百度世界大会2025
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会议摘要
At the 2025 World Conference, Baidu Intelligent Cloud showcased a number of AI technological achievements, including the self-evolving intelligent body "Famou", Wenxin Big Model 5.0, and the instant platform. These technologies have demonstrated high efficiency and intelligence in the fields of financial risk control, unmanned driving, and e-commerce live broadcasting, promoting intelligent leapfrogging and the emergence of effects. Li Yanhong emphasized that AI is becoming a native driving force for the development of enterprises and individuals. Baidu Intelligent Cloud, through next-generation Kunlun chips and super nodes and other basic infrastructure, helps enterprises internalize AI capabilities, improve efficiency, and demonstrate the broad prospects of AI in intelligent life and productivity improvement.
会议速览
The conference emphasized that the AI industry is transitioning from an unhealthy upright pyramid structure to a healthy inverted pyramid structure, with the value created by applications far surpassing chips and models. In the past year, breakthroughs in AI technology in fields such as digital humans and code intelligence have led AI from the demonstration stage to practical solutions, becoming a native driving force for enterprise and individual development. The theme of this conference is 'Emerging Effects', focusing on how AI can produce real effects in business decisions, creative inspiration, user experience, etc., driving intelligence to become the engine of enterprise growth and personal creativity.
Digital human technology shows huge potential application in fields such as e-commerce live streaming, education, and healthcare. Through highly persuasive live streaming, personalized settings, and intelligent interaction, it significantly improves conversion rates and user experience, leading the way for a new era of human-machine interaction.
Baidu World event showcased real-time interactive digital human technology, emphasizing its advantages in response speed, multimodal coordination, and environmental perception. It announced that the new digital human technology from Willow will be fully open to the global market, has achieved successful results in Brazil, and plans to expand to Southeast Asia, the United States, and other regions, enhancing the localization services for e-commerce live streaming.
With the advancement of technology, digital avatars will play the role of enterprise digital employees, personal digital selves, or partners, generating images, videos, and live streams through AI to directly meet user needs such as ice and snow sports guidance, Winter Olympic viewing suggestions, etc., to achieve personalized, comprehensive intelligent living services.
Baidu uses AI to reconstruct search, transforming it from an application primarily based on text and links to an AI application based on multimedia content such as images and videos, achieving a comprehensive upgrade of the search experience. AI reconstruction not only enhances the depth of understanding of search, but also supports multimodal understanding, including visual and voice, making the search method more flexible. In addition, AI search can generate video content through AIGC to meet personalized needs, and simplify complex operations by calling the MCP server to achieve one-step service delivery.
Discussed the existence of national subsidies under the policy of trading in old electric vehicles for new ones, as well as how AI search can achieve a leap from information retrieval to task completion by intelligently calling on ecological partner services. AI search not only provides precise health advice, but also actively recommends personalized content based on user interests, demonstrating its all-around service as an intelligent life assistant.
The dialogue emphasizes that Baidu search has opened up cutting-edge search capabilities through AIAPI, providing powerful support for AI applications. It has already partnered with mainstream manufacturers such as Samsung and Honor, with 625 manufacturers accessing the search API. This has become the industry technological foundation, driving the integration and innovation of search and AI.
Introduced are the two core features of Miao Da 2.0: one-click generation of full-stack applications and one-stop development and distribution. Through examples, the process of building a personal idle clothing trading platform from scratch is demonstrated, emphasizing its efficient and convenient no-code development capabilities. It has served over tens of millions of users, covering multiple industries.
The dialogue showcased the outstanding performance of the no-code development platform Miaoda in both domestic and international markets, including its leading position in the Chinese market and achieving the first place in the daily rankings in overseas markets. Through live demonstrations, detailed introductions were provided on how to create applications using the Miaoda platform, configure WeChat payments, manage products and users, etc., demonstrating its ease of use and powerful functionality.
Through AI technology, the audience experienced the entire process from viewing products, trying on down jackets to completing payments on site, showcasing the application of AI in the e-commerce field. At the same time, the convenience and technological equality concept of the "seconds put on" platform were introduced, encouraging users to continue collaborating with AI and enriching application functions.
