Xiaomi 15 Ultra 暨 Xiaomi SU7 Ultra 新品发布会
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会议摘要
Xiaomi recently released a variety of high-tech products, including high-performance laptops, Xiaomi Box 5 Pro headphones, Xiaomi 895 Pro Wi-Fi headphones, smart speakers, variable frequency dehumidifiers, French refrigerators, washer-dryer sets, and Mi Home central air conditioning Pro. In addition, Xiaomi launched the Xiaomi SX7 Ultra electric car in the automotive field, emphasizing high performance, intelligent technology, and safety features such as self-developed motors, full-scene automatic driving technology, intelligent cabins, and innovative parking functions. On the occasion of its 15th anniversary, Xiaomi announced a long-term development strategy of "person, vehicle, and home ecosystem", emphasizing technology research and development investment, especially in AI and related businesses. Since the launch of Xiaomi's automotive business last year, it has rapidly achieved orders and deliveries, creating miracles within the industry. At the same time, Xiaomi's mobile phone business has also achieved great success, with the Xiaomi 15 Ultra as the high-end flagship phone, integrating cutting-edge technology and imaging, inspired by the Leica M series camera design, providing excellent hand feel and durability, equipped with a 2K super long light screen, with high brightness, low power consumption, and professional original color display.
会议速览
Xiaomi's 15th anniversary event: Significant progress in the leap of its automotive and phone businesses.On the occasion of Xiaomi's 15th anniversary, Xiaomi detailed the significant development over the past five years under the strategy of the whole ecological chain of people, cars, and homes at the press conference. The company continues to increase its investment in research and development, with a total investment of 105 billion, and plans a research and development budget of over 30 billion this year, with one-quarter of it used for AI and related businesses. In just nine months since its listing, Xiaomi's car business has sold 248,000 vehicles and delivered more than 135,000 vehicles, creating a small miracle in the industry. At the same time, Xiaomi's mobile phone business has also achieved great success, with the Xiaomi 15 series becoming the most successful high-end flagship phone to date, with a stable global market share in the top three and a rise to the second in the domestic market share last month. This press conference will release two upgraded works of the Ultra series, marking a major progress for Xiaomi in the high-end market.
Xiaomi 15 Artro: The design and features of the flagship peak imaging technology.The Xiaomi 15 Artro is positioned as a flagship in imaging technology, blending familiar professional imaging style with innovative dual-tone design inspired by the legendary Leica M series camera. The phone is made of aircraft-grade fiberglass and super durable lychee grain leather material, equipped with a high-strength four-curve wrapped middle frame and a 1.4 curved full-body micro-curved screen, providing excellent feel and rigidity. In addition to the classic black and silver colors, it also comes in cypress green, classic black, and white versions, all of which are IP68 waterproof and dustproof. These designs and features are aimed at enhancing user experience and meeting users' demand for high-end imaging technology.
Xiaomi 4 Watch: Analysis of 2K Screen and High Performance ConfigurationThe Xiaomi 4 Watch is equipped with a 2K resolution 3200 nit super long-range screen, with low power consumption and professional true color display characteristics, supporting cross-screen synchronization with multiple devices in the Xiaomi ecosystem. The screen features Xiaomi Dragon Glass 2.0, which increases durability by 16 times. It also comes with ultrasonic fingerprint recognition, and performance-wise it uses the Snapdragon 8 Ultimate Edition processor, with LPG plus five-fold and UF4 minus one memory, and an upgraded cooling system with dual-route asymmetric ring cooling design optimized for both the main camera and SOC.
Comparison of performance and battery life between Xiaomi 15 series and iPhone 16 Pro MaxThe dialogue detailed the performance comparison of the Xiaomi 15 series and the iPhone 16 Pro Max in daily use, gaming, and portrait mode. The Xiaomi 15 series performed excellently in aspects such as average temperature, shooting speed, and battery life. The Xiaomi 15 series uses Xiaomi's graphene battery technology, with a battery capacity of up to 6000mAh, supporting 90W wired fast charging and 80W wireless fast charging, achieving longer battery life and faster charging speed than the iPhone 16 Pro Max. In addition, the Xiaomi 15 series has also improved in terms of communication capabilities, including powerful antenna configuration and intelligent signal enhancement technology, aimed at providing users with a high-quality global communication experience.
The new Xiaomi phone achieves 7 kilometers of signal-free calls and dual satellite communication.Xiaomi has introduced a new feature in its latest smartphone, which allows two Xiaomi phones to make calls within a range of 7 kilometers even without a mobile signal, and they also have the ability to make calls through walls up to 7 floors. In addition, the new phone series are equipped with TianTong satellite communication and have a dual-satellite version, supporting Beidou and TianTong satellite communication, covering all commercially available satellite communication services.
Xiaomi 15 Artua Camera: Creating the most powerful imaging system in history.The Xiaomi 15 is equipped with the strongest Leica optical lens combination in history, with a total of 4 lenses covering eight focal lengths, achieving 5-stage relay and 28x lossless zoom, surpassing the industry's farthest 22x. This phone can cover 99% of photography scenes and is hailed as the "trinity in your pocket". Sample images taken at different focal lengths such as ultra-wide angle, main lens, and telephoto lens demonstrate its outstanding imaging capabilities, especially in capturing tiny details. In addition, Xiaomi also mentioned that they have corresponding technology and solutions for the particularly difficult scenario of night scene shooting.
Night God Project: Creating an Optical Revolution for Ultimate Night Scene PhotographyThe difficulties encountered in the field of night scenery photography, such as distortion, blurriness, glare, etc., have prompted the team to launch a project called "Night God", aiming to achieve an optical revolution in night scenery photography. Through cooperation with Leica, the team is committed to creating the most ultimate miniaturized optical quality, achieving end-to-end optical high fidelity. Various new materials, new technologies, and new processes are introduced, such as pyramid coating, super picture materials, and super anti-reflection lens glass, to reduce stray light, glare, and improve image clarity. By comparing with iPhone 11 Pro Max, significant improvements in night scenery photography are demonstrated, achieving the goal of restoring light to its original state.
