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Pinterest (PINS.US) 2025年第四季度业绩电话会
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会议摘要
Pinterest leverages AI models and strategies to boost user engagement, broaden revenue through mid-market and international advertisers, and overcome tariff impacts, aiming for mid-teens revenue growth and 30%-34% adjusted EBITDA margins, with investments in AI and sales transformation.
会议速览
Pinterest's Q4 2025 Earnings: AI-Driven Growth and Strategic Priorities
Pinterest highlights its transformation into an AI-powered visual shopping assistant, achieving record user growth and addressing revenue challenges. The company outlines its focus on enhancing user experience, AI integration, and accelerating monetization strategies for future growth.
Leveraging AI for Enhanced Visual Discovery and Shopping Experience
Discusses Pinterest's strategy in using AI to enhance visual search, discovery, and shopping, emphasizing the growth of engagement, relevance, and advertiser performance. Highlights the development of proprietary AI models and the introduction of Pinterest Assistant, aiming to improve user experience and internal efficiencies.
Strategizing Growth Amid Retailer Tariffs: Pinterest's Shift to Mid-Market and SMB Advertisers
Pinterest addresses revenue growth challenges by shifting focus to mid-market and SMB advertisers, enhancing its performance ad platform, and integrating advanced bidding systems. The company aims to broaden its revenue base, improve sales sophistication, and leverage acquisitions like TV Scientific for connected TV advertising, all under new leadership, to capture larger budget pools and drive sustainable growth.
Pinterest's Commitment to User Trust and Business Growth Amidst Global Expansion
The dialogue highlights Pinterest's strategic focus on user trust and wellbeing, particularly for young users, as a key driver of its user growth. It outlines the company's financial performance, including revenue growth and user metrics across different regions, and emphasizes investments in AI and sales force expansion. The summary also touches on challenges in Europe due to macroeconomic factors and discusses the impact of ad pricing and impressions on revenue.
Strong Financial Performance, Record Free Cash Flow, and Guidance for Q1 2026
The company reported robust Q4 and full year 2025 financial results, highlighted by a significant increase in free cash flow and share repurchases. Guidance for Q1 2026 includes revenue growth, adjusted EBITDA, and planned investments in sales transformation and AI. The update also mentions the anticipation of regulatory approval for the TV Scientific transaction.
Strategic Investments in AI and Organizational Efficiency to Maintain Profitability and Growth
The company outlines its strategic focus on high ROI investments in AI, organizational restructuring for efficiency, and acquisition impacts, aiming to sustain profitability and achieve long-term growth targets amidst competitive market dynamics.
Analysis of Retail Advertiser Pullback and Impact on Q4 & Q1 Financials
The dialogue discusses the impact of large retail advertisers reducing ad spend in Q4, affecting the platform more than expected due to its revenue mix. It also covers the anticipated continuation of these headwinds into Q1, including Europe, and the effects of a recent restructuring. The conversation outlines strategies for overcoming these challenges and highlights the role of new leadership in driving future growth.
Revamping Go-to-Market Strategy for Enhanced Wallet Share and Digital Advertising
Discusses restructuring the sales team to focus on mid-market, enterprise, and SMB advertisers, international markets, and improving measurement capabilities. Emphasizes the need for faster adaptation and resource allocation to capture larger long-term opportunities, with expected results materializing over several quarters.
Expanding Advertiser Base & Engagement Growth Strategies
Discusses the strategic focus on broadening the advertiser base, particularly targeting SMBs and mid-market enterprises, enhancing product offerings for automated campaigns, and leveraging strong user engagement metrics to drive ad revenue growth. Highlights the importance of measurement and attribution in attracting new advertisers and the ongoing efforts to simplify the onboarding experience.
Performance Ad Platform Growth and Monetization Potential
The dialogue emphasizes the rapid growth of a performance ad platform, highlighting the gap between user engagement and monetization capabilities. It discusses the evolution of the sales organization to match technical and measurement demands, focusing on opportunities in midsized retailers, SMBs, and international markets. The speaker expresses confidence in the long-term potential of the business, citing unique search volumes and clear strategies for monetization.
Pinterest's Vision in the Evolving Digital Advertising Landscape Amidst AI and Automation
The dialogue discusses how Pinterest envisions its role in the competitive digital advertising market, emphasizing its unique curation signal, full-funnel platform, and high commercial intent audience, as AI and automation reshape the industry.
Monetization Strategy and Market Opportunity in Visual Search Advertising
Discusses monetization potential in visual search, emphasizing high commercial intent, unique AI models, and broadening advertiser base, while acknowledging near-term challenges and long-term growth prospects.