The conversation introduced the global development of Baidu's Luobo Kuaipao autonomous driving technology, including progress in landing in Abu Dhabi and significant achievements in China, such as total unmanned orders, service coverage, and safety records. In the future, Luobo Kuaipao plans to expand to more countries and cities, showcase China's technological strength, and is expected that by 2030, robot taxis will significantly reduce travel costs and increase demand.
Discussed how autonomous driving technology can stimulate travel demand by reducing costs and improving convenience, and redefine urban space, including changes in land value and housing demand. Meanwhile, the application of AI technology such as digital humans, quick assembly, and AI search demonstrates the unlimited possibilities of future intelligent and convenient life.
The conversation emphasized the importance of the intelligent revolution in enhancing the productivity of businesses, pointing out the three major application directions for internalizing AI capabilities in enterprises: replacing repetitive labor, achieving unlimited productivity supply, and surpassing human cognition. By using AI to generate code, content, and optimize decisions, businesses can significantly improve efficiency and revenue.
Baidu AI Cloud has launched the Kunlun chip M100 and M300, as well as the Tianchi 256 and 512 super nodes, aiming to provide low-cost, independent and controllable AI computing power. It supports large-scale model training and inference to meet the growing computational needs of enterprises, accelerating the application of AI technology in various industries.
Discussed how to achieve interaction with the real world in industrial scenarios through encapsulating models, data, and tools in intelligent agent systems, and continuously optimizing task execution. Introduce the Baidu Wenxin large model, data service, tool service, and enterprise-level operating environment provided by the Qianfan platform, emphasizing the key role of intelligent agent information in enhancing the value of model applications.
By introducing a multi-person collaborative SOP analysis agent based on agent information, the fast-food restaurant has achieved precise monitoring of complex processes and timely correction of errors, effectively improving meal efficiency and service quality, while also helping the store optimize inventory management, achieving the goal of reducing costs and increasing efficiency.
In the financial sector, the over-the-counter trading agent developed in collaboration with Galaxy Securities has successfully increased the conversion rate from customer inquiries to placing orders, doubling the business scale. In the travel sector, China Eastern Airlines launched the digital employee "Dongdong", which integrates booking, seat selection, check-in and other services, providing users with a one-stop experience, showcasing the potential of AI in enhancing user experience.
Through the application of AI technology, the dispatching of the power system has been made more efficient and secure. The time taken by the Shenzhen Power Supply Bureau to handle alarm information and review operation tickets has been significantly reduced, leading to a significant decrease in average power outage time for users. The bureau has achieved leading national electricity indicators, and AI technology is driving the transformation of enterprise intelligence.
The introduction of the universal intelligent agent G Flow 3.0, jointly launched by Wenku Cloud and Pan, showcased its powerful functions in personal learning, collaborative work, and creative realization. It demonstrated efficient applications in task automation, data analysis, document editing, PPT production, and AI creation, emphasizing the important role of G Flow 3.0 in enhancing personal and team productivity, as well as its wide application and recognition in global markets.
During a live technology event, the speaker collaborated with a digital person to showcase the charm of cutting-edge technology. The digital person not only replicated the speaker's industry experience, but also participated in interactive Q&A sessions, discussing the applications and future of AI, as well as methods for handling unexpected situations in public speaking. This live broadcast not only enhanced the audience's engagement, but also emphasized the combination of technology and humanization, providing new perspectives for the future development of technology.
Introducing Baidu Punishment Hair, a self-evolving intelligent entity inspired by the theory of biological evolution, aimed at solving complex optimization problems in industries such as production scheduling, resource optimization, etc. By simulating the process of biological evolution, Punishment Hair can quickly find global optimal solutions that were previously undiscovered, achieve dynamic iteration and optimization of solutions, and is suitable for multiple fields such as transportation, energy, finance, logistics, etc.
Baidu Intelligent Cloud's SaaS credit control platform uses AI technology to optimize city traffic signal light configurations, significantly reducing average vehicle delay and improving traffic efficiency. At the same time, Fomu Intelligent Body shows high-efficiency optimization capabilities in areas such as financial risk control, offshore energy platform layout, and port scheduling, helping enterprises solve complex engineering decision-making problems. As a global leader in AI technology, Fomu is gradually infiltrating into more areas of people's livelihoods, opening a new chapter in intelligent decision-making.