Xiaomi 15 Ultra Image System in Depth: 1-inch main camera and 200 million pixel ultra-telephoto lens.Introduced a phone called Xiaomi 15 Ultra, emphasizing its powerful hardware configuration, especially its optical system. The phone is equipped with a 1-inch main camera and a 200-megapixel telephoto lens, both of which occupy a significant portion of the phone's camera module. The main camera has a large aperture of F1.63, allowing twice the amount of light compared to the iPhone 16 Pro Max. At the same time, the telephoto lens uses a 200-megapixel design, ensuring high detail capture capability, with a comprehensive amount of light four times that of the iPhone, performing excellently in night scene shooting. Through multiple sample comparisons, Xiaomi 15 Ultra is shown to have significant advantages in color reproduction, clarity, and bokeh effects, emphasizing its leading position in the mobile imaging field.
Xiaomi has fully upgraded portrait photography technology, launching the night scene portrait master mode.Xiaomi has made significant upgrades in portrait photography, especially in the ability to shoot night scenery portraits. Through sample display, it can be seen that Xiaomi has made significant improvements in detail clarity, skin tone authenticity, and three-dimensional sense of light and shadow. This upgrade includes a comprehensive upgrade of computational photography and optimization of the Xiaomi human model platform. Compared with samples, Xiaomi's night scenery portrait shooting effect surpasses other brands, presenting transparent, clean, and well-color restored characteristics. Whether it is shooting street shops after rain at night, reflections in water, or girls on lighthouses and carousels, Xiaomi's shooting effect demonstrates the strong ability in clarity, color restoration, and sense of layering and atmosphere.
Introduction to the imaging technology and features of Xiaomi 15 series phonesThis presentation emphasized the imaging capabilities of the Xiaomi 15 series phones, aiming to allow everyone to become a photographer through their Xiaomi phone. By sharing the experiences of different users, including a retired aunt capturing natural landscapes and a product manager documenting precious family moments, it showcased the photography potential of Xiaomi phones in everyday life. Additionally, the Xiaomi 15 series is equipped with leading Leica ultra-pure optical system, a unique one-inch main camera and a 200 million ultra-long zoom lens, as well as a 48-segment pocket large triad achieving 99% composition freedom. In terms of video function, the Xiaomi 15 supports the SS log format, providing users with a professional color system at a movie level, ensuring consistent performance among different devices and platforms. At the same time, the new stabilization system USU and the new four-axis OS control algorithm and the full focus range ES algorithm make the performance even more remarkable when shooting fast-moving objects. Xiaomi has also launched a new generation of professional imaging kits to meet the needs of street photography enthusiasts. The combination of these technologies and functions demonstrates Xiaomi's continuous innovation and breakthrough in the field of mobile imaging.
Xiaomi releases the upgraded version of professional imaging kit, equipped with new features in collaboration with Leica.Xiaomi has released an upgraded version of its professional imaging kit, introducing several new features including a detachable metal thumb rest, interchangeable shutter button, and the same thread standard as Leica cameras for universal accessories. In addition, the kit is equipped with a large capacity 2000mAh battery to improve battery life. A special edition called Legendary Collection has been launched, paying tribute to the Leica red limited edition camera, offering 0.6-second rapid imaging and Leica's original control interface, as well as a watermark specifically designed for Xiaomi.
Xiaomi New Product Launch: Introduction of AI Portraits for Dynamic Wallpaper and Minimalist Camera Function.The Xiaomi new product launch introduced the AI portrait dynamic wallpaper feature of Xiaomi 15, which can make still photos dynamic, including changes in light and shadow, especially suitable for old photos. In addition, Xiaomi announced the simplification of camera functions and interactions, launching a minimalist camera to enhance the user experience. In terms of prices, despite increased costs and research and development expenses, Xiaomi has decided not to increase the price of the mid-range configuration this time, but has hinted that the next generation product will have to increase in price, seeking support from users for its high-end strategy.
Xiaomi 15 series new product release and pre-sale discount detailsThe Xiaomi 15 series has four memory versions available for preorder, with the official sale starting on March 3rd at 10 am. Buyers will receive multiple services worth a total of 1496 yuan, including screen protection, rear camera protection, battery protection, and battery cover. In addition, purchasing the imaging kit with the Xiaomi 15R can enjoy a discounted price of 699 yuan, while the leather strap protective case is priced at 199 yuan. The Xiaomi 15 series includes the Xiaomi 15, Xiaomi 15 Pro, and Xiaomi 15RQ, which respectively meet the needs of small screen flagship, all-round flagship, and one-step needs.
Xiaomi's high-end strategy and new product launchesSince 2020, Xiaomi has continued to advance its high-end smartphone strategy, successfully occupying the market in the 4000 to 6000 yuan price range, and plans to achieve a comprehensive breakthrough in the market above 6000 yuan in the next five years. Xiaomi will benchmark Apple in terms of products, services, and ecosystem compatibility to enhance user experience. In terms of services, Xiaomi promises to surpass the iPhone, while fully supporting the Apple ecosystem to achieve seamless connectivity between different devices. In addition, Xiaomi announced the start of the 2025 Xiaomi Leica Image Contest to further promote the exchange and innovation of image culture. In terms of new products, Xiaomi has launched a laptop with the second-generation Intel Core Ultra processor, which has powerful AI computing power and high-performance configuration, suitable for professional office work and gaming needs.