Analysis of Adjusted EBITDA Outlook Amidst Investment in AI and Sales Force Transformation
The discussion focuses on the adjusted EBITDA outlook for the year, highlighting intentional investments in GPU capacity for AI initiatives, anticipated savings from restructuring, and the impact of acquiring TV Scientific on margins. The strategy aims for roughly flat margins for the standalone business, considering the reinvestment of savings and the drag from the acquisition, with a medium to long-term target of reaching 30% to 34% margins.
Go-to-Market Strategy for SMBs and International Advertising, Q1 Guidance and Disruption Expectations
Discussed the current go-to-market approach for SMBs and international advertising, emphasizing the need for performance ads platform improvements and better measurement integrations. Highlighted the expected disruption from recent organizational changes impacting frontline sellers and measurement teams, with guidance for Q1 accounting for a temporary productivity dip during the transition.
Agentic Commerce: Enhancing User Experience and Seamless Purchasing on Pinterest
The dialogue discusses how Pinterest leverages agentic commerce to enhance user experience by removing friction in the purchasing process. By utilizing visual search, personalization, and AI-driven recommendations, Pinterest helps users discover products they love without the need for explicit prompts. The platform has introduced features like Pinterest Assistant for voice interaction and seamless single-tap purchases, significantly boosting user engagement and commercial intent. While fully autonomous shopping journeys are less in demand, the focus remains on assisting users where they need help most, ensuring a frictionless buying process when they're ready to confirm purchases.
Expanding Pinterest's Advertising Ecosystem with TV Scientific Acquisition and Go-to-Market Revamp
The acquisition of TV Scientific by Pinterest aims to enhance its advertising capabilities by integrating high-intent search with connected TV, opening up larger budget pools and accelerating growth. Pinterest is also revamping its go-to-market strategy to focus on faster-growing areas, improve execution, and better serve SMBs and international markets, with leadership in place to drive this transformation.
Closing Remarks and Gratitude on Earnings Call Conclude with Forward-Looking Dialogue
The earnings call concludes with appreciation for participants, emphasizing continued dialogue and goodwill for the remainder of the day.
要点回答
Q:What are the key achievements of Pinterest over the past 3.5 years?
A:Over the past 3.5 years, Pinterest has transformed from a platform of declining users into a growing AI-powered visual-first shopping assistant and search destination, posting nine consecutive quarters of record high users. It now sees over 80 billion monthly searches and 1.7 billion monthly outbound clicks, has launched numerous performance ads products, achieved consistent mid-teens or better revenue growth, and significantly expanded margins.
Q:What are the priorities for the next phase of Pinterest's growth?
A:The priorities for the next phase of Pinterest's growth are to continue building a differentiated visual search, discovery, and shopping experience; keep AI at the core of everything, from user experiences to internal operations; and accelerate monetization through improved go-to-market and sales execution.
Q:How has the user base and engagement been affected by the scaling of AI chatbots?
A:Despite the scaling of AI chatbots, Pinterest has seen 10 consecutive quarters of record high monthly active users (MAUs), reaching 105 million unique MAUs. The Gen Z population represents over 50% of the users on Pinterest and is the fastest-growing user cohort. The ratio of weekly active users to monthly active users has remained steady year over year. Moreover, engagement per user has increased, with queries, boards created, and clicks to advertisers growing faster than users overall.
Q:What is Pinterest's differentiation in the context of visual search and discovery?
A:Pinterest's differentiation in visual search and discovery lies in its use of AI to power visual search, discovery, and shopping, rather than general-purpose text-based search. The platform sees over 80 billion searches a month, most of which are visual, and the new visual search features are growing the engagement. The unique curation signal and the taste graph combined with cutting-edge AI have significantly improved relevance and made the platform much more actionable.
Q:How does Pinterest plan to continue improving its AI capabilities and user experience?
A:Pinterest plans to continue improving its AI capabilities and user experience by further personalizing the visual feed, enabling seamless buying, and using AI to optimize internal operations. The company is also focused on creating a highly personalized visual-first shopping destination and developing AI-driven experiences such as Pinterest Assistant, which is a voice-activated conversational assistant that integrates images, voice, and text to enhance multimodal discovery.
Q:What is the impact of AI on internal efficiencies at Pinterest?
A:AI is significantly improving efficiencies internally at Pinterest, with roughly 50% of the new code being AI generated. This allows the company to maintain a disciplined approach to AI spend while leveraging its unique first-party data to improve relevance, engagement, and advertiser performance.
