and programmer costs, this year's focus is to integrate AI into daily operations to reduce costs. Next year's profit target is basically completed.

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