Xiaomi's new laptop released: professional eye protection large screen and AIPC engineXiaomi's newly released notebook is equipped with a 3.1K resolution and 165Hz refresh rate LCD professional eye-care large screen, as well as a 99Wh giant battery and 140W gallium nitride charger, providing up to 11.88 hours of battery life. In addition, it is the first to be equipped with Xiaomi's AIPC engine, combining platform and system-level computing power, as well as large models of end-to-end fusion, to achieve AI capabilities across all scenarios and ecosystems. The product is thin and light at 15.9mm, with a discounted price of 6499 yuan, and an effective price of 5199 yuan after national subsidies. There is also a 14-inch version available to meet portable needs.
Xiaomi Box 5 Pro: Intelligent headphones with excellent sound quality.Xiaomi Box 5 Pro headphones have undergone a comprehensive upgrade in design, sound quality, and smart applications. They feature a classic space capsule flip design and a dual-amplifier 3-unit design, providing excellent performance in high, mid, and low frequencies. They support lossless audio throughout the entire chain and a maximum transmission rate of 2.1 gigabits per second, equipped with sound effects tuned by the Harman Kardon team.
At the same time, the headphones have ultra-wide frequency and ultra-deep noise reduction capabilities, supporting full-dimensional dynamic tracking of spatial audio. In addition, they also support functions such as coffin lid recording, face-to-face translation, and simultaneous interpretation, especially friendly to Apple users. The price is 1299 yuan.
Xiaomi 895 Pro WiFi version earphones: Revolutionary sound quality experience.This Xiaomi 895 Pro WiFi version earphone achieves direct connection with the phone through wifi technology, providing a transmission rate of up to 4.2 megabytes per second and stronger anti-interference capability, bringing master-level lossless sound quality. Equipped with Xiaomi Jinsha River battery, the battery life is extended to 10 hours. In addition, the earphones adopt advanced craftsmanship and design, including phantom black color matching and transparent cabin cover, as well as camera lens coating technology, improving the overall texture. The price is 1499 yuan, and it offers first-sale benefits, including two years of accident insurance, one year of extended warranty, two years of worry-free loss of earphones, and Netease Cloud Music season card membership.
Xiaomi Technology releases the Super Smart Speaker Pro and multiple home appliance innovations.Xiaomi Technology has launched the Xiaomi AI Speaker Pro, which supports Xiao Ai and has a full ecosystem AI intelligent assistant function. It can engage in continuous conversation, recognize tone and emotion, and control smart devices in the home, even interacting with cars. The speaker hardware has been upgraded, including a 2.5-inch full-range speaker, a Type-C interface, and Mesh 2.0 technology. The price is 299 yuan, and the discounted price after national subsidies is 254 yuan.
Introduction and advantages of dual frequency dehumidifier productsThis press conference introduced the first variable frequency dehumidifier, which, compared to fixed frequency dehumidifiers, has the advantages of fast dehumidification speed, low noise, and energy saving. This dehumidifier adopts dual frequency conversion technology, including variable frequency compressor and motor, with a dehumidification speed 50% faster than fixed frequency dehumidifiers, a 40% reduction in noise, and an annual electricity saving of four to five hundred yuan. In addition, the product design is intelligent and beautiful, suitable for most household environments, with a capacity of 30 liters, making it convenient and practical. The market price is 1999 yuan, with a discounted price of 1699 yuan.
Introducing the characteristics and advantages of French-style refrigerators.The French refrigerator introduced this time has features such as ultra-wide drawers, large load capacity, dual cooling system, and rapid freezing, ensuring that the ingredients remain fresh and do not mix flavors. In addition, its design is aesthetically pleasing, able to perfectly blend into the home environment, with a large capacity and a small footprint. Despite having many advanced features, this refrigerator is priced at only 4499 yuan, offering great value for money.
Performance characteristics and market advantages of washing and drying sets.This washing and drying set includes the star products Bluetooth Wash Pro washing machine and high-end low-temperature heat pump soft drying dryer. With a large drum diameter and dual-power heat pump hybrid system, it can efficiently handle stubborn stains and avoid damage to clothes. The set supports intelligent linkage, providing a time-saving, energy-saving, and worry-free washing experience, and has passed multiple professional certifications, suitable for different needs such as mother and baby health, pet households, and more. Similar sets on the market are priced higher, but this set has a competitive price of only 5199 yuan after national subsidies, with outstanding cost performance.
Mi Home Central Air Conditioning Pro: Technology and quality that competes with the world's top brands.The Mi Home Central Air Conditioning Pro uses a dual-cylinder compressor with gas replenishment and enthalpy enhancement, with a thermal efficiency about 20% higher than ordinary dual-cylinder compressors, achieving stable operation over a wide temperature range. In addition, the product uses three rows of evaporators and three rows of condensers, ensuring high efficiency and stability for both cooling and heating, with materials and technology that match leading global brands. Through dismantling and evaluation in a home laboratory, it has been confirmed that Xiaomi maintains high standards and strict requirements in central air conditioning products.
Xiaomi Central Air Conditioning Release: Super Energy Efficiency and Smart ExperienceXiaomi's central air conditioning, through its Lingyun Smart Control Engine's AI capabilities, has achieved super-level energy efficiency, which is 15% higher than the national level, thus saving more electricity and being environmentally friendly. The product features intelligent 3D touch panels and dual millimeter-wave radars, providing a dynamic aerodynamic experience. In addition, it offers various wind modes such as canopy wind and carpet wind, as well as intelligent human sensing technology, which adjusts power based on whether there are people indoors, achieving energy saving. It also comes with an intelligent air management panel that connects to the home's humidity, dehumidifier, air purifier, and fresh air fan, forming a whole-house intelligent air management system. Compared to the world-leading brand Daikin, Xiaomi's central air conditioning is more advanced and solid in terms of technology selection and materials, yet the price is only half of Daikin's.