Q:What was the end balance of cash, cash equivalents, and marketable securities?
A:The end balance of cash, cash equivalents, and marketable securities was $2.5 billion.
Q:What is the expected range for Q1 2026 adjusted EBITDA?
A:The expected range for Q1 2026 adjusted EBITDA is $166 to $186 million.
Q:How is non GAAP cost of revenue expected to grow sequentially from Q4 2025?
A:Non GAAP cost of revenue is expected to grow sequentially from Q4 2025 by low single digits in Q1 2026.
Q:What is the estimated Q4 2025 revenue contribution from TV Scientific?
A:The estimated Q4 2025 revenue contribution from TV Scientific would have contributed less than two points of growth to Pinterest revenue in Q4 2025.
Q:What is the impact of large retailer headwinds expected to be in 2026?
A:The impact of large retailer headwinds is expected to continue through 2026, with full anniversaries starting in the second half of 2026. The headwinds are expected to be mitigated by the company's focus on execution on the monetization side and the actions taken to address the challenges.
Q:What are the company's plans to change the go to market team and how will this impact wallet share and digital advertising?
A:The company is reorganizing its go to market team to broaden its revenue and focus on mid-market enterprise and SMB advertisers, as well as international markets. This is expected to drive wallet share and digital advertising for the company. The new team is expected to generate positive results and share gains, although there may be some modest disruption in the near term due to the sales transformation.
Q:How long is the lag period expected between the new team's formation and when it may start generating positive results?
A:While the exact lag period is not specified, the impact of the new team's formation and its contribution to positive results and share gains is expected to play out over a couple of quarters.
Q:What tech investment is necessary beyond sales and go to market to broaden the advertiser base?
A:The necessary tech investment to broaden the advertiser base goes beyond just sales and go to market. It includes enhancing measurement and technical capabilities within the sales team to compete for performance budgets with the largest and most sophisticated advertisers. There is also a focus on driving greater performance selling capability across the sales organization and across segments beyond large advertisers.
Q:What are the trends in engagement and ad revenues for the managed S and B business?
A:The managed S and B business is experiencing strong performance, with revenue growth nearly doubling in 2025 versus 2024, making it one of the fastest-growing parts of the market. This segment represents a significant opportunity for growth and has demonstrated that their product can compete effectively.
Q:How are Performance Plus campaigns contributing to stronger performance and increased spending on the platform?
A:Smbs adopting Performance Plus campaigns have seen stronger performance and are spending more on the platform. These campaigns, which are automated and simplified with AI, have resulted in a higher monthly revenue growth rate. The focus will continue on driving the adoption of these campaigns and simplifying the advertiser onboarding experience.
Q:What is the diversity of strategies for growth mentioned in the speech?
A:The strategies for growth include deepening the share of wallet with mid-market enterprises, growing internationally, increasing agency partnerships, using third-party demand to complement first-party business, and driving growth in emerging verticals like financial services, telecom, technology, and entertainment.
Q:What unique position does the platform have in the search market?
A:The platform has created one of the largest search destinations in the world with 80 billion monthly searches and 1.7 billion monthly clicks, more than half of which are commercial. This is comparable to, if not larger than, the commercial intent of searches on other platforms like ChatGPT and Google.
Q:How does the company view its position in the monetization of search traffic?
A:The company is at an early stage of monetization and believes there is a significant opportunity to convert the large volume of searches into ad revenue, especially given the high commercial intent of its audience. They are confident in their ability to drive performance advertising budgets and reach a broader set of advertisers through greater sophistication.
Q:What vision does the company have for fitting into the digital advertising landscape and competing with AI-driven platforms?
A:The company envisions that ad dollars will increasingly flow towards platforms that can deliver clicks and conversions. With its unique curation signal, differentiated full-funnel platform, and one of the largest search volumes, it is well positioned to capture a share of this growing market. Despite being early in monetization, they believe there is significant room for growth and that the market is still large with many underperforming areas.
Q:What is the company's view on the potential for monetizing their user engagement and the distinct nature of their platform?
A:The company is confident in its ability to monetize the substantial user engagement it has established. They highlight their distinct visual nature and the high proportion of visual search queries, which differentiates them from other platforms and gives them a unique advantage. They are able to use low-cost open-source AI to train their proprietary models against their unique data, which provides a distinct outcome. Despite new entrants into the search market, they believe there is room for multiple winners and that their data gives them a sustaining advantage.
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