The exhibition showcased how Baidu Intelligent Cloud assists clients in various industries to achieve intelligent transformation, introducing the new Intelligent Body Felling Strategy and its application in enhancing efficiency and competitiveness in the industrial chain. The emphasis was on the release of the Wenxin large model 5.0, highlighting its global leading level in areas such as multimodal understanding, creative writing, and intelligent body planning, as well as its role in promoting innovation in the fields of physics, biology, and other sciences. Baidu will continue to research and develop more cutting-edge models to raise the ceiling of intelligence.
Introduced the core technologies of WENXIN Large Model 5.0, including unified self-regressive architecture, super sparse mixed expert architecture, etc., demonstrating its outstanding performance in multimodal understanding and generation, intelligent agent capabilities, such as improved video analysis, character creation, and complex task processing capabilities.
The BXL Model 5.0 showcases its strong capabilities in generating industry analysis reports and handling code requirements, enabling the intelligent agent to automatically complete complex tasks, improve efficiency, meet developers' needs, drive the continuous evolution of the PaddlePaddle deep learning framework, and herald the broad prospects of AI applications in various industries.
Through the Wenxin Cup Entrepreneurship Competition, global entrepreneurs have showcased the innovative applications of AI in various fields, from smart living to productivity improvement. AI is gradually infiltrating various industries, changing work methods, enhancing efficiency, and creating social value. AI not only helps individuals and businesses grow, but also plays a positive role in education, environmental protection, public welfare, and other fields, driving the transformation of the intelligence dividend into a social dividend and leading a comprehensive productivity revolution.
要点回答
Q:In the development of the AI industry, what is the current industrial structure like, and why is it said to be unhealthy and unsustainable?
A:The current structure of the AI industry is similar to a regular pyramid, where the bottom layer of chips captures the majority of the value, while the value of the models and applications at the top layer is minimal. This structure is clearly unhealthy because chips themselves do not directly generate value, it is the application layer that truly creates value. There are doubts in the market now, suggesting that there is a bubble in AI, and the ideal inverted pyramid structure should be one where the chip manufacturers make enough money to allow models to capture 10 times the value, and applications developed based on models can generate 100 times the value.
Q:In the past year, in which areas has AI technology made significant progress and how has it been integrated into practical tasks?
A:In the past year, the capabilities of AI models have gone beyond the scope of chatbots. Technologies such as digital human technology, code intelligent agents technology, and intelligent agents that can autonomously evolve to find global optimal solutions have all made significant progress. Now, the focus is on how to integrate AI with tasks in various industries, becoming a driving force for enterprise development and personal growth. This enables businesses and individuals to internalize and effectively use AI capabilities to improve decision quality, discover growth opportunities, reduce costs, increase profit margins, and innovate faster.
Q:In which aspects does the emergence of AI manifest itself, and how does it affect businesses and individuals?
A:The emergence of AI effects is reflected in the renewal of business decisions, the burst of creative inspiration, the reshaping of user experience, and has become a new growth engine for enterprises and individual creativity engine. For example, in the context of intelligent life, digital human technology achieves more natural human-machine interaction through multimodal new product forms, is widely used in various fields, and has achieved significant effects in e-commerce live streaming, such as increasing conversion rates in live broadcast rooms and reducing order costs. At the same time, real-time interactive digital humans will play a greater role in industry consultation, after-sales service and other scenarios, providing efficient connections.
Q:What are some specific examples and achievements of the application of digital humans in intelligent lifestyle scenarios?
A:Digital humans have many applications in smart living, such as the performance of digital human anchors in e-commerce live broadcasts, which has achieved the effect of a super-real person, increasing the conversion rate of the live room and reducing order costs. The digital human live room created by Zero Run Cars in collaboration with Baidu has increased the conversion rate of leads by 44% and reduced order costs by 64% through the intelligent capabilities of digital humans. In addition, digital humans are also applied in knowledge popularization, historical and humanistic emotional interpretation, and other fields, becoming the intelligent partner of content creators.
Q:What are the characteristics of real-time interactive digital humans and in which scenarios will they play a role?
A:Real-time interactive digital humans have characteristics such as real-time response, multimodal coordination, and expressive voices, and they can provide timely feedback based on real-world information and make judgments based on the on-site environment. In the future, they will play a greater role in service scenarios such as industry consultation and after-sales service that require high trust and timeliness, helping businesses solve the problem of scarce high-quality anchors and improve service efficiency and quality.