Xiaomi Central Air Conditioning New Product Launch and Service UpgradeXiaomi launches a new central air conditioner, emphasizing the standardization and transparency of its selection and installation services, as well as the advantages of smart experience and performance. Through the built-in mini program with 28 million sets of housing types, it intelligently matches the central air conditioner model and installation method suitable for users. It provides one-stop full-process services, including full-process protection for selection, delivery, and installation of households, and a package price for 15 services. A VIP service group is set up to ensure that users receive comprehensive services. Xiaomi also announced increased investment in the home appliance business, establishing a home appliance laboratory and a home appliance factory, dedicated to providing higher quality products and services. In addition, the national promotion activities were mentioned, encouraging consumers to purchase Xiaomi products and enjoy trade-in and welfare discounts. Finally, it teased the release of the pinnacle work of the Xiaomi digital series, the Xiaomi S7 Ultra.
Xiaomi Ultra: Performance and Challenges of the Strongest Production Four-Door Car on the MarketThe Xiaomi Ultra, with its 1548 horsepower, 1.98-second 0-100 km/h acceleration, and 359 km/h top speed, is honored as the strongest four-door production car on earth. Its features include three self-developed super motors, a high-power battery pack at racing level, a chassis system tuned at the Nurburgring, and top-notch carbon ceramic brake discs. The Xiaomi Ultra not only set the fastest four-door car record on the Nurburgring during the prototype stage, but its production car also continuously broke records on various professional race tracks, even surpassing Porsche at the Shanghai International Circuit to become the undisputed fastest production car. Faced with Porsche's congratulations and encouragement, Xiaomi expressed willingness to fully embrace more challenges.
Audi Ultra: A new era luxury car that balances performance and eleganceThe dialogue introduced the excellent performance and elegant design of the Audi Ultra model. Its unique aerodynamic design, such as the large front wing air dam, oversized fixed carbon fiber rear wing, and active diffuser, make it the car with the strongest downforce among production four-door cars. In addition, the Ultra not only has outstanding performance, but also has a very elegant appearance, offering a variety of colors such as lightning yellow, space silver, parrot green, pearl white, and key black to meet different user needs. This model is positioned as a luxury car for the new era, emphasizing that in the era of new energy vehicles, domestic brands are rising comprehensively, redefining the new standard of luxury cars, which is high performance, high intelligence, and luxury comparable to traditional luxury cars.
The high-end configuration and comfortable experience of luxury sports car models.This luxury sports car model is equipped with various high-end configurations, including the extensive use of Octa A premium fabric and carbon fiber material, as well as a 24K gold carbon fiber logo. The interior of the car is equipped with comfortable seats, featuring active side wing support and seat massage function, enhancing the driving experience. In addition, it is also equipped with advanced features such as a high-end sound system, electric front trunk, wireless charging, automatic anti-glare rearview mirror, blind spot monitoring, etc., further enhancing the vehicle's luxury and comfort. The overall design focuses on details, such as acoustic laminated glass and tire noise elimination system, effectively reducing interior noise and enhancing the quietness of driving.
Xiaomi 4WD Ultra test drive media review and vehicle highlights.At a recent test drive event, the media gave high praise to the Xiaomi 4WD Ultra, praising its low driving threshold, excellent braking performance, responsive steering, and quick throttle response. The overall performance was outstanding, providing a high level of safety and comfort. In addition, the car's intelligent technology and luxury feel were also highly acclaimed. In response to the needs of female car owners, a pearl white color was specially introduced, and the sun protection performance was upgraded to improve the overall infrared and ultraviolet ray isolation rate of the vehicle, further enhancing the driving experience.
Xiaomi Ultra Car: Introduction to Advanced Intelligent Technology and Self-Driving FeaturesAt this test drive event, the advanced intelligent technology of Xiaomi Ultra cars became the focus, especially its makeup mirror that supports three adjustable brightness levels and color temperatures, as well as the industry-leading full-scenario self-driving technology and intelligent cockpit. In addition, two new features were introduced - roaming taste parking and narrow parking out, aiming to enhance the driving experience. Xiaomi is cooperating with top insurance companies to design protection services, providing up to a maximum coverage of 3 million to ensure worry-free use of self-driving technology. Over the past year, Xiaomi's self-driving team has upgraded four versions, accumulating over 1000 segments of human driving data, with a computing power reaching 11.45 billion flops, aiming to solidify its position in the first camp of self-driving technology.
Ouqiao Automotive: Racetrack-level Safety and Smart TechnologyAokiao cars have been comprehensively enhanced in terms of safety for aggressive driving on the race track, especially in terms of battery safety. They use track-grade battery packs and have added bulletproof coatings, which can effectively resist scraping, tearing, and puncturing. In addition, through smart technology, they prevent novice drivers from mistakenly pressing the accelerator instead of the brake, thereby improving driving safety. Despite the powerful performance of the vehicles, unlocking the high horsepower for everyday driving requires specialized training to ensure the safety and ease of driving the vehicle.
Xiaomi Mi 7 Ultra: An intelligent electric car comparable to luxury cars.The Xiaomi Mi 7 Ultra is a smart electric car that can hit the track without the need for customization, with powerful configuration and leading intelligent technology, aiming to compete with high-end brands such as Porsche and Tesla. In comparison with the Tesla Model S Plaid, the Xiaomi Mi 7 Ultra shows overall superiority. Although its initial pre-sale price was 814,900 yuan, after thorough discussions and research, the final price was set at 529,900 yuan, aiming to make it more affordable for more people. In addition, Xiaomi also offers 11 configurations including carbon fiber interior, with a total price of 28,000 yuan, and free for smartphone users. The pricing strategy of this electric car embodies Xiaomi's brand mission of making high-end products more affordable to everyone.
