凤凰新媒体 (FENG.US) 2025年第二季度业绩电话会
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会议摘要
Phoenix New Media's earnings call for Q2 2025 underscored steady momentum amid challenges, with 11.2% YoY revenue growth, particularly in paid services. The company emphasized content depth, diversified collaborations, and strong brand credibility, forecasting Q3 revenues between 203.4M and 218.4M.
会议速览
Financial performance report and Q&A session for the second quarter of 2025.This conference call announced the financial performance for the second quarter of 2025, followed by a Q&A session. The conference provided an overview of the financial results, as well as information on the financial reports and online live links accessible to investors. Before the conference began, all participants were reminded to enter the listen-only mode, followed by the Q&A session. During the conference, it was emphasized that all forward-looking statements are covered by safe harbor provisions, and it was noted that unless otherwise specified, all figures mentioned are in Chinese Yuan.
Report on the leading position of Chinese media in globalization and progress in innovative business.The report reviewed the external challenges faced by the company in the past quarter. Through high-quality original content and innovative business initiatives, the company has consolidated its leading position in the global Chinese media field. Significant achievements have been made in reporting on geopolitical conflicts, content dissemination, brand marketing, and expanding international cooperation relationships, particularly in the in-depth reporting on international events, growth of video account followers, increase in business revenue, and global corporate partnerships. In the future, the company will continue to deepen the integration of content and business, promote sustainable development, and strive to become a responsible and innovative media company.
Financial performance in the second quarter of 2020 and business outlook for the third quarter.The financial data for the second quarter of 2020 has been reported, including a total revenue of 180.571 million RMB, an increase of 11.2% year-on-year. Both advertising net income and revenue from paid services have grown significantly, leading to a reduction in operating losses. In addition, looking ahead to the third quarter, total revenue is expected to be between 203.4 million and 218.4 million RMB, with clear forecast ranges for advertising revenue and revenue from paid services.
How can companies maintain stability in a sluggish advertising market?Faced with an overall weak advertising market, especially with slowdowns in the automotive, real estate, and alcohol industries, the company maintained relative stability in its advertising business by deeply understanding customer needs and leveraging its own strengths. The company emphasized the importance of brand reputation, enhancing competitiveness through content, activities, and international marketing strategies, such as the positive feedback received from the global expansion summit. In conclusion, the company stated that it will focus on its own strengths to address market challenges.
要点回答
Q：How did the company perform in content dissemination, social responsibility, and brand influence during the second quarter?
A：The company made meaningful progress in content dissemination, social responsibility, and brand influence during the second quarter, which laid a solid foundation for their next phase of development.
Q：What was the impact of the company's content reach on business growth?
A：The company's content reach continued to grow steadily, with the Fi News video account garnering over 5 million followers and projected revenues growth approaching 50%, and the tech channels video account growing to over 3 million followers with commercial revenue tripling year over year.
Q：How did the company approach international content dissemination and brand marketing?
A：The company focused on international content dissemination and brand marketing by helping clients with brand visibility at major global events and showcasing these brands to Chinese consumers and investors, creating a two-way communication loop.
Q：What was the significance of the 2025 China Enterprise Global Expansion Summit hosted by the company?
A：The summit, hosted by the company in June 2025, became a new industry benchmark, featured a speech by a former Vice Premier, and brought together industry leaders and global investors for in-depth dialogue. It significantly expanded the company's industry influence and marked their transformation from a content creator to a full-fledged resource integrator.
Q：How are the company's international partnerships evolving?
A：The company's international partnerships are growing, as evidenced by the signing of a strategic agreement with the organizing committee of the China International Investment and Trade Fair (CIE) in the UAE, which will draw on the company's global communication network and integrated service capability to expand beyond a regional platform into a global hub for investment and innovation.
Q：What was the company's financial performance for the second quarter of 2025?
A：For the second quarter of 2025, the company's total revenues were RMB 180.571 million, a 11.2% increase year on year from RMB 168.3 million. Net advertising revenues were RMB 153.3 million, and paid services revenues were RMB 35.38 million, representing a 140.28% increase year on year from RMB 13.6 million.
Q：How does the company foresee its business performance in the third quarter of 2025?
A：The company forecasts total revenues between RMB 203.4 million and RMB 218.4 million for the third quarter of 2025, with net advertising revenues between RMB 160.584 million and RMB 170.584 million, and paid service revenues between RMB 35 million and RMB 40 million.
Phoenix New Media Ltd.
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