Q:What highlights are worth paying attention to at this Winter Olympics? What are the special features of the Milan Cathedral?
A:The highlights of this Winter Olympics are abundant, including the Italian-style opening ceremony that cannot be missed and the popular events where the Chinese team has a chance at winning gold. In addition, besides watching the games, you can also visit the Milan Cathedral, experience the local culture, and feel the exotic New Year festivities in the second half of the games. The Milan Cathedral is an important landmark in the center of Milan, with 135 spires and over 3000 statues, like a miracle. Stepping into the cathedral, you can see 52 towering stone columns, a soaring dome, giant stained glass windows, and lifelike sculptures, all in a solemn and holy architectural style.
Q:What efforts has Baidu made in AI restructuring search? What are the specific application scenarios of AI-reconstructed search?
A:After the release of Wenyi's statement by Baidu in 2023, they decided to become the first company to AI restructure all of their products, with the first product to be restructured being the search engine. Through AI restructuring, Baidu's search engine has transitioned from being primarily text-based with links to AI applications focusing on multimedia content. Now, the majority of search results are generated by AI, with self-media coverage of the top results reaching up to 70%. The AI-restructured search engine is capable of handling ambiguous questions, providing multi-modal understanding, and allowing users to ask questions in a more flexible manner. For example, for niche questions, AI search can use AIGC to generate video content; for personalized needs, it can call on digital human intelligence for one-on-one consultations; at the same time, AI search can also call on real-world service links to simplify complicated operations, such as providing one-click access to information on electric vehicle subsidies and offering purchase links.
Q:How does Baidu achieve personalized recommendations and services in its search engine?
A:AI search, based on user interests, personality traits, etc., can infer the user's next intention and generate personalized content. For example, based on a user's gastrointestinal disease, raising orange cats, and interest in AI tools, it actively customizes dietary recipes for them, providing recommended content that better fits user needs.
Q:How does Baidu open up cutting-edge search capabilities with its AI API?
A:Baidu will open up its 25 years of accumulated search technology to global developers in the form of AIAPI, collaborating with manufacturers such as Samsung, Honor, Vivo, etc., and enabling its underlying capabilities to be widely used in various AI applications. Currently, 625 manufacturers have connected to Baidu Intelligent Cloud and are using the search API, making Baidu's AIAPI a foundational technology in the industry.
Q:How to configure WeChat Pay function to complete the payment process in the presentation?
A:To configure WeChat Pay, you first need to fill in the APP ID and merchant number, and then upload the API certificate and public key. After a simple few steps of configuration, WeChat Pay setup can be completed.
Q:What are the main functions in the merchant background and how to add new products? What is the process for users to purchase products?
A:The merchant backend has functions such as product management, order management, and user management. To add a new product, you need to enter the product management module, upload product images, fill in product details such as name, price, stock, and category information, choose whether to enable the new product recommendation function, and finally publish the product. Users need to log in with a mobile phone verification code, and after logging in, they can browse the products on the shelves of the merchant, such as down jackets. Through the try-on function provided by the AI11 smart body, users can see the effect of wearing the clothes, then choose to buy immediately, fill in the delivery address, and make payment via WeChat Pay. After successful payment, they will receive the product.
Q:What role does AI play in the purchasing process?
A:AI11 enhances the shopping experience by identifying the needs and integrating relevant plugins, such as the photo merging plugin, allowing users to see the actual effect of purchasing goods in real time.
Q:How to release and promote applications, and what is the current situation of the implementation of the Radish Rapid Run driverless service?
A:Users can push their applications to the public network through the "publish" function and after being reviewed, they will be included in search engines. As a leading global autonomous driving service platform, Carrot Run has already achieved fully autonomous commercial operation, providing shuttle services in places like Abu Dhabi and planning to expand to more cities. It is estimated that by 2025, the number of global travel service instances will reach hundreds of millions, with costs significantly reduced, allowing more people to accept and use autonomous driving travel services.
Q:What is the development history of Kunlun core and how is it applied within Baidu and the industry?