New Car Promotion: Carbon Fiber Configuration and Multiple Discount BenefitsThe conversation revolves around a new luxury car promotion, focusing on various free carbon fiber configurations, including rearview mirrors, side skirts, fixed large spoilers, etc., totaling 17 pieces. In addition, optional benefits such as electric tail wings, car paint interior decoration, five years of free maintenance, end-to-end self-driving HAD lifelong free use are also provided. The vehicle is priced at 529,900 yuan, with a first-sale period offering benefits worth 90,000 yuan. At the same time, there are five exterior colors, three interior options, five wheel designs, and two custom tire choices. Finally, optional configurations of carbon fiber double air intake hoods and the recommendation of parrot green body color are mentioned.
Xiaomi's Ultra Car Purchase Guide and Exclusive Benefits IntroductionThe purchasing process of Xiaomi cars is divided into three steps: first, users need to download and upgrade the Xiaomi car APP; secondly, in the APP, they need to find the page of the Ultra model for customization and add it to their wish list; finally, during the "Da Ding" event that starts at 10 o'clock at night, users need to select their configuration within about 1 hour and pay a deposit of 20,000 yuan, which can be changed or refunded within seven days. In addition, Xiaomi provides priority purchasing rights for customers who participate in the "Da Ding" event, and existing car owners who switch to the Ultra model will receive 50,000 points. Users who have locked in their order but have not received the car can change their configuration to the Ultra model within 3 days. Xiaomi has also established an exclusive members' club for Ultra models, and provides a range of services including five years of free maintenance.
Xiaomi launches Ultra Club racetrack club and new luxury cars.Xiaomi has launched an Ultra Club for track enthusiasts, offering a range of convenient services including an 88% discount on consumables and repairs, free trackside assistance, tire storage, etc. The annual fee is 3999 yuan, and the first 2000 members recruited will receive 60,000 points upon joining, which can be used to redeem any products and services. In addition, Xiaomi has released a limited edition Niu Bei luxury car with a configuration similar to the Nurburgring race car, priced at 814,900 yuan, as well as a racing kit including high-performance accessories, priced at 100,000 yuan. The Xiaomi Ultra Standard version with the racing kit is no less competitive than similar models from Porsche. Xiaomi is committed to writing a new legend in the automotive industry, constantly progressing and growing.
要点回答
Q：What are the achievements of Xiaomi in its 15th year of entrepreneurship? How is the quality performance of Xiaomi cars?
A：In the past five years, Xiaomi has clearly defined its long-term development strategy - the full ecosystem of people, cars, and homes, and adheres to a technology-oriented approach, continuously increasing research and development investment. The total investment has reached 105 billion, with this year's R&D budget exceeding 30 billion, a quarter of which is allocated to AI and related businesses. Xiaomi's automotive business has achieved remarkable results, with sales of 248,000 units in nine months since its launch and over 135,000 deliveries, creating a miracle in the automotive industry. Xiaomi's car quality has been highly praised by authoritative institutions, achieving three fully excellent results in the C-NCAP evaluation, four fully excellent results in the China Automotive Research center, and being awarded China's Top Ten Car Body and Best Structure Award by the China Automotive Center. Meanwhile, well-known media personality Wang Ying believes that Xiaomi's phone (Xiaomi 7) is the best quality new car after a durability test of 45,000 km.
Q：How is the battery life and charging performance of Xiaomi phones?
A：The Xiaomi 7 performed excellently in winter endurance testing and was rated as the king of winter endurance. Xiaomi's electric cars are convenient to charge, with access to over 1 million public charging stations, covering 365 cities nationwide and 88.1% of highway service areas. The Xiaomi 15 series, as a high-end flagship phone, has significantly improved endurance capabilities and supports fast charging. The Xiaomi 15 Ultra, in particular, supports IP68 dust and water resistance, and boasts outstanding design and feel.
Q：What are the main features of Xiaomi 15 Ultra?
A：The Xiaomi 15 Ultra is a flagship phone that combines professional imaging technology with extreme design. It is equipped with the strongest Leica optical lens combination in history, with eight focal lengths and five gears for seamless zooming, achieving 28 times lossless zoom, comparable to a professional photographer's "big three" lens. In addition, it also features advanced technologies such as a 2K screen, 3200 nits ultra-long screen, low power consumption design, and professional original color display screen. It also excels in communication capabilities, battery life, and dual satellite versions, reaching industry-leading levels.
Q：What kind of night shooting effect does this phone aim to achieve? How can sample photos be used to showcase the night shooting ability of this phone?
A：Our team's goal is to create a smartphone that excels in night photography, capable of capturing high-quality photos with rich details and extreme clarity in any complex night environment. We have showcased two sample photos, one taken during the Lantern Festival in Jieyang, Guangdong, using a super telephoto lens. Even under strong contrast and fast motion, the phone captures all details, including the texture of the skin. The other sample is a clear, detailed shot of a dragon head taken in normal mode and non-professional mode using the Leica ultra-precise optical system.
Q：How does the Leica ultra-accurate optical system of this mobile phone achieve ultimate optical quality?
A：This system uses Leica optical technology to optimize various aspects of the light process from entering the phone to the sensor, including using filter plates to absorb stray light, lenses of different materials and processes to reduce image fogging and edge distortion, and innovative technologies such as pyramid coatings to control the direction of light and reduce reflection to 0.1%, thus achieving end-to-end high fidelity optical effects.
Q：What are the special features of this phone in terms of hardware configuration?
A：The phone has extremely powerful hardware configuration, with the camera module occupying half of the phone's area, including four lenses such as a one-inch main camera and a 200 million pixel super telephoto lens. The one-inch main camera is currently the largest sensor size in smartphones, and its large F1.63 aperture allows it to receive twice as much light as the iPhone 16 Pro Max. The 200 million pixel super telephoto lens achieves a balance between ultra-long focal lengths and large light intake, with an overall light intake that is four times that of the iPhone 16 Pro Max.
Q：How does this phone perform in portrait photography?
A：This phone is equipped with a master portrait model platform upgrade, which can capture clear, well-color-restored portrait photos at night, while retaining rich details and three-dimensional lighting effects. With powerful optical performance and computational photography technology, even ordinary users can take professional-level portrait photos.
Q：What special features does the Xiaomi 4 watch have for video recording? How is the stabilization system of the Xiaomi 4 watch?
A：The Xiaomi 4 watch is the first Android phone to support the SS log format video, SS is a professional color system created by the American Academy of Motion Picture Arts and Sciences. Being certified with this means that the Xiaomi 4 watch can maintain color consistency with professional cameras and camcorders, producing high-quality films. The Xiaomi 4 watch is equipped with the USU arral anti-shake system, which includes a new four-axis OS central control algorithm and a new generation all-focus range ES algorithm, ensuring stable images even when capturing fast-moving objects.
Q：How is the battery performance of Xiaomi 4 watch?
A：The watch battery capacity has been increased to 2000 milliampere-hours, when used with a mobile phone, it can provide up to 8000 milliampere-hours of power, meeting the shooting needs for a whole day without worrying about the battery life.
Q：What are the highlights of the professional imaging kit of Xiaomi 4 Watch?
A：The new generation of professional image kit is beautifully designed and practical, retaining features such as the dial wheel, recording button, and green sound adapter ring, and adding a removable metal acrylic material that is hard and comfortable to hold; It also comes with interchangeable shutter buttons, supports personalized customization, and is compatible with Leica camera accessories.
Q：What other camera functions does the Xiaomi 4 watch have?
A：The Xiaomi 4 Watch supports AI dynamic portrait wallpaper function, which can turn static photos into dynamic ones with lifelike changes in light and shadow. In addition, there is also a legendary collectors edition, paying tribute to Leica cameras, featuring a 0.6-second ultra-fast image output and an authentic Leica camera control interface, as well as exclusive watermarks developed in collaboration with Leica cameras.
Q：What help does the Xiaomi 4 watch provide for photo processing for smartphone users?
A：The Xiaomi 4 watch supports the function of turning old photos into dynamic images, using AI technology to make old photos come alive, making past memories more vivid and interesting.
Q：Which functions have been simplified on the Xiaomi 4 watch?
A：In order to provide a more concise and user-friendly experience, the Xiaomi 4 watch has streamlined its camera function and interaction, introducing a brand new minimalist camera to make user operation more convenient and efficient.
Q：What is the price and sales information of the Xiaomi 15 series products?
A：The Xiaomi 15 series has four memory versions, pre-sale has started, and it will officially go on sale on March 3rd, with a variety of gifts and services provided. At the same time, the Xiaomi 15R imaging package can be purchased for an additional 699 yuan, and a series of protective cases and extended warranty services are also included.
Q：How is the progress of Xiaomi's high-end smartphone strategy?
A：Xiaomi's smartphones have been moving towards the high-end market since 2020, and have firmly established their presence in the 4000 to 6000 RMB price range in the Chinese market for five years. They have gradually expanded to overseas markets. In the next five years, the goal is to achieve a comprehensive breakthrough in the super high-end market above 6000 RMB, while also benchmarking Apple in terms of product services and ecosystem compatibility.
Q：How is the battery life performance of this laptop in a comprehensive office setting? What is the thickness of the body of this laptop?
A：In the comprehensive office scenario, this notebook has a battery life of up to 11.88 hours, which is at a leading level among products of the same category. This notebook achieves an extremely impressive thickness of 15.9 millimeters, making it the thinnest model in its category.
Q：What are the characteristics of this notebook in terms of AI application experience?
A：This notebook is the first to be equipped with the Xiaomi AIPC engine, integrating the underlying computing power of platform and system, and with the support of Pangpang AI, achieving AI capabilities across all scenarios and ecosystems.
Q：How does AI smart scheduling adjust laptop performance according to the environment?
A：Deeply cooperating with Intel, this notebook is able to intelligently recognize heavy-load performance output scenes and increase performance; in light-load scenarios, it reduces power consumption to extend battery life.
Q：What are the advantages of this notebook in terms of video processing and document translation?
A：Users can search for video content through natural language and have it highlighted on the progress bar; for a 30,000-word English paper, Xiao Ai can quickly translate it and provide a summary.
Q：How does this notebook perform in terms of ecological support?
A：In addition to excellent support for the Xiaomi ecosystem, it also specifically supports the Apple ecosystem, making it easy for users to transfer photos, videos, and files between devices.
Q：What are the main hardware configuration and features of this notebook?
A：Powerful hardware configuration, featuring a professional eye protection large screen, 99 watt-hour large battery, and extremely strong performance release. At the same time, it fully supports the AIPC experience, with the characteristics of lightweight, thinness, and long battery life.
Q：What is the current discount price of this laptop?
A：Original price of 6499 yuan, now enjoying national subsidy discount, the final price is only 5199 yuan, and there are different versions for consumers to choose from.
Q：How does the WiFi version of the Xiaomi 895 Pro perform in terms of audio quality?
A：The Xiaomi 895 Pro WiFi version achieves groundbreaking audio performance through innovative direct connection technology, supporting Harmonic tuning and Xiaomi Jinsha River battery, delivering master tape-level lossless sound quality and outstanding battery life.
Q：What improvements does the Xiaomi AI Speaker Pro have in terms of voice interaction and smart control?
A：Xiaomi's smart speaker Pro supports Super Xiaoai, can achieve continuous dialogue, recognize tone and emotion, and respond, pre-installed AI big model question and answer, can remotely control smart devices at home, link vehicles, and can automatically create smart scenes, improve the convenience and intelligence of family life experience.