A:Since its establishment in 2011, the Kunlun chip team has undergone ten years of research and development. In the first half of this year, they successfully activated the Kunlun chip P800 30,000 card cluster, which is an important milestone in the development of domestic computing power. The P800 not only undertakes the majority of inference tasks within Baidu, but also trains multimodal models based on a 5,000 card cluster. As it expands to clusters of more than 10,000 cards, it is training even larger-scale models. In addition, Kunlun chip has been widely used in various industries such as internet finance, energy manufacturing, transportation, and education, providing services to hundreds of customers including China Merchants Bank, Southern Power Grid, China Iron and Steel Co., National Pipe Network, Geely Automobile, and vivo. The delivery scale has expanded from dozens of cards to clusters of over 10,000 cards.
Q:What are the main features and market release plans of Kunlun X100 and X300 chips?
A:The new generation Kunlun Xin M100 is optimized for large-scale reasoning scenarios, which will significantly improve the inference performance of the MOE model and is expected to be launched in early next year. The next generation Kunlun Xin M300 will be launched in early 2027, mainly aiming at in-depth optimization of training and inference for super large-scale multimodal large models, with outstanding performance. These two chips are designed to provide ultimate performance and low cost to meet the autonomous and controllable AI computing power needs of Chinese enterprises.
Q:How does super node technology solve the communication bottleneck problem in large model training?
A:As the size of AI models increases, the amount of communication between multiple chips during training and inference processes significantly increases, which can easily lead to communication bottlenecks in traditional single-machine multi-card nodes. To address this issue, Baidu has created super nodes by combining dozens or even hundreds of cards, enabling tight connections and greatly improving inter-card communication efficiency. For example, the newly released Tianchi 256 and Tianchi 512 super nodes, based on the P800 card, have powerful inter-card connectivity and outstanding performance, enabling efficient completion of training tasks for trillion-parameter models. In the future, Baidu will continue to release thousand-card and four-thousand-card super nodes based on the Kunlun chip M series.
Q:What are the latest developments and applications in the field of agent info (intelligent agent infrastructure) at Baidu?
A:Baidu provides the Qianfan platform in the agent info field, which includes the latest version of the Baidu Wenxin large model and more than 150 mainstream models for users to use. The Qianfan platform also supports model customization development, and has rich data services and tool services that can help companies convert accumulated data experience into understandable information for models. At the same time, through Qianfan's tool services and MCB access to internal tools of the enterprise, users can build enterprise-level agents on top of it, which can be applied to core business scenarios. For example, Baidu and customers co-created a one-click multi-person collaborative SOP analysis agent, helping fast food restaurants accurately monitor employee operating procedures, correct errors in a timely manner, and improve production efficiency and service quality. In addition, this agent can also be applied in the financial field to assist traders in quickly generating quote proposals and increasing business scale; as well as in the travel field, providing users with one-stop service through digital employees, optimizing user experience.
Q:What changes have occurred in the workflow of grid dispatchers under the application of AI technology?
A:Now, with AI-based distribution grid monitoring agents and operation ticket audit agents, dispatchers can analyze alarm information within one minute and complete operation ticket audits within 100 seconds, achieving efficient and safe operation of the power grid system. Previously, highly manual processes have been replaced by automation, allowing dispatchers to focus on handling more complex scenarios and emergency response.
Q:What role do AI and agents play in business operations?
A:AI and agents can help businesses automate tasks at various stages, such as automatically downloading and categorizing data, organizing notes, and conducting data analysis, greatly enhancing work efficiency, and converting model capabilities into the productivity of the enterprise.
Q:What are the core capabilities and future development directions of Baidu Intelligent Cloud?
A:Baidu Smart Cloud, with intelligence as its core, has been committed to providing an intelligence-first cloud platform since its establishment ten years ago. In the future, Baidu Smart Cloud will continue to invest, enhance its intelligent capabilities, expand intelligent penetration, provide solid AI infrastructure for enterprises, and support application innovation for Chinese businesses.
Q:What are the new changes and functions of g flow 3.0 as a personal super productivity tool?
A:G Flow 3.0 has the characteristics of a universal intelligent agent on all platforms. After upgrading to version 3.0, it can efficiently and automatically complete a series of tasks such as data analysis, information organization, document writing, etc. It can also provide personalized services based on the user's habits and preferences, and has a global memory and intervention mode, enabling it to simultaneously advance multiple tasks and ensure high-quality completion.
Q:How does g flow 3.0 help users improve efficiency in their work?
A:In the workplace, users can delegate tasks such as data analysis, prototype design, and summary reports to g flow 3.0 for processing. It can quickly execute and integrate data in various formats, and adjust content and format in real-time according to user needs, quickly generating high-quality results.
Q:How is the application of g flow 3.0 in creative expression?
A:Users can unleash their creativity through g flow 3.0, such as transforming photos into artistic works or fun videos. It supports collaboration among multiple people, making the creation process easy and enjoyable. The final works generated vividly reflect users' creative ideas.
Q:How do the products of Baidu Wenku and Wangpan help users improve productivity?
A:Baidu Wenku and Wangpan's products significantly enhance users' data management and work efficiency by providing one-stop intelligent services such as intelligent downloading, classified management, automatic alarm task execution, global memory, and human-machine collaborative creation. It has become the world's largest general intelligent body - Baidu, with over 20 million active users.
Q:What are the main applications of the Famo AI, and what makes it unique in solving complex problems? Why is Famo called a self-evolving intelligent agent?
A:The main application scenario of the genetic algorithm is to find the global optimal solution, borrowing from the concept of evolution theory in the biological world. It can simulate billions of years of evolution process and discover the global optimal solution or the best solution to complex problems that have never been discovered by humans in just a few days or hours. Compared to traditional methods, genetic algorithms can dynamically iterate based on changing conditions, provide the optimal solution, and are highly versatile, applicable to various fields such as transportation, energy, finance, and logistics. By simulating genetic variations and natural selection in the evolutionary process in the biological world, genetic algorithms achieve the ability to rapidly abstract problems, model, and automatically iterate and refresh the optimal solution based on environmental conditions. This means that the solution is not fixed, but dynamic and up-to-date, able to simulate or even surpass top algorithm experts in finding the best solution.
Q:Can you give an actual example of using Fa Mou in a complex traffic dispatch?
A:In the scene of commuting across the river between the new and old city areas of Ejin Horo Banner in Ordos, through the use of Baidu Intelligent Cloud SaaS Credit Control Platform and AI Traffic Light Configuration Plan, the average delay of vehicles has been reduced by 13%. It can also adjust and optimize the signal light configuration efficiency in real time, effectively reducing the average delay of vehicles and improving traffic efficiency even in situations of increased traffic flow.
Q:How effective is the application of FICO in financial risk control?
A:In the field of finance, artificial intelligence can automatically evolve a large number of risk feature combinations in a short period of time, uncovering high-value features that are overlooked during manual selection, and generating the optimal risk control solution. For example, in the application at Citic Bank, artificial intelligence not only quickly reached the level of professional data mining engineers, but also provided a more comprehensive and accurate assessment than manual monitoring, significantly improving risk control capability.
Q:What is the role of felling planning in the planning of offshore energy platform pipelines?
A:In the planning of the pipeline network on offshore energy platforms, Fa Mu aims to achieve breakthrough changes in cost and efficiency by optimizing the platform layout to the extreme. This helps engineers efficiently plan the complex layout of the pipeline network, saving costs and time, while allowing manpower to focus on more macro creative issues.
Q:How is the application of cutting-edge technology in port scheduling, transportation, and loading and unloading operations?
A:Baidu partners with Chinese Shulian Logistics and Liaoharbour Group to use cutting-edge technology to achieve intelligent scheduling and path optimization for the largest port in the Northeast region. This allows for efficient collaboration between ships, cranes, trucks, and factories, achieving the optimal balance between efficiency, cost, and risk, significantly improving port operational efficiency.
Q:How can Baidu's FaMou be applied to other fields and what potential does it have in scientific discovery? When will Baidu's latest cutting-edge achievement FaMou be open for service?
A:The application of decision-making algorithms has gradually infiltrated into more fields, including natural gas demand forecasting, electricity trading centers, logistics mainline scheduling, and precision irrigation in farmland, solving efficiency improvement problems in various industries' core processes. In addition, in fields such as new drug research and development, inventing new materials, and the birth of new theories in natural science, decision-making algorithms can accelerate the discovery of more possibilities, demonstrating their enormous potential in scientific discovery. Decision-making algorithms are now officially open and are provided through invitation codes. Enterprises and ecological partners are welcome to submit applications to jointly explore opportunities for extreme efficiency improvement.

Baidu, Inc.
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