Q：Xiao Ai classmate helped me come up with a question about leave of absence and the starting and ending points of the Silk Road for the International Baccalaureate programme. Are there any new products at the Xiaomi press conference tonight?
A：Yes, Xiaomi released a new product at tonight's press conference, which is smarter and has hardware upgrades. Specifically, it has been upgraded to a 2.5-inch full-range speaker, with better sound quality. It supports type c interface and mesh 2.0, with lower latency and faster networking. This product is priced at 299 yuan, with a final price of 254 yuan after government subsidies.
Q：What is the product being introduced next? What are the specific features of this dehumidifier?
A：Next, a variable frequency dehumidifier was introduced, making its debut on the Xiaomi release stage for the first time in its category. This dual variable frequency dehumidifier has the advantages of fast dehumidification, low noise, and energy saving compared to fixed frequency dehumidifiers. It is also designed to be intelligent, high in appearance, suitable for use in the humid environments of the south and north. The features of this dehumidifier include: 1) fast dehumidification speed, more than 50% faster than fixed frequency dehumidifiers; 2) low noise, reducing noise by about 40% compared to fixed frequency dehumidifiers; 3) super energy saving, saving four to five hundred yuan in electricity bills per year; 4) 30-liter capacity suitable for most household types, with a free drainage pipe included; 5) intelligent and high in appearance, using dual variable frequency technology.
Q：Which product is next?
A：Next is a French-style refrigerator, featuring top-opening doors and a large bottom drawer design, making it especially suitable for storing large food items. This refrigerator has a large-capacity drawer, a three-stage sliding track, and an anti-skid design, capable of holding up to 50 kilograms. It also has a dual-system independent cooling system, allowing for precise temperature control and physical isolation of flavors, supporting instant deep freezing down to -30 degrees Celsius, while also achieving a super slim 60-centimeter built-in design, seamlessly blending into the home environment.
Q：What is the pricing of this French refrigerator?
A：This French refrigerator is priced at 4499 yuan, but there is a government subsidy discount, so the final price is 3599 yuan.
Q：What is the price of the washing and drying set?
A：The entire washing and drying set is priced at 6499 yuan, and the final price after government subsidy is 5199 yuan.
Q：What other new products are there to introduce?
A：It also introduces a washing and drying set, including a star product washing machine and a high-end low-temperature heat pump drying machine. The washing machine uses blue oxygen washing technology, effectively removing stubborn stains, not turning yellow or fading. The dryer features a large drum diameter, dual-power heat pump hybrid system, can efficiently handle large clothing items, smart forward and reverse rotations to prevent clothing entanglement, and built-in high-precision sensors to ensure no overdrying.
Q：What is the product that is recommended in the end?
A：The last key recommendation is the Xiaomi Mijia Central Air Conditioning Pro. This is a product that Xiaomi has entered into the central air conditioning market, competing with top global brands. It uses advanced technology in hardware configuration such as a dual-cylinder compressor with refrigerant replenishment and cooling, three rows of evaporators, and condensers to achieve super energy efficiency. It also features a smart 3D touch panel and smart air management panel to provide a comfortable airflow experience and effectively save energy. Priced at 29,999 yuan, this product offers better performance and a more affordable price compared to similar products from Daikin.
Q：What are the advantages of Xiaomi's central air conditioning in terms of selection? What are the technical highlights and configurations of Xiaomi central air conditioning?
A：Xiaomi's central air conditioning system has significant advantages in terms of selection. They provide parameters specifications and prices for consumers to choose from, and also support optional 3D air outlet panels and healthy filters to enhance the formaldehyde removal effect. In addition, Xiaomi has developed a mini program that includes 28 million sets of housing data. Users only need to enter the name of their community, select a floor plan or upload a custom floor plan, and the system can intelligently recommend the most suitable central air conditioning model and installation method based on the user's floor plan.
Xiaomi's central air conditioning system adopts advanced technology and solid materials, providing better performance and energy saving effects, with excellent smart experience. Xiaomi also emphasizes continuous investment in optimizing service experience, such as establishing a 10,000-square-meter home appliance laboratory to ensure product quality, and plans to start production in a Xiaomi major home appliance factory. The current products have passed strict quality control to provide users with a better product experience.
Q：How does Xiaomi solve the difficulties in the installation process of central air conditioning?
A：Xiaomi is committed to providing a one-stop full-service solution to solve the difficult problem of central air conditioning installation. They promise to provide a one-stop service for selection and installation, and guarantee that the 15 services are all-inclusive at one price, achieving transparency without additional fees. At the same time, Xiaomi will establish a VIP service group, with customer service managers, after-sales supervisors, technical experts, and senior engineers providing full-process services to ensure that users can easily and worry-free install a satisfactory central air conditioning unit.
Q：What level does Xiaomi's Ultra car reach in terms of performance and technology? How does Xiaomi's Ultra car perform on the racetrack?
A：Mi Car Ultra is Xiaomi's first ultra-luxury product, equipped with a super three-electric motor system, boasting a powerful performance of up to 1548 horsepower and accelerating from 0 to 100 kilometers per hour in just 1.98 seconds. It is equipped with a high-power battery pack for racing, with ultra-fast discharge and charging rates, as well as top-of-the-line chassis and braking systems, capable of continuous high-speed driving with excellent cooling performance. In addition, the Ultra also comes with carbon ceramic brake discs, top brand Apollo's automatic calipers, and custom high-performance tires as standard, demonstrating extremely powerful capabilities, even capable of challenging racetracks without the need for modifications. Mi Car Ultra has achieved outstanding results on multiple professional circuits, including the Zhuzhou Circuit, Chengdu Tianfu Circuit, and Zhuhai Circuit, even surpassing the record of Porsche in the SAIC International Circuit Challenge, becoming the fastest production car on that track, indisputably becoming the first in terms of energy form or vehicle category. Xiaomi is excited about this and looks forward to continuing to challenge and improve in the next circuit.
Q：What unique design features or highlights does this new car have?
A：We have equipped the entire series with a 24K gold carbon fiber emblem, which has a complex and luxurious craftsmanship, but it should be noted that this is just a layer of 24K gold plating and is easily scratched. In addition, we offer three different styles for consumers to choose from, and the seat design emphasizes comfort, luxury, and envelopment, including active side wing support function, which not only upgrades reaction speed, but also enhances envelopment during turning.
Q：What are the special features of the audio system in this car? How does the media review the test drive of this new car?
A：The new car is equipped with a 24-speaker audio system, which has been greatly upgraded with all new hardware, providing better sound quality. It uses the latest sound tuning algorithm and has active noise reduction function, offering users an excellent audio experience. You can try it out at the Xiaomi store. After test driving, the media teacher gave high praise, believing that this car has a low driving threshold, good brakes, precise steering, responsive throttle, and the chassis feedback on road conditions is just right. The overall resilience and thickness are outstanding, with significant improvements in overall comfort and safety.
Q：What improvements have been made in terms of the practicality and technological aspects of the vehicle's interior?
A：The vehicle is equipped with an electric front trunk, which is easy to operate, and has added features such as two 50-watt wireless charging rearview mirrors, automatic anti-glare rearview mirrors, and BSD blind spot monitoring. At the same time, all four doors of the vehicle have been upgraded to acoustic laminated glass, reducing wind resistance and noise; the new tires are equipped with a tire noise elimination system, further enhancing the interior quietness and luxury of the car.
Q：How is the performance of the vehicle during daily driving?
A：The vehicle demonstrates elegance and composure in daily driving, with powerful dynamics and excellent driving sensation. The integration of man and machine results in responsive steering and smooth braking. The closed dual-chamber air spring effectively filters vibrations, enhancing comfort, and the overall comfort of acceleration and deceleration has seen a noticeable improvement.
Q：What are the outstanding features of vehicles in terms of intelligence?
A：The vehicle has the most advanced intelligent technology in the industry, such as end-to-end full-scene autonomous driving function and industry-leading intelligent cockpit, and has an exclusive Xiao Ai control car experience. Among them, HAD has been officially released and fully pushed successively, providing practical functions such as roaming tasting parking and parking in extremely narrow spaces.
Q：How is the safety of vehicles and battery safety measures ensured?
A：The vehicle uses a racing-grade battery pack for battery safety, and also has added a bulletproof coating at the bottom to enhance protection for the battery core. In addition, to address the problem of misoperation by novice drivers, the vehicle is also equipped with an intelligent safety system to prevent misoperation. At the same time, to meet the high safety requirements of racing driving, the vehicle's safety features have been strengthened and upgraded in all aspects.
Q：What is the pricing strategy for the vehicles?
A：During the pre-release, the Tesla Model S Plaid was initially planned to be sold for 814,900 yuan, but after discussions and research considering different user demands, the final price was set at 529,900 yuan to make it more affordable for more people who like this car. Additionally, to thank the long-term support from mobile users, a carbon fiber interior package worth up to 28,000 yuan and many other benefits were also provided.
Q：What are the optional configurations for this new luxury car? What is the delivery situation for this luxury car?
A：This new luxury car offers five exterior colors, three interior colors, and a choice of 5 wheel designs. In addition, we have customized two types of Pirelli sound-absorbing tires, specifically designed for long-distance travel and high performance, for users to choose according to their needs. Due to internal disputes and high market demand, the development progress has been slightly delayed, and delivery is expected to be delayed by two months, with relatively high prices, so we do not recommend all consumers to purchase it.
Q：How do I purchase this new luxury car?
A：The purchase process is divided into three steps: first download and upgrade the Xiaomi car APP, then start selecting and adding to the wishlist on the ultra page, finally, at 10 pm tonight, start the large scheduled payment of two thousand to lock in the car configuration. After payment, you can change or cancel the order within seven days. The earlier you lock in, the earlier the production and delivery will be.
Q：What appearance customization options does this model have?
A：We provide two options for the carbon fiber dual air intake front hood: original color and body color. We have also made special designs for different colors, such as styles with carbon fiber interwoven with body color, and a full body color front hood designed specifically for astronauts.
Q：What rights do users who have paid a deposit have? What exclusive services are available for owners of the ultra version of the car?
A：Users who have paid the deposit can have priority access to purchase tonight at 10pm, and we have set up priority purchase rights for VIP customers. At the same time, existing car owners can enjoy a 50,000-point discount when upgrading. Users who have locked orders but have not interacted yet also have the opportunity to change to the ultra version within three days. Ultra version car owners can enjoy the services of the ultra club exclusive member club, including consumables and maintenance pricing at 20% off, free trackside rescue, free labor preparation services, etc., and have service network coverage at the site and service center. In addition, the annual fee for ultra club members is 3999 yuan, with 60,000 points given upon joining, and only the first 2000 members are recruited.
Q：Does it provide special services for racing enthusiasts?
A：Yes, we have established an ultra club for race enthusiasts and provide a range of track services, including discounts on consumables and repairs, free track rescue, vehicle maintenance services, and exclusive official events.
Q：What are the characteristics of the limited edition Niu Bei mentioned at the press conference?
A：Limited edition car model configuration in North Cow is close to challenging the North New Racing, with high-performance characteristics, including roll cage, two-seat design, exclusive racing equipment such as coilover shock absorbers, automatic brake system, high-performance tires, etc., priced at 814,900 yuan.
Q：Besides the limited edition Niu Bei, what other peripheral products are recommended?
A：We have launched two peripheral products, one is a stainless steel baseball cap and the other is a disposable paper cup, both environmentally friendly and exquisite, recommended to everyone.
